--- title: "Meaning & Key Takeaway of: Our target is to compete with Ferrari and…" description: "\"Our target is to compete with Ferrari and Mercedes.\" — Christian Horner" image: "https://sms4smile.com/quotes/i/fb6/christian-horner-7559_compete_our-target-is-to-compete-with-ferrari-an_96081.jpg" --- # Our target is to compete with Ferrari and Mercedes. ![“Our target is to compete with Ferrari and Mercedes.” quote by Christian Horner](https://sms4smile.com/quotes/i/fb6/christian-horner-7559_compete_our-target-is-to-compete-with-ferrari-an_96081.jpg) [Download](https://sms4smile.com/quotes/i/fb6/christian-horner-7559_compete_our-target-is-to-compete-with-ferrari-an_96081.jpg) [Open image](https://sms4smile.com/quotes/i/fb6/christian-horner-7559_compete_our-target-is-to-compete-with-ferrari-an_96081.jpg) > “Our target is to compete with Ferrari and Mercedes.” [Christian Horner](https://sms4smile.com/quotes/author/christian-horner/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Aiming to match the performance and prestige of top-tier automotive brands. **In simple terms:** Ambitious competition Key Takeaway Set high standards Themes ambition competition branding excellence Mood determined confident Type visionary strategic When to use this quote - auto industry rivalry - luxury brand marketing - sports sponsorship - product development Key Concepts strategic positioning market perception Practical Applications - brand elevation - market entry strategy Questions to Reflect On - What benchmarks define success in this context? - How can a non-automotive entity realistically compete? ★ ★ ★ ★ ★ No ratings yet [Goals](https://sms4smile.com/quotes/about/goals/) [Mercedes](https://sms4smile.com/quotes/about/mercedes/) [Race](https://sms4smile.com/quotes/about/race/) ## Related quotes > [We want to be a works partner. Ferrari and Mercedes have their own works teams so where would you be in the pecking order…](https://sms4smile.com/quotes/christian-horner/we-want-to-be-a-works-partner-ferrari-and-mercedes-have-their-own/) [Christian Horner](https://sms4smile.com/quotes/author/christian-horner/) > [I've driven Ferrari 488 GTB, the 488 Spider, the Mclaren 570s and 540c, the Bentley GT3R, GT Speed and V8s, Mercedes AMG GTs, Lamborghini…](https://sms4smile.com/quotes/alex-hirsch/i-ve-driven-ferrari-488-gtb-the-488-spider-the-mclaren-570s-and-540c/) [Alex Hirsch](https://sms4smile.com/quotes/author/alex-hirsch/) > [“I am so obsessed with the cars that sometimes I feel like my heart is not a muscle, it's an engine.”](https://sms4smile.com/quotes/amit-kalantri/i-am-so-obsessed-with-the-cars-that-sometimes-i-feel-like-my-heart-is/) [Amit Kalantri](https://sms4smile.com/quotes/author/amit-kalantri/) > [“Asking someone else to drive your sports car is like asking someone else to kiss your girlfriend.”](https://sms4smile.com/quotes/amit-kalantri/asking-someone-else-to-drive-your-sports-car-is-like-asking-someone/) [Amit Kalantri](https://sms4smile.com/quotes/author/amit-kalantri/) > [“I am emotional about engines, if you hurt my car, you hurt my heart.”](https://sms4smile.com/quotes/amit-kalantri/i-am-emotional-about-engines-if-you-hurt-my-car-you-hurt-my-heart/) [Amit Kalantri](https://sms4smile.com/quotes/author/amit-kalantri/) > [“I love the wheels, I mean steering wheel.”](https://sms4smile.com/quotes/amit-kalantri/i-love-the-wheels-i-mean-steering-wheel/) [Amit Kalantri](https://sms4smile.com/quotes/author/amit-kalantri/) > [“Take care of your car in the garage, and the car will take care of you on the road.”](https://sms4smile.com/quotes/amit-kalantri/take-care-of-your-car-in-the-garage-and-the-car-will-take-care-of-you/) [Amit Kalantri](https://sms4smile.com/quotes/author/amit-kalantri/) > [I have every single Ferrari that came out. I have all the Mercedes they came out with, all the Jaguars they came out with,…](https://sms4smile.com/quotes/ion-tiriac/i-have-every-single-ferrari-that-came-out-i-have-all-the-mercedes/) [Ion Tiriac](https://sms4smile.com/quotes/author/ion-tiriac/) > [I