--- title: "Meaning & Key Takeaway of: See's candy company was the first…" description: "\"See's candy company was the first high-quality business we ever bought.\" — Charlie Munger" image: "https://sms4smile.com/quotes/i/94a/charlie-munger-458_business_see-s-candy-company-was-the-first-high-q_968926.jpg" --- # See's candy company was the first high-quality business we… ![“See's candy company was the first high-quality business we ever bought.” quote by Charlie Munger](https://sms4smile.com/quotes/i/94a/charlie-munger-458_business_see-s-candy-company-was-the-first-high-q_968926.jpg) [Download](https://sms4smile.com/quotes/i/94a/charlie-munger-458_business_see-s-candy-company-was-the-first-high-q_968926.jpg) [Open image](https://sms4smile.com/quotes/i/94a/charlie-munger-458_business_see-s-candy-company-was-the-first-high-q_968926.jpg) > “See's candy company was the first high-quality business we ever bought.” [Charlie Munger](https://sms4smile.com/quotes/author/charlie-munger/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Munger praises the acquisition of See's as a benchmark of buying businesses with strong brands and durable quality. **In simple terms:** Buy high-quality brands for lasting value. Key Takeaway Focus on quality over price. Themes investment quality brand value acquisition Mood respectful analytical Type business financial When to use this quote - Evaluating potential acquisitions - building a portfolio - assessing brand strength Key Concepts Economic moat customer loyalty pricing power Questions to Reflect On - What makes a brand resilient? - How do you assess quality beyond price? A Different Perspective High-quality businesses may still face market disruptions. ★ ★ ★ ★ ★ No ratings yet [Business](https://sms4smile.com/quotes/about/business/) [Business Bought](https://sms4smile.com/quotes/about/business-bought-1046842/) [Candy](https://sms4smile.com/quotes/about/candy/) [Candy Company](https://sms4smile.com/quotes/about/candy-company-1847796/) [Company](https://sms4smile.com/quotes/about/company/) [Company High](https://sms4smile.com/quotes/about/company-high-1847798/) [Firsts](https://sms4smile.com/quotes/about/firsts/) [High quality](https://sms4smile.com/quotes/about/high-quality/) [Quality](https://sms4smile.com/quotes/about/quality/) [Quality Business](https://sms4smile.com/quotes/about/quality-business-1847797/) ## Related quotes > [Well in the history of the See's Candy Company they always say, "I never did it before, and I'm never going to do it…](https://sms4smile.com/quotes/charlie-munger/well-in-the-history-of-the-see-s-candy-company-they-always-say-i/) [Charlie Munger](https://sms4smile.com/quotes/author/charlie-munger/) > [A company can be an amazing company, but they can set their valuation of their company so high to where they price themselves out.](https://sms4smile.com/quotes/bobby-wagner/a-company-can-be-an-amazing-company-but-they-can-set-their-valuation/) [Bobby Wagner](https://sms4smile.com/quotes/author/bobby-wagner/) > [During the last years of university I started an online business with a couple of friends selling domain names - we started by cybersquatting…](https://sms4smile.com/quotes/antoine-arnault/during-the-last-years-of-university-i-started-an-online-business-with/) [Antoine Arnault](https://sms4smile.com/quotes/author/antoine-arnault/) > [When I was in the leverage buy-out business we bought Weetabix and we leveraged it up to make our return. 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