--- title: "Meaning & Key Takeaway of: Sometimes, choosing your WIG is about…" description: "\"“Sometimes, choosing your WIG is about more than selecting the aspect of your business where the greatest results are desired; it’s about a WIG so fund..." image: "https://sms4smile.com/quotes/i/eca/chris-mcchesney-33021_choosing_sometimes-choosing-your-wig-is-about-mor_662233.jpg" --- # Sometimes, choosing your WIG is about more than selecting… ![“Sometimes, choosing your WIG is about more than selecting the aspect of your business where the greatest results are desired; it’s about a WIG so fundamental to the heart of your mission that achieving it defines your existence as an organization.” quote by Chris McChesney](https://sms4smile.com/quotes/i/eca/chris-mcchesney-33021_choosing_sometimes-choosing-your-wig-is-about-mor_662233.jpg) [Download](https://sms4smile.com/quotes/i/eca/chris-mcchesney-33021_choosing_sometimes-choosing-your-wig-is-about-mor_662233.jpg) [Open image](https://sms4smile.com/quotes/i/eca/chris-mcchesney-33021_choosing_sometimes-choosing-your-wig-is-about-mor_662233.jpg) > ““Sometimes, choosing your WIG is about more than selecting the aspect of your business where the greatest results are desired; it’s about a WIG so fundamental to the heart of your mission that achieving it defines your existence as an organization.”” [Chris McChesney](https://sms4smile.com/quotes/author/chris-mcchesney/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. A Wildly Important Goal (WIG) must align with core mission, not just deliver results. **In simple terms:** WIGs should reflect purpose. Key Takeaway Choose goals that define your organization. Themes strategy focus mission Mood inspirational strategic Type advice motivational When to use this quote - annual planning - product development - nonprofit fundraising Key Concepts goal setting organizational identity execution discipline Questions to Reflect On - What core purpose drives your organization? - How can you measure alignment with mission? A Different Perspective Overemphasis on metrics can eclipse deeper purpose. ★ ★ ★ ★ ★ No ratings yet [Choosing](https://sms4smile.com/quotes/about/choosing/) [Choosing Wig](https://sms4smile.com/quotes/about/choosing-wig-5275361/) [Desired Wig](https://sms4smile.com/quotes/about/desired-wig-5275364/) [Goals](https://sms4smile.com/quotes/about/goals/) [Hair](https://sms4smile.com/quotes/about/hair/) [Life](https://sms4smile.com/quotes/about/life/) [Wig Fundamental](https://sms4smile.com/quotes/about/wig-fundamental-5275363/) [Wig Selecting](https://sms4smile.com/quotes/about/wig-selecting-5275362/) ## Related quotes > [Our world is drowning in a sea of self-centeredness. You can make yourself quite unique right away by leaving this ocean of selfishness and…](https://sms4smile.com/quotes/john-bytheway/our-world-is-drowning-in-a-sea-of-self-centeredness-you-can-make/) [John Bytheway](https://sms4smile.com/quotes/author/john-bytheway/) > [Every time I've gotten myself into trouble, it's because I'm choosing a project based on a long-term career goal as opposed to something that…](https://sms4smile.com/quotes/ryan-reynolds/every-time-i-ve-gotten-myself-into-trouble-it-s-because-i-m-choosing/) [Ryan Reynolds](https://sms4smile.com/quotes/author/ryan-reynolds/) > [“If I am to choose between integrity and wealth, I will go for integrity because I believe that lack of integrity is the first…](https://sms4smile.com/quotes/israelmore-ayivor/if-i-am-to-choose-between-integrity-and-wealth-i-will-go-for/) [Israelmore Ayivor](https://sms4smile.com/quotes/author/israelmore-ayivor/) > [Travel, I was coming to realize, was a metaphor not only for the countless options life offers but also for the fact that choosing…](https://sms4smile.com/quotes/rolf-potts/travel-i-was-coming-to-realize-was-a-metaphor-not-only-for-the/) [Rolf Potts](https://sms4smile.com/quotes/author/rolf-potts/) > [I see myself as a roving mosquito, choosing it's target.](https://sms4smile.com/quotes/kenneth-williams/i-see-myself-as-a-roving-mosquito-choosing-it-s-target/) [Kenneth Williams](https://sms4smile.com/quotes/author/kenneth-williams/) > [“In choosing a mate, don't pick the tallest and most handsome or the most beautiful. Don't choose one just because that person raises your…](https://sms4smile.com/quotes/helen-quist-milligan/in-choosing-a-mate-don-t-pick-the-tallest-and-most-handsome-or-the/) [Helen Quist