---
title: "Meaning & Key Takeaway of: It is great to have direct, unfiltered…"
description: "\"It is great to have direct, unfiltered, interaction with your fans on Twitter and FaceBook, or whatever. I am not totally convinced that it has revolut..."
image: "https://sms4smile.com/quotes/i/ea4/chris-cain-54409_band_it-is-great-to-have-direct-unfiltered-in_2497544.jpg"
---

#  It is great to have direct, unfiltered, interaction with…

![“It is great to have direct, unfiltered, interaction with your fans on Twitter and FaceBook, or whatever. I am not totally convinced that it has revolutionized the sales model. Its not completely apparent to me that it is easier to sell music. Obviously, there is a possibility of smaller bands…” quote by Chris Cain](https://sms4smile.com/quotes/i/ea4/chris-cain-54409_band_it-is-great-to-have-direct-unfiltered-in_2497544.jpg)   [Download](https://sms4smile.com/quotes/i/ea4/chris-cain-54409_band_it-is-great-to-have-direct-unfiltered-in_2497544.jpg) [Open image](https://sms4smile.com/quotes/i/ea4/chris-cain-54409_band_it-is-great-to-have-direct-unfiltered-in_2497544.jpg)

> “It is great to have direct, unfiltered, interaction with your fans on Twitter and FaceBook, or whatever. I am not totally convinced that it has revolutionized the sales model. Its not completely apparent to me that it is easier to sell music. Obviously, there is a possibility of smaller bands, having their music listened to, but I am not sure to what degree it actually happens. Just because it can happen, doesn't mean it does.”

[Chris Cain](https://sms4smile.com/quotes/author/chris-cain/)

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Social media offers direct fan contact but doesn't guarantee increased music sales; impact varies by artist and genre.

**In simple terms:** Direct fan contact doesn't always boost sales.

Key Takeaway

Assess platform benefits before investing.

Themes

marketing technology music industry

Mood

skeptical analytical

Type

observational critical

When to use this quote

- indie musicians
- major label artists
- concert promotion
- merchandise sales

Key Concepts

digital engagement consumer behavior network effects

Questions to Reflect On

- How does your target demographic use social media?
- What metrics truly reflect sales impact?

A Different Perspective

Not all audiences engage equally online; algorithmic noise can drown messages.

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## More by Chris Cain

> [I think that the most significant, guiding principle was that we wanted to return to a three-piece live form, whereas we became a four-piece…](https://sms4smile.com/quotes/chris-cain/i-think-that-the-most-significant-guiding-principle-was-that-we/)

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