--- title: "Meaning & Key Takeaway of: Core competence, as it is used by many…" description: "\"Core competence, as it is used by many managers, is a dangerously inward-looking notion. Competitiveness is far more about doing what customers value t..." image: "https://sms4smile.com/quotes/i/051/clayton-christensen-2433_competence_core-competence-as-it-is-used-by-many-ma_2804426.jpg" --- # Core competence, as it is used by many managers, is a… ![“Core competence, as it is used by many managers, is a dangerously inward-looking notion. Competitiveness is far more about doing what customers value than doing what you think you're good at.” quote by Clayton Christensen](https://sms4smile.com/quotes/i/051/clayton-christensen-2433_competence_core-competence-as-it-is-used-by-many-ma_2804426.jpg) [Download](https://sms4smile.com/quotes/i/051/clayton-christensen-2433_competence_core-competence-as-it-is-used-by-many-ma_2804426.jpg) [Open image](https://sms4smile.com/quotes/i/051/clayton-christensen-2433_competence_core-competence-as-it-is-used-by-many-ma_2804426.jpg) > “Core competence, as it is used by many managers, is a dangerously inward-looking notion. Competitiveness is far more about doing what customers value than doing what you think you're good at.” [Clayton Christensen](https://sms4smile.com/quotes/author/clayton-christensen/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Focusing inward on core skills limits competitiveness; value to customers matters more. **In simple terms:** Look outward to serve customers. Key Takeaway Align offerings with customer needs. Themes business innovation customer focus strategy Mood analytical pragmatic Type strategic business When to use this quote - product development - customer research - strategic planning Key Concepts core competence market orientation value creation Questions to Reflect On - How can firms balance core skills with market demands? - What metrics reveal customer value? A Different Perspective May undervalue internal strengths. ★ ★ ★ ★ ★ No ratings yet [Competitiveness](https://sms4smile.com/quotes/about/competitiveness/) [Management](https://sms4smile.com/quotes/about/management/) [Thinking](https://sms4smile.com/quotes/about/thinking/) [Values](https://sms4smile.com/quotes/about/values/) ## Related quotes > [“Core competence, as it is used by many managers, is a dangerously inward-looking notion. Competitiveness is far more about doing what customers value than…](https://sms4smile.com/quotes/clayton-m-christensen/core-competence-as-it-is-used-by-many-managers-is-a-dangerously/) [Clayton M. Christensen](https://sms4smile.com/quotes/author/clayton-m-christensen/) > [The notion of the competitiveness of countries, on the model of the competitiveness of companies, is nonsense.](https://sms4smile.com/quotes/martin-wolf/the-notion-of-the-competitiveness-of-countries-on-the-model-of-the/) [Martin Wolf](https://sms4smile.com/quotes/author/martin-wolf/) > [“Fewer than one in twenty security professionals has the core competence and the foundation knowledge to take a system all the way from a…](https://sms4smile.com/quotes/stephen-northcutt/fewer-than-one-in-twenty-security-professionals-has-the-core/) Stephen Northcutt > [“Every organisation, not just business, needs 1 core competence: Tactical execution”](https://sms4smile.com/quotes/tony-dovale/every-organisation-not-just-business-needs-1-core-competence-tactical/) [Tony Dovale](https://sms4smile.com/quotes/author/tony-dovale/) > [An important re-engineering principle is that companies should focus on their core competence and outsource everything else.](https://sms4smile.com/quotes/bill-gates/an-important-re-engineering-principle-is-that-companies-should-focus/) [Bill Gates](https://sms4smile.com/quotes/author/bill-gates/) > [the crucial disadvantage of aggression, competitiveness and skepticism as national characteristics is that these qualities cannot be turned off at five o'clock.](https://sms4smile.com/quotes/margaret-halsey/the-crucial-disadvantage-of-aggression-competitiveness-and-skepticism/) [Margaret Halsey](https://sms4smile.com/quotes/author/margaret-halsey/) > [Stop costly new regulations that would increase unemployment, raise consumer prices, and