--- title: "Meaning & Key Takeaway of: We are in niche consumption mode, but…" description: "\"We are in niche consumption mode, but 'niche' doesn't mean 'small' anymore. Niche can mean focused, and particularly with the Web, which is a global au..." image: "https://sms4smile.com/quotes/i/b0a/chris-hardwick-2460_audience_we-are-in-niche-consumption-mode-but-nic_1193778.jpg" --- # We are in niche consumption mode, but 'niche' doesn't mean… ![“We are in niche consumption mode, but 'niche' doesn't mean 'small' anymore. Niche can mean focused, and particularly with the Web, which is a global audience you can have something niche and still get 10 to 15 million views.” quote by Chris Hardwick](https://sms4smile.com/quotes/i/b0a/chris-hardwick-2460_audience_we-are-in-niche-consumption-mode-but-nic_1193778.jpg) [Download](https://sms4smile.com/quotes/i/b0a/chris-hardwick-2460_audience_we-are-in-niche-consumption-mode-but-nic_1193778.jpg) [Open image](https://sms4smile.com/quotes/i/b0a/chris-hardwick-2460_audience_we-are-in-niche-consumption-mode-but-nic_1193778.jpg) > “We are in niche consumption mode, but 'niche' doesn't mean 'small' anymore. Niche can mean focused, and particularly with the Web, which is a global audience you can have something niche and still get 10 to 15 million views.” [Chris Hardwick](https://sms4smile.com/quotes/author/chris-hardwick/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. The term “niche” now refers to highly focused content that can reach massive global audiences via the internet. **In simple terms:** Niche = focused + global reach Key Takeaway Create focused content for global impact Themes digital media audience scale Mood optimistic strategic Type informational inspirational When to use this quote - startup marketing - content creation - online education - social media campaigns Key Concepts targeting network effects viral potential Questions to Reflect On - How can you identify a niche with global appeal? - What platforms best amplify niche content? A Different Perspective Niche audiences may still be limited by platform algorithms ★ ★ ★ ★ ★ No ratings yet [Audience](https://sms4smile.com/quotes/about/audience/) [Consumption](https://sms4smile.com/quotes/about/consumption/) [Focused](https://sms4smile.com/quotes/about/focused/) [Niche](https://sms4smile.com/quotes/about/niche/) [Web](https://sms4smile.com/quotes/about/web/) ## Related quotes > [I think that people should find a niche that will work. I have friends growing up who sat around playing video games for hours…](https://sms4smile.com/quotes/shawne-merriman/i-think-that-people-should-find-a-niche-that-will-work-i-have-friends/) [Shawne Merriman](https://sms4smile.com/quotes/author/shawne-merriman/) > [Horror does better when it's bubbling under. It's a niche. It doesn't like the limelight.](https://sms4smile.com/quotes/robert-englund/horror-does-better-when-it-s-bubbling-under-it-s-a-niche-it-doesn-t/) [Robert Englund](https://sms4smile.com/quotes/author/robert-englund/) > [I'm not of the opinion that all software will be open source software. There is certain software that fits a niche that is only…](https://sms4smile.com/quotes/brian-behlendorf/i-m-not-of-the-opinion-that-all-software-will-be-open-source-software/) [Brian Behlendorf](https://sms4smile.com/quotes/author/brian-behlendorf/) > [In the '90s, you couldn't say the word 'nerd' to someone when pitching a show. They would have considered that too niche and wouldn't…](https://sms4smile.com/quotes/chris-hardwick/in-the-90s-you-couldn-t-say-the-word-nerd-to-someone-when-pitching-a/) [Chris Hardwick](https://sms4smile.com/quotes/author/chris-hardwick/) > [I think I've definitely found a niche working in comedy, but dramatic films are what brought me here. After I saw 'Titanic' in the…](https://sms4smile.com/quotes/carly-craig/i-think-i-ve-definitely-found-a-niche-working-in-comedy-but-dramatic/) [Carly Craig](https://sms4smile.com/quotes/author/carly-craig/) > [“Don't let any situation intimidate you anymore, don't accept defeat