--- title: "Meaning & Key Takeaway of: Do nothing to merely interest, assume or…" description: "\"Do nothing to merely interest, assume or attract. This is not your province. Do only that wins the people you are after in the cheapest possible way\" —..." image: "https://sms4smile.com/quotes/i/684/claude-c-hopkins-11799_assuming_do-nothing-to-merely-interest-assume-or_1563026.jpg" --- # Do nothing to merely interest, assume or attract. This is… ![“Do nothing to merely interest, assume or attract. This is not your province. Do only that wins the people you are after in the cheapest possible way” quote by Claude C. Hopkins](https://sms4smile.com/quotes/i/684/claude-c-hopkins-11799_assuming_do-nothing-to-merely-interest-assume-or_1563026.jpg) [Download](https://sms4smile.com/quotes/i/684/claude-c-hopkins-11799_assuming_do-nothing-to-merely-interest-assume-or_1563026.jpg) [Open image](https://sms4smile.com/quotes/i/684/claude-c-hopkins-11799_assuming_do-nothing-to-merely-interest-assume-or_1563026.jpg) > “Do nothing to merely interest, assume or attract. This is not your province. Do only that wins the people you are after in the cheapest possible way” [Claude C. Hopkins](https://sms4smile.com/quotes/author/claude-c-hopkins/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Advocates focusing on results-driven persuasion, not mere attraction **In simple terms:** Effective persuasion must deliver value Key Takeaway Prioritize value-driven messaging Themes marketing efficiency value Mood pragmatic analytical Type business advertising When to use this quote - advertising campaigns - sales pitches - product launches Key Concepts consumer behavior cost-effective persuasion targeting Questions to Reflect On - How can value be communicated compellingly? - When is emotional appeal necessary? A Different Perspective May ignore emotional appeal that also drives decisions ★ ★ ★ ★ ★ No ratings yet [Interest](https://sms4smile.com/quotes/about/interest/) [People](https://sms4smile.com/quotes/about/people/) [Winning](https://sms4smile.com/quotes/about/winning/) [Writing](https://sms4smile.com/quotes/about/writing/) ## Related quotes > [It feels like we all win when Joe wins. People know the struggle, everything I had to overcome. People feel like that's them winning.…](https://sms4smile.com/quotes/fat-joe/it-feels-like-we-all-win-when-joe-wins-people-know-the-struggle/) [Fat Joe](https://sms4smile.com/quotes/author/fat-joe/) > [Divorce is the biggest drain, outside of school fees, and nobody wins. People think it is always in the woman's favour, but it is…](https://sms4smile.com/quotes/anthea-turner/divorce-is-the-biggest-drain-outside-of-school-fees-and-nobody-wins/) [Anthea Turner](https://sms4smile.com/quotes/author/anthea-turner/) > [Nobody has to lose for me to succeed and that is a unique job. Everybody wins, horse wins, people win, I win.](https://sms4smile.com/quotes/buck-brannaman/nobody-has-to-lose-for-me-to-succeed-and-that-is-a-unique-job/) [Buck Brannaman](https://sms4smile.com/quotes/author/buck-brannaman/) > [You're either on the Republican team or the Democratic team, and all that matters is that your team wins. Judging by history, regardless of…](https://sms4smile.com/quotes/steven-van-zandt/you-re-either-on-the-republican-team-or-the-democratic-team-and-all/) [Steven Van Zandt](https://sms4smile.com/quotes/author/steven-van-zandt/) > [He who wins people, prospers; he who loses them, fails. Your present plan should be to seek humans of high aims and farseeing views,…](https://sms4smile.com/quotes/zhou-yu/he-who-wins-people-prospers-he-who-loses-them-fails-your-present-plan/) Zhou Yu > [We see fighters fight their whole career and never get a title shot. It doesn't matter if they rack up 10 wins if people…](https://sms4smile.com/quotes/b-j-penn/we-see-fighters-fight-their-whole-career-and-never-get-a-title-shot/) [B. J. Penn](https://sms4smile.com/quotes/author/b-j-penn/) > [Brother, if