weaken the nation's global competitiveness with virtually no impact on global temperatures.](https://sms4smile.com/quotes/newt-gingrich/stop-costly-new-regulations-that-would-increase-unemployment-raise/) [Newt Gingrich](https://sms4smile.com/quotes/author/newt-gingrich/) > [Today's competitiveness, so much imposed from without, is exhausting, not exhilarating; is unending-a part of one's social life, one's solitude, one's sleep, one's sleeplessness.](https://sms4smile.com/quotes/louis-kronenberger/today-s-competitiveness-so-much-imposed-from-without-is-exhausting/) [Louis Kronenberger](https://sms4smile.com/quotes/author/louis-kronenberger/) > [You don't want to put competitiveness and emotion away, so you learn to play with it. You learn to use it for your team.](https://sms4smile.com/quotes/grayson-allen/you-don-t-want-to-put-competitiveness-and-emotion-away-so-you-learn/) [Grayson Allen](https://sms4smile.com/quotes/author/grayson-allen/) > [It is absolutely critical for competitiveness in the United States for us to really raise the bar in education, especially in math, in science,…](https://sms4smile.com/quotes/safra-a-catz/it-is-absolutely-critical-for-competitiveness-in-the-united-states/) [Safra A. Catz](https://sms4smile.com/quotes/author/safra-a-catz/) > [A state-based regulatory system is quite burdensome. It allows price controls to create market distortions. It can hinder development of national products and can…](https://sms4smile.com/quotes/henry-paulson/a-state-based-regulatory-system-is-quite-burdensome-it-allows-price/) [Henry Paulson](https://sms4smile.com/quotes/author/henry-paulson/) > [The challenge always is can we sustain a high level of competitiveness?](https://sms4smile.com/quotes/billy-donovan/the-challenge-always-is-can-we-sustain-a-high-level-of-competitiveness/) [Billy Donovan](https://sms4smile.com/quotes/author/billy-donovan/) > [I think competitiveness is taken in a different way by different people. I'm not a yeller and a screamer, a jumper and a pusher.](https://sms4smile.com/quotes/tim-duncan/i-think-competitiveness-is-taken-in-a-different-way-by-different/) [Tim Duncan](https://sms4smile.com/quotes/author/tim-duncan/) > [If you put on your business hat, you can't maintain competitiveness by staying at a competitive disadvantage. I mean, you just can't. The odds…](https://sms4smile.com/quotes/heather-bresch/if-you-put-on-your-business-hat-you-can-t-maintain-competitiveness-by/) [Heather Bresch](https://sms4smile.com/quotes/author/heather-bresch/) > [There are many examples of companies and countries that have improved their competitiveness and efficiency by adopting open source strategies. The creation of skills…](https://sms4smile.com/quotes/mark-shuttleworth/there-are-many-examples-of-companies-and-countries-that-have-improved/) [Mark Shuttleworth](https://sms4smile.com/quotes/author/mark-shuttleworth/) ## More by Clayton Christensen > [But actually theory is very practical. Gravity is a theory, for example. It allows you to predict that if you step off a cliff…](https://sms4smile.com/quotes/clayton-christensen/but-actually-theory-is-very-practical-gravity-is-a-theory-for-example/) [Clayton Christensen](https://sms4smile.com/quotes/author/clayton-christensen/) > [In our lives and in our careers, whether we are aware of it or not, we are constantly navigating a path by deciding between…](https://sms4smile.com/quotes/clayton-christensen/in-our-lives-and-in-our-careers-whether-we-are-aware-of-it-or-not-we/) [Clayton Christensen](https://sms4smile.com/quotes/author/clayton-christensen/) > [Many of the factors that we think will cause motivation, such as fair pay and a good manager, won't make you love your job.