--- title: "Meaning & Key Takeaway of: Ads are planned and written with some…" description: "\"Ads are planned and written with some utterly wrong conception. They are written to please their seller. The interest of the buyer is forgotten\" — Clau..." image: "https://sms4smile.com/quotes/i/bd5/claude-c-hopkins-11799_ads_ads-are-planned-and-written-with-some-ut_2602825.jpg" --- # Ads are planned and written with some utterly wrong… ![“Ads are planned and written with some utterly wrong conception. They are written to please their seller. The interest of the buyer is forgotten” quote by Claude C. Hopkins](https://sms4smile.com/quotes/i/bd5/claude-c-hopkins-11799_ads_ads-are-planned-and-written-with-some-ut_2602825.jpg) [Download](https://sms4smile.com/quotes/i/bd5/claude-c-hopkins-11799_ads_ads-are-planned-and-written-with-some-ut_2602825.jpg) [Open image](https://sms4smile.com/quotes/i/bd5/claude-c-hopkins-11799_ads_ads-are-planned-and-written-with-some-ut_2602825.jpg) > “Ads are planned and written with some utterly wrong conception. They are written to please their seller. The interest of the buyer is forgotten” [Claude C. Hopkins](https://sms4smile.com/quotes/author/claude-c-hopkins/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Advertising often prioritizes seller’s agenda over buyer’s needs, leading to misguided messaging. **In simple terms:** Ads focus on sellers, ignoring buyers. Key Takeaway Align ads with buyer interests. Themes marketing ethics communication Mood critical reflective Type advertising business When to use this quote - product launch - online campaigns - brand positioning Key Concepts consumer psychology persuasion misalignment Questions to Reflect On - How can you uncover true buyer desires? - What metrics reveal buyer satisfaction? A Different Perspective Seller‑centric ads can alienate customers. ★ ★ ★ ★ ★ No ratings yet [Ads](https://sms4smile.com/quotes/about/ads/) [Ads Planned](https://sms4smile.com/quotes/about/ads-planned-1960580/) [Advertising](https://sms4smile.com/quotes/about/advertising/) [Buyers](https://sms4smile.com/quotes/about/buyers/) [Conception Written](https://sms4smile.com/quotes/about/conception-written-1960583/) [Forgotten](https://sms4smile.com/quotes/about/forgotten/) [Interest](https://sms4smile.com/quotes/about/interest/) [Planned Written](https://sms4smile.com/quotes/about/planned-written-1960582/) [Please](https://sms4smile.com/quotes/about/please/) [Written Seller](https://sms4smile.com/quotes/about/written-seller-1960581/) [Wrong Conception](https://sms4smile.com/quotes/about/wrong-conception-1222245/) ## Related quotes > [Ads are planned and written with some utterly wrong conception. They are written to please the seller. The interests of the buyer are forgotten.](https://sms4smile.com/quotes/claude-c-hopkins/ads-are-planned-and-written-with-some-utterly-wrong-conception-they/) [Claude C. Hopkins](https://sms4smile.com/quotes/author/claude-c-hopkins/) > [Don't think that examining and knowing the nature of your mind is just an Eastern trip. That's a wrong conception. It's your trip.](https://sms4smile.com/quotes/thubten-yeshe/don-t-think-that-examining-and-knowing-the-nature-of-your-mind-is/) [Thubten Yeshe](https://sms4smile.com/quotes/author/thubten-yeshe/) > [During the early 1960s, I decided to supplement research support for quantitative economic studies at Pennsylvania by selling econometric forecasts to private and public…](https://sms4smile.com/quotes/anonymous/during-the-early-1960s-i-decided-to-supplement-research-support-for/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [And old Dave, he'd go up to his room, y'understand, put on his green velvet slippers - I'll never forget - and pick