---
title: "Meaning & Key Takeaway of: Over the long term, it's hard for a stock…"
description: "\"Over the long term, it's hard for a stock to earn a much better return that the business which underlies it earns. If the business earns six percent on..."
image: "https://sms4smile.com/quotes/i/48b/charlie-munger-458_business_over-the-long-term-it-s-hard-for-a-stock_2784038.jpg"
---

#  Over the long term, it's hard for a stock to earn a much…

![“Over the long term, it's hard for a stock to earn a much better return that the business which underlies it earns. If the business earns six percent on capital over forty years and you hold it for that forty years, you're not going to make much different than a six percent return - even if you…” quote by Charlie Munger](https://sms4smile.com/quotes/i/48b/charlie-munger-458_business_over-the-long-term-it-s-hard-for-a-stock_2784038.jpg)   [Download](https://sms4smile.com/quotes/i/48b/charlie-munger-458_business_over-the-long-term-it-s-hard-for-a-stock_2784038.jpg) [Open image](https://sms4smile.com/quotes/i/48b/charlie-munger-458_business_over-the-long-term-it-s-hard-for-a-stock_2784038.jpg)

> “Over the long term, it's hard for a stock to earn a much better return that the business which underlies it earns. If the business earns six percent on capital over forty years and you hold it for that forty years, you're not going to make much different than a six percent return - even if you originally buy it at a huge discount. Conversely, if a business earns eighteen percent on capital over twenty or thirty years, even if you pay an expensive looking price, you'll end up with one hell of a result.”

[Charlie Munger](https://sms4smile.com/quotes/author/charlie-munger/)

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Long‑term stock returns mirror the underlying business’s return on capital; high‑return businesses outperform even at premium prices, while low‑return ones lag despite discounts.

**In simple terms:** Stock returns follow business performance over time.

Key Takeaway

Invest in businesses with strong, sustainable returns.

Themes

investing business fundamentals long‑term perspective

Mood

cautious analytical

Type

advisory educational

When to use this quote

- portfolio construction
- retirement planning
- wealth building
- stock selection

Key Concepts

return on capital compound growth valuation discipline

Questions to Reflect On

- How do you assess a business’s durable return on capital?
- What margin of safety do you require for high‑price purchases?

A Different Perspective

High returns may be hard to sustain; market cycles can affect outcomes.

★ ★ ★ ★ ★   No ratings yet

[Business](https://sms4smile.com/quotes/about/business/) [Customer](https://sms4smile.com/quotes/about/customer/) [Hell](https://sms4smile.com/quotes/about/hell/) [Investing](https://sms4smile.com/quotes/about/investing/) [Long term](https://sms4smile.com/quotes/about/long-term/) [Twenties](https://sms4smile.com/quotes/about/twenties/)

## Related quotes

> [We're in the '100 percent return' business. This is driving millions of new customers into brands; most of our customers are wearing brands they've…](https://sms4smile.com/quotes/jennifer-hyman/we-re-in-the-100-percent-return-business-this-is-driving-millions-of/)

[Jennifer Hyman](https://sms4smile.com/quotes/author/jennifer-hyman/)

> [The ideal business is one that earns very high returns on capital and that keeps using lots of capital at those high returns. That…](https://sms4smile.com/quotes/warren-buffett/the-ideal-business-is-one-that-earns-very-high-returns-on-capital-and-2/)

[Warren Buffett](https://sms4smile.com/quotes/author/warren-buffett/)

> [If your company matches your 401(k) contribution, then no matter what, contribute to your 401(k) first. You put in a dollar, they put in…](https://sms4smile.com/quotes/suze-orman/if-your-company-matches-your-401-k-contribution-then-no-matter-what/)

[Suze Orman](https://sms4smile.com/quotes/author/suze-orman/)

> [I get a lot of return business. I think it's all those years I put in traveling around the country; people saw me before…](https://sms4smile.com/quotes/rita-rudner/i-get-a-lot-of-return-business-i-think-it-s-all-those-years-i-put-in/)

[Rita Rudner](https://sms4smile.com/quotes/author/rita-rudner/)

