--- title: "Meaning & Key Takeaway of: Some people are averse to change, but the…" description: "\"Some people are averse to change, but the advertising model is going to change with or without the Hopper. What we're saying to the broadcasters is, 'T..." image: "https://sms4smile.com/quotes/i/148/charlie-ergen-34712_advertising_some-people-are-averse-to-change-but-the_1294285.jpg" --- # Some people are averse to change, but the advertising… ![“Some people are averse to change, but the advertising model is going to change with or without the Hopper. What we're saying to the broadcasters is, 'There's a way for you not to put your head in the sand.'” quote by Charlie Ergen](https://sms4smile.com/quotes/i/148/charlie-ergen-34712_advertising_some-people-are-averse-to-change-but-the_1294285.jpg) [Download](https://sms4smile.com/quotes/i/148/charlie-ergen-34712_advertising_some-people-are-averse-to-change-but-the_1294285.jpg) [Open image](https://sms4smile.com/quotes/i/148/charlie-ergen-34712_advertising_some-people-are-averse-to-change-but-the_1294285.jpg) > “Some people are averse to change, but the advertising model is going to change with or without the Hopper. What we're saying to the broadcasters is, 'There's a way for you not to put your head in the sand.'” [Charlie Ergen](https://sms4smile.com/quotes/author/charlie-ergen/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. He warns that advertising will evolve regardless of resistance, urging broadcasters to adapt rather than ignore the shift. **In simple terms:** Advertising will change; broadcasters must adapt. Key Takeaway Embrace change, don’t ignore it. Themes change advertising broadcasting Mood urgent strategic Type motivational business When to use this quote - marketing planning - digital transformation - executive decision‑making Key Concepts business strategy technology adoption media trends Questions to Reflect On - How can broadcasters stay ahead? - What steps can you take now? A Different Perspective Resistance can cause loss of relevance. ★ ★ ★ ★ ★ No ratings yet [Advertising](https://sms4smile.com/quotes/about/advertising/) [Broadcasters](https://sms4smile.com/quotes/about/broadcasters/) [Change](https://sms4smile.com/quotes/about/change/) [People](https://sms4smile.com/quotes/about/people/) ## Related quotes > [“Product management might not be the right career path for a person that is averse to change.”](https://sms4smile.com/quotes/richard-banfield/product-management-might-not-be-the-right-career-path-for-a-person/) [Richard Banfield](https://sms4smile.com/quotes/author/richard-banfield/) > [Advertising works most effectively when it's in line with what people are already trying to do. And people are trying to communicate in a…](https://sms4smile.com/quotes/mark-zuckerberg/advertising-works-most-effectively-when-it-s-in-line-with-what-people-2/) [Mark Zuckerberg](https://sms4smile.com/quotes/author/mark-zuckerberg/) > [I can't say the advertising model is obsolete yet but it doesn't make a lot of sense in the long range.](https://sms4smile.com/quotes/jay-chiat/i-can-t-say-the-advertising-model-is-obsolete-yet-but-it-doesn-t-make/) [Jay Chiat](https://sms4smile.com/quotes/author/jay-chiat/) > [Free is not going to go away. Either the advertising model will still work, or there will still be literally hundreds of millions of…](https://sms4smile.com/quotes/vint-cerf/free-is-not-going-to-go-away-either-the-advertising-model-will-still/) [Vint Cerf](https://sms4smile.com/quotes/author/vint-cerf/) > [Google has a very powerful and new advertising model that, for them, prints money.](https://sms4smile.com/quotes/nicholas-negroponte/google-has-a-very-powerful-and-new-advertising-model-that-for-them/) [Nicholas Negroponte](https://sms4smile.com/quotes/author/nicholas-negroponte/) > [I wish more of the web had stayed