--- title: "Meaning & Key Takeaway of: Whatever claim you use to get attention…" description: "\"Whatever claim you use to get attention, the advertisement should tell a story reasonably complete\" — Claude C. Hopkins" image: "https://sms4smile.com/quotes/i/384/claude-c-hopkins-11799_advertisements_whatever-claim-you-use-to-get-attention_1716251.jpg" --- # Whatever claim you use to get attention, the advertisement… ![“Whatever claim you use to get attention, the advertisement should tell a story reasonably complete” quote by Claude C. Hopkins](https://sms4smile.com/quotes/i/384/claude-c-hopkins-11799_advertisements_whatever-claim-you-use-to-get-attention_1716251.jpg) [Download](https://sms4smile.com/quotes/i/384/claude-c-hopkins-11799_advertisements_whatever-claim-you-use-to-get-attention_1716251.jpg) [Open image](https://sms4smile.com/quotes/i/384/claude-c-hopkins-11799_advertisements_whatever-claim-you-use-to-get-attention_1716251.jpg) > “Whatever claim you use to get attention, the advertisement should tell a story reasonably complete” [Claude C. Hopkins](https://sms4smile.com/quotes/author/claude-c-hopkins/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Ads must tell a complete, compelling story to capture attention effectively. **In simple terms:** Effective ads need a clear story. Key Takeaway Focus on storytelling in marketing. Themes advertising storytelling attention Mood persuasive strategic Type nonfiction marketing When to use this quote - product launch - brand building - media campaigns Key Concepts consumer psychology marketing strategy Questions to Reflect On - What story does your ad tell? - How can you make it complete? A Different Perspective May ignore visual impact. ★ ★ ★ ★ ★ No ratings yet [Attention](https://sms4smile.com/quotes/about/attention/) [Stories](https://sms4smile.com/quotes/about/stories/) [Writing](https://sms4smile.com/quotes/about/writing/) ## Related quotes > [Whatever claim you use to gain attention, the advertisement should tell a story reasonably complete.](https://sms4smile.com/quotes/claude-c-hopkins/whatever-claim-you-use-to-gain-attention-the-advertisement-should/) [Claude C. Hopkins](https://sms4smile.com/quotes/author/claude-c-hopkins/) > [The purpose of a headline is to pick out people you can interest. You wish to talk to someone in a crowd. So the…](https://sms4smile.com/quotes/claude-c-hopkins/the-purpose-of-a-headline-is-to-pick-out-people-you-can-interest-you/) [Claude C. Hopkins](https://sms4smile.com/quotes/author/claude-c-hopkins/) > [The monster of advertisement...is a sort of octopus with innumerable tentacles. It throws out to right and left, in front and behind, its clammy…](https://sms4smile.com/quotes/sarah-bernhardt/the-monster-of-advertisement-is-a-sort-of-octopus-with-innumerable/) [Sarah Bernhardt](https://sms4smile.com/quotes/author/sarah-bernhardt/) > [I don't even notice the advertisement that comes up on my screen. I'm a smart person and it's just something I've just blacked out…](https://sms4smile.com/quotes/maggie-gyllenhaal/i-don-t-even-notice-the-advertisement-that-comes-up-on-my-screen-i-m/) [Maggie Gyllenhaal](https://sms4smile.com/quotes/author/maggie-gyllenhaal/) > [The town is an advertisement for itself; none of its charms are left to the visitor's imagination.](https://sms4smile.com/quotes/christopher-isherwood/the-town-is-an-advertisement-for-itself-none-of-its-charms-are-left/) [Christopher Isherwood](https://sms4smile.com/quotes/author/christopher-isherwood/) > [The advertisement is the most truthful part of a newspaper.](https://sms4smile.com/quotes/thomas-jefferson/the-advertisement-is-the-most-truthful-part-of-a-newspaper/) [Thomas Jefferson](https://sms4smile.com/quotes/author/thomas-jefferson/) > [One person reads the book, and cannot help telling a friend. That is vastly superior to any kind of advertisement, or clever magazine article.