--- title: "Meaning & Key Takeaway of: You know that certain things that you use…" description: "\"You know that certain things that you use in the film are going to be shown to audiences five hundred times before they ever sit down to watch the movi..." image: "https://sms4smile.com/quotes/i/e7c/christopher-mcquarrie-14283_audience_you-know-that-certain-things-that-you-us_611394.jpg" --- # You know that certain things that you use in the film are… ![“You know that certain things that you use in the film are going to be shown to audiences five hundred times before they ever sit down to watch the movie. So you have to kind of modulate what can I do to give marketing enough material but that I can still withhold certain things so that it's fresh…” quote by Christopher McQuarrie](https://sms4smile.com/quotes/i/e7c/christopher-mcquarrie-14283_audience_you-know-that-certain-things-that-you-us_611394.jpg) [Download](https://sms4smile.com/quotes/i/e7c/christopher-mcquarrie-14283_audience_you-know-that-certain-things-that-you-us_611394.jpg) [Open image](https://sms4smile.com/quotes/i/e7c/christopher-mcquarrie-14283_audience_you-know-that-certain-things-that-you-us_611394.jpg) > “You know that certain things that you use in the film are going to be shown to audiences five hundred times before they ever sit down to watch the movie. So you have to kind of modulate what can I do to give marketing enough material but that I can still withhold certain things so that it's fresh and surprising for the audience coming to see the movie.” [Christopher McQuarrie](https://sms4smile.com/quotes/author/christopher-mcquarrie/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Balancing promotional exposure with preserving surprise for viewers. **In simple terms:** Show enough to market, hide enough to surprise. Key Takeaway Strategically reveal key elements. Themes marketing surprise film production audience engagement Mood anticipatory strategic curious Type industry marketing creative When to use this quote - Film trailers - press releases - social media teasers - studio presentations - fan conventions Key Concepts Narrative pacing information control expectation management Questions to Reflect On - How much should be revealed to build hype? - What elements can be safely disclosed without ruining the experience? A Different Perspective Too much early exposure can spoil plot twists and reduce box office impact. ★ ★ ★ ★ ★ No ratings yet [Audience](https://sms4smile.com/quotes/about/audience/) [Certain](https://sms4smile.com/quotes/about/certain/) [Enough](https://sms4smile.com/quotes/about/enough/) [Film](https://sms4smile.com/quotes/about/film/) [Film Going](https://sms4smile.com/quotes/about/film-going/) [Five](https://sms4smile.com/quotes/about/five/) [Giving](https://sms4smile.com/quotes/about/giving/) [Hundred](https://sms4smile.com/quotes/about/hundred/) [I can](https://sms4smile.com/quotes/about/i-can/) [Kind](https://sms4smile.com/quotes/about/kind/) [Knows](https://sms4smile.com/quotes/about/knows/) [Marketing](https://sms4smile.com/quotes/about/marketing/) [Marketing Material](https://sms4smile.com/quotes/about/marketing-material-4391914/) [Materials](https://sms4smile.com/quotes/about/materials/) [Modulate Marketing](https://sms4smile.com/quotes/about/modulate-marketing-4965301/) [Movie](https://sms4smile.com/quotes/about/movie/) [Shown Audiences](https://sms4smile.com/quotes/about/shown-audiences-4965302/) [Stills](https://sms4smile.com/quotes/about/stills/) [Surprising](https://sms4smile.com/quotes/about/surprising/) [Surprising Audience](https://sms4smile.com/quotes/about/surprising-audience-825990/) [Use](https://sms4smile.com/quotes/about/use/) [Watches](https://sms4smile.com/quotes/about/watches/) ## Related quotes > [You have to keep surprising your audience.](https://sms4smile.com/quotes/shane-black/you-have-to-keep-surprising-your-audience/) [Shane Black](https://sms4smile.com/quotes/author/shane-black/) > [What I always tell my clients is to put yourself in your potential customer's shoes - what would you want to hear about this…](https://sms4smile.com/quotes/carol-white/what-i-always-tell-my-clients-is-to-put-yourself-in-your-potential/) [Carol White](https://sms4smile.com/quotes/author/carol-white/) > [We're all so jaded. We've seen so many movies. We know what's going to happen in every single movie. I mean, there are