--- title: "Meaning & Key Takeaway of: Use market data, not product data. Set…" description: "\"“Use market data, not product data. Set the buying criteria in your favor. Find the “smoking gun,” the one thing that undeniably positions you over eve..." image: "https://sms4smile.com/quotes/i/f8e/chet-holmes-48468_investing_use-market-data-not-product-data-set-the_1906638.jpg" --- # Use market data, not product data. Set the buying criteria… ![“Use market data, not product data. Set the buying criteria in your favor. Find the “smoking gun,” the one thing that undeniably positions you over every one else. Make sure you hit their pain points. Include your own pitch for your product or ser vice only after you have covered the education…” quote by Chet Holmes](https://sms4smile.com/quotes/i/f8e/chet-holmes-48468_investing_use-market-data-not-product-data-set-the_1906638.jpg) [Download](https://sms4smile.com/quotes/i/f8e/chet-holmes-48468_investing_use-market-data-not-product-data-set-the_1906638.jpg) [Open image](https://sms4smile.com/quotes/i/f8e/chet-holmes-48468_investing_use-market-data-not-product-data-set-the_1906638.jpg) > ““Use market data, not product data. Set the buying criteria in your favor. Find the “smoking gun,” the one thing that undeniably positions you over every one else. Make sure you hit their pain points. Include your own pitch for your product or ser vice only after you have covered the education thoroughly.”” [Chet Holmes](https://sms4smile.com/quotes/author/chet-holmes/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Use market data to shape buying criteria, identify decisive evidence, address pain points, then pitch after educating. **In simple terms:** Base sales on market data, find key evidence, address pain, then pitch. Key Takeaway Prioritize education before pitching. Themes sales marketing strategy Mood strategic professional Type business instructional When to use this quote - product launches - client meetings - marketing campaigns Key Concepts data analysis customer insight pain points Questions to Reflect On - How do you balance data and relationship building? - What is your “smoking gun” evidence? A Different Perspective Risk of overemphasizing data, neglecting relationships. ★ ★ ★ ★ ★ No ratings yet [Buying](https://sms4smile.com/quotes/about/buying/) [Customer](https://sms4smile.com/quotes/about/customer/) [Investing](https://sms4smile.com/quotes/about/investing/) ## Related quotes > [“Seminars allow you to deliver your stadium pitch to multiple people at one time. The purpose is to create more buyers, but the deciding…](https://sms4smile.com/quotes/rashaun-page/seminars-allow-you-to-deliver-your-stadium-pitch-to-multiple-people/) Rashaun Page > [We know now data is so powerful, and you can learn so much about yourself and creating product with data.](https://sms4smile.com/quotes/huda-kattan/we-know-now-data-is-so-powerful-and-you-can-learn-so-much-about/) [Huda Kattan](https://sms4smile.com/quotes/author/huda-kattan/) > [“You can give your data product a better chance of success by carefully setting the users’ expectations.”](https://sms4smile.com/quotes/dj-patil/you-can-give-your-data-product-a-better-chance-of-success-by/) [Dj Patil](https://sms4smile.com/quotes/author/dj-patil/) > [Corporations invest in sophisticated CRM, or Customer Relationship Management, programs to effectively oversee their relationship with their customers at every point during the buying…](https://sms4smile.com/quotes/marc-ostrofsky/corporations-invest-in-sophisticated-crm-or-customer-relationship/) [Marc Ostrofsky](https://sms4smile.com/quotes/author/marc-ostrofsky/) > [The more a prospective customer clicks on you and your stuff, the easier it is for them to make a buying decision in your…](https://sms4smile.com/quotes/jeffrey-gitomer/the-more-a-prospective-customer-clicks-on-you-and-your-stuff-the/) [Jeffrey Gitomer](https://sms4smile.com/quotes/author/jeffrey-gitomer/) > [Every kid looks forward to buying their first JanSport backpack for school - you know my kids did!](https://sms4smile.com/quotes/michelle-buteau/every-kid-looks-forward-to-buying-their-first-jansport-backpack-for/) [Michelle Buteau](https://sms4smile.com/quotes/author/michelle-buteau/) > [“If you have half a nothing - sell it for a double something, resell half at double-price, and buy another something and a half…](https://sms4smile.com/quotes/will-advise/if-you-have-half-a-nothing-sell-it-for-a-double-something-resell-half/) Will Advise > [I think buying a home is the best investment that any individual can make](https://sms4smile.com/quotes/john-paulson/i-think-buying-a-home-is-the-best-investment-that-any-individual-can/) [John