have a Lamborghini Diablo. I have Mercedes 600, a 500, a 300, a 190. I have a Ferrari Testarossa, a Porsche speedster.](https://sms4smile.com/quotes/ion-tiriac/i-have-a-lamborghini-diablo-i-have-mercedes-600-a-500-a-300-a-190-i/) [Ion Tiriac](https://sms4smile.com/quotes/author/ion-tiriac/) > [“Among all the machines, motorcar is my favorite machine.”](https://sms4smile.com/quotes/amit-kalantri/among-all-the-machines-motorcar-is-my-favorite-machine/) [Amit Kalantri](https://sms4smile.com/quotes/author/amit-kalantri/) > [Sixty points is massive, especially when you are racing a Mercedes with another 70 horsepower.](https://sms4smile.com/quotes/christian-horner/sixty-points-is-massive-especially-when-you-are-racing-a-mercedes/) [Christian Horner](https://sms4smile.com/quotes/author/christian-horner/) > [Nobody wants to lose Ferrari. And I don't think Ferrari can afford to lose Formula One.](https://sms4smile.com/quotes/christian-horner/nobody-wants-to-lose-ferrari-and-i-don-t-think-ferrari-can-afford-to/) [Christian Horner](https://sms4smile.com/quotes/author/christian-horner/) > [Let me tell you, there's nothing like pulling up to Fox Studios bumping Jeezy in your Mercedes.](https://sms4smile.com/quotes/lil-rel-howery/let-me-tell-you-there-s-nothing-like-pulling-up-to-fox-studios/) [Lil Rel Howery](https://sms4smile.com/quotes/author/lil-rel-howery/) > [When I was growing up in the projects in Philadelphia in the 1970s and 80s, Cadillac was the car to have. But I always…](https://sms4smile.com/quotes/dawn-staley/when-i-was-growing-up-in-the-projects-in-philadelphia-in-the-1970s/) [Dawn Staley](https://sms4smile.com/quotes/author/dawn-staley/) > [I drive a Mercedes SLS, which is fun.](https://sms4smile.com/quotes/aaron-ramsey/i-drive-a-mercedes-sls-which-is-fun/) [Aaron Ramsey](https://sms4smile.com/quotes/author/aaron-ramsey/) ## More by Christian Horner > [When you win a Grand Prix, it's the culmination of everything coming together. Not just trackside, but behind the scenes.](https://sms4smile.com/quotes/christian-horner/when-you-win-a-grand-prix-it-s-the-culmination-of-everything-coming/) [Christian Horner](https://sms4smile.com/quotes/author/christian-horner/) > [We want to run at the front, we want to be competitive and, in order to be competitive, we have to have a sensible…](https://sms4smile.com/quotes/christian-horner/we-want-to-run-at-the-front-we-want-to-be-competitive-and-in-order-to/) [Christian Horner](https://sms4smile.com/quotes/author/christian-horner/) > [The roll out of a new car is always filled with great anticipation; it's almost like going back to school for a new school…](https://sms4smile.com/quotes/christian-horner/the-roll-out-of-a-new-car-is-always-filled-with-great-anticipation-it/) [Christian Horner](https://sms4smile.com/quotes/author/christian-horner/) > [Winning is very addictive, that's why it's very hard when suddenly - boom - you are not the favorites any more.](https://sms4smile.com/quotes/christian-horner/winning-is-very-addictive-that-s-why-it-s-very-hard-when-suddenly/) [Christian Horner](https://sms4smile.com/quotes/author/christian-horner/) > [I was 25 when I stopped racing, I loved the teamwork and I wanted to apply what I knew about it into building and…](https://sms4smile.com/quotes/christian-horner/i-was-25-when-i-stopped-racing-i-loved-the-teamwork-and-i-wanted-to/) [Christian Horner](https://sms4smile.com/quotes/author/christian-horner/) > [I never struggle for motivation, that's for sure. Motivation is something that burns within.](https://sms4smile.com/quotes/christian-horner/i-never-struggle-for-motivation-that-s-for-sure-motivation-is/) [Christian Horner](https://sms4smile.com/quotes/author/christian-horner/) > [Just taking the front wing and saying that will make racing better, it's quite a naive and ultimately expensive approach.](https://sms4smile.com/quotes/christian-horner/just-taking-the-front-wing-and-saying-that-will-make-racing-better-it/) [Christian