--- title: "Meaning & Key Takeaway of: Quality is a cycle of repeatedly meeting…" description: "\"“Quality is a cycle of repeatedly meeting customer expectation until the customer begins to expect more, and then meeting those expectations.”\" — Chris..." image: "https://sms4smile.com/quotes/i/ead/chris-j-kortright-63133_excellence_quality-is-a-cycle-of-repeatedly-meeting_1064358.jpg" --- # Quality is a cycle of repeatedly meeting customer… ![“Quality is a cycle of repeatedly meeting customer expectation until the customer begins to expect more, and then meeting those expectations.” quote by Chris J. Kortright](https://sms4smile.com/quotes/i/ead/chris-j-kortright-63133_excellence_quality-is-a-cycle-of-repeatedly-meeting_1064358.jpg) [Download](https://sms4smile.com/quotes/i/ead/chris-j-kortright-63133_excellence_quality-is-a-cycle-of-repeatedly-meeting_1064358.jpg) [Open image](https://sms4smile.com/quotes/i/ead/chris-j-kortright-63133_excellence_quality-is-a-cycle-of-repeatedly-meeting_1064358.jpg) > ““Quality is a cycle of repeatedly meeting customer expectation until the customer begins to expect more, and then meeting those expectations.”” [Chris J. Kortright](https://sms4smile.com/quotes/author/chris-j-kortright/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. It describes quality as a continual loop of meeting expectations, raising them, and meeting the new ones. **In simple terms:** Quality is a rising loop. Key Takeaway Continuously exceed expectations. Themes quality expectations improvement Mood analytical strategic Type business motivational When to use this quote - product development - service industry - software - education - healthcare Key Concepts continuous improvement customer experience Questions to Reflect On - How to balance expectations? - When to stop raising standards? A Different Perspective Raising expectations can cause dissatisfaction. ★ ★ ★ ★ ★ No ratings yet [Excellence](https://sms4smile.com/quotes/about/excellence/) [Quality](https://sms4smile.com/quotes/about/quality/) ## Related quotes > [Customer expectation and need was quite limited when we started in 2013.](https://sms4smile.com/quotes/ritesh-agarwal/customer-expectation-and-need-was-quite-limited-when-we-started-in/) [Ritesh Agarwal](https://sms4smile.com/quotes/author/ritesh-agarwal/) > [...I don't have to worry about not meeting His expectations. God will ensure my success in accordance with His plan, not mine.](https://sms4smile.com/quotes/francis-chan/i-don-t-have-to-worry-about-not-meeting-his-expectations-god-will/) [Francis Chan](https://sms4smile.com/quotes/author/francis-chan/) > [The shortest path to exceeding expectations doesn't generally pass through meeting expectations.](https://sms4smile.com/quotes/ward-cunningham/the-shortest-path-to-exceeding-expectations-doesn-t-generally-pass/) [Ward Cunningham](https://sms4smile.com/quotes/author/ward-cunningham/) > [The challenge we face as a government is meeting expectations - not specific expectations, but the larger expectations: things that need to be changed…](https://sms4smile.com/quotes/nirmala-sitharaman/the-challenge-we-face-as-a-government-is-meeting-expectations-not/) [Nirmala Sitharaman](https://sms4smile.com/quotes/author/nirmala-sitharaman/) > [Meeting expectations is good. Exceeding expectations is better.](https://sms4smile.com/quotes/ron-kaufman/meeting-expectations-is-good-exceeding-expectations-is-better/) [Ron Kaufman](https://sms4smile.com/quotes/author/ron-kaufman/) > [We have high expectations at West Virginia University for success on and off the field and as Coach Holgorsen has acknowledged to me, we…](https://sms4smile.com/quotes/oliver-luck/we-have-high-expectations-at-west-virginia-university-for-success-on/) [Oliver Luck](https://sms4smile.com/quotes/author/oliver-luck/) > [“Being hated isn't easy, you know. You just cannot falter meeting their expectations.”](https://sms4smile.com/quotes/aniruddha-sastikar/being-hated-isn-t-easy-you-know-you-just-cannot-falter-meeting-their/) [Aniruddha Sastikar](https://sms4smile.com/quotes/author/aniruddha-sastikar/) > [In