up…](https://sms4smile.com/quotes/arthur-miller/and-old-dave-he-d-go-up-to-his-room-y-understand-put-on-his-green/) [Arthur Miller](https://sms4smile.com/quotes/author/arthur-miller/) > [It's always smart to know your market - what kind of buyers are looking in your neighborhood? What have other houses sold for in…](https://sms4smile.com/quotes/drew-scott/it-s-always-smart-to-know-your-market-what-kind-of-buyers-are-looking/) [Drew Scott](https://sms4smile.com/quotes/author/drew-scott/) > [A jury could very well conclude that this is a case of buyer's remorse.](https://sms4smile.com/quotes/ken-buck/a-jury-could-very-well-conclude-that-this-is-a-case-of-buyer-s-remorse/) [Ken Buck](https://sms4smile.com/quotes/author/ken-buck/) > [“But, learn that although all men are for sale, they don’t sell themselves to all buyers.”](https://sms4smile.com/quotes/samuel-shellabarger/but-learn-that-although-all-men-are-for-sale-they-don-t-sell/) [Samuel Shellabarger](https://sms4smile.com/quotes/author/samuel-shellabarger/) > [Being in Loyola College exposed me to other options and gave me confidence, apart from the freedom to bunk classes. I became a merchandiser…](https://sms4smile.com/quotes/suriya/being-in-loyola-college-exposed-me-to-other-options-and-gave-me/) [Suriya](https://sms4smile.com/quotes/author/suriya/) > [Grant me profits only, grant me the joy of profit made, and see to it that I enjoy cheating the buyer!](https://sms4smile.com/quotes/ovid/grant-me-profits-only-grant-me-the-joy-of-profit-made-and-see-to-it/) [Ovid](https://sms4smile.com/quotes/author/ovid/) > [Men's clothing is more pure in design. It's more simple and has no decoration. Women want that. When I started designing, I wanted to…](https://sms4smile.com/quotes/yohji-yamamoto/men-s-clothing-is-more-pure-in-design-it-s-more-simple-and-has-no/) [Yohji Yamamoto](https://sms4smile.com/quotes/author/yohji-yamamoto/) > [“the single biggest outcome of the Internet has been little understood: buyers are the winners.”](https://sms4smile.com/quotes/daniel-pecaut/the-single-biggest-outcome-of-the-internet-has-been-little-understood/) [Daniel Pecaut](https://sms4smile.com/quotes/author/daniel-pecaut/) > [Some ticket buyers think they don't like Jews.](https://sms4smile.com/quotes/jack-l-warner/some-ticket-buyers-think-they-don-t-like-jews/) [Jack L. Warner](https://sms4smile.com/quotes/author/jack-l-warner/) > [As part of our ongoing series of reports on the environment, 'America Goes Green,' we take on the question that can make otherwise competent…](https://sms4smile.com/quotes/brian-williams/as-part-of-our-ongoing-series-of-reports-on-the-environment-america/) [Brian Williams](https://sms4smile.com/quotes/author/brian-williams/) > [The most common cause of low prices is pessimism - some times pervasive, some times specific to a company or industry. We want to…](https://sms4smile.com/quotes/warren-buffett/the-most-common-cause-of-low-prices-is-pessimism-some-times-pervasive/) [Warren Buffett](https://sms4smile.com/quotes/author/warren-buffett/) > [I would like to see a lot more buyers and also a lot less bargaining by local buyers.](https://sms4smile.com/quotes/nandita-mahtani/i-would-like-to-see-a-lot-more-buyers-and-also-a-lot-less-bargaining/) [Nandita Mahtani](https://sms4smile.com/quotes/author/nandita-mahtani/) ## More by Claude C. Hopkins > [Never be led in new paths by the blind](https://sms4smile.com/quotes/claude-c-hopkins/never-be-led-in-new-paths-by-the-blind/) [Claude C. Hopkins](https://sms4smile.com/quotes/author/claude-c-hopkins/) > [Curiosity is one of the strongest human incentives](https://sms4smile.com/quotes/claude-c-hopkins/curiosity-is-one-of-the-strongest-human-incentives/) [Claude C. Hopkins](https://sms4smile.com/quotes/author/claude-c-hopkins/) > [In