…](https://sms4smile.com/quotes/robert-greene/one-person-reads-the-book-and-cannot-help-telling-a-friend-that-is/) [Robert Greene](https://sms4smile.com/quotes/author/robert-greene/) > [I'm one of those people that think that what you put up on screen, no matter how you're stating it, is usually an advertisement…](https://sms4smile.com/quotes/azazel-jacobs/i-m-one-of-those-people-that-think-that-what-you-put-up-on-screen-no/) [Azazel Jacobs](https://sms4smile.com/quotes/author/azazel-jacobs/) > [What is a good advertisement? An advertisement which pleases you because of its style, or an advertisement which sells the most? They are seldom…](https://sms4smile.com/quotes/david-ogilvy/what-is-a-good-advertisement-an-advertisement-which-pleases-you/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [Claude Hopkins.. maintained that nobody with a college education could write an advertisement addressed to the mass millions. That's absolute poppycock.](https://sms4smile.com/quotes/david-ogilvy/claude-hopkins-maintained-that-nobody-with-a-college-education-could/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [I'm not a very good advertisement for the American school system.](https://sms4smile.com/quotes/david-brinkley/i-m-not-a-very-good-advertisement-for-the-american-school-system/) [David Brinkley](https://sms4smile.com/quotes/author/david-brinkley/) > [Every single element in an advertisement - headline, subhead, photo, and copy - must be put there not because it looks good, not because…](https://sms4smile.com/quotes/john-caples/every-single-element-in-an-advertisement-headline-subhead-photo-and/) [John Caples](https://sms4smile.com/quotes/author/john-caples/) > [advertisement ... has brought our disregard for truth into the open without even a figleaf to cover it.](https://sms4smile.com/quotes/freya-stark/advertisement-has-brought-our-disregard-for-truth-into-the-open/) [Freya Stark](https://sms4smile.com/quotes/author/freya-stark/) > [Basically, art should remain something that is complex, that has many layers, so there's always a possibility to reconsider things and have a different…](https://sms4smile.com/quotes/camille-henrot/basically-art-should-remain-something-that-is-complex-that-has-many/) [Camille Henrot](https://sms4smile.com/quotes/author/camille-henrot/) > [I think if you can create a meaningful thing that is also an advertisement that's a pretty cool option for brands.](https://sms4smile.com/quotes/doug-walters/i-think-if-you-can-create-a-meaningful-thing-that-is-also-an/) [Doug Walters](https://sms4smile.com/quotes/author/doug-walters/) ## More by Claude C. Hopkins > [Never be led in new paths by the blind](https://sms4smile.com/quotes/claude-c-hopkins/never-be-led-in-new-paths-by-the-blind/) [Claude C. Hopkins](https://sms4smile.com/quotes/author/claude-c-hopkins/) > [Curiosity is one of the strongest human incentives](https://sms4smile.com/quotes/claude-c-hopkins/curiosity-is-one-of-the-strongest-human-incentives/) [Claude C. Hopkins](https://sms4smile.com/quotes/author/claude-c-hopkins/) > [In the old days, advertisers ventured on their own opinions. The few guess right, the many wrong. Those were the time of advertising disaster](https://sms4smile.com/quotes/claude-c-hopkins/in-the-old-days-advertisers-ventured-on-their-own-opinions-the-few/) [Claude C. Hopkins](https://sms4smile.com/quotes/author/claude-c-hopkins/) > [Don't, to gain general and useless attention, sacrifice the attention that you want](https://sms4smile.com/quotes/claude-c-hopkins/don-t-to-gain-general-and-useless-attention-sacrifice-the-attention/) [Claude C. Hopkins](https://sms4smile.com/quotes/author/claude-c-hopkins/) > [Scientific