--- title: "Meaning & Key Takeaway of: Relentless improvement of the product and…" description: "\"Relentless improvement of the product and upgrading of consumer tastes are the heart of mass merchandising.\" — Christopher Lasch" image: "https://sms4smile.com/quotes/i/a7d/christopher-lasch-8262_consumers_relentless-improvement-of-the-product-an_284853.jpg" --- # Relentless improvement of the product and upgrading of… ![“Relentless improvement of the product and upgrading of consumer tastes are the heart of mass merchandising.” quote by Christopher Lasch](https://sms4smile.com/quotes/i/a7d/christopher-lasch-8262_consumers_relentless-improvement-of-the-product-an_284853.jpg) [Download](https://sms4smile.com/quotes/i/a7d/christopher-lasch-8262_consumers_relentless-improvement-of-the-product-an_284853.jpg) [Open image](https://sms4smile.com/quotes/i/a7d/christopher-lasch-8262_consumers_relentless-improvement-of-the-product-an_284853.jpg) > “Relentless improvement of the product and upgrading of consumer tastes are the heart of mass merchandising.” [Christopher Lasch](https://sms4smile.com/quotes/author/christopher-lasch/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Mass merchandising thrives when products improve and consumer tastes evolve together. **In simple terms:** Product upgrades and changing tastes drive mass sales. Key Takeaway Continuously innovate and adapt to consumer preferences. Themes marketing consumer behavior product development mass culture Mood strategic analytical Type business economic When to use this quote - Retail strategy - product design - trend forecasting - brand management Key Concepts Narcissism consumerism economic cycles Questions to Reflect On - How can brands balance innovation with consistency? - What drives shifts in consumer taste? A Different Perspective Neglecting quality can erode brand trust. ★ ★ ★ ★ ★ No ratings yet [Consumers](https://sms4smile.com/quotes/about/consumers/) [Heart](https://sms4smile.com/quotes/about/heart/) [Improvement](https://sms4smile.com/quotes/about/improvement/) [Mass](https://sms4smile.com/quotes/about/mass/) [Merchandising](https://sms4smile.com/quotes/about/merchandising/) [Relentless](https://sms4smile.com/quotes/about/relentless/) [Upgrading](https://sms4smile.com/quotes/about/upgrading/) ## Related quotes > [“We're interested in the mass-merchandising of anything. If there was a market in mass-produced portable nuclear weapons, we'd market them too”](https://sms4smile.com/quotes/alan-sugar/we-re-interested-in-the-mass-merchandising-of-anything-if-there-was-a/) [Alan Sugar](https://sms4smile.com/quotes/author/alan-sugar/) > [“In contrast, upgrading the healthy is an elitist project, because it rejects the idea of a universal standard applicable to all and seeks to…](https://sms4smile.com/quotes/yuval-noah-harari/in-contrast-upgrading-the-healthy-is-an-elitist-project-because-it/) [Yuval Noah Harari](https://sms4smile.com/quotes/author/yuval-noah-harari/) > [Faith is unlearning this senseless worries and misguided beliefs that keep us captive. It is far more complex than simply modifying behavior. Faith is…](https://sms4smile.com/quotes/mark-batterson/faith-is-unlearning-this-senseless-worries-and-misguided-beliefs-that/) [Mark Batterson](https://sms4smile.com/quotes/author/mark-batterson/) > [Sometimes an obstacle is placed in front of us by God for the purpose of upgrading our vision and experiencing our dream at a…](https://sms4smile.com/quotes/graham-cooke/sometimes-an-obstacle-is-placed-in-front-of-us-by-god-for-the-purpose/) [Graham Cooke](https://sms4smile.com/quotes/author/graham-cooke/) > [In order for a society to survive, it must generate a sufficient level of physical production both to meet its current needs, and to…](https://sms4smile.com/quotes/robert-trout/in-order-for-a-society-to-survive-it-must-generate-a-sufficient-level/) [Robert Trout](https://sms4smile.com/quotes/author/robert-trout/) > [The short-term problems are economic - royalties, unions, irresponsible management. The long-term problems are artistic, and they started 40 years ago with the advent…](https://sms4smile.com/quotes/emanuel-azenberg/the-short-term-problems-are-economic-royalties-unions-irresponsible/) Emanuel Azenberg > [So just to be clear, Microsoft has created a new operating system that isn't properly compatible with a best-selling, still perfectly useable version of…](https://sms4smile.com/quotes/robert-peston/so-just-to-be-clear-microsoft-has-created-a-new-operating-system-that/) Robert Peston > [Our goal has been to stay true to what people most love about the original