Paulson](https://sms4smile.com/quotes/author/john-paulson/) > [There's a whole generation of women who never really heard the word investment before, when it came to fashion. They've been buying things because…](https://sms4smile.com/quotes/michael-kors/there-s-a-whole-generation-of-women-who-never-really-heard-the-word/) [Michael Kors](https://sms4smile.com/quotes/author/michael-kors/) > [Truth is, people like buying things for $0.99 and $1.99 for their digital devices. We know that from iTunes. We know that from the…](https://sms4smile.com/quotes/jennifer-lee/truth-is-people-like-buying-things-for-0-99-and-1-99-for-their/) [Jennifer Lee](https://sms4smile.com/quotes/author/jennifer-lee/) > [A hardback's harder at Christmas time because that's a good hardback buying time.](https://sms4smile.com/quotes/terry-pratchett/a-hardback-s-harder-at-christmas-time-because-that-s-a-good-hardback/) [Terry Pratchett](https://sms4smile.com/quotes/author/terry-pratchett/) > [Whether you are buying a car or casting a ballot, choosing a job or planning a family, follow your moral compass. Don't let others…](https://sms4smile.com/quotes/denis-hayes/whether-you-are-buying-a-car-or-casting-a-ballot-choosing-a-job-or/) [Denis Hayes](https://sms4smile.com/quotes/author/denis-hayes/) > [I'm being called in by all the great casting directors. It's no longer based on a headshot. I realize now what they're buying is…](https://sms4smile.com/quotes/nicholas-gonzalez/i-m-being-called-in-by-all-the-great-casting-directors-it-s-no-longer/) [Nicholas Gonzalez](https://sms4smile.com/quotes/author/nicholas-gonzalez/) > [Look at music for what it's worth around the world and not just America. In other countries, people are still buying CDs and going…](https://sms4smile.com/quotes/snoop-dogg/look-at-music-for-what-it-s-worth-around-the-world-and-not-just/) [Snoop Dogg](https://sms4smile.com/quotes/author/snoop-dogg/) > [To me, the beauty of a quilt or a dress lies within the stitches and the thought of the person who made them. When…](https://sms4smile.com/quotes/natalie/to-me-the-beauty-of-a-quilt-or-a-dress-lies-within-the-stitches-and/) [Natalie](https://sms4smile.com/quotes/author/natalie/) ## More by Chet Holmes > [“The Web Site Web sites suffer the same problem as most brochures. They are mostly ego pieces touting your greatness. In contrast, a Web…](https://sms4smile.com/quotes/chet-holmes/the-web-site-web-sites-suffer-the-same-problem-as-most-brochures-they/) [Chet Holmes](https://sms4smile.com/quotes/author/chet-holmes/) > [“If your product is shaving cream, you can use the headline, “The five things you’d better know about shaving and how many different ways…](https://sms4smile.com/quotes/chet-holmes/if-your-product-is-shaving-cream-you-can-use-the-headline-the-five/) [Chet Holmes](https://sms4smile.com/quotes/author/chet-holmes/) > [“If you are a one-person army or a very small company and you, as the entrepreneur, are the main person responsible for growing the…](https://sms4smile.com/quotes/chet-holmes/if-you-are-a-one-person-army-or-a-very-small-company-and-you-as-the/) [Chet Holmes](https://sms4smile.com/quotes/author/chet-holmes/) > [“word-of-mouth advertising. This is the Information Age, for Pete’s sake, so provide as much as you can. This can get more interesting if your…](https://sms4smile.com/quotes/chet-holmes/word-of-mouth-advertising-this-is-the-information-age-for-pete-s-sake/) [Chet Holmes](https://sms4smile.com/quotes/author/chet-holmes/) > [“When I was in the advertising business, I used to offer free seminars to advertisers about how to create better ads (the material in…](https://sms4smile.com/quotes/chet-holmes/when-i-was-in-the-advertising-business-i-used-to-offer-free-seminars/) [Chet Holmes](https://sms4smile.com/quotes/author/chet-holmes/) > [“program in which all the pieces work together like a finely tuned machine. So your Web site should look very much like your brochure…](https://sms4smile.com/quotes/chet-holmes/program-in-which-all-the-pieces-work-together-like-a-finely-tuned/) [Chet Holmes](https://sms4smile.com/quotes/author/chet-holmes/) > [“Figure out what the impact areas are in your business.”](https://sms4smile.com/quotes/chet-holmes/figure-out-what-the-impact-areas-are-in-your-business/) [Chet Holmes](https://sms4smile.com/quotes/author/chet-holmes/) [Explore all 8 Chet Holmes quotes ](https://sms4smile.com/quotes/author/chet-holmes/) ## More Buying quotes > [To me, the beauty of a quilt or a dress lies within the stitches and the thought of the person who made them. When…](https://sms4smile.com/quotes/natalie/to-me-the-beauty-of-a-quilt-or-a-dress-lies-within-the-stitches-and/) [Natalie](https://sms4smile.com/quotes/author/natalie/) > [Look