> [When our financial system - essentially our money managers, marketers of investment products and stockbrokers - put up zero percent of the capital and…](https://sms4smile.com/quotes/john-c-bogle/when-our-financial-system-essentially-our-money-managers-marketers-of/)

[John C. Bogle](https://sms4smile.com/quotes/author/john-c-bogle/)

> [“The ideal business is one that earns very high returns on capital and that keeps using lots of capital at those high returns. That…](https://sms4smile.com/quotes/alice-schroeder/the-ideal-business-is-one-that-earns-very-high-returns-on-capital-and/)

[Alice Schroeder](https://sms4smile.com/quotes/author/alice-schroeder/)

> [A capitalist is someone who derives a substantial share of his income from his equity in producing companies. On this scale the figures are…](https://sms4smile.com/quotes/william-f-buckley-jr/a-capitalist-is-someone-who-derives-a-substantial-share-of-his-income/)

[William F. Buckley, Jr](https://sms4smile.com/quotes/author/william-f-buckley-jr/)

> [ We bought a doomed textile mill \[Berkshire Hathaway\] and a California S&amp;L \[Savings &amp; Loan; Wesco\] just before a calamity. Both were bought at… ](https://sms4smile.com/quotes/charlie-munger/we-bought-a-doomed-textile-mill-berkshire-hathaway-and-a-california-s/)

[Charlie Munger](https://sms4smile.com/quotes/author/charlie-munger/)

> [In business we often find that the winning system goes almost ridiculously far in maximizing and or minimizing one or a few variables -…](https://sms4smile.com/quotes/charlie-munger/in-business-we-often-find-that-the-winning-system-goes-almost/)

[Charlie Munger](https://sms4smile.com/quotes/author/charlie-munger/)

> [Try to buy assets at a discount than to buy earnings.](https://sms4smile.com/quotes/walter-schloss/try-to-buy-assets-at-a-discount-than-to-buy-earnings/)

[Walter Schloss](https://sms4smile.com/quotes/author/walter-schloss/)

> [Remember this, and remember this well: when someone is telling the TRUTH and exposing information that is meant to be hidden from the masses,…](https://sms4smile.com/quotes/suzy-kassem/remember-this-and-remember-this-well-when-someone-is-telling-the/)

[Suzy Kassem](https://sms4smile.com/quotes/author/suzy-kassem/)

> [Never discount a country by their size or resources. What may not be useful to yours, could be greatly beneficial to other lands in…](https://sms4smile.com/quotes/suzy-kassem/never-discount-a-country-by-their-size-or-resources-what-may-not-be/)

[Suzy Kassem](https://sms4smile.com/quotes/author/suzy-kassem/)

> [If writing with a goal - whether it be evangelistic, apologetic, or didactic - implies propaganda, then all recorded history is propaganda. . .…](https://sms4smile.com/quotes/paul-copan/if-writing-with-a-goal-whether-it-be-evangelistic-apologetic-or/)

[Paul Copan](https://sms4smile.com/quotes/author/paul-copan/)

> [I worked at a Sport Chek in Vancouver, only so I could get the discount off snowboard gear. But I hated the job so…](https://sms4smile.com/quotes/missy-peregrym/i-worked-at-a-sport-chek-in-vancouver-only-so-i-could-get-the/)

[Missy Peregrym](https://sms4smile.com/quotes/author/missy-peregrym/)

> [Tis e'er the wont of simple folk to prize the deed and o'erlook the motive, and of learned folk to discount the deed and…](https://sms4smile.com/quotes/john-barth/tis-e-er-the-wont-of-simple-folk-to-prize-the-deed-and-o-erlook-the/)

[John Barth](https://sms4smile.com/quotes/author/john-barth/)

## More by Charlie Munger

> [Almost all good businesses engage in 'pain today, gain tomorrow' activities.](https://sms4smile.com/quotes/charlie-munger/almost-all-good-businesses-engage-in-pain-today-gain-tomorrow/)

[Charlie Munger](https://sms4smile.com/quotes/author/charlie-munger/)

> [If you want good behavior, don't pay on a commission basis. Our judges aren't paid so much a case. We keep them pretty well…](https://sms4smile.com/quotes/charlie-munger/if-you-want-good-behavior-don-t-pay-on-a-commission-basis-our-judges/)

