--- title: "Meaning & Key Takeaway of: The massive scale of Walmart—its $444…" description: "\"“The massive scale of Walmart—its $444 billion revenue in 2012 amounts to $64 for every person on earth—inspires a complicated mixture of emotions: awe..." image: "https://sms4smile.com/quotes/i/296/chip-heath-4065_billion_the-massive-scale-of-walmart-its-444-bil_2810430.png" --- # The massive scale of Walmart—its $444 billion revenue in… ![“The massive scale of Walmart—its $444 billion revenue in 2012 amounts to $64 for every person on earth—inspires a complicated mixture of emotions: awe, fear, admiration, and loathing.” quote by Chip Heath](https://sms4smile.com/quotes/i/296/chip-heath-4065_billion_the-massive-scale-of-walmart-its-444-bil_2810430.png) [Download](https://sms4smile.com/quotes/i/296/chip-heath-4065_billion_the-massive-scale-of-walmart-its-444-bil_2810430.png) [Open image](https://sms4smile.com/quotes/i/296/chip-heath-4065_billion_the-massive-scale-of-walmart-its-444-bil_2810430.png) > ““The massive scale of Walmart—its $444 billion revenue in 2012 amounts to $64 for every person on earth—inspires a complicated mixture of emotions: awe, fear, admiration, and loathing.”” [Chip Heath](https://sms4smile.com/quotes/author/chip-heath/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Walmart’s massive revenue per capita evokes mixed feelings, highlighting both admiration for its success and discomfort at its dominance. **In simple terms:** Big business triggers awe and fear. Key Takeaway Recognize mixed emotions toward large corporations. Themes economics scale public perception power Mood analytical thoughtful Type economic cultural When to use this quote - business analysis - policy debate Key Concepts corporate influence consumer impact global market Questions to Reflect On - What emotions does corporate size evoke in you? - How should society balance admiration and criticism? A Different Perspective May oversimplify complex economic effects. ★ ★ ★ ★ ★ No ratings yet [Billion](https://sms4smile.com/quotes/about/billion/) [Billion Revenue](https://sms4smile.com/quotes/about/billion-revenue-675250/) [Massive Scale](https://sms4smile.com/quotes/about/massive-scale-3447715/) [Revenue 2012](https://sms4smile.com/quotes/about/revenue-2012-2929100/) [Scale Walmart](https://sms4smile.com/quotes/about/scale-walmart-3515886/) ## Related quotes > [...what we are talking about is extended world war...People would move on a massive scale. Hundreds of millions, probably billions of people would have…](https://sms4smile.com/quotes/nicholas-stern/what-we-are-talking-about-is-extended-world-war-people-would-move-on/) [Nicholas Stern](https://sms4smile.com/quotes/author/nicholas-stern/) > [“that U.S. corporate taxes are now, thanks to a recent rollback in rates in Japan, the highest in the world. He didn’t mention that…](https://sms4smile.com/quotes/floyd-g-brown/that-u-s-corporate-taxes-are-now-thanks-to-a-recent-rollback-in-rates/) [Floyd G Brown](https://sms4smile.com/quotes/author/floyd-g-brown/) > [In the 2010 holiday quarter, Apple reported $26.7 billion in revenue, up 70 percent from a year before. That means it's nearly as big…](https://sms4smile.com/quotes/daniel-lyons/in-the-2010-holiday-quarter-apple-reported-26-7-billion-in-revenue-up/) [Daniel Lyons](https://sms4smile.com/quotes/author/daniel-lyons/) > [“Revenues were, according to well-informed sources, more than $550 million for 2009—up from less than $300 million in 2008. That represents a stunning growth…](https://sms4smile.com/quotes/david-kirkpatrick/revenues-were-according-to-well-informed-sources-more-than-550/) [David Kirkpatrick](https://sms4smile.com/quotes/author/david-kirkpatrick/) > [If you can't figure out how to make money on three billion in revenue, when exactly will the profit magic be found? Ten billion?