---
title: "Meaning & Key Takeaway of: Common sense is the enemy of sticky…"
description: "\"“Common sense is the enemy of sticky messages, if I already \"get\" what you're trying to tell me, why should I be obsessed about remembering it.”\" — Chi..."
image: "https://sms4smile.com/quotes/i/0ec/chip-heath-and-dan-heath-35074_common-sense_common-sense-is-the-enemy-of-sticky-mess_2873902.jpg"
---

#  Common sense is the enemy of sticky messages, if I already…

![“Common sense is the enemy of sticky messages, if I already "get" what you're trying to tell me, why should I be obsessed about remembering it.” quote by Chip Heath and Dan Heath](https://sms4smile.com/quotes/i/0ec/chip-heath-and-dan-heath-35074_common-sense_common-sense-is-the-enemy-of-sticky-mess_2873902.jpg)   [Download](https://sms4smile.com/quotes/i/0ec/chip-heath-and-dan-heath-35074_common-sense_common-sense-is-the-enemy-of-sticky-mess_2873902.jpg) [Open image](https://sms4smile.com/quotes/i/0ec/chip-heath-and-dan-heath-35074_common-sense_common-sense-is-the-enemy-of-sticky-mess_2873902.jpg)

> ““Common sense is the enemy of sticky messages, if I already "get" what you're trying to tell me, why should I be obsessed about remembering it.””

[Chip Heath and Dan Heath](https://sms4smile.com/quotes/author/chip-heath-and-dan-heath/)

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

If you already understand a message, you won’t remember it; common sense hinders sticky communication.

**In simple terms:** Simple messages are forgotten; need memorable hooks.

Key Takeaway

Craft messages that surprise or intrigue.

Themes

communication memory design

Mood

practical analytical

Type

educational strategic

When to use this quote

- marketing
- education
- public speaking

Key Concepts

sticky messaging cognitive load

Questions to Reflect On

- How can you make a simple idea unforgettable?
- What techniques create “sticky” messages?

A Different Perspective

Over‑complicating can also reduce recall.

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[Common sense](https://sms4smile.com/quotes/about/common-sense/) [Made-to-stick](https://sms4smile.com/quotes/about/made-to-stick/) [Messages Trying](https://sms4smile.com/quotes/about/messages-trying-3946597/) [Obsessed Remembering](https://sms4smile.com/quotes/about/obsessed-remembering-624522/) [Sticky](https://sms4smile.com/quotes/about/sticky/) [Sticky Messages](https://sms4smile.com/quotes/about/sticky-messages-3946596/)

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