--- title: "Meaning & Key Takeaway of: 5. Redefine your market." description: "\"“5. Redefine your market.”\" — Chris Anderson" image: "https://sms4smile.com/quotes/i/0b2/chris-anderson-8010_investing_5-redefine-your-market-1082835_1082835.jpg" --- # 5. Redefine your market. ![“5. Redefine your market.” quote by Chris Anderson](https://sms4smile.com/quotes/i/0b2/chris-anderson-8010_investing_5-redefine-your-market-1082835_1082835.jpg) [Download](https://sms4smile.com/quotes/i/0b2/chris-anderson-8010_investing_5-redefine-your-market-1082835_1082835.jpg) [Open image](https://sms4smile.com/quotes/i/0b2/chris-anderson-8010_investing_5-redefine-your-market-1082835_1082835.jpg) > ““5. Redefine your market.”” [Chris Anderson](https://sms4smile.com/quotes/author/chris-anderson/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Redefining your market means identifying new customer needs and reshaping offerings accordingly. **In simple terms:** Find new customers and adapt your product. Key Takeaway Seek untapped opportunities. Themes business innovation strategy marketing entrepreneurship Mood optimistic strategic forward‑looking Type inspirational practical When to use this quote - product launch - market research - business pivot - branding - sales strategy Key Concepts disruption customer-centric design value proposition Questions to Reflect On - What unmet needs can you serve? - How will you communicate change to current customers? A Different Perspective Market redefinition can alienate existing customers if not managed. ★ ★ ★ ★ ★ No ratings yet [Investing](https://sms4smile.com/quotes/about/investing/) [Market](https://sms4smile.com/quotes/about/market/) [Redefine](https://sms4smile.com/quotes/about/redefine/) [Redefine Market](https://sms4smile.com/quotes/about/redefine-market-2758292/) ## Related quotes > [You've got to figure out how you're going to come in and significantly impact and redefine a market such that you become a market…](https://sms4smile.com/quotes/audrey-maclean/you-ve-got-to-figure-out-how-you-re-going-to-come-in-and/) [Audrey MacLean](https://sms4smile.com/quotes/author/audrey-maclean/) > [Don't just be successful, but redefine success and then do it again.](https://sms4smile.com/quotes/devin-mccourty/don-t-just-be-successful-but-redefine-success-and-then-do-it-again/) [Devin McCourty](https://sms4smile.com/quotes/author/devin-mccourty/) > [“By keeping on being what we most intimately are, we can continually redefine ourselves so that we become what we have not been able…](https://sms4smile.com/quotes/anne-truitt/by-keeping-on-being-what-we-most-intimately-are-we-can-continually/) [Anne Truitt](https://sms4smile.com/quotes/author/anne-truitt/) > [“Cultivate the habit of defining, refining, redefining and redeeming your opportunities. 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