--- title: "Meaning & Key Takeaway of: On most lines, making a sale without…" description: "\"On most lines, making a sale without making a convert does not count for much. Sales made by conviction - by advertising - are likely to bring permanen..." image: "https://sms4smile.com/quotes/i/560/claude-c-hopkins-11799_advertising_on-most-lines-making-a-sale-without-maki_1661219.jpg" --- # On most lines, making a sale without making a convert does… ![“On most lines, making a sale without making a convert does not count for much. Sales made by conviction - by advertising - are likely to bring permanent customers. People who buy through casual recommendations often do not stick” quote by Claude C. Hopkins](https://sms4smile.com/quotes/i/560/claude-c-hopkins-11799_advertising_on-most-lines-making-a-sale-without-maki_1661219.jpg) [Download](https://sms4smile.com/quotes/i/560/claude-c-hopkins-11799_advertising_on-most-lines-making-a-sale-without-maki_1661219.jpg) [Open image](https://sms4smile.com/quotes/i/560/claude-c-hopkins-11799_advertising_on-most-lines-making-a-sale-without-maki_1661219.jpg) > “On most lines, making a sale without making a convert does not count for much. Sales made by conviction - by advertising - are likely to bring permanent customers. People who buy through casual recommendations often do not stick” [Claude C. Hopkins](https://sms4smile.com/quotes/author/claude-c-hopkins/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Sales that rely on genuine conviction and advertising create lasting customers, unlike one‑off conversions. **In simple terms:** Conviction‑based sales build loyalty. Key Takeaway Focus on trust, not just transactions. Themes sales trust customer loyalty advertising Mood confident strategic Type business marketing When to use this quote - product launch - online marketing - B2B sales - retail - customer retention Key Concepts psychology relationship building brand equity Questions to Reflect On - How can you demonstrate genuine value before a sale? - What role does brand reputation play in repeat business? A Different Perspective If the product is poor, advertising alone cannot sustain customers. ★ ★ ★ ★ ★ No ratings yet [Advertising](https://sms4smile.com/quotes/about/advertising/) [Conviction](https://sms4smile.com/quotes/about/conviction/) [Faith](https://sms4smile.com/quotes/about/faith/) [People](https://sms4smile.com/quotes/about/people/) [Sales](https://sms4smile.com/quotes/about/sales/) ## Related quotes > [After-sales service is more important than assistance before sales. It is through such service that one gets permanent customers.](https://sms4smile.com/quotes/konosuke-matsushita/after-sales-service-is-more-important-than-assistance-before-sales-it/) [Konosuke Matsushita](https://sms4smile.com/quotes/author/konosuke-matsushita/) > [Donald Trump doesn't necessarily stay mad for very long. He's a transactional guy. If you can offer him something, he will take it. Or…](https://sms4smile.com/quotes/michael-wolff/donald-trump-doesn-t-necessarily-stay-mad-for-very-long-he-s-a/) [Michael Wolff](https://sms4smile.com/quotes/author/michael-wolff/) > [The mistake so many marketers make is that they conjoin the urgency of making another sale with the timing to earn the right to…](https://sms4smile.com/quotes/seth-godin/the-mistake-so-many-marketers-make-is-that-they-conjoin-the-urgency/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [Keep writing, because not only does practice improve skill, it gives you more chances to score on the market. I did that for eight…](https://sms4smile.com/quotes/piers-anthony/keep-writing-because-not-only-does-practice-improve-skill-it-gives/) [Piers Anthony](https://sms4smile.com/quotes/author/piers-anthony/) > [Donald Trump is still hitting all the same notes. He's making the sale. We're hearing from his aides