…](https://sms4smile.com/quotes/clayton-christensen/many-of-the-factors-that-we-think-will-cause-motivation-such-as-fair/) [Clayton Christensen](https://sms4smile.com/quotes/author/clayton-christensen/) > [People in private equity complain that they have so much capital and so few places to invest. But you have lots of entrepreneurs trying…](https://sms4smile.com/quotes/clayton-christensen/people-in-private-equity-complain-that-they-have-so-much-capital-and/) [Clayton Christensen](https://sms4smile.com/quotes/author/clayton-christensen/) > [If you're successful and growing, you can manage any way you want to. Growth makes so many dimensions of management easier. It's when growth…](https://sms4smile.com/quotes/clayton-christensen/if-you-re-successful-and-growing-you-can-manage-any-way-you-want-to/) [Clayton Christensen](https://sms4smile.com/quotes/author/clayton-christensen/) > [A sustaining innovation makes better products that you can sell for better profits to your best customers.](https://sms4smile.com/quotes/clayton-christensen/a-sustaining-innovation-makes-better-products-that-you-can-sell-for/) [Clayton Christensen](https://sms4smile.com/quotes/author/clayton-christensen/) > [Purpose must be deliberately conceived and chosen, and then pursued.](https://sms4smile.com/quotes/clayton-christensen/purpose-must-be-deliberately-conceived-and-chosen-and-then-pursued/) [Clayton Christensen](https://sms4smile.com/quotes/author/clayton-christensen/) > [The mistake that makes launching a venture expensive is when you try to make a disruptive technology so good that it can compete on…](https://sms4smile.com/quotes/clayton-christensen/the-mistake-that-makes-launching-a-venture-expensive-is-when-you-try/) [Clayton Christensen](https://sms4smile.com/quotes/author/clayton-christensen/) > [What you need is a fundamental humility - the belief that you can learn from anyone.](https://sms4smile.com/quotes/clayton-christensen/what-you-need-is-a-fundamental-humility-the-belief-that-you-can-learn/) [Clayton Christensen](https://sms4smile.com/quotes/author/clayton-christensen/) > [This is why I belong, and why I believe. I commend to all this same search for happiness and for the truth.](https://sms4smile.com/quotes/clayton-christensen/this-is-why-i-belong-and-why-i-believe-i-commend-to-all-this-same/) [Clayton Christensen](https://sms4smile.com/quotes/author/clayton-christensen/) > [I think this is one reason why the Lord invented the Internet - so members can teach one another how to succeed in assignments…](https://sms4smile.com/quotes/clayton-christensen/i-think-this-is-one-reason-why-the-lord-invented-the-internet-so/) [Clayton Christensen](https://sms4smile.com/quotes/author/clayton-christensen/) > [Because these firms listened to their customers, invested aggressively in new technologies that would provide their customers more and better products of the sort…](https://sms4smile.com/quotes/clayton-christensen/because-these-firms-listened-to-their-customers-invested-aggressively/) [Clayton Christensen](https://sms4smile.com/quotes/author/clayton-christensen/) > [At the beginning of almost every industry, the available products and services are so expensive to own and complicated to use that only people…](https://sms4smile.com/quotes/clayton-christensen/at-the-beginning-of-almost-every-industry-the-available-products-and/) [Clayton Christensen](https://sms4smile.com/quotes/author/clayton-christensen/) > [Management has to provide the coordinating mechanism between what the supplier provides and what the user needs in not-good-enough situations where product architecture is…](https://sms4smile.com/quotes/clayton-christensen/management-has-to-provide-the-coordinating-mechanism-between-what-the/) [Clayton Christensen](https://sms4smile.com/quotes/author/clayton-christensen/) > [When you're thinking about your next product or current product and wondering how to make it different so you don't have competition, understand the…](https://sms4smile.com/quotes/clayton-christensen/when-you-re-thinking-about-your-next-product-or-current-product-and/) [Clayton Christensen](https://sms4smile.com/quotes/author/clayton-christensen/) [Explore all 166 Clayton Christensen quotes ](https://sms4smile.com/quotes/author/clayton-christensen/) ## More Competence quotes > [A bad artist almost always tries to conceal his incompetence by whooping up a new formula.](https://sms4smile.com/quotes/h-l-mencken/a-bad-artist-almost-always-tries-to-conceal-his-incompetence-by/) [H. L. Mencken](https://sms4smile.com/quotes/author/h-l-mencken/) > [“You understand how much you know about a subject the moment you give explanations to someone who doesn't know anything about it.”](https://sms4smile.com/quotes/luigina-sgarro/you-understand-how-much-you-know-about-a-subject-the-moment-you-give/) [Luigina