Horner](https://sms4smile.com/quotes/author/christian-horner/) > [We want to be a works partner. Ferrari and Mercedes have their own works teams so where would you be in the pecking order…](https://sms4smile.com/quotes/christian-horner/we-want-to-be-a-works-partner-ferrari-and-mercedes-have-their-own/) [Christian Horner](https://sms4smile.com/quotes/author/christian-horner/) > [You've got different governments and manufacturers saying, 'Oh, we'll be electric and autonomous by 2030 or whatever.' In my view Formula One is at…](https://sms4smile.com/quotes/christian-horner/you-ve-got-different-governments-and-manufacturers-saying-oh-we-ll-be/) [Christian Horner](https://sms4smile.com/quotes/author/christian-horner/) > [The prospect of being able to run a race behind closed doors is absolutely feasible.](https://sms4smile.com/quotes/christian-horner/the-prospect-of-being-able-to-run-a-race-behind-closed-doors-is/) [Christian Horner](https://sms4smile.com/quotes/author/christian-horner/) > [Sport is escapism. Sport is a release.](https://sms4smile.com/quotes/christian-horner/sport-is-escapism-sport-is-a-release/) [Christian Horner](https://sms4smile.com/quotes/author/christian-horner/) > [I would hate to see the championship decided on grid penalties.](https://sms4smile.com/quotes/christian-horner/i-would-hate-to-see-the-championship-decided-on-grid-penalties/) [Christian Horner](https://sms4smile.com/quotes/author/christian-horner/) > [Exxon have done a very good job for us. Their difficulty and frustration has also been that as a customer we get very limited…](https://sms4smile.com/quotes/christian-horner/exxon-have-done-a-very-good-job-for-us-their-difficulty-and/) [Christian Horner](https://sms4smile.com/quotes/author/christian-horner/) > [Red Bull doesn't get the credit it deserves. Neither Buemi nor Alguersuari would have progressed through the junior ranks - let's not forget Alguersuari…](https://sms4smile.com/quotes/christian-horner/red-bull-doesn-t-get-the-credit-it-deserves-neither-buemi-nor/) [Christian Horner](https://sms4smile.com/quotes/author/christian-horner/) > [The cap is a discussion about competitiveness, not about money. It's about trying to bring the top teams down to a level where the…](https://sms4smile.com/quotes/christian-horner/the-cap-is-a-discussion-about-competitiveness-not-about-money-it-s/) [Christian Horner](https://sms4smile.com/quotes/author/christian-horner/) [Explore all 90 Christian Horner quotes ](https://sms4smile.com/quotes/author/christian-horner/) ## More Compete quotes > [Honestly, we’ll compete with everybody. I love competition. As long as people invent their own stuff, I love competition.](https://sms4smile.com/quotes/tim-cook/honestly-we-ll-compete-with-everybody-i-love-competition-as-long-as/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) > [You don't go into the game to compete. You go into each game to win.](https://sms4smile.com/quotes/cam-newton/you-don-t-go-into-the-game-to-compete-you-go-into-each-game-to-win/) [Cam Newton](https://sms4smile.com/quotes/author/cam-newton/) > [The Way of the Sage is to act but not to compete.](https://sms4smile.com/quotes/laozi/the-way-of-the-sage-is-to-act-but-not-to-compete/) [Laozi](https://sms4smile.com/quotes/author/laozi/) > [For me, it's more important to bring my level up and make sure that I can compete against guys in the top 100 and…](https://sms4smile.com/quotes/denis-shapovalov/for-me-it-s-more-important-to-bring-my-level-up-and-make-sure-that-i/) [Denis Shapovalov](https://sms4smile.com/quotes/author/denis-shapovalov/) > [I love to compete. That's the essence of who I am.](https://sms4smile.com/quotes/tiger-woods/i-love-to-compete-that-s-the-essence-of-who-i-am/) [Tiger Woods](https://sms4smile.com/quotes/author/tiger-woods/) > [When I was young, all I wanted to do was to compete, have fun and travel.](https://sms4smile.com/quotes/mitch-gaylord/when-i-was-young-all-i-wanted-to-do-was-to-compete-have-fun-and-travel/) [Mitch Gaylord](https://sms4smile.com/quotes/author/mitch-gaylord/) > [“The