Pirates! while upgrading, enhancing, and in some cases, re-inventing…](https://sms4smile.com/quotes/sid-meier/our-goal-has-been-to-stay-true-to-what-people-most-love-about-the/) [Sid Meier](https://sms4smile.com/quotes/author/sid-meier/) > [Listen widely to remove your doubts and be careful when speaking about the rest and your mistakes will be few.](https://sms4smile.com/quotes/confucius/listen-widely-to-remove-your-doubts-and-be-careful-when-speaking-2/) [Confucius](https://sms4smile.com/quotes/author/confucius/) > [Listen widely to remove your doubts and be careful when speaking about the rest and your mistakes will be few. See much and get…](https://sms4smile.com/quotes/confucius/listen-widely-to-remove-your-doubts-and-be-careful-when-speaking/) [Confucius](https://sms4smile.com/quotes/author/confucius/) > [I don’t recommend that average iPad Air owners upgrade to the Air 2. But what about the vast majority of iPad owners who own…](https://sms4smile.com/quotes/walt-mossberg/i-don-t-recommend-that-average-ipad-air-owners-upgrade-to-the-air-2/) [Walt Mossberg](https://sms4smile.com/quotes/author/walt-mossberg/) > [We are not born focusing. It's an acquired skill that requires initial effort and constant upgrading.](https://sms4smile.com/quotes/robert-genn/we-are-not-born-focusing-it-s-an-acquired-skill-that-requires-initial/) [Robert Genn](https://sms4smile.com/quotes/author/robert-genn/) > [Don't downgrade your dream to match your reality. Upgrade your faith to match your destiny.](https://sms4smile.com/quotes/devon-franklin/don-t-downgrade-your-dream-to-match-your-reality-upgrade-your-faith/) [DeVon Franklin](https://sms4smile.com/quotes/author/devon-franklin/) > [When your ex tries to get back with you, they're just trying to stop you from upgrading...](https://sms4smile.com/quotes/dhaval/when-your-ex-tries-to-get-back-with-you-they-re-just-trying-to-stop/) [Dhaval](https://sms4smile.com/quotes/author/dhaval/) > [Sport is not just about entertainment. It is equally about winning and losing, pooling and galvanising the energy of the youth, upgrading people's physical…](https://sms4smile.com/quotes/nita-ambani/sport-is-not-just-about-entertainment-it-is-equally-about-winning-and/) [Nita Ambani](https://sms4smile.com/quotes/author/nita-ambani/) ## More by Christopher Lasch > [The news appeals to the same jaded appetite that makes a child tire of a toy as soon as it becomes familiar and demand…](https://sms4smile.com/quotes/christopher-lasch/the-news-appeals-to-the-same-jaded-appetite-that-makes-a-child-tire/) [Christopher Lasch](https://sms4smile.com/quotes/author/christopher-lasch/) > [Most women are pragmatists who have allowed extremists on the left and right to manipulate the family issue for their own purposes.](https://sms4smile.com/quotes/christopher-lasch/most-women-are-pragmatists-who-have-allowed-extremists-on-the-left/) [Christopher Lasch](https://sms4smile.com/quotes/author/christopher-lasch/) > [“Members of the educated elite upheld open-mindedness as the supreme political virtue but refused to debate their own idea of the good life, perhaps…](https://sms4smile.com/quotes/christopher-lasch/members-of-the-educated-elite-upheld-open-mindedness-as-the-supreme/) [Christopher Lasch](https://sms4smile.com/quotes/author/christopher-lasch/) > [Neoclassical economics insists that advertising cannot force consumers to buy anything they don't already want to buy.](https://sms4smile.com/quotes/christopher-lasch/neoclassical-economics-insists-that-advertising-cannot-force/) [Christopher Lasch](https://sms4smile.com/quotes/author/christopher-lasch/) > [It is the logic of consumerism that undermines the values of loyalty and permanence and promotes a different set of values that is destructive…](https://sms4smile.com/quotes/christopher-lasch/it-is-the-logic-of-consumerism-that-undermines-the-values-of-loyalty/) [Christopher Lasch](https://sms4smile.com/quotes/author/christopher-lasch/) > [It is a tribute to the peculiar horror of contemporary life that it makes the worst features of earlier times -- the stupefaction of…](https://sms4smile.com/quotes/christopher-lasch/it-is-a-tribute-to-the-peculiar-horror-of-contemporary-life-that-it/) [Christopher Lasch](https://sms4smile.com/quotes/author/christopher-lasch/) > [The model of ownership, in a society organized round mass consumption, is addiction.](https://sms4smile.com/quotes/christopher-lasch/the-model-of-ownership-in-a-society-organized-round-mass-consumption/) [Christopher Lasch](https://sms4smile.com/quotes/author/christopher-lasch/) > [We demand too much of life, too little of