--- title: "Meaning & Key Takeaway of: Burberry is now as much a media-content…" description: "\"Burberry is now as much a media-content company as we are a design company\" — Christopher Bailey" image: "https://sms4smile.com/quotes/i/f9a/christopher-bailey-36247_burberry_burberry-is-now-as-much-a-media-content_1394853.jpg" --- # Burberry is now as much a media-content company as we are… ![“Burberry is now as much a media-content company as we are a design company” quote by Christopher Bailey](https://sms4smile.com/quotes/i/f9a/christopher-bailey-36247_burberry_burberry-is-now-as-much-a-media-content_1394853.jpg) [Download](https://sms4smile.com/quotes/i/f9a/christopher-bailey-36247_burberry_burberry-is-now-as-much-a-media-content_1394853.jpg) [Open image](https://sms4smile.com/quotes/i/f9a/christopher-bailey-36247_burberry_burberry-is-now-as-much-a-media-content_1394853.jpg) > “Burberry is now as much a media-content company as we are a design company” [Christopher Bailey](https://sms4smile.com/quotes/author/christopher-bailey/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Burberry now functions as a media content creator as well as a designer. **In simple terms:** Burberry blends design and media. Key Takeaway Embrace cross‑disciplinary innovation. Themes fashion media branding Mood strategic forward‑looking Type business creative When to use this quote - advertising - product development - storytelling - consumer engagement Key Concepts Content strategy digital transformation Questions to Reflect On - How can designers leverage media without losing aesthetic? - What risks exist in becoming a content company? A Different Perspective Balancing brand identity with media output can be tricky. ★ ★ ★ ★ ★ No ratings yet [Burberry](https://sms4smile.com/quotes/about/burberry/) [Burberry Media](https://sms4smile.com/quotes/about/burberry-media-4871793/) [Business](https://sms4smile.com/quotes/about/business/) [Company](https://sms4smile.com/quotes/about/company/) [Company Design](https://sms4smile.com/quotes/about/company-design-423442/) [Content Company](https://sms4smile.com/quotes/about/content-company-1545544/) [Design](https://sms4smile.com/quotes/about/design/) [Design Company](https://sms4smile.com/quotes/about/design-company-3346258/) [Media](https://sms4smile.com/quotes/about/media/) ## Related quotes > [Design can be both a manifestation of a company's design ethic and an outward communication of a company's design ethic and drive for excellence.](https://sms4smile.com/quotes/bob-lutz/design-can-be-both-a-manifestation-of-a-company-s-design-ethic-and-an/) [Bob Lutz](https://sms4smile.com/quotes/author/bob-lutz/) > [The role of design at a company is to allow you to recreate yourself, to allow your company to find a new way of…](https://sms4smile.com/quotes/mark-parker/the-role-of-design-at-a-company-is-to-allow-you-to-recreate-yourself/) [Mark Parker](https://sms4smile.com/quotes/author/mark-parker/) > [What I learned from my years in Silicon Valley is that design can have a primary role in how a business is shaped, how…](https://sms4smile.com/quotes/yves-behar/what-i-learned-from-my-years-in-silicon-valley-is-that-design-can/) [Yves Behar](https://sms4smile.com/quotes/author/yves-behar/) > [We want employees teaching each other what they know. We're tying to build a company so each person can achieve at a very high…](https://sms4smile.com/quotes/evan-sharp/we-want-employees-teaching-each-other-what-they-know-we-re-tying-to/) [Evan Sharp](https://sms4smile.com/quotes/author/evan-sharp/) > [All those lessons that I've learned on the court, I have applied them to my life outside of the court in business, my company,…](https://sms4smile.com/quotes/venus-williams/all-those-lessons-that-i-ve-learned-on-the-court-i-have-applied-them/) [Venus Williams](https://sms4smile.com/quotes/author/venus-williams/) > [A good designer will actually design the company.](https://sms4smile.com/quotes/donald-a-norman/a-good-designer-will-actually-design-the-company/) [Donald A. Norman](https://sms4smile.com/quotes/author/donald-a-norman/) > [We're a content company. And if we create the best content, every distributor will want what we have.](https://sms4smile.com/quotes/scott-borchetta/we-re-a-content-company-and-if-we-create-the-best-content-every/) [Scott