at every event.](https://sms4smile.com/quotes/don-gonyea/donald-trump-is-still-hitting-all-the-same-notes-he-s-making-the-sale/) [Don Gonyea](https://sms4smile.com/quotes/author/don-gonyea/) > [An old medical friend gave me some excellent practical advice. He said: "You will have for some time to go much oftener down steps…](https://sms4smile.com/quotes/william-crawford-williamson/an-old-medical-friend-gave-me-some-excellent-practical-advice-he-said/) William Crawford Williamson > [Interwoven as is the love of liberty with every ligament of your hearts, no recommendation of mine is necessary to fortify or confirm the…](https://sms4smile.com/quotes/george-washington/interwoven-as-is-the-love-of-liberty-with-every-ligament-of-your/) [George Washington](https://sms4smile.com/quotes/author/george-washington/) > [Whenever we have had a need for a national security or public safety issue, Congress has always followed the recommendations of the White House,…](https://sms4smile.com/quotes/jim-sensenbrenner/whenever-we-have-had-a-need-for-a-national-security-or-public-safety/) [Jim Sensenbrenner](https://sms4smile.com/quotes/author/jim-sensenbrenner/) > [We get our military people to come back and make recommendations to me and I will follow those recommendations. I will follow them very…](https://sms4smile.com/quotes/donald-trump/we-get-our-military-people-to-come-back-and-make-recommendations-to/) [Donald Trump](https://sms4smile.com/quotes/author/donald-trump/) > [No designer has really wowed me yet, I'm into other people's recommendations when it comes to fashion.](https://sms4smile.com/quotes/shawn-ashmore/no-designer-has-really-wowed-me-yet-i-m-into-other-people-s/) [Shawn Ashmore](https://sms4smile.com/quotes/author/shawn-ashmore/) > [Truth is not only a man's ornament but his instrument; it is the great man's glory, and the poor man's stock: a man's truth…](https://sms4smile.com/quotes/benjamin-whichcote/truth-is-not-only-a-man-s-ornament-but-his-instrument-it-is-the-great/) [Benjamin Whichcote](https://sms4smile.com/quotes/author/benjamin-whichcote/) > [An established government has an infinite advantage, by that very circumstance of its being established--the bulk of mankind being governed by authority, not reason,…](https://sms4smile.com/quotes/david-hume/an-established-government-has-an-infinite-advantage-by-that-very/) [David Hume](https://sms4smile.com/quotes/author/david-hume/) > [ Here's the thing: Authors live or die by recommendations. \[That's one of the reason I review so many books on Goodreads.\] Giving books you… ](https://sms4smile.com/quotes/patrick-rothfuss/here-s-the-thing-authors-live-or-die-by-recommendations-that-s-one-of/) [Patrick Rothfuss](https://sms4smile.com/quotes/author/patrick-rothfuss/) > [ There are about 50 or 60 recommendations \[in "Win"\] for how to communicate, not just the words themselves. All of them had to be… ](https://sms4smile.com/quotes/frank-luntz/there-are-about-50-or-60-recommendations-in-win-for-how-to/) [Frank Luntz](https://sms4smile.com/quotes/author/frank-luntz/) > [I consider a decent respect for Christianity among the best recommendations for public service.](https://sms4smile.com/quotes/john-adams/i-consider-a-decent-respect-for-christianity-among-the-best/) [John Adams](https://sms4smile.com/quotes/author/john-adams/) ## More by Claude C. Hopkins > [Never be led in new paths by the blind](https://sms4smile.com/quotes/claude-c-hopkins/never-be-led-in-new-paths-by-the-blind/) [Claude C. Hopkins](https://sms4smile.com/quotes/author/claude-c-hopkins/) > [Curiosity is one of the strongest human incentives](https://sms4smile.com/quotes/claude-c-hopkins/curiosity-is-one-of-the-strongest-human-incentives/) [Claude C. Hopkins](https://sms4smile.com/quotes/author/claude-c-hopkins/) > [In the old days, advertisers ventured on their own