…](https://sms4smile.com/quotes/david-heinemeier-hansson/if-you-can-t-figure-out-how-to-make-money-on-three-billion-in-revenue/) [David Heinemeier Hansson](https://sms4smile.com/quotes/author/david-heinemeier-hansson/) > [I don’t think there’s any company that has reached $1 billion in revenue as fast as Xiaomi. In every conceivable benchmark, it’s almost unprecedented…](https://sms4smile.com/quotes/yuri-milner/i-don-t-think-there-s-any-company-that-has-reached-1-billion-in/) [Yuri Milner](https://sms4smile.com/quotes/author/yuri-milner/) > [Give consideration to the fact that alien astronomers could have scrutinized Earth for more than 4 billion years without detecting any radio signals, despite…](https://sms4smile.com/quotes/seth-shostak/give-consideration-to-the-fact-that-alien-astronomers-could-have/) [Seth Shostak](https://sms4smile.com/quotes/author/seth-shostak/) > [I don't know why, but I'm continually amazed to think that two and a half billion of us around the world are connected to…](https://sms4smile.com/quotes/gary-kovacs/i-don-t-know-why-but-i-m-continually-amazed-to-think-that-two-and-a/) [Gary Kovacs](https://sms4smile.com/quotes/author/gary-kovacs/) > [1 Universe, 9 Planets, 204 Countries, 809 Islands, 7 Seas and 7 Billion people, But My Heart Wants Only You.](https://sms4smile.com/quotes/anonymous/1-universe-9-planets-204-countries-809-islands-7-seas-and-7-billion/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Malaria is a disease that kills one to three million people a year. 300 to 500 million cases are reported. It's estimated that Africa…](https://sms4smile.com/quotes/jacqueline-novogratz/malaria-is-a-disease-that-kills-one-to-three-million-people-a-year/) [Jacqueline Novogratz](https://sms4smile.com/quotes/author/jacqueline-novogratz/) > [I’m neither ‘pro-women’ nor ‘anti-men’. I’m just ‘Thumbs up for the six billion](https://sms4smile.com/quotes/caitlin-moran/i-m-neither-pro-women-nor-anti-men-i-m-just-thumbs-up-for-the-six/) [Caitlin Moran](https://sms4smile.com/quotes/author/caitlin-moran/) > [Again, a franchise to me doesn't have to be a billion dollar title.](https://sms4smile.com/quotes/david-fincher/again-a-franchise-to-me-doesn-t-have-to-be-a-billion-dollar-title/) [David Fincher](https://sms4smile.com/quotes/author/david-fincher/) > [The world isn't fast-paced, it's frenetic. People have to be managers of themselves. Time has been managing itself for 15 billion years; we have…](https://sms4smile.com/quotes/tony-buzan/the-world-isn-t-fast-paced-it-s-frenetic-people-have-to-be-managers/) [Tony Buzan](https://sms4smile.com/quotes/author/tony-buzan/) > [“We are fornicating in the sight of six billion people.”](https://sms4smile.com/quotes/ayn-rand/we-are-fornicating-in-the-sight-of-six-billion-people/) [Ayn Rand](https://sms4smile.com/quotes/author/ayn-rand/) > [Seven billion people in the world... But!! My heart choose you. :)](https://sms4smile.com/quotes/udigwe-vinsnt/seven-billion-people-in-the-world-but-my-heart-choose-you/) [Udigwe Vinsnt](https://sms4smile.com/quotes/author/udigwe-vinsnt/) ## More by Chip Heath > [“It seems some CEOs who pay extremely large acquisition premiums … come to believe their own press.”](https://sms4smile.com/quotes/chip-heath/it-seems-some-ceos-who-pay-extremely-large-acquisition-premiums-come/) [Chip Heath](https://sms4smile.com/quotes/author/chip-heath/) > [“Regrets of the Dying.” She shared the five most common regrets of the people she had come to know: 1. I wish I’d had the…](https://sms4smile.com/quotes/chip-heath/regrets-of-the-dying-she-shared-the-five-most-common-regrets-of-the/) [Chip Heath](https://sms4smile.com/quotes/author/chip-heath/) > [“We are fighting a war on load times.”](https://sms4smile.com/quotes/chip-heath/we-are-fighting-a-war-on-load-times/) [Chip Heath](https://sms4smile.com/quotes/author/chip-heath/) > [“Peter Bregman, a productivity guru and blogger for the Harvard Business Review, recommends a simple trick for dodging this fate. He advises us to…](https://sms4smile.com/quotes/chip-heath/peter-bregman-a-productivity-guru-and-blogger-for-the-harvard/) [Chip Heath](https://sms4smile.com/quotes/author/chip-heath/) > [“Compromise is like the old joke, “A camel is a horse made by a committee.”](https://sms4smile.com/quotes/chip-heath/compromise-is-like-the-old-joke-a-camel-is-a-horse-made-by-a-committee/) [Chip Heath](https://sms4smile.com/quotes/author/chip-heath/) > [When people know the desired destination, they’re free to improvise, as needed, in arriving there.](https://sms4smile.com/quotes/chip-heath/when-people-know-the-desired-destination-they-re-free-to-improvise-as/) [Chip Heath](https://sms4smile.com/quotes/author/chip-heath/) > [“Research tells us that brainstorming becomes more productive when it’s focused. As jazz great Charles Mingus