---
title: "Meaning & Key Takeaway of: To make good decisions, CEOs need the…"
description: "\"“To make good decisions, CEOs need the courage to seek out disagreement. Alfred Sloan, the longtime CEO and chairman of General Motors, once interrupte..."
image: "https://sms4smile.com/quotes/i/c8b/chip-heath-4065_courage_to-make-good-decisions-ceos-need-the-cou_191371.png"
---

#  To make good decisions, CEOs need the courage to seek out…

![“To make good decisions, CEOs need the courage to seek out disagreement. Alfred Sloan, the longtime CEO and chairman of General Motors, once interrupted a committee meeting with a question: “Gentlemen, I take it we are all in complete agreement on the decision here?” All the committee members…” quote by Chip Heath](https://sms4smile.com/quotes/i/c8b/chip-heath-4065_courage_to-make-good-decisions-ceos-need-the-cou_191371.png)   [Download](https://sms4smile.com/quotes/i/c8b/chip-heath-4065_courage_to-make-good-decisions-ceos-need-the-cou_191371.png) [Open image](https://sms4smile.com/quotes/i/c8b/chip-heath-4065_courage_to-make-good-decisions-ceos-need-the-cou_191371.png)

> ““To make good decisions, CEOs need the courage to seek out disagreement. Alfred Sloan, the longtime CEO and chairman of General Motors, once interrupted a committee meeting with a question: “Gentlemen, I take it we are all in complete agreement on the decision here?” All the committee members nodded. “Then,” Sloan said, “I propose we postpone further discussion of this matter until our next meeting to give ourselves time to develop disagreement and perhaps gain some understanding of what this decision is about.””

[Chip Heath](https://sms4smile.com/quotes/author/chip-heath/)

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

CEOs should deliberately invite dissent to improve decision quality and avoid groupthink.

**In simple terms:** Seek disagreement to make better choices.

Key Takeaway

Encourage dissent in meetings.

Themes

leadership decision-making conflict resolution

Mood

thoughtful analytical

Type

leadership advice

When to use this quote

- board meetings
- strategic planning
- product development
- team brainstorming

Key Concepts

groupthink cognitive bias critical thinking

Questions to Reflect On

- How can you create safe space for disagreement?
- What barriers prevent honest dissent?

A Different Perspective

Dissent may be suppressed by hierarchy or culture.

★ ★ ★ ★ ★   No ratings yet

[Courage](https://sms4smile.com/quotes/about/courage/)

## Related quotes

> [If we are all in agreement on the decision - then I propose we postpone further discussion of this matter until our next meeting…](https://sms4smile.com/quotes/alfred-p-sloan/if-we-are-all-in-agreement-on-the-decision-then-i-propose-we-postpone/)

[Alfred P. Sloan](https://sms4smile.com/quotes/author/alfred-p-sloan/)

> [Time is a big enemy. Companies have a tendency to drift and to do what was successful yesterday. CEOs need to set a high…](https://sms4smile.com/quotes/michael-j-silverstein/time-is-a-big-enemy-companies-have-a-tendency-to-drift-and-to-do-what/)

[Michael J. Silverstein](https://sms4smile.com/quotes/author/michael-j-silverstein/)

> [CEOs need to say, 'We're going to make sure this is a great environment for all types of people.' I was a beneficiary of…](https://sms4smile.com/quotes/susan-wojcicki/ceos-need-to-say-we-re-going-to-make-sure-this-is-a-great-environment/)

[Susan Wojcicki](https://sms4smile.com/quotes/author/susan-wojcicki/)

> [CEOs need to produce continuous growth in sales and profits. Yet they must also invest in sustainability and social responsibility, which then leave them…](https://sms4smile.com/quotes/philip-kotler/ceos-need-to-produce-continuous-growth-in-sales-and-profits-yet-they/)

[Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/)

> [No grant of feudal privilege has ever equaled, for effortless return, that of the grandparent who bought and endowed his descendants with a thousand…](https://sms4smile.com/quotes/john-kenneth-galbraith/no-grant-of-feudal-privilege-has-ever-equaled-for-effortless-return/)