you would enter that Province, you must go forward on your knees.](https://sms4smile.com/quotes/hudson-taylor/brother-if-you-would-enter-that-province-you-must-go-forward-on-your/) [Hudson Taylor](https://sms4smile.com/quotes/author/hudson-taylor/) > [Just as it is the province of science to find out what the facts of life are, to classify them and use them to…](https://sms4smile.com/quotes/lily-dougall/just-as-it-is-the-province-of-science-to-find-out-what-the-facts-of/) Lily Dougall > [ There \[in Afghanistan\] is also a growing insurgency threat from al-Qaida, the Taliban and other extremist elements, some of which comes from the tribal… ](https://sms4smile.com/quotes/david-petraeus/there-in-afghanistan-is-also-a-growing-insurgency-threat-from-al/) [David Petraeus](https://sms4smile.com/quotes/author/david-petraeus/) > [Critics are always complaining about the materialism of hip-hop and accusing the artists of living way above their means. 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Manitoba has a sort of thieving-magpie approach, trying to lift productions from other provinces…](https://sms4smile.com/quotes/guy-maddin/i-probably-live-in-the-best-province-for-independent-filmmakers/) [Guy Maddin](https://sms4smile.com/quotes/author/guy-maddin/) > [It is not the legitimate province of the Legislature to determine which religion is true, or what false. Our government is a civil, and…](https://sms4smile.com/quotes/richard-mentor-johnson/it-is-not-the-legitimate-province-of-the-legislature-to-determine/) [Richard Mentor Johnson](https://sms4smile.com/quotes/author/richard-mentor-johnson/) > [Europe becomes more and more a province of Islam, a colony of Islam. And Italy is an outpost of that province, a stronghold of…](https://sms4smile.com/quotes/oriana-fallaci/europe-becomes-more-and-more-a-province-of-islam-a-colony-of-islam/) [Oriana Fallaci](https://sms4smile.com/quotes/author/oriana-fallaci/) > [Female Virtues are of a Domestick turn. The Family is the proper Province for Private Women to Shine in. If they must be showing…](https://sms4smile.com/quotes/joseph-addison/female-virtues-are-of-a-domestick-turn-the-family-is-the-proper/) [Joseph Addison](https://sms4smile.com/quotes/author/joseph-addison/) ## More by Claude C. Hopkins > [Never be led in new paths by the blind](https://sms4smile.com/quotes/claude-c-hopkins/never-be-led-in-new-paths-by-the-blind/) [Claude C. Hopkins](https://sms4smile.com/quotes/author/claude-c-hopkins/) > [Curiosity is one of the strongest human incentives](https://sms4smile.com/quotes/claude-c-hopkins/curiosity-is-one-of-the-strongest-human-incentives/) [Claude C. Hopkins](https://sms4smile.com/quotes/author/claude-c-hopkins/) > [In the old days, advertisers ventured on their own opinions. The few guess right, the many wrong. Those were the time of advertising disaster](https://sms4smile.com/quotes/claude-c-hopkins/in-the-old-days-advertisers-ventured-on-their-own-opinions-the-few/) [Claude C. Hopkins](https://sms4smile.com/quotes/author/claude-c-hopkins/) > [Don't, to gain general and useless attention, sacrifice the attention that you want](https://sms4smile.com/quotes/claude-c-hopkins/don-t-to-gain-general-and-useless-attention-sacrifice-the-attention/) [Claude C. Hopkins](https://sms4smile.com/quotes/author/claude-c-hopkins/) > [Scientific advertising has altered many old plans and conceptions. It has proved many long established methods to be folly](https://sms4smile.com/quotes/claude-c-hopkins/scientific-advertising-has-altered-many-old-plans-and-conceptions-it/) [Claude C. Hopkins](https://sms4smile.com/quotes/author/claude-c-hopkins/) > [Whatever claim you use to gain attention, the advertisement should tell a story reasonably complete.](https://sms4smile.com/quotes/claude-c-hopkins/whatever-claim-you-use-to-gain-attention-the-advertisement-should/) [Claude