nonprofit. But the advertising model took over and I think has delivered us to where we…](https://sms4smile.com/quotes/tim-wu/i-wish-more-of-the-web-had-stayed-nonprofit-but-the-advertising-model/) [Tim Wu](https://sms4smile.com/quotes/author/tim-wu/) > [If the broadcasters were to win on their claims, they'd outlaw the DVR.](https://sms4smile.com/quotes/charlie-ergen/if-the-broadcasters-were-to-win-on-their-claims-they-d-outlaw-the-dvr/) [Charlie Ergen](https://sms4smile.com/quotes/author/charlie-ergen/) > [Ultimately, broadcasters and advertisers have to change the way they do business or they run the risk of linear TV becoming obsolete.](https://sms4smile.com/quotes/charlie-ergen/ultimately-broadcasters-and-advertisers-have-to-change-the-way-they/) [Charlie Ergen](https://sms4smile.com/quotes/author/charlie-ergen/) > [I think I still get something from the original broadcaster but I'm certainly not aware of any Netflix van driving to my house and…](https://sms4smile.com/quotes/dylan-moran/i-think-i-still-get-something-from-the-original-broadcaster-but-i-m/) [Dylan Moran](https://sms4smile.com/quotes/author/dylan-moran/) > [I think the biggest mistake anyone can make is trying to be the next someone, and try to mimic or copy someone who is…](https://sms4smile.com/quotes/joe-bowen/i-think-the-biggest-mistake-anyone-can-make-is-trying-to-be-the-next/) [Joe Bowen](https://sms4smile.com/quotes/author/joe-bowen/) > [It would be helpful if broadcasters were willing to be a bit patriotic.](https://sms4smile.com/quotes/andrea-leadsom/it-would-be-helpful-if-broadcasters-were-willing-to-be-a-bit-patriotic/) [Andrea Leadsom](https://sms4smile.com/quotes/author/andrea-leadsom/) > [I love different sorts of people, their stories, all the different facets, that make them, them. This is entwined with how I am compelled…](https://sms4smile.com/quotes/gemma-cairney/i-love-different-sorts-of-people-their-stories-all-the-different/) [Gemma Cairney](https://sms4smile.com/quotes/author/gemma-cairney/) > [The broadcasting industry definitely has changed, and I'm talking about young broadcasters who come along today, they really feel like they have to do…](https://sms4smile.com/quotes/jim-nantz/the-broadcasting-industry-definitely-has-changed-and-i-m-talking/) [Jim Nantz](https://sms4smile.com/quotes/author/jim-nantz/) > [To try something longer, I entered a half-hour radio drama contest with the national public broadcaster, CBC. To my surprise, I won. And that…](https://sms4smile.com/quotes/karen-walton/to-try-something-longer-i-entered-a-half-hour-radio-drama-contest/) [Karen Walton](https://sms4smile.com/quotes/author/karen-walton/) > [One lesson to learn is that the press and the broadcasters are not neutral. And it seems we have to learn it each time…](https://sms4smile.com/quotes/ken-loach/one-lesson-to-learn-is-that-the-press-and-the-broadcasters-are-not/) [Ken Loach](https://sms4smile.com/quotes/author/ken-loach/) ## More by Charlie Ergen > [When you deal with change, you have a couple choices: you can lead it and make the rules, or you can be a fast…](https://sms4smile.com/quotes/charlie-ergen/when-you-deal-with-change-you-have-a-couple-choices-you-can-lead-it/) [Charlie Ergen](https://sms4smile.com/quotes/author/charlie-ergen/) > [I care about our employees more than anybody in my company. I care about my kids, too, but that doesn't mean I give them…](https://sms4smile.com/quotes/charlie-ergen/i-care-about-our-employees-more-than-anybody-in-my-company-i-care/) [Charlie Ergen](https://sms4smile.com/quotes/author/charlie-ergen/) > [I believe it's less risky long-term to embrace change.](https://sms4smile.com/quotes/charlie-ergen/i-believe-it-s-less-risky-long-term-to-embrace-change/) [Charlie Ergen](https://sms4smile.com/quotes/author/charlie-ergen/) > [People will steal it if you don't make it