life and in movies, it's a similar challenge, where you have expectations, and you end up in situations that are not meeting your…](https://sms4smile.com/quotes/jeff-bridges/in-life-and-in-movies-it-s-a-similar-challenge-where-you-have/) [Jeff Bridges](https://sms4smile.com/quotes/author/jeff-bridges/) > [“My passion is to keep my clients permanently satisfied with the quality of my work”](https://sms4smile.com/quotes/benjamin-kofi-quansah/my-passion-is-to-keep-my-clients-permanently-satisfied-with-the/) [Benjamin Kofi Quansah](https://sms4smile.com/quotes/author/benjamin-kofi-quansah/) > [A combination of the qualities of the scholar, the master cook, the painter, the gastronomer, the sportsman and the pantologist, assisted by the skill…](https://sms4smile.com/quotes/george-ellwanger/a-combination-of-the-qualities-of-the-scholar-the-master-cook-the/) [George Ellwanger](https://sms4smile.com/quotes/author/george-ellwanger/) > [My best quality is that I talk to everyone. My worst quality is that I talk to everyone.](https://sms4smile.com/quotes/joe-lhota/my-best-quality-is-that-i-talk-to-everyone-my-worst-quality-is-that-i/) [Joe Lhota](https://sms4smile.com/quotes/author/joe-lhota/) > [Your success will be determined by the quality of your relationships with people.](https://sms4smile.com/quotes/danielle-laporte/your-success-will-be-determined-by-the-quality-of-your-relationships/) [Danielle LaPorte](https://sms4smile.com/quotes/author/danielle-laporte/) > [Quality means doing it right when no one is looking.](https://sms4smile.com/quotes/henry-ford/quality-means-doing-it-right-when-no-one-is-looking/) [Henry Ford](https://sms4smile.com/quotes/author/henry-ford/) > [We want to promote the great quality of athletics - and maintain it's integrity - all over the world.](https://sms4smile.com/quotes/alberto-juantorena/we-want-to-promote-the-great-quality-of-athletics-and-maintain-it-s/) [Alberto Juantorena](https://sms4smile.com/quotes/author/alberto-juantorena/) > [You learn a lot from quality players.](https://sms4smile.com/quotes/marouane-fellaini/you-learn-a-lot-from-quality-players/) [Marouane Fellaini](https://sms4smile.com/quotes/author/marouane-fellaini/) ## More by Chris J. Kortright > [“Thinking that global warming is real when it's not carries far less risk than thinking global warming is not real when it is.”](https://sms4smile.com/quotes/chris-j-kortright/thinking-that-global-warming-is-real-when-it-s-not-carries-far-less/) [Chris J. Kortright](https://sms4smile.com/quotes/author/chris-j-kortright/) > [“Real Christians project love for other people. But if you missed that message in the bible how can it be expected you understand anything…](https://sms4smile.com/quotes/chris-j-kortright/real-christians-project-love-for-other-people-but-if-you-missed-that/) [Chris J. Kortright](https://sms4smile.com/quotes/author/chris-j-kortright/) > [“We need some soul searching my fellow Americans. We are united in the ideals of democracy, liberty, respect for life and regardless of race,…](https://sms4smile.com/quotes/chris-j-kortright/we-need-some-soul-searching-my-fellow-americans-we-are-united-in-the/) [Chris J. Kortright](https://sms4smile.com/quotes/author/chris-j-kortright/) > [“There is nothing more deserving of hating than hate itself”](https://sms4smile.com/quotes/chris-j-kortright/there-is-nothing-more-deserving-of-hating-than-hate-itself/) [Chris J. Kortright](https://sms4smile.com/quotes/author/chris-j-kortright/) [Explore all 5 Chris J. Kortright quotes ](https://sms4smile.com/quotes/author/chris-j-kortright/) ## More Excellence quotes > [Imperfections are what make you perfect.](https://sms4smile.com/quotes/nia-tell/imperfections-are-what-make-you-perfect/) [Nia Tellé](https://sms4smile.com/quotes/author/nia-tell/) > [The pursuit of perfection is frustrating and a waste of time, because nothing is ever perfect. The pursuit of excellence is commendable and worthwhile.