advertising has altered many old plans and conceptions. It has proved many long established methods to be folly](https://sms4smile.com/quotes/claude-c-hopkins/scientific-advertising-has-altered-many-old-plans-and-conceptions-it/) [Claude C. Hopkins](https://sms4smile.com/quotes/author/claude-c-hopkins/) > [Whatever claim you use to gain attention, the advertisement should tell a story reasonably complete.](https://sms4smile.com/quotes/claude-c-hopkins/whatever-claim-you-use-to-gain-attention-the-advertisement-should/) [Claude C. Hopkins](https://sms4smile.com/quotes/author/claude-c-hopkins/) > [Remember the people you address are selfish, as we all are. They care nothing about your interests or profit. They seek service for themselves](https://sms4smile.com/quotes/claude-c-hopkins/remember-the-people-you-address-are-selfish-as-we-all-are-they-care/) [Claude C. Hopkins](https://sms4smile.com/quotes/author/claude-c-hopkins/) > [Lust is a monstrous sin which altereth, marreth, and drieth the body, weakening all the joints and members, making the face bubbled and yellow,…](https://sms4smile.com/quotes/claude-c-hopkins/lust-is-a-monstrous-sin-which-altereth-marreth-and-drieth-the-body/) [Claude C. Hopkins](https://sms4smile.com/quotes/author/claude-c-hopkins/) > [Don't think of people in the mass. This gives you a blurred view](https://sms4smile.com/quotes/claude-c-hopkins/don-t-think-of-people-in-the-mass-this-gives-you-a-blurred-view/) [Claude C. Hopkins](https://sms4smile.com/quotes/author/claude-c-hopkins/) > [Platitudes and generalities roll of the human understanding like water from a duck](https://sms4smile.com/quotes/claude-c-hopkins/platitudes-and-generalities-roll-of-the-human-understanding-like/) [Claude C. Hopkins](https://sms4smile.com/quotes/author/claude-c-hopkins/) > [The right name is an advertisement in itself.](https://sms4smile.com/quotes/claude-c-hopkins/the-right-name-is-an-advertisement-in-itself/) [Claude C. Hopkins](https://sms4smile.com/quotes/author/claude-c-hopkins/) > [People will not be bored. They may listen politely at a dinner table to boasts and personalities, life history, etc. But in print they…](https://sms4smile.com/quotes/claude-c-hopkins/people-will-not-be-bored-they-may-listen-politely-at-a-dinner-table/) [Claude C. Hopkins](https://sms4smile.com/quotes/author/claude-c-hopkins/) > [The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.](https://sms4smile.com/quotes/claude-c-hopkins/the-only-purpose-of-advertising-is-to-make-sales-it-is-profitable-or/) [Claude C. Hopkins](https://sms4smile.com/quotes/author/claude-c-hopkins/) > [Impressive claims are made far more impressive by making them exact](https://sms4smile.com/quotes/claude-c-hopkins/impressive-claims-are-made-far-more-impressive-by-making-them-exact/) [Claude C. Hopkins](https://sms4smile.com/quotes/author/claude-c-hopkins/) > [Advertising is much like war, minus the venom](https://sms4smile.com/quotes/claude-c-hopkins/advertising-is-much-like-war-minus-the-venom/) [Claude C. Hopkins](https://sms4smile.com/quotes/author/claude-c-hopkins/) [Explore all 58 Claude C. Hopkins quotes ](https://sms4smile.com/quotes/author/claude-c-hopkins/) ## More Advertisement quotes > [“Take care of your costume and your confidence will take care of itself.”](https://sms4smile.com/quotes/amit-kalantri/take-care-of-your-costume-and-your-confidence-will-take-care-of-itself/) [Amit Kalantri](https://sms4smile.com/quotes/author/amit-kalantri/) > [“In general, poor is polite and rich is rude.”](https://sms4smile.com/quotes/amit-kalantri/in-general-poor-is-polite-and-rich-is-rude/) [Amit Kalantri](https://sms4smile.com/quotes/author/amit-kalantri/) > [“Sarah drew a deep breath and released it slowly, waiting for her voice to steady before she spoke. “It’s a ve ry good story.