easy to buy it.](https://sms4smile.com/quotes/charlie-ergen/people-will-steal-it-if-you-don-t-make-it-easy-to-buy-it/) [Charlie Ergen](https://sms4smile.com/quotes/author/charlie-ergen/) > [The world is changing... I don't, as a consumer, want advertising that's not relevant. If we're going to take a side, let's take the…](https://sms4smile.com/quotes/charlie-ergen/the-world-is-changing-i-don-t-as-a-consumer-want-advertising-that-s/) [Charlie Ergen](https://sms4smile.com/quotes/author/charlie-ergen/) > [If the broadcasters were to win on their claims, they'd outlaw the DVR.](https://sms4smile.com/quotes/charlie-ergen/if-the-broadcasters-were-to-win-on-their-claims-they-d-outlaw-the-dvr/) [Charlie Ergen](https://sms4smile.com/quotes/author/charlie-ergen/) > [Allowing your kids to watch TV doesn't have to mean they have no choice but to see commercials for junk food and alcohol.](https://sms4smile.com/quotes/charlie-ergen/allowing-your-kids-to-watch-tv-doesn-t-have-to-mean-they-have-no/) [Charlie Ergen](https://sms4smile.com/quotes/author/charlie-ergen/) > [Ultimately, broadcasters and advertisers have to change the way they do business or they run the risk of linear TV becoming obsolete.](https://sms4smile.com/quotes/charlie-ergen/ultimately-broadcasters-and-advertisers-have-to-change-the-way-they/) [Charlie Ergen](https://sms4smile.com/quotes/author/charlie-ergen/) > [I don't want to kill ads. I think advertising is great, and I'm very aware that there's multiple revenue streams in television, subscription and…](https://sms4smile.com/quotes/charlie-ergen/i-don-t-want-to-kill-ads-i-think-advertising-is-great-and-i-m-very/) [Charlie Ergen](https://sms4smile.com/quotes/author/charlie-ergen/) > [There are only two kinds of employees that I've run across in 30 years. There are ones that get results, and ones that make…](https://sms4smile.com/quotes/charlie-ergen/there-are-only-two-kinds-of-employees-that-i-ve-run-across-in-30/) [Charlie Ergen](https://sms4smile.com/quotes/author/charlie-ergen/) > [Blackjack is very scientific. There's always a right answer and a wrong answer. Do you take a card, increase your bet, bet big or…](https://sms4smile.com/quotes/charlie-ergen/blackjack-is-very-scientific-there-s-always-a-right-answer-and-a/) [Charlie Ergen](https://sms4smile.com/quotes/author/charlie-ergen/) > [Poker is a game where you don't have to have the best hand to win. Poker is really reading other people and reading human…](https://sms4smile.com/quotes/charlie-ergen/poker-is-a-game-where-you-don-t-have-to-have-the-best-hand-to-win/) [Charlie Ergen](https://sms4smile.com/quotes/author/charlie-ergen/) > [You either trust someone day one until they prove you wrong, or you say, 'I don't trust you until you show me I can…](https://sms4smile.com/quotes/charlie-ergen/you-either-trust-someone-day-one-until-they-prove-you-wrong-or-you/) [Charlie Ergen](https://sms4smile.com/quotes/author/charlie-ergen/) [Explore all 14 Charlie Ergen quotes ](https://sms4smile.com/quotes/author/charlie-ergen/) ## More Advertising quotes > [I saw this anti-drug commercial that showed a kid smoking pot in his dad's room with his friend. This kid finds a gun, the…](https://sms4smile.com/quotes/bill-maher/i-saw-this-anti-drug-commercial-that-showed-a-kid-smoking-pot-in-his/) [Bill Maher](https://sms4smile.com/quotes/author/bill-maher/) > [“Salesmanship is usually the art of making it the prospect’s problem, the salesperson’s need or desire to earn money.”](https://sms4smile.com/quotes/mokokoma-mokhonoana/salesmanship-is-usually-the-art-of-making-it-the-prospect-s-problem/) [Mokokoma Mokhonoana](https://sms4smile.com/quotes/author/mokokoma-mokhonoana/) > [Advertising justifies its existence when used in the public interest-it is much too powerful a tool to use solely for commercial