--- title: "Meaning & Key Takeaway of: Being branded to some subset of your fans…" description: "\"Being branded to some subset of your fans is important when it comes to creating films and characters they're not familiar with. It's enormously diffic..." image: "https://sms4smile.com/quotes/i/cdb/christopher-meledandri-23909_audience_being-branded-to-some-subset-of-your-fan_1313942.jpg" --- # Being branded to some subset of your fans is important… ![“Being branded to some subset of your fans is important when it comes to creating films and characters they're not familiar with. It's enormously difficult to market to a global audience, and it's becoming more difficult. A brand matters to parents, whereas kids are largely driven by their urgent…” quote by Christopher Meledandri](https://sms4smile.com/quotes/i/cdb/christopher-meledandri-23909_audience_being-branded-to-some-subset-of-your-fan_1313942.jpg) [Download](https://sms4smile.com/quotes/i/cdb/christopher-meledandri-23909_audience_being-branded-to-some-subset-of-your-fan_1313942.jpg) [Open image](https://sms4smile.com/quotes/i/cdb/christopher-meledandri-23909_audience_being-branded-to-some-subset-of-your-fan_1313942.jpg) > “Being branded to some subset of your fans is important when it comes to creating films and characters they're not familiar with. It's enormously difficult to market to a global audience, and it's becoming more difficult. A brand matters to parents, whereas kids are largely driven by their urgent reaction to the product. In the future, where there are going to be choices that have to be made by parents because it will be prohibitively expensive to access everything, those will be driven partially by brand.” [Christopher Meledandri](https://sms4smile.com/quotes/author/christopher-meledandri/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Brand identity helps creators target specific audience segments, especially when marketing resources are limited. **In simple terms:** Brands guide audiences and parents in choices. Key Takeaway Focus on clear brand messaging. Themes marketing audience segmentation brand loyalty Mood strategic analytical Type strategic marketing When to use this quote - film production - toy marketing - parental decision making - budget constraints Key Concepts Brand equity consumer behavior media economics Questions to Reflect On - How can emerging creators build strong brands with limited budgets? - What role does brand trust play in parental purchasing? A Different Perspective Brand alone cannot guarantee success without quality content. ★ ★ ★ ★ ★ No ratings yet [Audience](https://sms4smile.com/quotes/about/audience/) [Character](https://sms4smile.com/quotes/about/character/) [Choices](https://sms4smile.com/quotes/about/choices/) [Driven](https://sms4smile.com/quotes/about/driven/) [Film](https://sms4smile.com/quotes/about/film/) [Kids](https://sms4smile.com/quotes/about/kids/) [Marketing](https://sms4smile.com/quotes/about/marketing/) [Parent](https://sms4smile.com/quotes/about/parent/) ## Related quotes > [I don't think it matters how many parents you've got, as long as those who are around make their presence a good one.](https://sms4smile.com/quotes/elizabeth-wurtzel/i-don-t-think-it-matters-how-many-parents-you-ve-got-as-long-as-those/) [Elizabeth Wurtzel](https://sms4smile.com/quotes/author/elizabeth-wurtzel/) > [“I don't think it matters how many parents you've got, so long as the ones who are around make their presence in a long…](https://sms4smile.com/quotes/elizabeth-wurtzel/i-don-t-think-it-matters-how-many-parents-you-ve-got-so-long-as-the/) [Elizabeth Wurtzel](https://sms4smile.com/quotes/author/elizabeth-wurtzel/) > [“you're all my family. It no longer matters that my own parents didn't care if I lived or died, because you do. It's a…](https://sms4smile.com/quotes/joshua-dalzelle/you-re-all-my-family-it-no-longer-matters-that-my-own-parents-didn-t/) [Joshua