Borchetta](https://sms4smile.com/quotes/author/scott-borchetta/) > [If I look to any company as a model, it's Apple. They're a brilliant design company working to create a lifestyle.](https://sms4smile.com/quotes/angela-ahrendts/if-i-look-to-any-company-as-a-model-it-s-apple-they-re-a-brilliant/) [Angela Ahrendts](https://sms4smile.com/quotes/author/angela-ahrendts/) > [I studied to be an architect. And I find tremendous similarities between building a company and the design process. Businesses have to do their…](https://sms4smile.com/quotes/john-katzman/i-studied-to-be-an-architect-and-i-find-tremendous-similarities/) [John Katzman](https://sms4smile.com/quotes/author/john-katzman/) > [No other content company has Sony's intuitive grasp of technology and no other company has Sony's intimate understanding of the demands of content.](https://sms4smile.com/quotes/howard-stringer/no-other-content-company-has-sony-s-intuitive-grasp-of-technology-and/) [Howard Stringer](https://sms4smile.com/quotes/author/howard-stringer/) > [We could be like a lot of consumer brands that start blogs after they start their business. But in our case, I think Glossier…](https://sms4smile.com/quotes/emily-weiss/we-could-be-like-a-lot-of-consumer-brands-that-start-blogs-after-they/) [Emily Weiss](https://sms4smile.com/quotes/author/emily-weiss/) > [At our core, we are a content company. That content has to be the very best. You can't be a company of this size…](https://sms4smile.com/quotes/nancy-dubuc/at-our-core-we-are-a-content-company-that-content-has-to-be-the-very/) [Nancy Dubuc](https://sms4smile.com/quotes/author/nancy-dubuc/) > [Good suits don't come from anywhere, though - I mainly wear Armani, Louis Vuitton and Burberry.](https://sms4smile.com/quotes/luke-evans/good-suits-don-t-come-from-anywhere-though-i-mainly-wear-armani-louis/) [Luke Evans](https://sms4smile.com/quotes/author/luke-evans/) > [Burberry makes the best version of the traditional trench coat, which can have a zipper and button-in lining for colder climes. The belt, which…](https://sms4smile.com/quotes/roger-stone/burberry-makes-the-best-version-of-the-traditional-trench-coat-which/) [Roger Stone](https://sms4smile.com/quotes/author/roger-stone/) > [I love Christopher Bailey and Burberry, Mulberry for bags, and Hudson for jeans. I like a little bit of designer with a bit of…](https://sms4smile.com/quotes/cara-delevingne/i-love-christopher-bailey-and-burberry-mulberry-for-bags-and-hudson/) [Cara Delevingne](https://sms4smile.com/quotes/author/cara-delevingne/) ## More by Christopher Bailey > [I think we're in a quiet time right now. luxury can be in the fit.](https://sms4smile.com/quotes/christopher-bailey/i-think-we-re-in-a-quiet-time-right-now-luxury-can-be-in-the-fit/) [Christopher Bailey](https://sms4smile.com/quotes/author/christopher-bailey/) > [The British Fashion Awards are also very important because it's my hometown. But it's really a recognition of my team, and those awards give…](https://sms4smile.com/quotes/christopher-bailey/the-british-fashion-awards-are-also-very-important-because-it-s-my/) [Christopher Bailey](https://sms4smile.com/quotes/author/christopher-bailey/) > [My dad is a carpenter, a joiner, and I used to watch him make things. So I always imagined that I'd do something where…](https://sms4smile.com/quotes/christopher-bailey/my-dad-is-a-carpenter-a-joiner-and-i-used-to-watch-him-make-things-so/) [Christopher Bailey](https://sms4smile.com/quotes/author/christopher-bailey/) > [We meet so many people, and it's interesting when you meet someone who you really connect with. They have their own energy, their own…](https://sms4smile.com/quotes/christopher-bailey/we-meet-so-many-people-and-it-s-interesting-when-you-meet-someone-who/) [Christopher Bailey](https://sms4smile.com/quotes/author/christopher-bailey/) > [Obviously, for me, that person has got to have a beauty to them - and it's not always physical beauty. It's important that I…](https://sms4smile.com/quotes/christopher-bailey/obviously-for-me-that-person-has-got-to-have-a-beauty-to-them-and-it/) [Christopher Bailey](https://sms4smile.com/quotes/author/christopher-bailey/) > [I love fashion, I love architecture and I love image making so if I can, I would put all these three in one pot.](https://sms4smile.com/quotes/christopher-bailey/i-love-fashion-i-love-architecture-and-i-love-image-making-so-if-i/) [Christopher Bailey](https://sms4smile.com/quotes/author/christopher-bailey/) > [I love the creative process of the research, development, but I love also when it comes to reality, it has to be an experience.