[John Kenneth Galbraith](https://sms4smile.com/quotes/author/john-kenneth-galbraith/)

> [Although the reasons for Michigan's malaise are varied, one big reason is our state's almost uniquely uncompetitive tax structure, which one General Motors official…](https://sms4smile.com/quotes/mike-bouchard/although-the-reasons-for-michigan-s-malaise-are-varied-one-big-reason/)

Mike Bouchard

> [We knew we had to act for the middle class. We immediately went out and rescued General Motors. We went ahead and made sure…](https://sms4smile.com/quotes/joe-biden/we-knew-we-had-to-act-for-the-middle-class-we-immediately-went-out/)

[Joe Biden](https://sms4smile.com/quotes/author/joe-biden/)

> [Investing is the greatest business in the world because you never have to swing. You stand at the plate; the pitcher throws you General…](https://sms4smile.com/quotes/warren-buffett/investing-is-the-greatest-business-in-the-world-because-you-never/)

[Warren Buffett](https://sms4smile.com/quotes/author/warren-buffett/)

> [Sadly, at Ford, General Motors, and Chrysler sales continually trend downward, manufacturing costs rise, and employment declines. As the result of the decrease in…](https://sms4smile.com/quotes/james-o-toole/sadly-at-ford-general-motors-and-chrysler-sales-continually-trend/)

[James O'Toole](https://sms4smile.com/quotes/author/james-o-toole/)

> [“It is a fact that today steel can be made more cheaply outside America. This is also true of many other products: shoes, shirts,…](https://sms4smile.com/quotes/dinesh-d-souza/it-is-a-fact-that-today-steel-can-be-made-more-cheaply-outside/)

[Dinesh D'Souza](https://sms4smile.com/quotes/author/dinesh-d-souza/)

> [Instead of mindlessly tossing billions at or taking billions from the Net as such, investors should be spending their time making sure that it's…](https://sms4smile.com/quotes/james-surowiecki/instead-of-mindlessly-tossing-billions-at-or-taking-billions-from-the/)

[James Surowiecki](https://sms4smile.com/quotes/author/james-surowiecki/)

> [The power of branding, particularly when it comes to automobiles, is overwhelming. You go back to the seventies and eighties with the General Motor…](https://sms4smile.com/quotes/rush-limbaugh/the-power-of-branding-particularly-when-it-comes-to-automobiles-is/)

[Rush Limbaugh](https://sms4smile.com/quotes/author/rush-limbaugh/)

> [People are in denial all the time, hiding things. If I tell you a racist or dirty joke and you laugh, you're telling me…](https://sms4smile.com/quotes/martin-landau/people-are-in-denial-all-the-time-hiding-things-if-i-tell-you-a/)

[Martin Landau](https://sms4smile.com/quotes/author/martin-landau/)

> [I don't hurt the industry. The industry hurts itself, by making so many lousy movies - as if General Motors deliberately put out a…](https://sms4smile.com/quotes/humphrey-bogart/i-don-t-hurt-the-industry-the-industry-hurts-itself-by-making-so-many/)

[Humphrey Bogart](https://sms4smile.com/quotes/author/humphrey-bogart/)

> [Well, as you know, General Motors does not make hybrids. Ford only made 4,000 hybrids last year.](https://sms4smile.com/quotes/ed-markey/well-as-you-know-general-motors-does-not-make-hybrids-ford-only-made/)

[Ed Markey](https://sms4smile.com/quotes/author/ed-markey/)

## More by Chip Heath

> [“It seems some CEOs who pay extremely large acquisition premiums … come to believe their own press.”](https://sms4smile.com/quotes/chip-heath/it-seems-some-ceos-who-pay-extremely-large-acquisition-premiums-come/)

[Chip Heath](https://sms4smile.com/quotes/author/chip-heath/)

> [“Regrets of the Dying.” She shared the five most common regrets of the people she had come to know: 1. I wish I’d had the…](https://sms4smile.com/quotes/chip-heath/regrets-of-the-dying-she-shared-the-five-most-common-regrets-of-the/)