some…](https://sms4smile.com/quotes/richard-shepard/we-re-all-so-jaded-we-ve-seen-so-many-movies-we-know-what-s-going-to/) [Richard Shepard](https://sms4smile.com/quotes/author/richard-shepard/) > [“Magic is the stunning art of surprising your audience, so that nothing else surprises them.”](https://sms4smile.com/quotes/amit-kalantri/magic-is-the-stunning-art-of-surprising-your-audience-so-that-nothing/) [Amit Kalantri](https://sms4smile.com/quotes/author/amit-kalantri/) > [You don't really know how your film is going to turn out, but you can give it your best shot and hope the audience…](https://sms4smile.com/quotes/katrina-kaif/you-don-t-really-know-how-your-film-is-going-to-turn-out-but-you-can/) [Katrina Kaif](https://sms4smile.com/quotes/author/katrina-kaif/) > [Is it inevitable after a successful film that they're going to ask for another one? Yes. Do we want to rush and do it…](https://sms4smile.com/quotes/bryan-burk/is-it-inevitable-after-a-successful-film-that-they-re-going-to-ask/) [Bryan Burk](https://sms4smile.com/quotes/author/bryan-burk/) > [The main objective of our cinema is to entertain. If you can pass on a message at the same time, that is fantastic, but…](https://sms4smile.com/quotes/abhishek-bachchan/the-main-objective-of-our-cinema-is-to-entertain-if-you-can-pass-on-a/) [Abhishek Bachchan](https://sms4smile.com/quotes/author/abhishek-bachchan/) > [The things that I've done that have totally been remembered, they've always started with the same kind of engine, they've always started with someone…](https://sms4smile.com/quotes/jenny-agutter/the-things-that-i-ve-done-that-have-totally-been-remembered-they-ve/) [Jenny Agutter](https://sms4smile.com/quotes/author/jenny-agutter/) > [When I do a project, I like the idea that someone is going to experience the book, someone is going to experience the film,…](https://sms4smile.com/quotes/andrew-zuckerman/when-i-do-a-project-i-like-the-idea-that-someone-is-going-to/) [Andrew Zuckerman](https://sms4smile.com/quotes/author/andrew-zuckerman/) > [We had this idea, and I think a lot of people did going in, that you can make some short film and it's going…](https://sms4smile.com/quotes/ross-duffer/we-had-this-idea-and-i-think-a-lot-of-people-did-going-in-that-you/) [Ross Duffer](https://sms4smile.com/quotes/author/ross-duffer/) > [I hope that film is going to stay as an artform and that people won't forget that there are good movies also to be…](https://sms4smile.com/quotes/vilmos-zsigmond/i-hope-that-film-is-going-to-stay-as-an-artform-and-that-people-won-t/) [Vilmos Zsigmond](https://sms4smile.com/quotes/author/vilmos-zsigmond/) > [When you make a film, it's a bet. You don't know how the film is going to be, anyway.](https://sms4smile.com/quotes/juliette-binoche/when-you-make-a-film-it-s-a-bet-you-don-t-know-how-the-film-is-going/) [Juliette Binoche](https://sms4smile.com/quotes/author/juliette-binoche/) > [If you see, as I do, in edited film, you're going to end up as a director.](https://sms4smile.com/quotes/william-monahan/if-you-see-as-i-do-in-edited-film-you-re-going-to-end-up-as-a-director/) [William Monahan](https://sms4smile.com/quotes/author/william-monahan/) > [The box office in an arthouse film is always going to be small. We have to face this and overcome this.](https://sms4smile.com/quotes/kiran-rao/the-box-office-in-an-arthouse-film-is-always-going-to-be-small-we/) [Kiran Rao](https://sms4smile.com/quotes/author/kiran-rao/) > [Before I started doing the film and when I found out I was going to be doing it, I just decided to pump up…](https://sms4smile.com/quotes/parminder-nagra/before-i-started-doing-the-film-and-when-i-found-out-i-was-going-to/) [Parminder Nagra](https://sms4smile.com/quotes/author/parminder-nagra/) ## More by Christopher McQuarrie > [I love traveling around promoting different movies because I'm always looking at different places, and I always walk around to see the city.](https://sms4smile.com/quotes/christopher-mcquarrie/i-love-traveling-around-promoting-different-movies-because-i-m-always/) [Christopher McQuarrie](https://sms4smile.com/quotes/author/christopher-mcquarrie/) > [I used to be a die-hard defender of physical film, which I still am. I love shooting on physical film and I think it's…](https://sms4smile.com/quotes/christopher-mcquarrie/i-used-to-be-a-die-hard-defender-of-physical-film-which-i-still-am-i/) [Christopher McQuarrie](https://sms4smile.com/quotes/author/christopher-mcquarrie/) > [The challenge in most car