…](https://sms4smile.com/quotes/christopher-bailey/i-love-the-creative-process-of-the-research-development-but-i-love/) [Christopher Bailey](https://sms4smile.com/quotes/author/christopher-bailey/) > [So fashion was, in a way, an accident. But this world opens you up to a lot of different avenues that interested me. I…](https://sms4smile.com/quotes/christopher-bailey/so-fashion-was-in-a-way-an-accident-but-this-world-opens-you-up-to-a/) [Christopher Bailey](https://sms4smile.com/quotes/author/christopher-bailey/) > [It is the clash of two different worlds that makes British-ness unique - we have an aristocratic, noble history, but it is always contrasted…](https://sms4smile.com/quotes/christopher-bailey/it-is-the-clash-of-two-different-worlds-that-makes-british-ness/) [Christopher Bailey](https://sms4smile.com/quotes/author/christopher-bailey/) > [I love the fact that I work with everything that has to do with the brand, the product, the environment, the online, the architecture,…](https://sms4smile.com/quotes/christopher-bailey/i-love-the-fact-that-i-work-with-everything-that-has-to-do-with-the/) [Christopher Bailey](https://sms4smile.com/quotes/author/christopher-bailey/) > [It's brilliant to get recognition. The CFDA was magic because it's such a big award in our industry. There's nothing more flattering than being…](https://sms4smile.com/quotes/christopher-bailey/it-s-brilliant-to-get-recognition-the-cfda-was-magic-because-it-s/) [Christopher Bailey](https://sms4smile.com/quotes/author/christopher-bailey/) > [It's really important to be disruptive and do things that actually are kind of a little scary and bold.](https://sms4smile.com/quotes/christopher-bailey/it-s-really-important-to-be-disruptive-and-do-things-that-actually/) [Christopher Bailey](https://sms4smile.com/quotes/author/christopher-bailey/) [Explore all 13 Christopher Bailey quotes ](https://sms4smile.com/quotes/author/christopher-bailey/) ## More Burberry quotes > [I love Christopher Bailey and Burberry, Mulberry for bags, and Hudson for jeans. I like a little bit of designer with a bit of…](https://sms4smile.com/quotes/cara-delevingne/i-love-christopher-bailey-and-burberry-mulberry-for-bags-and-hudson/) [Cara Delevingne](https://sms4smile.com/quotes/author/cara-delevingne/) > [Burberry makes the best version of the traditional trench coat, which can have a zipper and button-in lining for colder climes. The belt, which…](https://sms4smile.com/quotes/roger-stone/burberry-makes-the-best-version-of-the-traditional-trench-coat-which/) [Roger Stone](https://sms4smile.com/quotes/author/roger-stone/) > [Good suits don't come from anywhere, though - I mainly wear Armani, Louis Vuitton and Burberry.](https://sms4smile.com/quotes/luke-evans/good-suits-don-t-come-from-anywhere-though-i-mainly-wear-armani-louis/) [Luke Evans](https://sms4smile.com/quotes/author/luke-evans/) > [I grew up with Burberry; as a kid in London in the nineties and early noughties it was everywhere and we all coveted it,…](https://sms4smile.com/quotes/naomi-ackie/i-grew-up-with-burberry-as-a-kid-in-london-in-the-nineties-and-early/) [Naomi Ackie](https://sms4smile.com/quotes/author/naomi-ackie/) > [Maybe the Burberry woman is undefinable! I think it's less about what she looks like and more about an attitude.](https://sms4smile.com/quotes/edie-campbell/maybe-the-burberry-woman-is-undefinable-i-think-it-s-less-about-what/) [Edie Campbell](https://sms4smile.com/quotes/author/edie-campbell/) > [I don't have a favourite designer because I feel every designer offers something different and special, but I do really like Alexander Wang, Burberry,…](https://sms4smile.com/quotes/jourdan-dunn/i-don-t-have-a-favourite-designer-because-i-feel-every-designer/) [Jourdan Dunn](https://sms4smile.com/quotes/author/jourdan-dunn/) > [The clothes that fire up my emotions are colorful and 'different' pieces. My eye still picks out gilded-cloque glamour from among Burberry's streamlined