famously said, “You can’t improvise on nothing, man;…](https://sms4smile.com/quotes/chip-heath/research-tells-us-that-brainstorming-becomes-more-productive-when-it/) [Chip Heath](https://sms4smile.com/quotes/author/chip-heath/) > [What’s working, and how can we do more of it?](https://sms4smile.com/quotes/chip-heath/what-s-working-and-how-can-we-do-more-of-it/) [Chip Heath](https://sms4smile.com/quotes/author/chip-heath/) > [“To make good decisions, CEOs need the courage to seek out disagreement. Alfred Sloan, the longtime CEO and chairman of General Motors, once interrupted…](https://sms4smile.com/quotes/chip-heath/to-make-good-decisions-ceos-need-the-courage-to-seek-out-disagreement/) [Chip Heath](https://sms4smile.com/quotes/author/chip-heath/) > [“One rule of thumb is to keep searching for options until you fall in love at least twice. If you’ve only identified one good…](https://sms4smile.com/quotes/chip-heath/one-rule-of-thumb-is-to-keep-searching-for-options-until-you-fall-in/) [Chip Heath](https://sms4smile.com/quotes/author/chip-heath/) > [“Seeking a compelling example of the company’s poor purchasing habits, Stegner assigned a summer student intern to investigate a single item—work gloves, which workers…](https://sms4smile.com/quotes/chip-heath/seeking-a-compelling-example-of-the-company-s-poor-purchasing-habits/) [Chip Heath](https://sms4smile.com/quotes/author/chip-heath/) > [“Unexpected ideas are more likely to stick because surprise makes us pay attention and think.”](https://sms4smile.com/quotes/chip-heath/unexpected-ideas-are-more-likely-to-stick-because-surprise-makes-us/) [Chip Heath](https://sms4smile.com/quotes/author/chip-heath/) > [“As recounted in his book It’s Your Ship, one of Captain Abrashoff’s first moves was to interview every one of the 310 crew members…](https://sms4smile.com/quotes/chip-heath/as-recounted-in-his-book-it-s-your-ship-one-of-captain-abrashoff-s/) [Chip Heath](https://sms4smile.com/quotes/author/chip-heath/) > [“Journalists obsess about their leads. Don Wycliff, a winner of prizes for editorial writing, says, “I’ve always been a believer that if I’ve got…](https://sms4smile.com/quotes/chip-heath/journalists-obsess-about-their-leads-don-wycliff-a-winner-of-prizes/) [Chip Heath](https://sms4smile.com/quotes/author/chip-heath/) > [“What you don’t need to do is anticipate every turn in the road between today and the destination. It’s not that plotting the whole…](https://sms4smile.com/quotes/chip-heath/what-you-don-t-need-to-do-is-anticipate-every-turn-in-the-road/) [Chip Heath](https://sms4smile.com/quotes/author/chip-heath/) [Explore all 114 Chip Heath quotes ](https://sms4smile.com/quotes/author/chip-heath/) ## More Billion quotes > [Seven billion people in the world... But!! My heart choose you. :)](https://sms4smile.com/quotes/udigwe-vinsnt/seven-billion-people-in-the-world-but-my-heart-choose-you/) [Udigwe Vinsnt](https://sms4smile.com/quotes/author/udigwe-vinsnt/) > [“We are fornicating in the sight of six billion people.”](https://sms4smile.com/quotes/ayn-rand/we-are-fornicating-in-the-sight-of-six-billion-people/) [Ayn Rand](https://sms4smile.com/quotes/author/ayn-rand/) > [The world isn't fast-paced, it's frenetic. People have to be managers of themselves. Time has been managing itself for 15 billion years; we have…](https://sms4smile.com/quotes/tony-buzan/the-world-isn-t-fast-paced-it-s-frenetic-people-have-to-be-managers/) [Tony Buzan](https://sms4smile.com/quotes/author/tony-buzan/) > [Again, a franchise to me doesn't have to be a billion dollar title.](https://sms4smile.com/quotes/david-fincher/again-a-franchise-to-me-doesn-t-have-to-be-a-billion-dollar-title/) [David Fincher](https://sms4smile.com/quotes/author/david-fincher/) > [I’m neither ‘pro-women’ nor ‘anti-men’. I’m just ‘Thumbs up for the six billion](https://sms4smile.com/quotes/caitlin-moran/i-m-neither-pro-women-nor-anti-men-i-m-just-thumbs-up-for-the-six/) [Caitlin Moran](https://sms4smile.com/quotes/author/caitlin-moran/) > [Malaria is a disease that kills one to three million people a year. 300 to 500 million cases are reported. It's estimated that Africa…](https://sms4smile.com/quotes/jacqueline-novogratz/malaria-is-a-disease-that-kills-one-to-three-million-people-a-year/) [Jacqueline Novogratz](https://sms4smile.com/quotes/author/jacqueline-novogratz/) > [1 