ourselves.](https://sms4smile.com/quotes/christopher-lasch/we-demand-too-much-of-life-too-little-of-ourselves/) [Christopher Lasch](https://sms4smile.com/quotes/author/christopher-lasch/) > [We live in a historical period characterized by a sharp discrepancy between the intellectual development of man... and his mental-emotional development, which has left…](https://sms4smile.com/quotes/christopher-lasch/we-live-in-a-historical-period-characterized-by-a-sharp-discrepancy/) [Christopher Lasch](https://sms4smile.com/quotes/author/christopher-lasch/) > [The intellectual debility of contemporary conservatism is indicated by its silence on all important matters.](https://sms4smile.com/quotes/christopher-lasch/the-intellectual-debility-of-contemporary-conservatism-is-indicated/) [Christopher Lasch](https://sms4smile.com/quotes/author/christopher-lasch/) > [Ostensibly rigorous and realistic, contemporary conservatism is an ideology of denial. Its symbol is a smile button.](https://sms4smile.com/quotes/christopher-lasch/ostensibly-rigorous-and-realistic-contemporary-conservatism-is-an/) [Christopher Lasch](https://sms4smile.com/quotes/author/christopher-lasch/) > [Adherents of the new religious right reject the separation of politics and religion, but they bring no spiritual insights to politics.](https://sms4smile.com/quotes/christopher-lasch/adherents-of-the-new-religious-right-reject-the-separation-of/) [Christopher Lasch](https://sms4smile.com/quotes/author/christopher-lasch/) > [Today Americans are overcome not by the sense of endless possibility but by the banality of the social order they have erected against it.](https://sms4smile.com/quotes/christopher-lasch/today-americans-are-overcome-not-by-the-sense-of-endless-possibility/) [Christopher Lasch](https://sms4smile.com/quotes/author/christopher-lasch/) > [Propaganda in the ordinary sense of the term plays a less important part in a consumer society, where people greet all official pronouncements with…](https://sms4smile.com/quotes/christopher-lasch/propaganda-in-the-ordinary-sense-of-the-term-plays-a-less-important/) [Christopher Lasch](https://sms4smile.com/quotes/author/christopher-lasch/) > [Drugs are merely the most obvious form of addiction in our society. Drug addiction is one of the things that undermines traditional values.](https://sms4smile.com/quotes/christopher-lasch/drugs-are-merely-the-most-obvious-form-of-addiction-in-our-society/) [Christopher Lasch](https://sms4smile.com/quotes/author/christopher-lasch/) [Explore all 82 Christopher Lasch quotes ](https://sms4smile.com/quotes/author/christopher-lasch/) ## More Consumers quotes > [One of the worst things to come out of the Consumer Protection Board's misleading claims is the impression that government resources are to hard…](https://sms4smile.com/quotes/matthew-lesko/one-of-the-worst-things-to-come-out-of-the-consumer-protection-board/) [Matthew Lesko](https://sms4smile.com/quotes/author/matthew-lesko/) > [Eventually the consumer will come to appreciate the editorial point of view of every different brand. User-generated content without editorial oversight will simply be…](https://sms4smile.com/quotes/michael-eisner/eventually-the-consumer-will-come-to-appreciate-the-editorial-point/) [Michael Eisner](https://sms4smile.com/quotes/author/michael-eisner/) > [I've always considered making it legal for Americans to import their prescription drugs a free-trade issue. Imports create competition and keep domestic industry more…](https://sms4smile.com/quotes/chuck-grassley/i-ve-always-considered-making-it-legal-for-americans-to-import-their/) [Chuck Grassley](https://sms4smile.com/quotes/author/chuck-grassley/) > [“In a world where consumers had limited choice, you needed to compete for locations,” says Ross, who went on to cofound eCommera, a British…](https://sms4smile.com/quotes/brad-stone/in-a-world-where-consumers-had-limited-choice-you-needed-to-compete/) [Brad Stone](https://sms4smile.com/quotes/author/brad-stone/) > [The capitalistic social order, therefore, is an economic democracy in the strictest sense of the word. In the last analysis, all decisions are dependent…](https://sms4smile.com/quotes/ludwig-von-mises/the-capitalistic-social-order-therefore-is-an-economic-democracy-in/) [Ludwig von Mises](https://sms4smile.com/quotes/author/ludwig-von-mises/) > [A brand is no longer what we tell the consumer it is it is what consumers tell each other it is. - Scott Cook,…](https://sms4smile.com/quotes/scott-cook/a-brand-is-no-longer-what-we-tell-the-consumer-it-is-it-is-what/) [Scott Cook](https://sms4smile.com/quotes/author/scott-cook/) > [Now that I'm more middle class, I have access to consumer goods. I do enjoy feminine frippery, feminine doo-da, stuff like that.](https://sms4smile.com/quotes/shirley-geok-lin-lim/now-that-i-m-more-middle-class-i-have-access-to-consumer-goods-i-do/) [Shirley Geok-lin Lim](https://sms4smile.com/quotes/author/shirley-geok-lin-lim/) > [Why is Caterpillar bad if we create a new job in India or China to receive U.S. exports? It makes no sense to me.