[Charlie Munger](https://sms4smile.com/quotes/author/charlie-munger/)

> [Acquire worldly wisdom and adjust your behavior accordingly. If your new behavior gives you a little temporary unpopularity with your peer group then to…](https://sms4smile.com/quotes/charlie-munger/acquire-worldly-wisdom-and-adjust-your-behavior-accordingly-if-your/)

[Charlie Munger](https://sms4smile.com/quotes/author/charlie-munger/)

> [I think time and time again, in reality, psychological notions and economic notions interplay, and the man who doesn't understand both is a damned…](https://sms4smile.com/quotes/charlie-munger/i-think-time-and-time-again-in-reality-psychological-notions-and/)

[Charlie Munger](https://sms4smile.com/quotes/author/charlie-munger/)

> [I have what I call an iron prescription that helps me keep sane when I naturally drift toward preferring one ideology over another and…](https://sms4smile.com/quotes/charlie-munger/i-have-what-i-call-an-iron-prescription-that-helps-me-keep-sane-when/)

[Charlie Munger](https://sms4smile.com/quotes/author/charlie-munger/)

> [The tax code gives you an enormous advantage if you can find some things you can just sit with.](https://sms4smile.com/quotes/charlie-munger/the-tax-code-gives-you-an-enormous-advantage-if-you-can-find-some/)

[Charlie Munger](https://sms4smile.com/quotes/author/charlie-munger/)

> [The great lesson in microeconomics is to discriminate between when technology is going to help you and when it's going to kill you. And…](https://sms4smile.com/quotes/charlie-munger/the-great-lesson-in-microeconomics-is-to-discriminate-between-when/)

[Charlie Munger](https://sms4smile.com/quotes/author/charlie-munger/)

> [Some years ago one oil company bought a fertilizer company, and every other major oil company practically ran out and bought a fertilizer company.…](https://sms4smile.com/quotes/charlie-munger/some-years-ago-one-oil-company-bought-a-fertilizer-company-and-every/)

[Charlie Munger](https://sms4smile.com/quotes/author/charlie-munger/)

> [ They \[Mc Donalds\] take people and give them a first job, which enables them to get a second job. They do a very good… ](https://sms4smile.com/quotes/charlie-munger/they-mc-donalds-take-people-and-give-them-a-first-job-which-enables/)

[Charlie Munger](https://sms4smile.com/quotes/author/charlie-munger/)

> [What good is envy? It’s the one sin you can’t have any fun at.](https://sms4smile.com/quotes/charlie-munger/what-good-is-envy-it-s-the-one-sin-you-can-t-have-any-fun-at/)

[Charlie Munger](https://sms4smile.com/quotes/author/charlie-munger/)

> [We believe that almost all really good investment records will involve relatively little diversification. The basic idea that it was hard to find good…](https://sms4smile.com/quotes/charlie-munger/we-believe-that-almost-all-really-good-investment-records-will/)

[Charlie Munger](https://sms4smile.com/quotes/author/charlie-munger/)

> [It is way less certain to be a wonderful business in the future. The threat is alternative mediums of information. Every newspaper is scrambling…](https://sms4smile.com/quotes/charlie-munger/it-is-way-less-certain-to-be-a-wonderful-business-in-the-future-the/)

[Charlie Munger](https://sms4smile.com/quotes/author/charlie-munger/)

> [In the corporate world, if you have analysts, due diligence, and no horse sense, you've just described hell.](https://sms4smile.com/quotes/charlie-munger/in-the-corporate-world-if-you-have-analysts-due-diligence-and-no/)

[Charlie Munger](https://sms4smile.com/quotes/author/charlie-munger/)

> [We have to have a special insight, or we'll put it in the 'too tough' basket. All of you have to look for a…](https://sms4smile.com/quotes/charlie-munger/we-have-to-have-a-special-insight-or-we-ll-put-it-in-the-too-tough/)

[Charlie Munger](https://sms4smile.com/quotes/author/charlie-munger/)