Dalzelle](https://sms4smile.com/quotes/author/joshua-dalzelle/) > [Brand matters. And ESPN is, by far, the most popular sports brand. People trust ESPN.](https://sms4smile.com/quotes/john-skipper/brand-matters-and-espn-is-by-far-the-most-popular-sports-brand-people/) [John Skipper](https://sms4smile.com/quotes/author/john-skipper/) > [I do get a lot of offers for endorsing a brand, but for me, the credibility of the brand matters the most.](https://sms4smile.com/quotes/radhika-apte/i-do-get-a-lot-of-offers-for-endorsing-a-brand-but-for-me-the/) [Radhika Apte](https://sms4smile.com/quotes/author/radhika-apte/) > [People will be discovering that the Internet helps their career. One of my theses is that every individual is now a small business; how…](https://sms4smile.com/quotes/reid-hoffman/people-will-be-discovering-that-the-internet-helps-their-career-one/) [Reid Hoffman](https://sms4smile.com/quotes/author/reid-hoffman/) > [We are fortunate to have collectively built a culture that matters, a brand that matters, a business that matters. It is impossible to state…](https://sms4smile.com/quotes/jason-kilar/we-are-fortunate-to-have-collectively-built-a-culture-that-matters-a/) [Jason Kilar](https://sms4smile.com/quotes/author/jason-kilar/) > [The rise of digital technologies has eroded boundaries: Anyone can participate, start a business, and reach a global audience.](https://sms4smile.com/quotes/david-cohen/the-rise-of-digital-technologies-has-eroded-boundaries-anyone-can/) [David Cohen](https://sms4smile.com/quotes/author/david-cohen/) > [To have a simultaneous global audience as an artist is more than you could ever hope for.](https://sms4smile.com/quotes/dee-rees/to-have-a-simultaneous-global-audience-as-an-artist-is-more-than-you/) [Dee Rees](https://sms4smile.com/quotes/author/dee-rees/) > [“If I told you that my global audience has shot up 100% in the last six months, what would you say? If you were…](https://sms4smile.com/quotes/jarod-kintz/if-i-told-you-that-my-global-audience-has-shot-up-100-in-the-last-six/) [Jarod Kintz](https://sms4smile.com/quotes/author/jarod-kintz/) > [Television offers a range and scope, and a degree of creativity and daring, that the bottom-line, global-audience-obsessed, brand-driven movie industry just can't compete with.](https://sms4smile.com/quotes/graydon-carter/television-offers-a-range-and-scope-and-a-degree-of-creativity-and/) [Graydon Carter](https://sms4smile.com/quotes/author/graydon-carter/) > [There is that whole realization that I'm not just speaking to Filipinos anymore: I'm speaking to a global audience.](https://sms4smile.com/quotes/catriona-gray/there-is-that-whole-realization-that-i-m-not-just-speaking-to/) [Catriona Gray](https://sms4smile.com/quotes/author/catriona-gray/) > [We have a global audience... we travel, and our name travels.](https://sms4smile.com/quotes/taboo/we-have-a-global-audience-we-travel-and-our-name-travels/) [Taboo](https://sms4smile.com/quotes/author/taboo/) > [Look at 'Avatar:' the foreign ticket sales were over twice the domestic returns. The mind boggles at those kinds of numbers, but that's what…](https://sms4smile.com/quotes/chris-claremont/look-at-avatar-the-foreign-ticket-sales-were-over-twice-the-domestic/) [Chris Claremont](https://sms4smile.com/quotes/author/chris-claremont/) > [The power of digital distribution over physical retail outlets is you have a chance to create a global audience.](https://sms4smile.com/quotes/chad-hurley/the-power-of-digital-distribution-over-physical-retail-outlets-is-you/) [Chad Hurley](https://sms4smile.com/quotes/author/chad-hurley/) ## More by Christopher Meledandri > [Absolutely, you rise and fall based on your creative team. I have continuity across different films that I've done. I was even fortunate enough…](https://sms4smile.com/quotes/christopher-meledandri/absolutely-you-rise-and-fall-based-on-your-creative-team-i-have/) [Christopher