[Chip Heath](https://sms4smile.com/quotes/author/chip-heath/)

> [“We are fighting a war on load times.”](https://sms4smile.com/quotes/chip-heath/we-are-fighting-a-war-on-load-times/)

[Chip Heath](https://sms4smile.com/quotes/author/chip-heath/)

> [“Peter Bregman, a productivity guru and blogger for the Harvard Business Review, recommends a simple trick for dodging this fate. He advises us to…](https://sms4smile.com/quotes/chip-heath/peter-bregman-a-productivity-guru-and-blogger-for-the-harvard/)

[Chip Heath](https://sms4smile.com/quotes/author/chip-heath/)

> [“Compromise is like the old joke, “A camel is a horse made by a committee.”](https://sms4smile.com/quotes/chip-heath/compromise-is-like-the-old-joke-a-camel-is-a-horse-made-by-a-committee/)

[Chip Heath](https://sms4smile.com/quotes/author/chip-heath/)

> [When people know the desired destination, they’re free to improvise, as needed, in arriving there.](https://sms4smile.com/quotes/chip-heath/when-people-know-the-desired-destination-they-re-free-to-improvise-as/)

[Chip Heath](https://sms4smile.com/quotes/author/chip-heath/)

> [“Research tells us that brainstorming becomes more productive when it’s focused. As jazz great Charles Mingus famously said, “You can’t improvise on nothing, man;…](https://sms4smile.com/quotes/chip-heath/research-tells-us-that-brainstorming-becomes-more-productive-when-it/)

[Chip Heath](https://sms4smile.com/quotes/author/chip-heath/)

> [What’s working, and how can we do more of it?](https://sms4smile.com/quotes/chip-heath/what-s-working-and-how-can-we-do-more-of-it/)

[Chip Heath](https://sms4smile.com/quotes/author/chip-heath/)

> [“One rule of thumb is to keep searching for options until you fall in love at least twice. If you’ve only identified one good…](https://sms4smile.com/quotes/chip-heath/one-rule-of-thumb-is-to-keep-searching-for-options-until-you-fall-in/)

[Chip Heath](https://sms4smile.com/quotes/author/chip-heath/)

> [“Seeking a compelling example of the company’s poor purchasing habits, Stegner assigned a summer student intern to investigate a single item—work gloves, which workers…](https://sms4smile.com/quotes/chip-heath/seeking-a-compelling-example-of-the-company-s-poor-purchasing-habits/)

[Chip Heath](https://sms4smile.com/quotes/author/chip-heath/)

> [“Unexpected ideas are more likely to stick because surprise makes us pay attention and think.”](https://sms4smile.com/quotes/chip-heath/unexpected-ideas-are-more-likely-to-stick-because-surprise-makes-us/)

[Chip Heath](https://sms4smile.com/quotes/author/chip-heath/)

> [“As recounted in his book It’s Your Ship, one of Captain Abrashoff’s first moves was to interview every one of the 310 crew members…](https://sms4smile.com/quotes/chip-heath/as-recounted-in-his-book-it-s-your-ship-one-of-captain-abrashoff-s/)

[Chip Heath](https://sms4smile.com/quotes/author/chip-heath/)

> [“Journalists obsess about their leads. Don Wycliff, a winner of prizes for editorial writing, says, “I’ve always been a believer that if I’ve got…](https://sms4smile.com/quotes/chip-heath/journalists-obsess-about-their-leads-don-wycliff-a-winner-of-prizes/)

[Chip Heath](https://sms4smile.com/quotes/author/chip-heath/)

> [“What you don’t need to do is anticipate every turn in the road between today and the destination. It’s not that plotting the whole…](https://sms4smile.com/quotes/chip-heath/what-you-don-t-need-to-do-is-anticipate-every-turn-in-the-road/)

[Chip Heath](https://sms4smile.com/quotes/author/chip-heath/)

> [“Transitions should be marked, milestones commemorated, and pits filled. That’s the essence of thinking in moments.”](https://sms4smile.com/quotes/chip-heath/transitions-should-be-marked-milestones-commemorated-and-pits-filled/)