> [I've heard that one-half of the students at elite schools want to go into private equity or hedge funds. They want to keep up…](https://sms4smile.com/quotes/charlie-munger/i-ve-heard-that-one-half-of-the-students-at-elite-schools-want-to-go/)

[Charlie Munger](https://sms4smile.com/quotes/author/charlie-munger/)

[Explore all 544 Charlie Munger quotes ](https://sms4smile.com/quotes/author/charlie-munger/)

## More Business quotes

> [Companies with cultures that celebrate diverse opinions and encourage the exchange of ideas have an advantage when solving difficult problems. A company that doesn't…](https://sms4smile.com/quotes/doug-mcmillon/companies-with-cultures-that-celebrate-diverse-opinions-and-encourage/)

[Doug McMillon](https://sms4smile.com/quotes/author/doug-mcmillon/)

> [You can laugh at me, but I understand show business.](https://sms4smile.com/quotes/ksenia-sobchak/you-can-laugh-at-me-but-i-understand-show-business/)

[Ksenia Sobchak](https://sms4smile.com/quotes/author/ksenia-sobchak/)

> [“Start a business, not a startup”](https://sms4smile.com/quotes/anonymous/start-a-business-not-a-startup/)

[Anonymous](https://sms4smile.com/quotes/author/anonymous/)

> [“Take some books and read; that’s an immense help; and books are always good company if you have the right sort.”](https://sms4smile.com/quotes/louisa-may-alcott/take-some-books-and-read-that-s-an-immense-help-and-books-are-always/)

[Louisa May Alcott](https://sms4smile.com/quotes/author/louisa-may-alcott/)

> [I'm a business first and foremost so whatever my business is, it's separate from my personal. It's like whatever I do business wise, it's…](https://sms4smile.com/quotes/snoop-dogg/i-m-a-business-first-and-foremost-so-whatever-my-business-is-it-s/)

[Snoop Dogg](https://sms4smile.com/quotes/author/snoop-dogg/)

> [Many early-stage entrepreneurs make one simple mistake: Describing this 'big picture' in vague concepts and words.](https://sms4smile.com/quotes/sunil-nagaraj/many-early-stage-entrepreneurs-make-one-simple-mistake-describing/)

[Sunil Nagaraj](https://sms4smile.com/quotes/author/sunil-nagaraj/)

> [Nobody has a crystal ball, and part of evolving a business plan is to say, 'I might have said we're going left, but I…](https://sms4smile.com/quotes/ryan-kavanaugh/nobody-has-a-crystal-ball-and-part-of-evolving-a-business-plan-is-to/)

[Ryan Kavanaugh](https://sms4smile.com/quotes/author/ryan-kavanaugh/)

> [I think a business guy is different from an artist. They walk different paths. Artists create the best outputs when they're having fun. And…](https://sms4smile.com/quotes/g-dragon/i-think-a-business-guy-is-different-from-an-artist-they-walk/)

[G-Dragon](https://sms4smile.com/quotes/author/g-dragon/)

> [ “\[S\]ometimes, when you are a food person, the possible irrelevance of what you are doing doesn’t cross your mind until it’s too late. (Once,… ](https://sms4smile.com/quotes/nora-ephron/s-ometimes-when-you-are-a-food-person-the-possible-irrelevance-of/)

[Nora Ephron](https://sms4smile.com/quotes/author/nora-ephron/)

> [If you have a different mindset, you will have a different outcome: if you make different choices from your peers, your life will then…](https://sms4smile.com/quotes/jack-ma/if-you-have-a-different-mindset-you-will-have-a-different-outcome-if/)

[Jack Ma](https://sms4smile.com/quotes/author/jack-ma/)

> [“Some say the Earth is angry Because he wants no company; I say the Earth is angry Because he lives alone.”](https://sms4smile.com/quotes/n-k-jemisin/some-say-the-earth-is-angry-because-he-wants-no-company-i-say-the/)

[N.K. Jemisin](https://sms4smile.com/quotes/author/n-k-jemisin/)

> [ If the State does not acquire supremacy over \[vast private\] enterprises, it becomes their puppet, and they become the real State. ](https://sms4smile.com/quotes/bertrand-russell/if-the-state-does-not-acquire-supremacy-over-vast-private-enterprises/)