chases is you're trying to hide the fact that it's not the actor driving.](https://sms4smile.com/quotes/christopher-mcquarrie/the-challenge-in-most-car-chases-is-you-re-trying-to-hide-the-fact/) [Christopher McQuarrie](https://sms4smile.com/quotes/author/christopher-mcquarrie/) > [Directing has completely changed the way I write and watch films.](https://sms4smile.com/quotes/christopher-mcquarrie/directing-has-completely-changed-the-way-i-write-and-watch-films/) [Christopher McQuarrie](https://sms4smile.com/quotes/author/christopher-mcquarrie/) > [A lot of books, if you take them at face value, they're just not gonna work as films.](https://sms4smile.com/quotes/christopher-mcquarrie/a-lot-of-books-if-you-take-them-at-face-value-they-re-just-not-gonna/) [Christopher McQuarrie](https://sms4smile.com/quotes/author/christopher-mcquarrie/) > [“Well I believe in God, and the only thing that scares me is Keyser Söze.”](https://sms4smile.com/quotes/christopher-mcquarrie/well-i-believe-in-god-and-the-only-thing-that-scares-me-is-keyser-s-ze/) [Christopher McQuarrie](https://sms4smile.com/quotes/author/christopher-mcquarrie/) > [I always feel like an outsider. I'll always feel like the nerd at the party.](https://sms4smile.com/quotes/christopher-mcquarrie/i-always-feel-like-an-outsider-i-ll-always-feel-like-the-nerd-at-the/) [Christopher McQuarrie](https://sms4smile.com/quotes/author/christopher-mcquarrie/) > [To me, the ultimate crime in an adaptation is the crime of reverence. A novel is one form of media, a screenplay is another,…](https://sms4smile.com/quotes/christopher-mcquarrie/to-me-the-ultimate-crime-in-an-adaptation-is-the-crime-of-reverence-a/) [Christopher McQuarrie](https://sms4smile.com/quotes/author/christopher-mcquarrie/) > [If you're surrounded by good people and you're really honest with yourself, you'll be delivered.](https://sms4smile.com/quotes/christopher-mcquarrie/if-you-re-surrounded-by-good-people-and-you-re-really-honest-with/) [Christopher McQuarrie](https://sms4smile.com/quotes/author/christopher-mcquarrie/) > [Evil is a really tough concept for me. The idea of a villain that is bad for bad's sake seems kind of absurd.](https://sms4smile.com/quotes/christopher-mcquarrie/evil-is-a-really-tough-concept-for-me-the-idea-of-a-villain-that-is/) [Christopher McQuarrie](https://sms4smile.com/quotes/author/christopher-mcquarrie/) > [With 'Rubicon,' Mark Long and Dan Capel have created the perfect environment for an intense action franchise.](https://sms4smile.com/quotes/christopher-mcquarrie/with-rubicon-mark-long-and-dan-capel-have-created-the-perfect/) [Christopher McQuarrie](https://sms4smile.com/quotes/author/christopher-mcquarrie/) > [The truth of the matter is movies are a reflection of life and violence is a real part of life. I don't think you…](https://sms4smile.com/quotes/christopher-mcquarrie/the-truth-of-the-matter-is-movies-are-a-reflection-of-life-and/) [Christopher McQuarrie](https://sms4smile.com/quotes/author/christopher-mcquarrie/) > [There is no 'Top Gun 2' in which Maverick is not the starring role.](https://sms4smile.com/quotes/christopher-mcquarrie/there-is-no-top-gun-2-in-which-maverick-is-not-the-starring-role/) [Christopher McQuarrie](https://sms4smile.com/quotes/author/christopher-mcquarrie/) > [Knowledge is death in my experience. The more I know about film, the harder it is to create freely.](https://sms4smile.com/quotes/christopher-mcquarrie/knowledge-is-death-in-my-experience-the-more-i-know-about-film-the/) [Christopher McQuarrie](https://sms4smile.com/quotes/author/christopher-mcquarrie/) > [For everything you give an audience, you always have to take one thing away. They always have to pay for the story.](https://sms4smile.com/quotes/christopher-mcquarrie/for-everything-you-give-an-audience-you-always-have-to-take-one-thing/) [Christopher McQuarrie](https://sms4smile.com/quotes/author/christopher-mcquarrie/) [Explore all 47 Christopher McQuarrie quotes ](https://sms4smile.com/quotes/author/christopher-mcquarrie/) ## More Audience quotes > [If the audience likes your work, if they like you, they don't think whether you are married or have children or not. I made…](https://sms4smile.com/quotes/dimple-kapadia/if-the-audience-likes-your-work-if-they-like-you-they-don-t-think/) [Dimple Kapadia](https://sms4smile.com/quotes/author/dimple-kapadia/) > [It's those moments, those odd moments that you look for and sometimes by creating