Milligan](https://sms4smile.com/quotes/author/helen-quist-milligan/) > [The thing that counts most in the pursuit of happiness is choosing the right companion](https://sms4smile.com/quotes/nate/the-thing-that-counts-most-in-the-pursuit-of-happiness-is-choosing/) [Nate](https://sms4smile.com/quotes/author/nate/) > [“So much must be established at birth . . . in the random choosing of a name.”](https://sms4smile.com/quotes/bill-barich/so-much-must-be-established-at-birth-in-the-random-choosing-of-a-name/) [Bill Barich](https://sms4smile.com/quotes/author/bill-barich/) > [Choosing what you want to do, and when to do it, is an act of creation.](https://sms4smile.com/quotes/peter-mcwilliams/choosing-what-you-want-to-do-and-when-to-do-it-is-an-act-of-creation/) [Peter McWilliams](https://sms4smile.com/quotes/author/peter-mcwilliams/) > [I can always choose, but I ought to know that if I do not choose, I am still choosing.](https://sms4smile.com/quotes/jean-paul-sartre/i-can-always-choose-but-i-ought-to-know-that-if-i-do-not-choose-i-am/) [Jean-Paul Sartre](https://sms4smile.com/quotes/author/jean-paul-sartre/) > [Anyone who will look at my life from the outside won't see the struggles inside. Sometimes, things are not always as we see or…](https://sms4smile.com/quotes/chanda-kaushik/anyone-who-will-look-at-my-life-from-the-outside-won-t-see-the/) [Chanda Kaushik](https://sms4smile.com/quotes/author/chanda-kaushik/) > [I'm very smart when it comes to choosing dancers and trying to show the world that there's a whole lot of dancing going on.](https://sms4smile.com/quotes/judith-jamison/i-m-very-smart-when-it-comes-to-choosing-dancers-and-trying-to-show/) [Judith Jamison](https://sms4smile.com/quotes/author/judith-jamison/) > [Choosing how you live should be up to you not the people that would criticise your well being](https://sms4smile.com/quotes/courtney-hayward/choosing-how-you-live-should-be-up-to-you-not-the-people-that-would/) [Courtney Hayward](https://sms4smile.com/quotes/author/courtney-hayward/) > [Choosing a job or business is the same thing. I'm not the best one to advise someone how to make billions of dollars; I…](https://sms4smile.com/quotes/rachel-roy/choosing-a-job-or-business-is-the-same-thing-i-m-not-the-best-one-to/) [Rachel Roy](https://sms4smile.com/quotes/author/rachel-roy/) > [Growing up as a singer, and a cast member, and now as an adult, a songwriter, I get the luxury of choosing the kinds…](https://sms4smile.com/quotes/jason-mraz/growing-up-as-a-singer-and-a-cast-member-and-now-as-an-adult-a/) [Jason Mraz](https://sms4smile.com/quotes/author/jason-mraz/) ## More by Chris McChesney > [“We believe the principles of execution have always been focus, leverage, engagement, and accountability. Are”](https://sms4smile.com/quotes/chris-mcchesney/we-believe-the-principles-of-execution-have-always-been-focus/) [Chris McChesney](https://sms4smile.com/quotes/author/chris-mcchesney/) > [“Discipline 1: Focus on the wildly important requires you to go against your basic wiring as a leader and focus on less so that…](https://sms4smile.com/quotes/chris-mcchesney/discipline-1-focus-on-the-wildly-important-requires-you-to-go-against/) [Chris McChesney](https://sms4smile.com/quotes/author/chris-mcchesney/) > [“Most people fall in the middle between the models and the resisters. They represent your greatest potential leverage for improving performance.”](https://sms4smile.com/quotes/chris-mcchesney/most-people-fall-in-the-middle-between-the-models-and-the-resisters/) [Chris McChesney](https://sms4smile.com/quotes/author/chris-mcchesney/) > [“The secret to Discipline 4, in addition to the repeated cadence, is that team members create their own commitments.”](https://sms4smile.com/quotes/chris-mcchesney/the-secret-to-discipline-4-in-addition-to-the-repeated-cadence-is/) [Chris McChesney](https://sms4smile.com/quotes/author/chris-mcchesney/) > [“In fact, in our initial surveys we learned that only one employee in seven could name even one of their organization’s most important goals.…](https://sms4smile.com/quotes/chris-mcchesney/in-fact-in-our-initial-surveys-we-learned-that-only-one-employee-in/) [Chris McChesney](https://sms4smile.com/quotes/author/chris-mcchesney/) > [“the more you try to do, the less you actually accomplish.”](https://sms4smile.com/quotes/chris-mcchesney/the-more-you-try-to-do-the-less-you-actually-accomplish/) [Chris McChesney](https://sms4smile.com/quotes/author/chris-mcchesney/) > [“The cadence of accountability is a rhythm of regular and frequent meetings of any team that owns a wildly important goal. These meetings happen…](https://sms4smile.com/quotes/chris-mcchesney/the-cadence-of-accountability-is-a-rhythm-of-regular-and-frequent/) [Chris McChesney](https://sms4smile.com/quotes/author/chris-mcchesney/) > [“Lead measures are quite different in that they are the measures of the most high-impact things your team must do to reach the goal.