Universe, 9 Planets, 204 Countries, 809 Islands, 7 Seas and 7 Billion people, But My Heart Wants Only You.](https://sms4smile.com/quotes/anonymous/1-universe-9-planets-204-countries-809-islands-7-seas-and-7-billion/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [I don't know why, but I'm continually amazed to think that two and a half billion of us around the world are connected to…](https://sms4smile.com/quotes/gary-kovacs/i-don-t-know-why-but-i-m-continually-amazed-to-think-that-two-and-a/) [Gary Kovacs](https://sms4smile.com/quotes/author/gary-kovacs/) > [Give consideration to the fact that alien astronomers could have scrutinized Earth for more than 4 billion years without detecting any radio signals, despite…](https://sms4smile.com/quotes/seth-shostak/give-consideration-to-the-fact-that-alien-astronomers-could-have/) [Seth Shostak](https://sms4smile.com/quotes/author/seth-shostak/) > [I am proud of the fact that I have co-produced the film 'A Billion Colour Story.'](https://sms4smile.com/quotes/satish-kaushik/i-am-proud-of-the-fact-that-i-have-co-produced-the-film-a-billion/) [Satish Kaushik](https://sms4smile.com/quotes/author/satish-kaushik/) > [I think TARP was the most defining vote since I've been in Congress. It was wrong. You don't nationalize private - it was wrong.…](https://sms4smile.com/quotes/louie-gohmert/i-think-tarp-was-the-most-defining-vote-since-i-ve-been-in-congress/) [Louie Gohmert](https://sms4smile.com/quotes/author/louie-gohmert/) > [You tell me I'm one in a million, well you're one in a billion.](https://sms4smile.com/quotes/raghib-clitso/you-tell-me-i-m-one-in-a-million-well-you-re-one-in-a-billion/) [Raghib Clitso](https://sms4smile.com/quotes/author/raghib-clitso/) > [If you can count your money, you don't have a billion dollars.](https://sms4smile.com/quotes/j-paul-getty/if-you-can-count-your-money-you-don-t-have-a-billion-dollars/) [J. Paul Getty](https://sms4smile.com/quotes/author/j-paul-getty/) > [By the year 2040, the world's population is likely to increase by about 2 billion people, with also projected economic output will be up…](https://sms4smile.com/quotes/rex-tillerson/by-the-year-2040-the-world-s-population-is-likely-to-increase-by/) [Rex Tillerson](https://sms4smile.com/quotes/author/rex-tillerson/) > [At this moment there are 6,470,818,671 people in the world. Some are running scared. Some are coming home. Some tell lies to make it…](https://sms4smile.com/quotes/anonymous/at-this-moment-there-are-6-470-818-671-people-in-the-world-some-are/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) [Browse all 423 Billion quotes ](https://sms4smile.com/quotes/about/billion/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "“The massive scale of Walmart—its $444 billion revenue in 2012 amounts to $64 for every person on earth—inspires a complicated mixture of emotions: awe, fear, admiration, and loathing.”", "creator": { "@type": "Person", "name": "Chip Heath" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/chip-heath/the-massive-scale-of-walmart-its-444-billion-revenue-in-2012-amounts/", "about": { "@type": "Thing", "name": "Billion" }, "@id": "https://sms4smile.com/quotes/chip-heath/the-massive-scale-of-walmart-its-444-billion-revenue-in-2012-amounts/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/296/chip-heath-4065_billion_the-massive-scale-of-walmart-its-444-bil_2810430.png", "contentUrl": "https://sms4smile.com/quotes/i/296/chip-heath-4065_billion_the-massive-scale-of-walmart-its-444-bil_2810430.png", "url": "https://sms4smile.com/quotes/i/296/chip-heath-4065_billion_the-massive-scale-of-walmart-its-444-bil_2810430.png", "width": 1080, "height": 1080, "caption": "“The massive scale of Walmart—its $444 billion revenue in 2012 amounts to $64 for every person on…” — Chip Heath", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Chip Heath", "item": "https://sms4smile.com/quotes/author/chip-heath/" }, { "@type": "ListItem", "position": 4, "name": "“The massive scale of Walmart—its $444...", "item": "https://sms4smile.com/quotes/chip-heath/the-massive-scale-of-walmart-its-444-billion-revenue-in-2012-amounts/" } ], "@id": "https://sms4smile.com/quotes/chip-heath/the-massive-scale-of-walmart-its-444-billion-revenue-in-2012-amounts/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```