this kind of loose atmosphere you find those little moments…](https://sms4smile.com/quotes/barry-levinson/it-s-those-moments-those-odd-moments-that-you-look-for-and-sometimes/) [Barry Levinson](https://sms4smile.com/quotes/author/barry-levinson/) > [I can skate beautifully. While performing on ice I always try to please the audience and to win as well. Being artistic is very…](https://sms4smile.com/quotes/evgeni-plushenko/i-can-skate-beautifully-while-performing-on-ice-i-always-try-to/) [Evgeni Plushenko](https://sms4smile.com/quotes/author/evgeni-plushenko/) > [One of the best moments of any Liars show is hearing the crowd squawk 'We're doomed! We're doomed!' on cue during 'We Fenced Other…](https://sms4smile.com/quotes/rob-sheffield/one-of-the-best-moments-of-any-liars-show-is-hearing-the-crowd-squawk/) [Rob Sheffield](https://sms4smile.com/quotes/author/rob-sheffield/) > [It's the adrenaline rush you only get from being in front of an audience. It's addictive.](https://sms4smile.com/quotes/raphael-saadiq/it-s-the-adrenaline-rush-you-only-get-from-being-in-front-of-an/) [Raphael Saadiq](https://sms4smile.com/quotes/author/raphael-saadiq/) > [If I had to speak in front of a Korean audience, I would be hard pressed to sound other than a little girl.](https://sms4smile.com/quotes/an-na/if-i-had-to-speak-in-front-of-a-korean-audience-i-would-be-hard/) [An Na](https://sms4smile.com/quotes/author/an-na/) > [The liveness of theater, and the excitement of experiencing it alongside an audience, is something you can't get at home. That makes the theater…](https://sms4smile.com/quotes/nick-blaemire/the-liveness-of-theater-and-the-excitement-of-experiencing-it/) [Nick Blaemire](https://sms4smile.com/quotes/author/nick-blaemire/) > [One of the things that touches me most when I play for an audience is that although we may be unable to communicate in…](https://sms4smile.com/quotes/stephen-hough/one-of-the-things-that-touches-me-most-when-i-play-for-an-audience-is/) [Stephen Hough](https://sms4smile.com/quotes/author/stephen-hough/) > [I have to feel the audience. I enjoy that feeling of community.](https://sms4smile.com/quotes/dave-gahan/i-have-to-feel-the-audience-i-enjoy-that-feeling-of-community/) [Dave Gahan](https://sms4smile.com/quotes/author/dave-gahan/) > [When you lived it for years and years and years and seen different characters just get pummeled and squashed because 'I said so,' it…](https://sms4smile.com/quotes/arn-anderson/when-you-lived-it-for-years-and-years-and-years-and-seen-different/) [Arn Anderson](https://sms4smile.com/quotes/author/arn-anderson/) > [“During the first few minutes of your presentation, your job is to assure the audience members that you are not going to waste their…](https://sms4smile.com/quotes/dale-ludwig-and-greg-owen-boger/during-the-first-few-minutes-of-your-presentation-your-job-is-to/) [Dale Ludwig and Greg Owen-Boger](https://sms4smile.com/quotes/author/dale-ludwig-and-greg-owen-boger/) > [Donald Trump is a different ball of wax. I've been trying to say for I don't know how many months now that the traditional…](https://sms4smile.com/quotes/rush-limbaugh/donald-trump-is-a-different-ball-of-wax-i-ve-been-trying-to-say-for-i/) [Rush Limbaugh](https://sms4smile.com/quotes/author/rush-limbaugh/) > [I don't think about who the audience is for my books.](https://sms4smile.com/quotes/j-k-rowling-2/i-don-t-think-about-who-the-audience-is-for-my-books/) [J. K. Rowling](https://sms4smile.com/quotes/author/j-k-rowling-2/) > [I feel I have been playing all primary characters. And if your character forms a connect with the audience, it doesn't matter if you…](https://sms4smile.com/quotes/angad-bedi/i-feel-i-have-been-playing-all-primary-characters-and-if-your/) [Angad Bedi](https://sms4smile.com/quotes/author/angad-bedi/) > [When I was playing piano, it was like, 'I'm going to write a song using all the white keys.' My music director, who knew…](https://sms4smile.com/quotes/john-tesh/when-i-was-playing-piano-it-was-like-i-m-going-to-write-a-song-using/) [John Tesh](https://sms4smile.com/quotes/author/john-tesh/) [Browse all 9,118 Audience quotes ](https://sms4smile.com/quotes/about/audience/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "You know that certain things that you use in the film are going to be shown to audiences five hundred times before they ever sit down to watch the movie. 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