the old days, advertisers ventured on their own opinions. The few guess right, the many wrong. Those were the time of advertising disaster](https://sms4smile.com/quotes/claude-c-hopkins/in-the-old-days-advertisers-ventured-on-their-own-opinions-the-few/) [Claude C. Hopkins](https://sms4smile.com/quotes/author/claude-c-hopkins/) > [Don't, to gain general and useless attention, sacrifice the attention that you want](https://sms4smile.com/quotes/claude-c-hopkins/don-t-to-gain-general-and-useless-attention-sacrifice-the-attention/) [Claude C. Hopkins](https://sms4smile.com/quotes/author/claude-c-hopkins/) > [Scientific advertising has altered many old plans and conceptions. It has proved many long established methods to be folly](https://sms4smile.com/quotes/claude-c-hopkins/scientific-advertising-has-altered-many-old-plans-and-conceptions-it/) [Claude C. Hopkins](https://sms4smile.com/quotes/author/claude-c-hopkins/) > [Whatever claim you use to gain attention, the advertisement should tell a story reasonably complete.](https://sms4smile.com/quotes/claude-c-hopkins/whatever-claim-you-use-to-gain-attention-the-advertisement-should/) [Claude C. Hopkins](https://sms4smile.com/quotes/author/claude-c-hopkins/) > [Remember the people you address are selfish, as we all are. They care nothing about your interests or profit. They seek service for themselves](https://sms4smile.com/quotes/claude-c-hopkins/remember-the-people-you-address-are-selfish-as-we-all-are-they-care/) [Claude C. Hopkins](https://sms4smile.com/quotes/author/claude-c-hopkins/) > [Lust is a monstrous sin which altereth, marreth, and drieth the body, weakening all the joints and members, making the face bubbled and yellow,…](https://sms4smile.com/quotes/claude-c-hopkins/lust-is-a-monstrous-sin-which-altereth-marreth-and-drieth-the-body/) [Claude C. Hopkins](https://sms4smile.com/quotes/author/claude-c-hopkins/) > [Don't think of people in the mass. This gives you a blurred view](https://sms4smile.com/quotes/claude-c-hopkins/don-t-think-of-people-in-the-mass-this-gives-you-a-blurred-view/) [Claude C. Hopkins](https://sms4smile.com/quotes/author/claude-c-hopkins/) > [Platitudes and generalities roll of the human understanding like water from a duck](https://sms4smile.com/quotes/claude-c-hopkins/platitudes-and-generalities-roll-of-the-human-understanding-like/) [Claude C. Hopkins](https://sms4smile.com/quotes/author/claude-c-hopkins/) > [The right name is an advertisement in itself.](https://sms4smile.com/quotes/claude-c-hopkins/the-right-name-is-an-advertisement-in-itself/) [Claude C. Hopkins](https://sms4smile.com/quotes/author/claude-c-hopkins/) > [People will not be bored. They may listen politely at a dinner table to boasts and personalities, life history, etc. But in print they…](https://sms4smile.com/quotes/claude-c-hopkins/people-will-not-be-bored-they-may-listen-politely-at-a-dinner-table/) [Claude C. Hopkins](https://sms4smile.com/quotes/author/claude-c-hopkins/) > [The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.](https://sms4smile.com/quotes/claude-c-hopkins/the-only-purpose-of-advertising-is-to-make-sales-it-is-profitable-or/) [Claude C. Hopkins](https://sms4smile.com/quotes/author/claude-c-hopkins/) > [Impressive claims are made far more impressive by making them exact](https://sms4smile.com/quotes/claude-c-hopkins/impressive-claims-are-made-far-more-impressive-by-making-them-exact/) [Claude C. Hopkins](https://sms4smile.com/quotes/author/claude-c-hopkins/) > [Advertising is much like war, minus the venom](https://sms4smile.com/quotes/claude-c-hopkins/advertising-is-much-like-war-minus-the-venom/) [Claude C. Hopkins](https://sms4smile.com/quotes/author/claude-c-hopkins/) [Explore all 58 Claude C. Hopkins quotes ](https://sms4smile.com/quotes/author/claude-c-hopkins/) ## More Ads quotes > [A home isn't just a roof over our heads. A home is a place where we feel loved and where we love others. It's…](https://sms4smile.com/quotes/hermann-hesse/a-home-isn-t-just-a-roof-over-our-heads-a-home-is-a-place-where-we/) [Hermann Hesse](https://sms4smile.com/quotes/author/hermann-hesse/) > [Metallica's the only band i've ever been in. I'm not sure that when it ends in five, ten years, I'm going to put an…](https://sms4smile.com/quotes/lars-ulrich/metallica-s-the-only-band-i-ve-ever-been-in-i-m-not-sure-that-when-it/) [Lars Ulrich](https://sms4smile.com/quotes/author/lars-ulrich/) > [As a Fundamentalist I had discovered while I was in college that it is possible to dismiss the entire Church as having gone off…](https://sms4smile.com/quotes/thomas-howard-3rd-duke-of-norfolk/as-a-fundamentalist-i-had-discovered-while-i-was-in-college-that-it/) [Thomas Howard, 3rd Duke of Norfolk](https://sms4smile.com/quotes/author/thomas-howard-3rd-duke-of-norfolk/) > [ The most recent incarnation of \[Bob\] Dylan has been the traveling journeyman/ charlatan who sings roots music, snarls dark lyrics that make "All Along… ](https://sms4smile.com/quotes/jay-michaelson/the-most-recent-incarnation-of-bob-dylan-has-been-the-traveling/) [Jay Michaelson](https://sms4smile.com/quotes/author/jay-michaelson/) > [One performer whose band played my music better than I could myself was Art Farmer. He recorded 'Sing Me Softly of the Blues' and…](https://sms4smile.com/quotes/carla-bley/one-performer-whose-band-played-my-music-better-than-i-could-myself/) [Carla Bley](https://sms4smile.com/quotes/author/carla-bley/) > [What every human being should do is eat a vegetarian diet based on whole foods. Period. That's it. Animal protein is bad for you.…](https://sms4smile.com/quotes/roger-ebert/what-every-human-being-should-do-is-eat-a-vegetarian-diet-based-on/) [Roger Ebert](https://sms4smile.com/quotes/author/roger-ebert/) > [In market research I did at Microsoft Corp. in the early 1990s, I estimated that the 'Wall Street Journal' took in about 75 cents…](https://sms4smile.com/quotes/nathan-myhrvold/in-market-research-i-did-at-microsoft-corp-in-the-early-1990s-i/) [Nathan Myhrvold](https://sms4smile.com/quotes/author/nathan-myhrvold/) > [Donald Trump threatened to file a defamation suit against me for running a TV ad that consisted only entirely of his own words on…](https://sms4smile.com/quotes/ted-cruz/donald-trump-threatened-to-file-a-defamation-suit-against-me-for/) [Ted Cruz](https://sms4smile.com/quotes/author/ted-cruz/) > [There is nothing personal about a personal ad.](https://sms4smile.com/quotes/wes-smith/there-is-nothing-personal-about-a-personal-ad/) [Wes Smith](https://sms4smile.com/quotes/author/wes-smith/) > [Google has - at least at this point - maintained the line where it keeps organic results separate from the advertisements. But over time…](https://sms4smile.com/quotes/tim-wu/google-has-at-least-at-this-point-maintained-the-line-where-it-keeps/) [Tim Wu](https://sms4smile.com/quotes/author/tim-wu/) > [I am terrible at memorizing things. Hence, ad-libbing.](https://sms4smile.com/quotes/michael-weatherly/i-am-terrible-at-memorizing-things-hence-ad-libbing/) [Michael Weatherly](https://sms4smile.com/quotes/author/michael-weatherly/) > [In a recent attack ad, the NRA claims that President Obama cares about his own children more than he cares about other children. In…](https://sms4smile.com/quotes/jimmy-fallon/in-a-recent-attack-ad-the-nra-claims-that-president-obama-cares-about/) [Jimmy Fallon](https://sms4smile.com/quotes/author/jimmy-fallon/) > [Nothing's going to keep me from making music. 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