[Bertrand Russell](https://sms4smile.com/quotes/author/bertrand-russell/)

> [It's not just that families can't buy a home or start a business without some savings tucked away.](https://sms4smile.com/quotes/jim-cooper/it-s-not-just-that-families-can-t-buy-a-home-or-start-a-business/)

[Jim Cooper](https://sms4smile.com/quotes/author/jim-cooper/)

> [I'm not into business at all.](https://sms4smile.com/quotes/freddie-mercury/i-m-not-into-business-at-all/)

[Freddie Mercury](https://sms4smile.com/quotes/author/freddie-mercury/)

> [I've long believed one of the mainsprings of our own liberty has been the widespread ownership of property among our people and the expectation…](https://sms4smile.com/quotes/ronald-reagan/i-ve-long-believed-one-of-the-mainsprings-of-our-own-liberty-has-been/)

[Ronald Reagan](https://sms4smile.com/quotes/author/ronald-reagan/)

[Browse all 39,016 Business quotes ](https://sms4smile.com/quotes/about/business/)

```json
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Quotation",
            "text": "Over the long term, it's hard for a stock to earn a much better return that the business which underlies it earns. If the business earns six percent on capital over forty years and you hold it for that forty years, you're not going to make much different than a six percent return - even if you originally buy it at a huge discount. Conversely, if a business earns eighteen percent on capital over twenty or thirty years, even if you pay an expensive looking price, you'll end up with one hell of a result.",
            "creator": {
                "@type": "Person",
                "name": "Charlie Munger"
            },
            "isPartOf": {
                "@id": "https://sms4smile.com/quotes/#website"
            },
            "url": "https://sms4smile.com/quotes/charlie-munger/over-the-long-term-it-s-hard-for-a-stock-to-earn-a-much-better-return/",
            "about": {
                "@type": "Thing",
                "name": "Business"
            },
            "@id": "https://sms4smile.com/quotes/charlie-munger/over-the-long-term-it-s-hard-for-a-stock-to-earn-a-much-better-return/#quotation",
            "image": {
                "@type": "ImageObject",
                "@id": "https://sms4smile.com/quotes/i/48b/charlie-munger-458_business_over-the-long-term-it-s-hard-for-a-stock_2784038.jpg",
                "contentUrl": "https://sms4smile.com/quotes/i/48b/charlie-munger-458_business_over-the-long-term-it-s-hard-for-a-stock_2784038.jpg",
                "url": "https://sms4smile.com/quotes/i/48b/charlie-munger-458_business_over-the-long-term-it-s-hard-for-a-stock_2784038.jpg",
                "width": 1080,
                "height": 1080,
                "caption": "“Over the long term, it's hard for a stock to earn a much better return that the business which underlies it…” — Charlie Munger",
                "creditText": "SMS4Smile Quotes",
                "creator": {
                    "@id": "https://sms4smile.com/quotes/#organization"
                }
            }
        },
        {
            "@type": "BreadcrumbList",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://sms4smile.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Quotes",
                    "item": "https://sms4smile.com/quotes/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Charlie Munger",
                    "item": "https://sms4smile.com/quotes/author/charlie-munger/"
                },
                {
                    "@type": "ListItem",
                    "position": 4,
                    "name": "Over the long term, it's hard...",
                    "item": "https://sms4smile.com/quotes/charlie-munger/over-the-long-term-it-s-hard-for-a-stock-to-earn-a-much-better-return/"
                }
            ],
            "@id": "https://sms4smile.com/quotes/charlie-munger/over-the-long-term-it-s-hard-for-a-stock-to-earn-a-much-better-return/#breadcrumb"
        },
        {
            "@type": "WebSite",
            "@id": "https://sms4smile.com/quotes/#website",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "publisher": {
                "@id": "https://sms4smile.com/quotes/#organization"
            }
        },
        {
            "@type": "Organization",
            "@id": "https://sms4smile.com/quotes/#organization",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "logo": {
                "@type": "ImageObject",
                "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png",
                "width": 512,
                "height": 512
            }
        }
    ]
}
```