…](https://sms4smile.com/quotes/douglas-r-oberhelman/why-is-caterpillar-bad-if-we-create-a-new-job-in-india-or-china-to/) [Douglas R. Oberhelman](https://sms4smile.com/quotes/author/douglas-r-oberhelman/) > [America always put forth this phony melting pot theory, but it's a reality now. They couldn't accomplish the melting pot economically; they couldn't accomplish…](https://sms4smile.com/quotes/russell-means/america-always-put-forth-this-phony-melting-pot-theory-but-it-s-a/) [Russell Means](https://sms4smile.com/quotes/author/russell-means/) > [Gaming provides us with some very good signals about consumers and what they're interested in.](https://sms4smile.com/quotes/peggy-johnson/gaming-provides-us-with-some-very-good-signals-about-consumers-and/) [Peggy Johnson](https://sms4smile.com/quotes/author/peggy-johnson/) > [As consumers adopt crypto, we hope that they'll also be interested in trading equities and options.](https://sms4smile.com/quotes/baiju-bhatt/as-consumers-adopt-crypto-we-hope-that-they-ll-also-be-interested-in/) [Baiju Bhatt](https://sms4smile.com/quotes/author/baiju-bhatt/) > [Metaphor isn't just a fancy turn of speech. It shapes our thoughts and feelings, reaches out to grasp new experience, and even binds our…](https://sms4smile.com/quotes/james-richardson/metaphor-isn-t-just-a-fancy-turn-of-speech-it-shapes-our-thoughts-and/) [James Richardson](https://sms4smile.com/quotes/author/james-richardson/) > [Consumer wants can have bizarre, frivolous, or even immoral origins, and an admirable case can still be made for a society that seeks to…](https://sms4smile.com/quotes/john-kenneth-galbraith/consumer-wants-can-have-bizarre-frivolous-or-even-immoral-origins-and/) [John Kenneth Galbraith](https://sms4smile.com/quotes/author/john-kenneth-galbraith/) > [Many of us are alarmed at the skyrocketing cost of medical care, including patients, who are the consumers. However, medical malpractice is not the…](https://sms4smile.com/quotes/joe-baca/many-of-us-are-alarmed-at-the-skyrocketing-cost-of-medical-care/) [Joe Baca](https://sms4smile.com/quotes/author/joe-baca/) > [TARIFF, n. A scale of taxes on imports, designed to protect the domestic producer against the greed of his consumer.](https://sms4smile.com/quotes/ambrose-bierce/tariff-n-a-scale-of-taxes-on-imports-designed-to-protect-the-domestic/) [Ambrose Bierce](https://sms4smile.com/quotes/author/ambrose-bierce/) [Browse all 1,606 Consumers quotes ](https://sms4smile.com/quotes/about/consumers/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Relentless improvement of the product and upgrading of consumer tastes are the heart of mass merchandising.", "creator": { "@type": "Person", "name": "Christopher Lasch" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/christopher-lasch/relentless-improvement-of-the-product-and-upgrading-of-consumer/", "about": { "@type": "Thing", "name": "Consumers" }, "@id": "https://sms4smile.com/quotes/christopher-lasch/relentless-improvement-of-the-product-and-upgrading-of-consumer/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/a7d/christopher-lasch-8262_consumers_relentless-improvement-of-the-product-an_284853.jpg", "contentUrl": "https://sms4smile.com/quotes/i/a7d/christopher-lasch-8262_consumers_relentless-improvement-of-the-product-an_284853.jpg", "url": "https://sms4smile.com/quotes/i/a7d/christopher-lasch-8262_consumers_relentless-improvement-of-the-product-an_284853.jpg", "width": 1080, "height": 1080, "caption": "“Relentless improvement of the product and upgrading of consumer tastes are the heart of mass merchandising.” — Christopher Lasch", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Christopher Lasch", "item": "https://sms4smile.com/quotes/author/christopher-lasch/" }, { "@type": "ListItem", "position": 4, "name": "Relentless improvement of the product and...", "item": "https://sms4smile.com/quotes/christopher-lasch/relentless-improvement-of-the-product-and-upgrading-of-consumer/" } ], "@id": "https://sms4smile.com/quotes/christopher-lasch/relentless-improvement-of-the-product-and-upgrading-of-consumer/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```