…](https://sms4smile.com/quotes/bonnie-dee/sarah-drew-a-deep-breath-and-released-it-slowly-waiting-for-her-voice/) [Bonnie Dee](https://sms4smile.com/quotes/author/bonnie-dee/) > [“The smell of the sweat is not sweet, but the fruit of the sweat is very sweet.”](https://sms4smile.com/quotes/amit-kalantri/the-smell-of-the-sweat-is-not-sweet-but-the-fruit-of-the-sweat-is/) [Amit Kalantri](https://sms4smile.com/quotes/author/amit-kalantri/) > [If there's one thing I've always taken care of with my work, it's that it's never an advertisement for anything other than the work…](https://sms4smile.com/quotes/jr/if-there-s-one-thing-i-ve-always-taken-care-of-with-my-work-it-s-that/) JR > [I think if you can create a meaningful thing that is also an advertisement that's a pretty cool option for brands.](https://sms4smile.com/quotes/doug-walters/i-think-if-you-can-create-a-meaningful-thing-that-is-also-an/) [Doug Walters](https://sms4smile.com/quotes/author/doug-walters/) > [“Don't compare the size of your roof with the size of the sky.”](https://sms4smile.com/quotes/amit-kalantri/don-t-compare-the-size-of-your-roof-with-the-size-of-the-sky/) [Amit Kalantri](https://sms4smile.com/quotes/author/amit-kalantri/) > [Basically, art should remain something that is complex, that has many layers, so there's always a possibility to reconsider things and have a different…](https://sms4smile.com/quotes/camille-henrot/basically-art-should-remain-something-that-is-complex-that-has-many/) [Camille Henrot](https://sms4smile.com/quotes/author/camille-henrot/) > [“Advertisement! A device for forcing the unwilling into line. Did it matter to a ground vehicle manufacturer whether a given individual felt an original…](https://sms4smile.com/quotes/isaac-asimov/advertisement-a-device-for-forcing-the-unwilling-into-line-did-it/) [Isaac Asimov](https://sms4smile.com/quotes/author/isaac-asimov/) > [“All worries are less with wine.”](https://sms4smile.com/quotes/amit-kalantri/all-worries-are-less-with-wine/) [Amit Kalantri](https://sms4smile.com/quotes/author/amit-kalantri/) > [The most excellent and divine counsel, the best and most profitable advertisement of all others, but the least practiced, is to study and learn…](https://sms4smile.com/quotes/pierre-charron/the-most-excellent-and-divine-counsel-the-best-and-most-profitable/) [Pierre Charron](https://sms4smile.com/quotes/author/pierre-charron/) > [I would rather die than see my face in a car advertisement.](https://sms4smile.com/quotes/azzedine-alaia/i-would-rather-die-than-see-my-face-in-a-car-advertisement/) [Azzedine Alaia](https://sms4smile.com/quotes/author/azzedine-alaia/) > [“The mistakes of the world are warning message for you.”](https://sms4smile.com/quotes/amit-kalantri/the-mistakes-of-the-world-are-warning-message-for-you/) [Amit Kalantri](https://sms4smile.com/quotes/author/amit-kalantri/) > [advertisement ... has brought our disregard for truth into the open without even a figleaf to cover it.](https://sms4smile.com/quotes/freya-stark/advertisement-has-brought-our-disregard-for-truth-into-the-open/) [Freya Stark](https://sms4smile.com/quotes/author/freya-stark/) > [“Connecting to the outernet was less of a shock this time, as the monitor gave him a sense of distance from it, but it…](https://sms4smile.com/quotes/c-s-friedman/connecting-to-the-outernet-was-less-of-a-shock-this-time-as-the/) [C.S. Friedman](https://sms4smile.com/quotes/author/c-s-friedman/) Browse all 193 Advertisement quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Whatever claim you use to get attention, the advertisement should tell a story reasonably complete", "creator": { "@type": "Person", "name": "Claude C. 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