…](https://sms4smile.com/quotes/chris-mcchesney/lead-measures-are-quite-different-in-that-they-are-the-measures-of/) [Chris McChesney](https://sms4smile.com/quotes/author/chris-mcchesney/) > [“The kind of scoreboard that will drive the highest levels of engagement with your team will be one that is designed solely for (and…](https://sms4smile.com/quotes/chris-mcchesney/the-kind-of-scoreboard-that-will-drive-the-highest-levels-of/) [Chris McChesney](https://sms4smile.com/quotes/author/chris-mcchesney/) > [“Whenever you see a man on top of a mountain, you can be sure he didn’t fall there.”](https://sms4smile.com/quotes/chris-mcchesney/whenever-you-see-a-man-on-top-of-a-mountain-you-can-be-sure-he-didn-t/) [Chris McChesney](https://sms4smile.com/quotes/author/chris-mcchesney/) > [“the highest level of performance always comes from people who are emotionally engaged and the highest level of engagement comes from knowing the score—that…](https://sms4smile.com/quotes/chris-mcchesney/the-highest-level-of-performance-always-comes-from-people-who-are/) [Chris McChesney](https://sms4smile.com/quotes/author/chris-mcchesney/) > [“managing a company by looking at financial data (lag measures) is the equivalent of “driving a car by looking in the rearview mirror.”](https://sms4smile.com/quotes/chris-mcchesney/managing-a-company-by-looking-at-financial-data-lag-measures-is-the/) [Chris McChesney](https://sms4smile.com/quotes/author/chris-mcchesney/) > [“If you ignore the urgent, it can kill you today. It’s also true, however, that if you ignore the important, it can kill you…](https://sms4smile.com/quotes/chris-mcchesney/if-you-ignore-the-urgent-it-can-kill-you-today-it-s-also-true-however/) [Chris McChesney](https://sms4smile.com/quotes/author/chris-mcchesney/) > [“A good lead measure has two basic characteristics: It’s predictive of achieving the goal and it can be influenced by the team members.”](https://sms4smile.com/quotes/chris-mcchesney/a-good-lead-measure-has-two-basic-characteristics-it-s-predictive-of/) [Chris McChesney](https://sms4smile.com/quotes/author/chris-mcchesney/) [Explore all 15 Chris McChesney quotes ](https://sms4smile.com/quotes/author/chris-mcchesney/) ## More Choosing quotes > [Our world is drowning in a sea of self-centeredness. You can make yourself quite unique right away by leaving this ocean of selfishness and…](https://sms4smile.com/quotes/john-bytheway/our-world-is-drowning-in-a-sea-of-self-centeredness-you-can-make/) [John Bytheway](https://sms4smile.com/quotes/author/john-bytheway/) > [Choosing a job or business is the same thing. I'm not the best one to advise someone how to make billions of dollars; I…](https://sms4smile.com/quotes/rachel-roy/choosing-a-job-or-business-is-the-same-thing-i-m-not-the-best-one-to/) [Rachel Roy](https://sms4smile.com/quotes/author/rachel-roy/) > [Choosing how you live should be up to you not the people that would criticise your well being](https://sms4smile.com/quotes/courtney-hayward/choosing-how-you-live-should-be-up-to-you-not-the-people-that-would/) [Courtney Hayward](https://sms4smile.com/quotes/author/courtney-hayward/) > [I'm very smart when it comes to choosing dancers and trying to show the world that there's a whole lot of dancing going on.](https://sms4smile.com/quotes/judith-jamison/i-m-very-smart-when-it-comes-to-choosing-dancers-and-trying-to-show/) [Judith Jamison](https://sms4smile.com/quotes/author/judith-jamison/) > [Anyone who will look at my life from the outside won't see the struggles inside. Sometimes, things are not always as we see or…](https://sms4smile.com/quotes/chanda-kaushik/anyone-who-will-look-at-my-life-from-the-outside-won-t-see-the/) [Chanda Kaushik](https://sms4smile.com/quotes/author/chanda-kaushik/) > [I can always choose, but I ought to know that if I do not choose, I am still choosing.](https://sms4smile.com/quotes/jean-paul-sartre/i-can-always-choose-but-i-ought-to-know-that-if-i-do-not-choose-i-am/) [Jean-Paul Sartre](https://sms4smile.com/quotes/author/jean-paul-sartre/) > [Choosing