secret to unseating great power, is not to move the other direction, but to compete directly against their goals.”](https://sms4smile.com/quotes/bryant-mcgill/the-secret-to-unseating-great-power-is-not-to-move-the-other/) [Bryant McGill](https://sms4smile.com/quotes/author/bryant-mcgill/) > [There are a lot of champions out there, a lot of great guys, but I think that the way I compete and my fighting…](https://sms4smile.com/quotes/anthony-pettis/there-are-a-lot-of-champions-out-there-a-lot-of-great-guys-but-i/) [Anthony Pettis](https://sms4smile.com/quotes/author/anthony-pettis/) > [“Successful people compete against themselves, not against other people.”](https://sms4smile.com/quotes/j-adam-snyder/successful-people-compete-against-themselves-not-against-other-people/) [J.Adam Snyder](https://sms4smile.com/quotes/author/j-adam-snyder/) > [Most people should be given a chance to compete in the Olympic Games.](https://sms4smile.com/quotes/eddie-the-eagle/most-people-should-be-given-a-chance-to-compete-in-the-olympic-games/) [Eddie the Eagle](https://sms4smile.com/quotes/author/eddie-the-eagle/) > [The hardest skill to acquire in this sport is the one where you compete all out, give it all you have, and you are…](https://sms4smile.com/quotes/eddie-reese/the-hardest-skill-to-acquire-in-this-sport-is-the-one-where-you/) Eddie Reese > [They wanted me to lead these young players, teach them the way to compete, when the only thing I should be worried about is…](https://sms4smile.com/quotes/ian-kinsler/they-wanted-me-to-lead-these-young-players-teach-them-the-way-to/) Ian Kinsler > [For some people, success is a zero sum game. They think that if they push other people out of the way, fewer people can…](https://sms4smile.com/quotes/a-lelia-bundles/for-some-people-success-is-a-zero-sum-game-they-think-that-if-they/) [A'Lelia Bundles](https://sms4smile.com/quotes/author/a-lelia-bundles/) > [We can't live true to our set of values unless American educational system is strong. I really believe that if we don't get that…](https://sms4smile.com/quotes/condoleezza-rice/we-can-t-live-true-to-our-set-of-values-unless-american-educational/) [Condoleezza Rice](https://sms4smile.com/quotes/author/condoleezza-rice/) > [I write what I like to read, and I enjoy love triangles in YA and adult fiction - not to mention in other media…](https://sms4smile.com/quotes/kresley-cole/i-write-what-i-like-to-read-and-i-enjoy-love-triangles-in-ya-and/) [Kresley Cole](https://sms4smile.com/quotes/author/kresley-cole/) Browse all 999 Compete quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Our target is to compete with Ferrari and Mercedes.", "creator": { "@type": "Person", "name": "Christian Horner" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/christian-horner/our-target-is-to-compete-with-ferrari-and-mercedes/", "about": { "@type": "Thing", "name": "Compete" }, "@id": "https://sms4smile.com/quotes/christian-horner/our-target-is-to-compete-with-ferrari-and-mercedes/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/fb6/christian-horner-7559_compete_our-target-is-to-compete-with-ferrari-an_96081.jpg", "contentUrl": "https://sms4smile.com/quotes/i/fb6/christian-horner-7559_compete_our-target-is-to-compete-with-ferrari-an_96081.jpg", "url": "https://sms4smile.com/quotes/i/fb6/christian-horner-7559_compete_our-target-is-to-compete-with-ferrari-an_96081.jpg", "width": 1080, "height": 1080, "caption": "“Our target is to compete with Ferrari and Mercedes.” — Christian Horner", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Christian Horner", "item": "https://sms4smile.com/quotes/author/christian-horner/" }, { "@type": "ListItem", "position": 4, "name": "Our target is to compete with...", "item": "https://sms4smile.com/quotes/christian-horner/our-target-is-to-compete-with-ferrari-and-mercedes/" } ], "@id": "https://sms4smile.com/quotes/christian-horner/our-target-is-to-compete-with-ferrari-and-mercedes/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```