Meledandri](https://sms4smile.com/quotes/author/christopher-meledandri/) > [What I find in a creative company is while there is a desire to build a management foundation that can feel clear and consistent,…](https://sms4smile.com/quotes/christopher-meledandri/what-i-find-in-a-creative-company-is-while-there-is-a-desire-to-build/) [Christopher Meledandri](https://sms4smile.com/quotes/author/christopher-meledandri/) > [It's not fair to use movies that weren't creatively successful as a reason why something won't work.](https://sms4smile.com/quotes/christopher-meledandri/it-s-not-fair-to-use-movies-that-weren-t-creatively-successful-as-a/) [Christopher Meledandri](https://sms4smile.com/quotes/author/christopher-meledandri/) > [Songs give you incredible opportunity to convey a tremendous amount in a relatively short period of time. The first thing that John Powell, our…](https://sms4smile.com/quotes/christopher-meledandri/songs-give-you-incredible-opportunity-to-convey-a-tremendous-amount/) [Christopher Meledandri](https://sms4smile.com/quotes/author/christopher-meledandri/) > [We have a process that continually looks back to him for guidance, but it also combines that with a tremendous amount of discovery and…](https://sms4smile.com/quotes/christopher-meledandri/we-have-a-process-that-continually-looks-back-to-him-for-guidance-but/) [Christopher Meledandri](https://sms4smile.com/quotes/author/christopher-meledandri/) > [What I've found is there is no barometer that allows you to chart when you're oversaturating a desire. You're left really trying to respond…](https://sms4smile.com/quotes/christopher-meledandri/what-i-ve-found-is-there-is-no-barometer-that-allows-you-to-chart/) [Christopher Meledandri](https://sms4smile.com/quotes/author/christopher-meledandri/) > [Why did Ted Geisel end up writing and illustrating for young minds? He has specific imagery in the book, and we never would have…](https://sms4smile.com/quotes/christopher-meledandri/why-did-ted-geisel-end-up-writing-and-illustrating-for-young-minds-he/) [Christopher Meledandri](https://sms4smile.com/quotes/author/christopher-meledandri/) > [I've carried on, in that same tradition, with my kids. Aside from just his brilliance, in my estimation, I think he had one of…](https://sms4smile.com/quotes/christopher-meledandri/i-ve-carried-on-in-that-same-tradition-with-my-kids-aside-from-just/) [Christopher Meledandri](https://sms4smile.com/quotes/author/christopher-meledandri/) > [No matter what happens with technology or whether you're in traditional animation or stop-motion or CG, the biggest challenge always is story. The flow…](https://sms4smile.com/quotes/christopher-meledandri/no-matter-what-happens-with-technology-or-whether-you-re-in/) [Christopher Meledandri](https://sms4smile.com/quotes/author/christopher-meledandri/) > [Tone is an interesting question because part of the inspiration of looking to song is that Geisel himself - when you think about his…](https://sms4smile.com/quotes/christopher-meledandri/tone-is-an-interesting-question-because-part-of-the-inspiration-of/) [Christopher Meledandri](https://sms4smile.com/quotes/author/christopher-meledandri/) > [Anytime you adapt work of somebody who you respect, as much as I respect him, it's an enormous responsibility. In honoring that responsibility, what…](https://sms4smile.com/quotes/christopher-meledandri/anytime-you-adapt-work-of-somebody-who-you-respect-as-much-as-i/) [Christopher Meledandri](https://sms4smile.com/quotes/author/christopher-meledandri/) > [The idea right now - and it may evolve - would be a live-action movie where some of his characters would be animated. To…](https://sms4smile.com/quotes/christopher-meledandri/the-idea-right-now-and-it-may-evolve-would-be-a-live-action-movie/) [Christopher Meledandri](https://sms4smile.com/quotes/author/christopher-meledandri/) > [When you take that to the next