…](https://sms4smile.com/quotes/alan-kulwicki/the-pursuit-of-perfection-is-frustrating-and-a-waste-of-time-because/) [Alan Kulwicki](https://sms4smile.com/quotes/author/alan-kulwicki/) > [“But young men have not only this frivolous ambition of being thought masters of execution, inciting them on the one hand, but also their…](https://sms4smile.com/quotes/anonymous/but-young-men-have-not-only-this-frivolous-ambition-of-being-thought/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Many humanists have argued that happiness involves a combination of hedonism and creative moral development; that an exuberant life fuses excellence and enjoyment, meaning…](https://sms4smile.com/quotes/paul-kurtz/many-humanists-have-argued-that-happiness-involves-a-combination-of/) [Paul Kurtz](https://sms4smile.com/quotes/author/paul-kurtz/) > [You learn a lot from quality players.](https://sms4smile.com/quotes/marouane-fellaini/you-learn-a-lot-from-quality-players/) [Marouane Fellaini](https://sms4smile.com/quotes/author/marouane-fellaini/) > [Our civilization, bequeathed to us by fierce adventurers, eaters of meat and hunters, is so full of hurry and combat, so busy about many…](https://sms4smile.com/quotes/james-joyce/our-civilization-bequeathed-to-us-by-fierce-adventurers-eaters-of/) [James Joyce](https://sms4smile.com/quotes/author/james-joyce/) > [“In your goals to go the extra mile, prepare to pay an extra cost. Excellence is to be exceptional, surpassing, more competent and a…](https://sms4smile.com/quotes/israelmore-ayivor/in-your-goals-to-go-the-extra-mile-prepare-to-pay-an-extra-cost/) [Israelmore Ayivor](https://sms4smile.com/quotes/author/israelmore-ayivor/) > [We want to promote the great quality of athletics - and maintain it's integrity - all over the world.](https://sms4smile.com/quotes/alberto-juantorena/we-want-to-promote-the-great-quality-of-athletics-and-maintain-it-s/) [Alberto Juantorena](https://sms4smile.com/quotes/author/alberto-juantorena/) > [“Anytime I see a rainbow, what comes into my mind is how skillful and talented someone was to create an ark that didn't leak…](https://sms4smile.com/quotes/israelmore-ayivor/anytime-i-see-a-rainbow-what-comes-into-my-mind-is-how-skillful-and/) [Israelmore Ayivor](https://sms4smile.com/quotes/author/israelmore-ayivor/) > [If you are the master be sometimes blind, if you are the servant be sometimes deaf.](https://sms4smile.com/quotes/r-buckminster-fuller/if-you-are-the-master-be-sometimes-blind-if-you-are-the-servant-be/) [R. Buckminster Fuller](https://sms4smile.com/quotes/author/r-buckminster-fuller/) > [We may be masters of our every lot By bearing it.](https://sms4smile.com/quotes/virgil/we-may-be-masters-of-our-every-lot-by-bearing-it/) [Virgil](https://sms4smile.com/quotes/author/virgil/) > [Quality means doing it right when no one is looking.](https://sms4smile.com/quotes/henry-ford/quality-means-doing-it-right-when-no-one-is-looking/) [Henry Ford](https://sms4smile.com/quotes/author/henry-ford/) > [We cannot all be masters, nor all masters Cannot be truly followed.](https://sms4smile.com/quotes/william-shakespeare/we-cannot-all-be-masters-nor-all-masters-cannot-be-truly-followed/) [William Shakespeare](https://sms4smile.com/quotes/author/william-shakespeare/) > [Leadership, pure and simple, is the assumption of responsibility for the pursuit of excellence in group life.](https://sms4smile.com/quotes/philip-selznick/leadership-pure-and-simple-is-the-assumption-of-responsibility-for/) Philip Selznick > [The basis of all excellence is truth: he that professes love ought to feel its power.](https://sms4smile.com/quotes/samuel-johnson/the-basis-of-all-excellence-is-truth-he-that-professes-love-ought-to/) [Samuel Johnson](https://sms4smile.com/quotes/author/samuel-johnson/) [Browse all 4,187 Excellence quotes ](https://sms4smile.com/quotes/about/excellence/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "“Quality is a cycle of repeatedly meeting customer expectation until the customer begins to expect more, and then meeting those expectations.”", "creator": { "@type": "Person", "name": "Chris J. 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