trench…](https://sms4smile.com/quotes/suzy-menkes/the-clothes-that-fire-up-my-emotions-are-colorful-and-different/) [Suzy Menkes](https://sms4smile.com/quotes/author/suzy-menkes/) > [When I became the CEO of Burberry in July 2006, luxury was one of the fastest-growing sectors in the world.](https://sms4smile.com/quotes/angela-ahrendts/when-i-became-the-ceo-of-burberry-in-july-2006-luxury-was-one-of-the/) [Angela Ahrendts](https://sms4smile.com/quotes/author/angela-ahrendts/) > [I would love to persuade Christopher Bailey to get even just a section of Burberry that's, like, organic or free trade. I love him,…](https://sms4smile.com/quotes/emma-watson/i-would-love-to-persuade-christopher-bailey-to-get-even-just-a/) [Emma Watson](https://sms4smile.com/quotes/author/emma-watson/) > [What I find relatively funny is that I'm not a model. I'm five foot six and a half; I have absolutely no dream or…](https://sms4smile.com/quotes/sophie-kennedy-clark/what-i-find-relatively-funny-is-that-i-m-not-a-model-i-m-five-foot/) [Sophie Kennedy Clark](https://sms4smile.com/quotes/author/sophie-kennedy-clark/) > [I usually have a hard time with the fit of off-the-rack suits, thanks to my athletic proportions, but somehow Burberry always fits me perfectly.…](https://sms4smile.com/quotes/henrik-lundqvist/i-usually-have-a-hard-time-with-the-fit-of-off-the-rack-suits-thanks/) [Henrik Lundqvist](https://sms4smile.com/quotes/author/henrik-lundqvist/) > [I bought a Burberry jacket that I call my Chris Martin jacket. It's a bomber and was very expensive - there are just two…](https://sms4smile.com/quotes/ananya-birla/i-bought-a-burberry-jacket-that-i-call-my-chris-martin-jacket-it-s-a/) [Ananya Birla](https://sms4smile.com/quotes/author/ananya-birla/) > [I have a lot of Burberry items at home, including one dress that I loved so much that I had my living room painted…](https://sms4smile.com/quotes/dita-von-teese/i-have-a-lot-of-burberry-items-at-home-including-one-dress-that-i/) [Dita Von Teese](https://sms4smile.com/quotes/author/dita-von-teese/) > [Burberry was about building a relationship. But it was always about selling an amazing product that you would have forever. Apple is just a…](https://sms4smile.com/quotes/angela-ahrendts/burberry-was-about-building-a-relationship-but-it-was-always-about/) [Angela Ahrendts](https://sms4smile.com/quotes/author/angela-ahrendts/) > [Some people are saying that my music is not for Burberry, it's not for fashion. I know where they're trying to go but if…](https://sms4smile.com/quotes/benjamin-clementine/some-people-are-saying-that-my-music-is-not-for-burberry-it-s-not-for/) [Benjamin Clementine](https://sms4smile.com/quotes/author/benjamin-clementine/) [Browse all 35 Burberry quotes ](https://sms4smile.com/quotes/about/burberry/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Burberry is now as much a media-content company as we are a design company", "creator": { "@type": "Person", "name": "Christopher Bailey" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/christopher-bailey/burberry-is-now-as-much-a-media-content-company-as-we-are-a-design/", "about": { "@type": "Thing", "name": "Burberry" }, "@id": "https://sms4smile.com/quotes/christopher-bailey/burberry-is-now-as-much-a-media-content-company-as-we-are-a-design/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/f9a/christopher-bailey-36247_burberry_burberry-is-now-as-much-a-media-content_1394853.jpg", "contentUrl": "https://sms4smile.com/quotes/i/f9a/christopher-bailey-36247_burberry_burberry-is-now-as-much-a-media-content_1394853.jpg", "url": "https://sms4smile.com/quotes/i/f9a/christopher-bailey-36247_burberry_burberry-is-now-as-much-a-media-content_1394853.jpg", "width": 1080, "height": 1080, "caption": "“Burberry is now as much a media-content company as we are a design company” — Christopher Bailey", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Christopher Bailey", "item": "https://sms4smile.com/quotes/author/christopher-bailey/" }, { "@type": "ListItem", "position": 4, "name": "Burberry is now as much a...", "item": "https://sms4smile.com/quotes/christopher-bailey/burberry-is-now-as-much-a-media-content-company-as-we-are-a-design/" } ], "@id": "https://sms4smile.com/quotes/christopher-bailey/burberry-is-now-as-much-a-media-content-company-as-we-are-a-design/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```