[Chip Heath](https://sms4smile.com/quotes/author/chip-heath/)

[Explore all 114 Chip Heath quotes ](https://sms4smile.com/quotes/author/chip-heath/)

## More Courage quotes

> [The greatest act of courage is to be and to ownall of who you are—without apology, without excuses, without masks to cover the truth…](https://sms4smile.com/quotes/debbie-ford/the-greatest-act-of-courage-is-to-be-and-to-ownall-of-who-you-are/)

[Debbie Ford](https://sms4smile.com/quotes/author/debbie-ford/)

> [“It takes tremendous courage, persistence, and perseverance to pursue your ultimate purpose.”](https://sms4smile.com/quotes/debasish-mridha/it-takes-tremendous-courage-persistence-and-perseverance-to-pursue/)

[Debasish Mridha](https://sms4smile.com/quotes/author/debasish-mridha/)

> [“Yes, the issue was courage. It always had been, even as a kid. Things scared him. He couldn't help it. Noise scared him, dark…](https://sms4smile.com/quotes/tim-o-brien/yes-the-issue-was-courage-it-always-had-been-even-as-a-kid-things/)

[Tim O'Brien](https://sms4smile.com/quotes/author/tim-o-brien/)

> [Our young Marines of today are courageous, willing to make sacrifices, and are marvelous team players. I am confident our Corps, and indeed our…](https://sms4smile.com/quotes/james-t-conway/our-young-marines-of-today-are-courageous-willing-to-make-sacrifices/)

James T. Conway

> [Courage: the most important of all the virtues because without courage, you can't practice any other virtue consistently](https://sms4smile.com/quotes/maya-angelou/courage-the-most-important-of-all-the-virtues-because-without-courage/)

[Maya Angelou](https://sms4smile.com/quotes/author/maya-angelou/)

> [“Tranquillity is courage in repose. It is a statical manifestation of valor, as daring deeds are a dynamical. A truly brave man is ever…](https://sms4smile.com/quotes/inazo-nitobe/tranquillity-is-courage-in-repose-it-is-a-statical-manifestation-of/)

[Inazo Nitobe](https://sms4smile.com/quotes/author/inazo-nitobe/)

> [When you heed the calling of your heart, you are following your purpose. Having purpose in your life gives you the courage to do…](https://sms4smile.com/quotes/rhonda-britten/when-you-heed-the-calling-of-your-heart-you-are-following-your/)

[Rhonda Britten](https://sms4smile.com/quotes/author/rhonda-britten/)

> [“Of all the train, none escaped except Wamba, who showed upon the occasion much more courage than those who pretended to greater sense.”](https://sms4smile.com/quotes/walter-scott/of-all-the-train-none-escaped-except-wamba-who-showed-upon-the/)

[Walter Scott](https://sms4smile.com/quotes/author/walter-scott/)

> [The four Cs of making dreams come true: Curiosity, Courage, Consistency, Confidence.](https://sms4smile.com/quotes/walt-disney/the-four-cs-of-making-dreams-come-true-curiosity-courage-consistency/)

[Walt Disney](https://sms4smile.com/quotes/author/walt-disney/)

> [Certainly these are not easy times. But history does not contain very many easy times. Years from now, we will look back at this…](https://sms4smile.com/quotes/laura-ingraham/certainly-these-are-not-easy-times-but-history-does-not-contain-very/)

[Laura Ingraham](https://sms4smile.com/quotes/author/laura-ingraham/)

> [Have the courage to go against the tide of current values that do not conform to the path of Jesus.](https://sms4smile.com/quotes/pope-francis/have-the-courage-to-go-against-the-tide-of-current-values-that-do-not/)

[Pope Francis](https://sms4smile.com/quotes/author/pope-francis/)

> [“There is nothing purer, braver, or more beautiful than the try.”](https://sms4smile.com/quotes/kristen-armstrong/there-is-nothing-purer-braver-or-more-beautiful-than-the-try/)