anymore.”](https://sms4smile.com/quotes/jaachynma-n-e-agu/don-t-let-any-situation-intimidate-you-anymore-don-t-accept-defeat/) [Jaachynma N.E. Agu](https://sms4smile.com/quotes/author/jaachynma-n-e-agu/) > [“Eschew evil and it's machinations.”](https://sms4smile.com/quotes/jaachynma-n-e-agu/eschew-evil-and-it-s-machinations/) [Jaachynma N.E. Agu](https://sms4smile.com/quotes/author/jaachynma-n-e-agu/) > [ I love the idea of longevity in this career. But \[producing\] is not about, "Let me do this because this might happen 20 years… ](https://sms4smile.com/quotes/charlize-theron/i-love-the-idea-of-longevity-in-this-career-but-producing-is-not/) [Charlize Theron](https://sms4smile.com/quotes/author/charlize-theron/) > [All Internet comedy is niche comedy. If you do an Internet video about Halo, every Halo fan will send it to every other Halo…](https://sms4smile.com/quotes/ricky-van-veen/all-internet-comedy-is-niche-comedy-if-you-do-an-internet-video-about/) [Ricky Van Veen](https://sms4smile.com/quotes/author/ricky-van-veen/) > [“Don't die without fulfilling your purpose.”](https://sms4smile.com/quotes/jaachynma-n-e-agu/don-t-die-without-fulfilling-your-purpose/) [Jaachynma N.E. Agu](https://sms4smile.com/quotes/author/jaachynma-n-e-agu/) > [I don't really think in terms of the future of literature. I think literature will be around "forever" - but in a relatively niche…](https://sms4smile.com/quotes/nick-antosca/i-don-t-really-think-in-terms-of-the-future-of-literature-i-think/) [Nick Antosca](https://sms4smile.com/quotes/author/nick-antosca/) > [Niches set back in the walls contained polished marble statues of entwined bodies. Will looked away from them hastily, and then back. It wasn't…](https://sms4smile.com/quotes/cassandra-clare/niches-set-back-in-the-walls-contained-polished-marble-statues-of/) [Cassandra Clare](https://sms4smile.com/quotes/author/cassandra-clare/) > [Some of God's noblest sons, I think, will be selected from those that know how to take wealth, with all its temptations, and maintain…](https://sms4smile.com/quotes/henry-ward-beecher/some-of-god-s-noblest-sons-i-think-will-be-selected-from-those-that/) [Henry Ward Beecher](https://sms4smile.com/quotes/author/henry-ward-beecher/) > [“A responsible woman doesn’t see opportunities and needs and look the other way pretending not to see them rather she gets to work to…](https://sms4smile.com/quotes/agu-jaachynma-n-e/a-responsible-woman-doesn-t-see-opportunities-and-needs-and-look-the/) [Agu Jaachynma N.E](https://sms4smile.com/quotes/author/agu-jaachynma-n-e/) > [“A small businesses ability to gain an edge for a profitable niche is not by just focusing on the dynamic market gap, but by…](https://sms4smile.com/quotes/wayne-chirisa/a-small-businesses-ability-to-gain-an-edge-for-a-profitable-niche-is/) [Wayne Chirisa](https://sms4smile.com/quotes/author/wayne-chirisa/) ## More by Chris Hardwick > [Any nerd who grew up around the time that I did, BBC programming was a treasure chest for us.](https://sms4smile.com/quotes/chris-hardwick/any-nerd-who-grew-up-around-the-time-that-i-did-bbc-programming-was-a/) [Chris Hardwick](https://sms4smile.com/quotes/author/chris-hardwick/) > [Our mandate at Nerdist is that we only get involved with nice people around things that we love. We have the luxury of being…](https://sms4smile.com/quotes/chris-hardwick/our-mandate-at-nerdist-is-that-we-only-get-involved-with-nice-people/) [Chris Hardwick](https://sms4smile.com/quotes/author/chris-hardwick/) > [There's a lot of laughing on a horror movie set. They're magical in that way.](https://sms4smile.com/quotes/chris-hardwick/there-s-a-lot-of-laughing-on-a-horror-movie-set-they-re-magical-in/) [Chris Hardwick](https://sms4smile.com/quotes/author/chris-hardwick/) > [I think people have this stereotypical idea in their head of what a nerd is. People have said to me before, "You're not a…](https://sms4smile.com/quotes/chris-hardwick/i-think-people-have-this-stereotypical-idea-in-their-head-of-what-a/) [Chris Hardwick](https://sms4smile.com/quotes/author/chris-hardwick/) > [The difference being that a nerd would wear a D&D shirt because he loves D&D while