level of guiding a group of filmmakers to actually depict him, it's even more challenging. The one…](https://sms4smile.com/quotes/christopher-meledandri/when-you-take-that-to-the-next-level-of-guiding-a-group-of-filmmakers/) [Christopher Meledandri](https://sms4smile.com/quotes/author/christopher-meledandri/) > [Everybody has a wicked side, whether they are six or sixty, and yet so often storytelling draws a sharp line between good and evil.](https://sms4smile.com/quotes/christopher-meledandri/everybody-has-a-wicked-side-whether-they-are-six-or-sixty-and-yet-so/) [Christopher Meledandri](https://sms4smile.com/quotes/author/christopher-meledandri/) > [ I take his \[Theodore Geisel\] legacy very, very seriously. I know others may disagree because he's made such an impact on so many people… ](https://sms4smile.com/quotes/christopher-meledandri/i-take-his-theodore-geisel-legacy-very-very-seriously-i-know-others/) [Christopher Meledandri](https://sms4smile.com/quotes/author/christopher-meledandri/) [Explore all 25 Christopher Meledandri quotes ](https://sms4smile.com/quotes/author/christopher-meledandri/) ## More Audience quotes > [If the audience likes your work, if they like you, they don't think whether you are married or have children or not. I made…](https://sms4smile.com/quotes/dimple-kapadia/if-the-audience-likes-your-work-if-they-like-you-they-don-t-think/) [Dimple Kapadia](https://sms4smile.com/quotes/author/dimple-kapadia/) > [It's those moments, those odd moments that you look for and sometimes by creating this kind of loose atmosphere you find those little moments…](https://sms4smile.com/quotes/barry-levinson/it-s-those-moments-those-odd-moments-that-you-look-for-and-sometimes/) [Barry Levinson](https://sms4smile.com/quotes/author/barry-levinson/) > [I can skate beautifully. While performing on ice I always try to please the audience and to win as well. Being artistic is very…](https://sms4smile.com/quotes/evgeni-plushenko/i-can-skate-beautifully-while-performing-on-ice-i-always-try-to/) [Evgeni Plushenko](https://sms4smile.com/quotes/author/evgeni-plushenko/) > [One of the best moments of any Liars show is hearing the crowd squawk 'We're doomed! We're doomed!' on cue during 'We Fenced Other…](https://sms4smile.com/quotes/rob-sheffield/one-of-the-best-moments-of-any-liars-show-is-hearing-the-crowd-squawk/) [Rob Sheffield](https://sms4smile.com/quotes/author/rob-sheffield/) > [It's the adrenaline rush you only get from being in front of an audience. It's addictive.](https://sms4smile.com/quotes/raphael-saadiq/it-s-the-adrenaline-rush-you-only-get-from-being-in-front-of-an/) [Raphael Saadiq](https://sms4smile.com/quotes/author/raphael-saadiq/) > [If I had to speak in front of a Korean audience, I would be hard pressed to sound other than a little girl.](https://sms4smile.com/quotes/an-na/if-i-had-to-speak-in-front-of-a-korean-audience-i-would-be-hard/) [An Na](https://sms4smile.com/quotes/author/an-na/) > [The liveness of theater, and the excitement of experiencing it alongside an audience, is something you can't get at home. That makes the theater…](https://sms4smile.com/quotes/nick-blaemire/the-liveness-of-theater-and-the-excitement-of-experiencing-it/) [Nick Blaemire](https://sms4smile.com/quotes/author/nick-blaemire/) > [One of the things that touches me most when I play for an audience is that although we may be unable to communicate in…](https://sms4smile.com/quotes/stephen-hough/one-of-the-things-that-touches-me-most-when-i-play-for-an-audience-is/) [Stephen Hough](https://sms4smile.com/quotes/author/stephen-hough/) > [I have to feel the audience. I enjoy that feeling of community.](https://sms4smile.com/quotes/dave-gahan/i-have-to-feel-the-audience-i-enjoy-that-feeling-of-community/) [Dave Gahan](https://sms4smile.com/quotes/author/dave-gahan/) > [When you lived it for years and years and years and seen different characters just get pummeled