Kristen Armstrong

> [“One theory on cannibals, of course, is that they eat parts of their slain enemies to benefit from that person's greatest assets - their…](https://sms4smile.com/quotes/julie-powell/one-theory-on-cannibals-of-course-is-that-they-eat-parts-of-their/)

[Julie Powell](https://sms4smile.com/quotes/author/julie-powell/)

> [It is a tragedy that we live in a world where physical courage is so common, and moral courage is so rare.](https://sms4smile.com/quotes/claude-monet/it-is-a-tragedy-that-we-live-in-a-world-where-physical-courage-is-so/)

[Claude Monet](https://sms4smile.com/quotes/author/claude-monet/)

> [I have pictures with Morimoto where I'm all embarrassed and he's so serious, it took me 30 minutes to get up the courage to…](https://sms4smile.com/quotes/marcela-valladolid/i-have-pictures-with-morimoto-where-i-m-all-embarrassed-and-he-s-so/)

[Marcela Valladolid](https://sms4smile.com/quotes/author/marcela-valladolid/)

[Browse all 14,559 Courage quotes ](https://sms4smile.com/quotes/about/courage/)

```json
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Quotation",
            "text": "“To make good decisions, CEOs need the courage to seek out disagreement. Alfred Sloan, the longtime CEO and chairman of General Motors, once interrupted a committee meeting with a question: “Gentlemen, I take it we are all in complete agreement on the decision here?” All the committee members nodded. “Then,” Sloan said, “I propose we postpone further discussion of this matter until our next meeting to give ourselves time to develop disagreement and perhaps gain some understanding of what this decision is about.”",
            "creator": {
                "@type": "Person",
                "name": "Chip Heath"
            },
            "isPartOf": {
                "@id": "https://sms4smile.com/quotes/#website"
            },
            "url": "https://sms4smile.com/quotes/chip-heath/to-make-good-decisions-ceos-need-the-courage-to-seek-out-disagreement/",
            "about": {
                "@type": "Thing",
                "name": "Courage"
            },
            "@id": "https://sms4smile.com/quotes/chip-heath/to-make-good-decisions-ceos-need-the-courage-to-seek-out-disagreement/#quotation",
            "image": {
                "@type": "ImageObject",
                "@id": "https://sms4smile.com/quotes/i/c8b/chip-heath-4065_courage_to-make-good-decisions-ceos-need-the-cou_191371.png",
                "contentUrl": "https://sms4smile.com/quotes/i/c8b/chip-heath-4065_courage_to-make-good-decisions-ceos-need-the-cou_191371.png",
                "url": "https://sms4smile.com/quotes/i/c8b/chip-heath-4065_courage_to-make-good-decisions-ceos-need-the-cou_191371.png",
                "width": 1080,
                "height": 1080,
                "caption": "“To make good decisions, CEOs need the courage to seek out disagreement. Alfred Sloan, the longtime CEO and…” — Chip Heath",
                "creditText": "SMS4Smile Quotes",
                "creator": {
                    "@id": "https://sms4smile.com/quotes/#organization"
                }
            }
        },
        {
            "@type": "BreadcrumbList",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://sms4smile.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Quotes",
                    "item": "https://sms4smile.com/quotes/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Chip Heath",
                    "item": "https://sms4smile.com/quotes/author/chip-heath/"
                },
                {
                    "@type": "ListItem",
                    "position": 4,
                    "name": "“To make good decisions, CEOs need...",
                    "item": "https://sms4smile.com/quotes/chip-heath/to-make-good-decisions-ceos-need-the-courage-to-seek-out-disagreement/"
                }
            ],
            "@id": "https://sms4smile.com/quotes/chip-heath/to-make-good-decisions-ceos-need-the-courage-to-seek-out-disagreement/#breadcrumb"
        },
        {
            "@type": "WebSite",
            "@id": "https://sms4smile.com/quotes/#website",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "publisher": {
                "@id": "https://sms4smile.com/quotes/#organization"
            }
        },
        {
            "@type": "Organization",
            "@id": "https://sms4smile.com/quotes/#organization",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "logo": {
                "@type": "ImageObject",
                "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png",
                "width": 512,
                "height": 512
            }
        }
    ]
}
```