what you want to do, and when to do it, is an act of creation.](https://sms4smile.com/quotes/peter-mcwilliams/choosing-what-you-want-to-do-and-when-to-do-it-is-an-act-of-creation/) [Peter McWilliams](https://sms4smile.com/quotes/author/peter-mcwilliams/) > [“So much must be established at birth . . . in the random choosing of a name.”](https://sms4smile.com/quotes/bill-barich/so-much-must-be-established-at-birth-in-the-random-choosing-of-a-name/) [Bill Barich](https://sms4smile.com/quotes/author/bill-barich/) > [The thing that counts most in the pursuit of happiness is choosing the right companion](https://sms4smile.com/quotes/nate/the-thing-that-counts-most-in-the-pursuit-of-happiness-is-choosing/) [Nate](https://sms4smile.com/quotes/author/nate/) > [“In choosing a mate, don't pick the tallest and most handsome or the most beautiful. Don't choose one just because that person raises your…](https://sms4smile.com/quotes/helen-quist-milligan/in-choosing-a-mate-don-t-pick-the-tallest-and-most-handsome-or-the/) [Helen Quist Milligan](https://sms4smile.com/quotes/author/helen-quist-milligan/) > [I see myself as a roving mosquito, choosing it's target.](https://sms4smile.com/quotes/kenneth-williams/i-see-myself-as-a-roving-mosquito-choosing-it-s-target/) [Kenneth Williams](https://sms4smile.com/quotes/author/kenneth-williams/) > [Travel, I was coming to realize, was a metaphor not only for the countless options life offers but also for the fact that choosing…](https://sms4smile.com/quotes/rolf-potts/travel-i-was-coming-to-realize-was-a-metaphor-not-only-for-the/) [Rolf Potts](https://sms4smile.com/quotes/author/rolf-potts/) > [“If I am to choose between integrity and wealth, I will go for integrity because I believe that lack of integrity is the first…](https://sms4smile.com/quotes/israelmore-ayivor/if-i-am-to-choose-between-integrity-and-wealth-i-will-go-for/) [Israelmore Ayivor](https://sms4smile.com/quotes/author/israelmore-ayivor/) > [Every time I've gotten myself into trouble, it's because I'm choosing a project based on a long-term career goal as opposed to something that…](https://sms4smile.com/quotes/ryan-reynolds/every-time-i-ve-gotten-myself-into-trouble-it-s-because-i-m-choosing/) [Ryan Reynolds](https://sms4smile.com/quotes/author/ryan-reynolds/) > [Growing up as a singer, and a cast member, and now as an adult, a songwriter, I get the luxury of choosing the kinds…](https://sms4smile.com/quotes/jason-mraz/growing-up-as-a-singer-and-a-cast-member-and-now-as-an-adult-a/) [Jason Mraz](https://sms4smile.com/quotes/author/jason-mraz/) [Browse all 585 Choosing quotes ](https://sms4smile.com/quotes/about/choosing/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "“Sometimes, choosing your WIG is about more than selecting the aspect of your business where the greatest results are desired; it’s about a WIG so fundamental to the heart of your mission that achieving it defines your existence as an organization.”", "creator": { "@type": "Person", "name": "Chris McChesney" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/chris-mcchesney/sometimes-choosing-your-wig-is-about-more-than-selecting-the-aspect/", "about": { "@type": "Thing", "name": "Choosing" }, "@id": "https://sms4smile.com/quotes/chris-mcchesney/sometimes-choosing-your-wig-is-about-more-than-selecting-the-aspect/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/eca/chris-mcchesney-33021_choosing_sometimes-choosing-your-wig-is-about-mor_662233.jpg", "contentUrl": "https://sms4smile.com/quotes/i/eca/chris-mcchesney-33021_choosing_sometimes-choosing-your-wig-is-about-mor_662233.jpg", "url": "https://sms4smile.com/quotes/i/eca/chris-mcchesney-33021_choosing_sometimes-choosing-your-wig-is-about-mor_662233.jpg", "width": 1080, "height": 1080, "caption": "“Sometimes, choosing your WIG is about more than selecting the aspect of your business where the greatest…” — Chris McChesney", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Chris McChesney", "item": "https://sms4smile.com/quotes/author/chris-mcchesney/" }, { "@type": "ListItem", "position": 4, "name": "“Sometimes, choosing your WIG is about...", "item": "https://sms4smile.com/quotes/chris-mcchesney/sometimes-choosing-your-wig-is-about-more-than-selecting-the-aspect/" } ], "@id": "https://sms4smile.com/quotes/chris-mcchesney/sometimes-choosing-your-wig-is-about-more-than-selecting-the-aspect/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```