at music for what it's worth around the world and not just America. In other countries, people are still buying CDs and going…](https://sms4smile.com/quotes/snoop-dogg/look-at-music-for-what-it-s-worth-around-the-world-and-not-just/) [Snoop Dogg](https://sms4smile.com/quotes/author/snoop-dogg/) > [Corporations invest in sophisticated CRM, or Customer Relationship Management, programs to effectively oversee their relationship with their customers at every point during the buying…](https://sms4smile.com/quotes/marc-ostrofsky/corporations-invest-in-sophisticated-crm-or-customer-relationship/) [Marc Ostrofsky](https://sms4smile.com/quotes/author/marc-ostrofsky/) > [I'm being called in by all the great casting directors. It's no longer based on a headshot. I realize now what they're buying is…](https://sms4smile.com/quotes/nicholas-gonzalez/i-m-being-called-in-by-all-the-great-casting-directors-it-s-no-longer/) [Nicholas Gonzalez](https://sms4smile.com/quotes/author/nicholas-gonzalez/) > [Whether you are buying a car or casting a ballot, choosing a job or planning a family, follow your moral compass. Don't let others…](https://sms4smile.com/quotes/denis-hayes/whether-you-are-buying-a-car-or-casting-a-ballot-choosing-a-job-or/) [Denis Hayes](https://sms4smile.com/quotes/author/denis-hayes/) > [A hardback's harder at Christmas time because that's a good hardback buying time.](https://sms4smile.com/quotes/terry-pratchett/a-hardback-s-harder-at-christmas-time-because-that-s-a-good-hardback/) [Terry Pratchett](https://sms4smile.com/quotes/author/terry-pratchett/) > [Truth is, people like buying things for $0.99 and $1.99 for their digital devices. We know that from iTunes. We know that from the…](https://sms4smile.com/quotes/jennifer-lee/truth-is-people-like-buying-things-for-0-99-and-1-99-for-their/) [Jennifer Lee](https://sms4smile.com/quotes/author/jennifer-lee/) > [There's a whole generation of women who never really heard the word investment before, when it came to fashion. They've been buying things because…](https://sms4smile.com/quotes/michael-kors/there-s-a-whole-generation-of-women-who-never-really-heard-the-word/) [Michael Kors](https://sms4smile.com/quotes/author/michael-kors/) > [I think buying a home is the best investment that any individual can make](https://sms4smile.com/quotes/john-paulson/i-think-buying-a-home-is-the-best-investment-that-any-individual-can/) [John Paulson](https://sms4smile.com/quotes/author/john-paulson/) > [The more a prospective customer clicks on you and your stuff, the easier it is for them to make a buying decision in your…](https://sms4smile.com/quotes/jeffrey-gitomer/the-more-a-prospective-customer-clicks-on-you-and-your-stuff-the/) [Jeffrey Gitomer](https://sms4smile.com/quotes/author/jeffrey-gitomer/) > [“If you have half a nothing - sell it for a double something, resell half at double-price, and buy another something and a half…](https://sms4smile.com/quotes/will-advise/if-you-have-half-a-nothing-sell-it-for-a-double-something-resell-half/) Will Advise > [Every kid looks forward to buying their first JanSport backpack for school - you know my kids did!](https://sms4smile.com/quotes/michelle-buteau/every-kid-looks-forward-to-buying-their-first-jansport-backpack-for/) [Michelle Buteau](https://sms4smile.com/quotes/author/michelle-buteau/) > [What is the focus of the new image infrastructure? Attention. It's all designed for capturing, tracking, quantifying, manipulating, holding, buying, selling and controlling attention.](https://sms4smile.com/quotes/bruce-mau/what-is-the-focus-of-the-new-image-infrastructure-attention-it-s-all/) [Bruce Mau](https://sms4smile.com/quotes/author/bruce-mau/) > [It’s always going to be easy to live like others or other’s life, because creating or innovating something of own is always difficult in…](https://sms4smile.com/quotes/anuj/it-s-always-going-to-be-easy-to-live-like-others-or-other-s-life/) [Anuj](https://sms4smile.com/quotes/author/anuj/) > [The truth is, if I was maybe better or funnier or prettier, wouldn't I have starred in a movie? I can see it objectively…](https://sms4smile.com/quotes/judy-greer/the-truth-is-if-i-was-maybe-better-or-funnier-or-prettier-wouldn-t-i/) [Judy Greer](https://sms4smile.com/quotes/author/judy-greer/) [Browse all 1,598 Buying quotes ](https://sms4smile.com/quotes/about/buying/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "“Use market data, not product data. Set the buying criteria in your favor. Find the “smoking gun,” the one thing that undeniably positions you over every one else. Make sure you hit their pain points. 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