and squashed because 'I said so,' it…](https://sms4smile.com/quotes/arn-anderson/when-you-lived-it-for-years-and-years-and-years-and-seen-different/) [Arn Anderson](https://sms4smile.com/quotes/author/arn-anderson/) > [“During the first few minutes of your presentation, your job is to assure the audience members that you are not going to waste their…](https://sms4smile.com/quotes/dale-ludwig-and-greg-owen-boger/during-the-first-few-minutes-of-your-presentation-your-job-is-to/) [Dale Ludwig and Greg Owen-Boger](https://sms4smile.com/quotes/author/dale-ludwig-and-greg-owen-boger/) > [Donald Trump is a different ball of wax. I've been trying to say for I don't know how many months now that the traditional…](https://sms4smile.com/quotes/rush-limbaugh/donald-trump-is-a-different-ball-of-wax-i-ve-been-trying-to-say-for-i/) [Rush Limbaugh](https://sms4smile.com/quotes/author/rush-limbaugh/) > [I don't think about who the audience is for my books.](https://sms4smile.com/quotes/j-k-rowling-2/i-don-t-think-about-who-the-audience-is-for-my-books/) [J. K. Rowling](https://sms4smile.com/quotes/author/j-k-rowling-2/) > [I feel I have been playing all primary characters. And if your character forms a connect with the audience, it doesn't matter if you…](https://sms4smile.com/quotes/angad-bedi/i-feel-i-have-been-playing-all-primary-characters-and-if-your/) [Angad Bedi](https://sms4smile.com/quotes/author/angad-bedi/) > [When I was playing piano, it was like, 'I'm going to write a song using all the white keys.' My music director, who knew…](https://sms4smile.com/quotes/john-tesh/when-i-was-playing-piano-it-was-like-i-m-going-to-write-a-song-using/) [John Tesh](https://sms4smile.com/quotes/author/john-tesh/) [Browse all 9,118 Audience quotes ](https://sms4smile.com/quotes/about/audience/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Being branded to some subset of your fans is important when it comes to creating films and characters they're not familiar with. It's enormously difficult to market to a global audience, and it's becoming more difficult. A brand matters to parents, whereas kids are largely driven by their urgent reaction to the product. In the future, where there are going to be choices that have to be made by parents because it will be prohibitively expensive to access everything, those will be driven partially by brand.", "creator": { "@type": "Person", "name": "Christopher Meledandri" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/christopher-meledandri/being-branded-to-some-subset-of-your-fans-is-important-when-it-comes/", "about": { "@type": "Thing", "name": "Audience" }, "@id": "https://sms4smile.com/quotes/christopher-meledandri/being-branded-to-some-subset-of-your-fans-is-important-when-it-comes/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/cdb/christopher-meledandri-23909_audience_being-branded-to-some-subset-of-your-fan_1313942.jpg", "contentUrl": "https://sms4smile.com/quotes/i/cdb/christopher-meledandri-23909_audience_being-branded-to-some-subset-of-your-fan_1313942.jpg", "url": "https://sms4smile.com/quotes/i/cdb/christopher-meledandri-23909_audience_being-branded-to-some-subset-of-your-fan_1313942.jpg", "width": 1080, "height": 1080, "caption": "“Being branded to some subset of your fans is important when it comes to creating films and characters…” — Christopher Meledandri", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Christopher Meledandri", "item": "https://sms4smile.com/quotes/author/christopher-meledandri/" }, { "@type": "ListItem", "position": 4, "name": "Being branded to some subset of...", "item": "https://sms4smile.com/quotes/christopher-meledandri/being-branded-to-some-subset-of-your-fans-is-important-when-it-comes/" } ], "@id": "https://sms4smile.com/quotes/christopher-meledandri/being-branded-to-some-subset-of-your-fans-is-important-when-it-comes/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```