Sgarro](https://sms4smile.com/quotes/author/luigina-sgarro/) > [Bruce Katz is a spectacular talent! He's a brilliant composer and arranger who uses uncommon and unique musical intelligence to redefine jazz and blues…](https://sms4smile.com/quotes/larry-coryell/bruce-katz-is-a-spectacular-talent-he-s-a-brilliant-composer-and/) [Larry Coryell](https://sms4smile.com/quotes/author/larry-coryell/) > [Let us be thankful for health and competence, and, above all, for a quiet conscience.](https://sms4smile.com/quotes/izaak-walton/let-us-be-thankful-for-health-and-competence-and-above-all-for-a/) [Izaak Walton](https://sms4smile.com/quotes/author/izaak-walton/) > [“it is easier to do a job right than to explain why you didnt”](https://sms4smile.com/quotes/martin-van-buren/it-is-easier-to-do-a-job-right-than-to-explain-why-you-didnt/) [Martin Van Buren](https://sms4smile.com/quotes/author/martin-van-buren/) > [Can you understand why the Congress, most states and most cities refuse to pass legislation requiring the registration and licensing of any and all…](https://sms4smile.com/quotes/malcolm-forbes/can-you-understand-why-the-congress-most-states-and-most-cities/) [Malcolm Forbes](https://sms4smile.com/quotes/author/malcolm-forbes/) > [You can't fake competence, creativity, or sexual arousal.](https://sms4smile.com/quotes/douglas-coupland/you-can-t-fake-competence-creativity-or-sexual-arousal/) [Douglas Coupland](https://sms4smile.com/quotes/author/douglas-coupland/) > [Everybody's got a different circle of competence. The important thing is not how big the circle is. The important thing is staying inside the…](https://sms4smile.com/quotes/warren-buffett/everybody-s-got-a-different-circle-of-competence-the-important-thing/) [Warren Buffett](https://sms4smile.com/quotes/author/warren-buffett/) > [Friendships are nice. So is competence.](https://sms4smile.com/quotes/michael-crichton/friendships-are-nice-so-is-competence/) [Michael Crichton](https://sms4smile.com/quotes/author/michael-crichton/) > [Having spent years ruining the housing markets with their interference, leading to a housing meltdown that has taken the whole economy down with it,…](https://sms4smile.com/quotes/thomas-sowell/having-spent-years-ruining-the-housing-markets-with-their/) [Thomas Sowell](https://sms4smile.com/quotes/author/thomas-sowell/) > [ A nominee \[to Supreme Court\] must possess the competence, character and temperament to serve on the bench. ](https://sms4smile.com/quotes/herb-kohl/a-nominee-to-supreme-court-must-possess-the-competence-character-and/) [Herb Kohl](https://sms4smile.com/quotes/author/herb-kohl/) > [Over the first two weeks of the Donald Trump administration, Steve Bannon has emerged as one of the most powerful figures in the White…](https://sms4smile.com/quotes/amy-goodman/over-the-first-two-weeks-of-the-donald-trump-administration-steve/) [Amy Goodman](https://sms4smile.com/quotes/author/amy-goodman/) > [The individual attributes of warmth and competence are often perceived to be negatively correlated. That doesn't mean they actually are, but that's how people…](https://sms4smile.com/quotes/jeffrey-pfeffer/the-individual-attributes-of-warmth-and-competence-are-often/) [Jeffrey Pfeffer](https://sms4smile.com/quotes/author/jeffrey-pfeffer/) > [Do not stop thinking of life as an adventure. You have no security unless you can live bravely, excitingly, imaginatively; unless you can choose…](https://sms4smile.com/quotes/eleanor-roosevelt/do-not-stop-thinking-of-life-as-an-adventure-you-have-no-security/) [Eleanor Roosevelt](https://sms4smile.com/quotes/author/eleanor-roosevelt/) > [Great writers zealously learn the craft of their profession so they can release the power and the depth of their imagination and experience.](https://sms4smile.com/quotes/leonard-bishop/great-writers-zealously-learn-the-craft-of-their-profession-so-they/) [Leonard Bishop](https://sms4smile.com/quotes/author/leonard-bishop/) Browse all 452 Competence quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Core competence, as it is used by many managers, is a dangerously inward-looking notion. 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