purposes.](https://sms4smile.com/quotes/howard-gossage/advertising-justifies-its-existence-when-used-in-the-public-interest/) [Howard Gossage](https://sms4smile.com/quotes/author/howard-gossage/) > [“Don't wait, just sweat.”](https://sms4smile.com/quotes/amit-kalantri/don-t-wait-just-sweat/) [Amit Kalantri](https://sms4smile.com/quotes/author/amit-kalantri/) > [We have the capital, the resources, and the technology that we need to build a mobile advertising platform across the planet.](https://sms4smile.com/quotes/naveen-tewari/we-have-the-capital-the-resources-and-the-technology-that-we-need-to/) [Naveen Tewari](https://sms4smile.com/quotes/author/naveen-tewari/) > [“Never run advertising until the major publicity possibilities have been exploited.”](https://sms4smile.com/quotes/al-ries/never-run-advertising-until-the-major-publicity-possibilities-have/) [Al Ries](https://sms4smile.com/quotes/author/al-ries/) > [God never talks. But the devil keeps advertising, Father. The devil does a lot of commercials.](https://sms4smile.com/quotes/william-peter-blatty/god-never-talks-but-the-devil-keeps-advertising-father-the-devil-does/) [William Peter Blatty](https://sms4smile.com/quotes/author/william-peter-blatty/) > [I like Valentine's Day. The trouble is the florists and the candy-makers and the card people are all advertising so much, you don't dare…](https://sms4smile.com/quotes/andy-rooney/i-like-valentine-s-day-the-trouble-is-the-florists-and-the-candy/) [Andy Rooney](https://sms4smile.com/quotes/author/andy-rooney/) > [I happened to be spotted by a modeling agent who offered me a part-time job at 16. Everything happened very quickly after that -…](https://sms4smile.com/quotes/dia-mirza/i-happened-to-be-spotted-by-a-modeling-agent-who-offered-me-a-part/) [Dia Mirza](https://sms4smile.com/quotes/author/dia-mirza/) > [They say that Madison Avenue will only pay high dollars in advertising if they get the 18-35 age range.](https://sms4smile.com/quotes/sharon-gless/they-say-that-madison-avenue-will-only-pay-high-dollars-in/) [Sharon Gless](https://sms4smile.com/quotes/author/sharon-gless/) > [“There's not a branch of publishing or broadcasting that doesn't depend in some way on advertising. It'd be like an aquarium without water. Why,…](https://sms4smile.com/quotes/haruki-murakami/there-s-not-a-branch-of-publishing-or-broadcasting-that-doesn-t/) [Haruki Murakami](https://sms4smile.com/quotes/author/haruki-murakami/) > [I've driven people mad on films that I've made - I want more takes; I want to try new lines. Then I want to…](https://sms4smile.com/quotes/hugh-grant/i-ve-driven-people-mad-on-films-that-i-ve-made-i-want-more-takes-i/) [Hugh Grant](https://sms4smile.com/quotes/author/hugh-grant/) > [This hype word bothers me though It always sounds like an accusation, what does it mean, advertising, column inches in the press? Bands themselves…](https://sms4smile.com/quotes/holly-johnson/this-hype-word-bothers-me-though-it-always-sounds-like-an-accusation/) [Holly Johnson](https://sms4smile.com/quotes/author/holly-johnson/) > [I'm supposed to be taking time off. But I'm still writing and I have this Gap advert lined up.](https://sms4smile.com/quotes/joss-stone/i-m-supposed-to-be-taking-time-off-but-i-m-still-writing-and-i-have/) [Joss Stone](https://sms4smile.com/quotes/author/joss-stone/) > [Any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the…](https://sms4smile.com/quotes/john-wanamaker/any-seeming-deception-in-a-statement-is-costly-not-only-in-the/) [John Wanamaker](https://sms4smile.com/quotes/author/john-wanamaker/) [Browse all 1,942 Advertising quotes ](https://sms4smile.com/quotes/about/advertising/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Some people are averse to change, but the advertising model is going to change with or without the Hopper. 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