opinions. The few guess right, the many wrong. Those were the time of advertising disaster](https://sms4smile.com/quotes/claude-c-hopkins/in-the-old-days-advertisers-ventured-on-their-own-opinions-the-few/) [Claude C. Hopkins](https://sms4smile.com/quotes/author/claude-c-hopkins/) > [Don't, to gain general and useless attention, sacrifice the attention that you want](https://sms4smile.com/quotes/claude-c-hopkins/don-t-to-gain-general-and-useless-attention-sacrifice-the-attention/) [Claude C. Hopkins](https://sms4smile.com/quotes/author/claude-c-hopkins/) > [Scientific advertising has altered many old plans and conceptions. It has proved many long established methods to be folly](https://sms4smile.com/quotes/claude-c-hopkins/scientific-advertising-has-altered-many-old-plans-and-conceptions-it/) [Claude C. Hopkins](https://sms4smile.com/quotes/author/claude-c-hopkins/) > [Whatever claim you use to gain attention, the advertisement should tell a story reasonably complete.](https://sms4smile.com/quotes/claude-c-hopkins/whatever-claim-you-use-to-gain-attention-the-advertisement-should/) [Claude C. Hopkins](https://sms4smile.com/quotes/author/claude-c-hopkins/) > [Remember the people you address are selfish, as we all are. They care nothing about your interests or profit. They seek service for themselves](https://sms4smile.com/quotes/claude-c-hopkins/remember-the-people-you-address-are-selfish-as-we-all-are-they-care/) [Claude C. Hopkins](https://sms4smile.com/quotes/author/claude-c-hopkins/) > [Lust is a monstrous sin which altereth, marreth, and drieth the body, weakening all the joints and members, making the face bubbled and yellow,…](https://sms4smile.com/quotes/claude-c-hopkins/lust-is-a-monstrous-sin-which-altereth-marreth-and-drieth-the-body/) [Claude C. Hopkins](https://sms4smile.com/quotes/author/claude-c-hopkins/) > [Don't think of people in the mass. This gives you a blurred view](https://sms4smile.com/quotes/claude-c-hopkins/don-t-think-of-people-in-the-mass-this-gives-you-a-blurred-view/) [Claude C. Hopkins](https://sms4smile.com/quotes/author/claude-c-hopkins/) > [Platitudes and generalities roll of the human understanding like water from a duck](https://sms4smile.com/quotes/claude-c-hopkins/platitudes-and-generalities-roll-of-the-human-understanding-like/) [Claude C. Hopkins](https://sms4smile.com/quotes/author/claude-c-hopkins/) > [The right name is an advertisement in itself.](https://sms4smile.com/quotes/claude-c-hopkins/the-right-name-is-an-advertisement-in-itself/) [Claude C. Hopkins](https://sms4smile.com/quotes/author/claude-c-hopkins/) > [People will not be bored. They may listen politely at a dinner table to boasts and personalities, life history, etc. But in print they…](https://sms4smile.com/quotes/claude-c-hopkins/people-will-not-be-bored-they-may-listen-politely-at-a-dinner-table/) [Claude C. Hopkins](https://sms4smile.com/quotes/author/claude-c-hopkins/) > [The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.](https://sms4smile.com/quotes/claude-c-hopkins/the-only-purpose-of-advertising-is-to-make-sales-it-is-profitable-or/) [Claude C. Hopkins](https://sms4smile.com/quotes/author/claude-c-hopkins/) > [Impressive claims are made far more impressive by making them exact](https://sms4smile.com/quotes/claude-c-hopkins/impressive-claims-are-made-far-more-impressive-by-making-them-exact/) [Claude C. Hopkins](https://sms4smile.com/quotes/author/claude-c-hopkins/) > [Advertising is much like war, minus the venom](https://sms4smile.com/quotes/claude-c-hopkins/advertising-is-much-like-war-minus-the-venom/) [Claude C. Hopkins](https://sms4smile.com/quotes/author/claude-c-hopkins/) [Explore all 58 Claude C. Hopkins quotes ](https://sms4smile.com/quotes/author/claude-c-hopkins/) ## More Advertising quotes > [I saw this anti-drug commercial that showed a kid smoking pot