C. Hopkins](https://sms4smile.com/quotes/author/claude-c-hopkins/) > [Remember the people you address are selfish, as we all are. They care nothing about your interests or profit. They seek service for themselves](https://sms4smile.com/quotes/claude-c-hopkins/remember-the-people-you-address-are-selfish-as-we-all-are-they-care/) [Claude C. Hopkins](https://sms4smile.com/quotes/author/claude-c-hopkins/) > [Lust is a monstrous sin which altereth, marreth, and drieth the body, weakening all the joints and members, making the face bubbled and yellow,…](https://sms4smile.com/quotes/claude-c-hopkins/lust-is-a-monstrous-sin-which-altereth-marreth-and-drieth-the-body/) [Claude C. Hopkins](https://sms4smile.com/quotes/author/claude-c-hopkins/) > [Don't think of people in the mass. This gives you a blurred view](https://sms4smile.com/quotes/claude-c-hopkins/don-t-think-of-people-in-the-mass-this-gives-you-a-blurred-view/) [Claude C. Hopkins](https://sms4smile.com/quotes/author/claude-c-hopkins/) > [Platitudes and generalities roll of the human understanding like water from a duck](https://sms4smile.com/quotes/claude-c-hopkins/platitudes-and-generalities-roll-of-the-human-understanding-like/) [Claude C. Hopkins](https://sms4smile.com/quotes/author/claude-c-hopkins/) > [The right name is an advertisement in itself.](https://sms4smile.com/quotes/claude-c-hopkins/the-right-name-is-an-advertisement-in-itself/) [Claude C. Hopkins](https://sms4smile.com/quotes/author/claude-c-hopkins/) > [People will not be bored. They may listen politely at a dinner table to boasts and personalities, life history, etc. But in print they…](https://sms4smile.com/quotes/claude-c-hopkins/people-will-not-be-bored-they-may-listen-politely-at-a-dinner-table/) [Claude C. Hopkins](https://sms4smile.com/quotes/author/claude-c-hopkins/) > [The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.](https://sms4smile.com/quotes/claude-c-hopkins/the-only-purpose-of-advertising-is-to-make-sales-it-is-profitable-or/) [Claude C. Hopkins](https://sms4smile.com/quotes/author/claude-c-hopkins/) > [Impressive claims are made far more impressive by making them exact](https://sms4smile.com/quotes/claude-c-hopkins/impressive-claims-are-made-far-more-impressive-by-making-them-exact/) [Claude C. Hopkins](https://sms4smile.com/quotes/author/claude-c-hopkins/) > [Advertising is much like war, minus the venom](https://sms4smile.com/quotes/claude-c-hopkins/advertising-is-much-like-war-minus-the-venom/) [Claude C. Hopkins](https://sms4smile.com/quotes/author/claude-c-hopkins/) [Explore all 58 Claude C. Hopkins quotes ](https://sms4smile.com/quotes/author/claude-c-hopkins/) ## More Assuming quotes > [Some books are not read in the right way because they have skipped a stage of opinion, assume a crystallization of information in society…](https://sms4smile.com/quotes/doris-lessing/some-books-are-not-read-in-the-right-way-because-they-have-skipped-a/) [Doris Lessing](https://sms4smile.com/quotes/author/doris-lessing/) > [Our young Marines of today are courageous, willing to make sacrifices, and are marvelous team players. I am confident our Corps, and indeed our…](https://sms4smile.com/quotes/james-t-conway/our-young-marines-of-today-are-courageous-willing-to-make-sacrifices/) James T. Conway > [Everyone assumes writers spend their time lounging around, writing and occasionally striking a pose whilst having a think.](https://sms4smile.com/quotes/sara-sheridan/everyone-assumes-writers-spend-their-time-lounging-around-writing-and/) [Sara Sheridan](https://sms4smile.com/quotes/author/sara-sheridan/) > [Islam never differentiates between men and women as regards political rights and puts them on an equal footing. However, even if a woman is…](https://sms4smile.com/quotes/yusuf-al-qaradawi/islam-never-differentiates-between-men-and-women-as-regards-political/) [Yusuf