a hipster would wear a D&D shirt because…](https://sms4smile.com/quotes/chris-hardwick/the-difference-being-that-a-nerd-would-wear-a-d-d-shirt-because-he/) [Chris Hardwick](https://sms4smile.com/quotes/author/chris-hardwick/) > [I would say that nerds, as a rule, are much more sexually active than the average person. There's a lot of anxiety and stress…](https://sms4smile.com/quotes/chris-hardwick/i-would-say-that-nerds-as-a-rule-are-much-more-sexually-active-than/) [Chris Hardwick](https://sms4smile.com/quotes/author/chris-hardwick/) > [We will continue to address things, but in as much as I want to talk about politics as they are related to social media,…](https://sms4smile.com/quotes/chris-hardwick/we-will-continue-to-address-things-but-in-as-much-as-i-want-to-talk/) [Chris Hardwick](https://sms4smile.com/quotes/author/chris-hardwick/) > [Steve Martin said that philosophy is good for comedy because it screws up your thinking just enough, and I agree with that. Being forced…](https://sms4smile.com/quotes/chris-hardwick/steve-martin-said-that-philosophy-is-good-for-comedy-because-it/) [Chris Hardwick](https://sms4smile.com/quotes/author/chris-hardwick/) > [There are certain parts of a classic nerd's brain that can destroy that person - obsessing about things to the detriment of everything else…](https://sms4smile.com/quotes/chris-hardwick/there-are-certain-parts-of-a-classic-nerd-s-brain-that-can-destroy/) [Chris Hardwick](https://sms4smile.com/quotes/author/chris-hardwick/) > [If I wasn't acting or doing stand-up, I would be in animation. Or if I had the discipline I might studies physics.](https://sms4smile.com/quotes/chris-hardwick/if-i-wasn-t-acting-or-doing-stand-up-i-would-be-in-animation-or-if-i/) [Chris Hardwick](https://sms4smile.com/quotes/author/chris-hardwick/) > [Every time I finish a record, it's sort of feels like, "I can't believe that I'm hanging out and having a conversation, and people…](https://sms4smile.com/quotes/chris-hardwick/every-time-i-finish-a-record-it-s-sort-of-feels-like-i-can-t-believe/) [Chris Hardwick](https://sms4smile.com/quotes/author/chris-hardwick/) > [A lot of people complain in the year 2003 that it's not the world of tomorrow as foreseen in the 1950s. 'Where are the…](https://sms4smile.com/quotes/chris-hardwick/a-lot-of-people-complain-in-the-year-2003-that-it-s-not-the-world-of/) [Chris Hardwick](https://sms4smile.com/quotes/author/chris-hardwick/) > [Obviously, we went after Trump quite a bit, but I also feel like, we can't be on anyone's side, really. We need to be…](https://sms4smile.com/quotes/chris-hardwick/obviously-we-went-after-trump-quite-a-bit-but-i-also-feel-like-we-can/) [Chris Hardwick](https://sms4smile.com/quotes/author/chris-hardwick/) > [If you're looking to freelance, just get as many gigs going as you can, and you can make it work... It's about getting as…](https://sms4smile.com/quotes/chris-hardwick/if-you-re-looking-to-freelance-just-get-as-many-gigs-going-as-you-can/) [Chris Hardwick](https://sms4smile.com/quotes/author/chris-hardwick/) > [Don't tell television, but there is some superior programming being made on the Interwebz.](https://sms4smile.com/quotes/chris-hardwick/don-t-tell-television-but-there-is-some-superior-programming-being/) [Chris Hardwick](https://sms4smile.com/quotes/author/chris-hardwick/) [Explore all 165 Chris Hardwick quotes ](https://sms4smile.com/quotes/author/chris-hardwick/) ## More Audience quotes > [If the audience likes your work, if they like you, they don't think whether you are married or have children or not. I made…](https://sms4smile.com/quotes/dimple-kapadia/if-the-audience-likes-your-work-if-they-like-you-they-don-t-think/) [Dimple Kapadia](https://sms4smile.com/quotes/author/dimple-kapadia/) > [It's those moments, those odd moments that you look for and sometimes by creating this kind of loose atmosphere you find those little moments…](https://sms4smile.com/quotes/barry-levinson/it-s-those-moments-those-odd-moments-that-you-look-for-and-sometimes/) [Barry Levinson](https://sms4smile.com/quotes/author/barry-levinson/) > [I can skate