in his dad's room with his friend. This kid finds a gun, the…](https://sms4smile.com/quotes/bill-maher/i-saw-this-anti-drug-commercial-that-showed-a-kid-smoking-pot-in-his/) [Bill Maher](https://sms4smile.com/quotes/author/bill-maher/) > [“Salesmanship is usually the art of making it the prospect’s problem, the salesperson’s need or desire to earn money.”](https://sms4smile.com/quotes/mokokoma-mokhonoana/salesmanship-is-usually-the-art-of-making-it-the-prospect-s-problem/) [Mokokoma Mokhonoana](https://sms4smile.com/quotes/author/mokokoma-mokhonoana/) > [Advertising justifies its existence when used in the public interest-it is much too powerful a tool to use solely for commercial purposes.](https://sms4smile.com/quotes/howard-gossage/advertising-justifies-its-existence-when-used-in-the-public-interest/) [Howard Gossage](https://sms4smile.com/quotes/author/howard-gossage/) > [“Don't wait, just sweat.”](https://sms4smile.com/quotes/amit-kalantri/don-t-wait-just-sweat/) [Amit Kalantri](https://sms4smile.com/quotes/author/amit-kalantri/) > [We have the capital, the resources, and the technology that we need to build a mobile advertising platform across the planet.](https://sms4smile.com/quotes/naveen-tewari/we-have-the-capital-the-resources-and-the-technology-that-we-need-to/) [Naveen Tewari](https://sms4smile.com/quotes/author/naveen-tewari/) > [“Never run advertising until the major publicity possibilities have been exploited.”](https://sms4smile.com/quotes/al-ries/never-run-advertising-until-the-major-publicity-possibilities-have/) [Al Ries](https://sms4smile.com/quotes/author/al-ries/) > [God never talks. But the devil keeps advertising, Father. The devil does a lot of commercials.](https://sms4smile.com/quotes/william-peter-blatty/god-never-talks-but-the-devil-keeps-advertising-father-the-devil-does/) [William Peter Blatty](https://sms4smile.com/quotes/author/william-peter-blatty/) > [I like Valentine's Day. The trouble is the florists and the candy-makers and the card people are all advertising so much, you don't dare…](https://sms4smile.com/quotes/andy-rooney/i-like-valentine-s-day-the-trouble-is-the-florists-and-the-candy/) [Andy Rooney](https://sms4smile.com/quotes/author/andy-rooney/) > [I happened to be spotted by a modeling agent who offered me a part-time job at 16. Everything happened very quickly after that -…](https://sms4smile.com/quotes/dia-mirza/i-happened-to-be-spotted-by-a-modeling-agent-who-offered-me-a-part/) [Dia Mirza](https://sms4smile.com/quotes/author/dia-mirza/) > [They say that Madison Avenue will only pay high dollars in advertising if they get the 18-35 age range.](https://sms4smile.com/quotes/sharon-gless/they-say-that-madison-avenue-will-only-pay-high-dollars-in/) [Sharon Gless](https://sms4smile.com/quotes/author/sharon-gless/) > [“There's not a branch of publishing or broadcasting that doesn't depend in some way on advertising. It'd be like an aquarium without water. Why,…](https://sms4smile.com/quotes/haruki-murakami/there-s-not-a-branch-of-publishing-or-broadcasting-that-doesn-t/) [Haruki Murakami](https://sms4smile.com/quotes/author/haruki-murakami/) > [I've driven people mad on films that I've made - I want more takes; I want to try new lines. Then I want to…](https://sms4smile.com/quotes/hugh-grant/i-ve-driven-people-mad-on-films-that-i-ve-made-i-want-more-takes-i/) [Hugh Grant](https://sms4smile.com/quotes/author/hugh-grant/) > [This hype word bothers me though It always sounds like an accusation, what does it mean, advertising, column inches in the press? Bands themselves…](https://sms4smile.com/quotes/holly-johnson/this-hype-word-bothers-me-though-it-always-sounds-like-an-accusation/) [Holly Johnson](https://sms4smile.com/quotes/author/holly-johnson/) > [I'm supposed to be taking time off. 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