al-Qaradawi](https://sms4smile.com/quotes/author/yusuf-al-qaradawi/) > [Whatever your conscious mind assumes and believes to be true, your subconscious mind will accept and bring to pass. Believe in good fortune, divine…](https://sms4smile.com/quotes/joseph-murphy/whatever-your-conscious-mind-assumes-and-believes-to-be-true-your/) [Joseph Murphy](https://sms4smile.com/quotes/author/joseph-murphy/) > [Assuming normal winter weather, we currently anticipate the coal markets to remain difficult through 2015; while we always strive to operate a full capacity…](https://sms4smile.com/quotes/joe-craft/assuming-normal-winter-weather-we-currently-anticipate-the-coal/) [Joe Craft](https://sms4smile.com/quotes/author/joe-craft/) > [A state of mind is something that one assumes. It cannot be purchased, it must be created.](https://sms4smile.com/quotes/napoleon-hill/a-state-of-mind-is-something-that-one-assumes-it-cannot-be-purchased/) [Napoleon Hill](https://sms4smile.com/quotes/author/napoleon-hill/) > [One must believe that every living thing whatsoever must change insensibly in its organization and in its form... One must therefore never expect to…](https://sms4smile.com/quotes/jean-baptiste-lamarck/one-must-believe-that-every-living-thing-whatsoever-must-change/) [Jean-Baptiste Lamarck](https://sms4smile.com/quotes/author/jean-baptiste-lamarck/) > [I think the biggest problem working with me would be that I'm an only child, and so I have an internal dialogue that goes…](https://sms4smile.com/quotes/maynard-james-keenan/i-think-the-biggest-problem-working-with-me-would-be-that-i-m-an-only/) [Maynard James Keenan](https://sms4smile.com/quotes/author/maynard-james-keenan/) > [It is worth noticing that those who assume an imposing demeanor and seek to pass themselves off for something beyond what they are, are…](https://sms4smile.com/quotes/richard-whately/it-is-worth-noticing-that-those-who-assume-an-imposing-demeanor-and/) [Richard Whately](https://sms4smile.com/quotes/author/richard-whately/) > [People just assume that if you're famous, you're in Hollywood.](https://sms4smile.com/quotes/megan-fox/people-just-assume-that-if-you-re-famous-you-re-in-hollywood/) [Megan Fox](https://sms4smile.com/quotes/author/megan-fox/) > [The behavior of any bureaucratic organization can best be understood by assuming that it is controlled by a secret cabal of its enemies.](https://sms4smile.com/quotes/robert-conquest/the-behavior-of-any-bureaucratic-organization-can-best-be-understood/) [Robert Conquest](https://sms4smile.com/quotes/author/robert-conquest/) > [Humans suffer from self-centred notions as to the nature of life. Humans assume that alien life forms should conform to standards that match our…](https://sms4smile.com/quotes/steve-perry/humans-suffer-from-self-centred-notions-as-to-the-nature-of-life/) [Steve Perry](https://sms4smile.com/quotes/author/steve-perry/) > [We can use our art to become political, to become something you want to talk about. We make clothes, but we have the chance…](https://sms4smile.com/quotes/olivier-rousteing/we-can-use-our-art-to-become-political-to-become-something-you-want/) [Olivier Rousteing](https://sms4smile.com/quotes/author/olivier-rousteing/) > [Everyone seems to assume that the unscrupulous parts of journalism will be the frivolous or jocular parts. This is against all ethical experience. Jokes…](https://sms4smile.com/quotes/gilbert-k-chesterton/everyone-seems-to-assume-that-the-unscrupulous-parts-of-journalism/) [Gilbert K. Chesterton](https://sms4smile.com/quotes/author/gilbert-k-chesterton/) Browse all 2,452 Assuming quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Do nothing to merely interest, assume or attract. This is not your province. Do only that wins the people you are after in the cheapest possible way", "creator": { "@type": "Person", "name": "Claude C. 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