beautifully. While performing on ice I always try to please the audience and to win as well. Being artistic is very…](https://sms4smile.com/quotes/evgeni-plushenko/i-can-skate-beautifully-while-performing-on-ice-i-always-try-to/) [Evgeni Plushenko](https://sms4smile.com/quotes/author/evgeni-plushenko/) > [One of the best moments of any Liars show is hearing the crowd squawk 'We're doomed! We're doomed!' on cue during 'We Fenced Other…](https://sms4smile.com/quotes/rob-sheffield/one-of-the-best-moments-of-any-liars-show-is-hearing-the-crowd-squawk/) [Rob Sheffield](https://sms4smile.com/quotes/author/rob-sheffield/) > [It's the adrenaline rush you only get from being in front of an audience. It's addictive.](https://sms4smile.com/quotes/raphael-saadiq/it-s-the-adrenaline-rush-you-only-get-from-being-in-front-of-an/) [Raphael Saadiq](https://sms4smile.com/quotes/author/raphael-saadiq/) > [If I had to speak in front of a Korean audience, I would be hard pressed to sound other than a little girl.](https://sms4smile.com/quotes/an-na/if-i-had-to-speak-in-front-of-a-korean-audience-i-would-be-hard/) [An Na](https://sms4smile.com/quotes/author/an-na/) > [The liveness of theater, and the excitement of experiencing it alongside an audience, is something you can't get at home. That makes the theater…](https://sms4smile.com/quotes/nick-blaemire/the-liveness-of-theater-and-the-excitement-of-experiencing-it/) [Nick Blaemire](https://sms4smile.com/quotes/author/nick-blaemire/) > [One of the things that touches me most when I play for an audience is that although we may be unable to communicate in…](https://sms4smile.com/quotes/stephen-hough/one-of-the-things-that-touches-me-most-when-i-play-for-an-audience-is/) [Stephen Hough](https://sms4smile.com/quotes/author/stephen-hough/) > [I have to feel the audience. I enjoy that feeling of community.](https://sms4smile.com/quotes/dave-gahan/i-have-to-feel-the-audience-i-enjoy-that-feeling-of-community/) [Dave Gahan](https://sms4smile.com/quotes/author/dave-gahan/) > [When you lived it for years and years and years and seen different characters just get pummeled and squashed because 'I said so,' it…](https://sms4smile.com/quotes/arn-anderson/when-you-lived-it-for-years-and-years-and-years-and-seen-different/) [Arn Anderson](https://sms4smile.com/quotes/author/arn-anderson/) > [“During the first few minutes of your presentation, your job is to assure the audience members that you are not going to waste their…](https://sms4smile.com/quotes/dale-ludwig-and-greg-owen-boger/during-the-first-few-minutes-of-your-presentation-your-job-is-to/) [Dale Ludwig and Greg Owen-Boger](https://sms4smile.com/quotes/author/dale-ludwig-and-greg-owen-boger/) > [Donald Trump is a different ball of wax. I've been trying to say for I don't know how many months now that the traditional…](https://sms4smile.com/quotes/rush-limbaugh/donald-trump-is-a-different-ball-of-wax-i-ve-been-trying-to-say-for-i/) [Rush Limbaugh](https://sms4smile.com/quotes/author/rush-limbaugh/) > [I don't think about who the audience is for my books.](https://sms4smile.com/quotes/j-k-rowling-2/i-don-t-think-about-who-the-audience-is-for-my-books/) [J. K. Rowling](https://sms4smile.com/quotes/author/j-k-rowling-2/) > [I feel I have been playing all primary characters. And if your character forms a connect with the audience, it doesn't matter if you…](https://sms4smile.com/quotes/angad-bedi/i-feel-i-have-been-playing-all-primary-characters-and-if-your/) [Angad Bedi](https://sms4smile.com/quotes/author/angad-bedi/) > [When I was playing piano, it was like, 'I'm going to write a song using all the white keys.' My music director, who knew…](https://sms4smile.com/quotes/john-tesh/when-i-was-playing-piano-it-was-like-i-m-going-to-write-a-song-using/) [John Tesh](https://sms4smile.com/quotes/author/john-tesh/) [Browse all 9,118 Audience quotes ](https://sms4smile.com/quotes/about/audience/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "We are in niche consumption mode, but 'niche' doesn't mean 'small' anymore. 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