---
title: "Meaning & Key Takeaway of: demonstrating the importance of being…"
description: "\"“demonstrating the importance of being Ernst as the marketing department put it.”\" — Charles Stross"
image: "https://sms4smile.com/quotes/i/8d9/charles-stross-896_customer_demonstrating-the-importance-of-being-er_1452242.png"
---

#  demonstrating the importance of being Ernst as the…

![“demonstrating the importance of being Ernst as the marketing department put it.” quote by Charles Stross](https://sms4smile.com/quotes/i/8d9/charles-stross-896_customer_demonstrating-the-importance-of-being-er_1452242.png)   [Download](https://sms4smile.com/quotes/i/8d9/charles-stross-896_customer_demonstrating-the-importance-of-being-er_1452242.png) [Open image](https://sms4smile.com/quotes/i/8d9/charles-stross-896_customer_demonstrating-the-importance-of-being-er_1452242.png)

> ““demonstrating the importance of being Ernst as the marketing department put it.””

[Charles Stross](https://sms4smile.com/quotes/author/charles-stross/)

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

The quote humorously highlights the importance of being earnest, as emphasized by a marketing department.

**In simple terms:** Being sincere is crucial.

Key Takeaway

Act honestly in work.

Themes

integrity communication marketing

Mood

thoughtful lighthearted

Type

observational humorous

When to use this quote

- team meetings
- public relations
- client interactions

Key Concepts

authenticity brand perception professionalism

Questions to Reflect On

- How does sincerity affect brand trust?
- When is strategic messaging preferable?

A Different Perspective

Earnestness may be seen as naive.

★ ★ ★ ★ ★   No ratings yet

[Customer](https://sms4smile.com/quotes/about/customer/) [Demonstrating Importance](https://sms4smile.com/quotes/about/demonstrating-importance-5225674/) [Ernst](https://sms4smile.com/quotes/about/ernst-1233992/) [Ernst Marketing](https://sms4smile.com/quotes/about/ernst-marketing-5225672/) [Importance Ernst](https://sms4smile.com/quotes/about/importance-ernst-5225673/) [Marketing](https://sms4smile.com/quotes/about/marketing/) [Marketing Department](https://sms4smile.com/quotes/about/marketing-department-485429/)

## Related quotes

> [When the artist finds himself he is lost. The fact that he has succeeded in never finding himself is regarded by Max Ernst as…](https://sms4smile.com/quotes/max-ernst/when-the-artist-finds-himself-he-is-lost-the-fact-that-he-has/)

[Max Ernst](https://sms4smile.com/quotes/author/max-ernst/)

> [Marketing is too important to be left to the marketing department.](https://sms4smile.com/quotes/david-packard/marketing-is-too-important-to-be-left-to-the-marketing-department/)

[David Packard](https://sms4smile.com/quotes/author/david-packard/)

> [Marketing is such a key issue; in fact, the marketing department is often involved in the approval of scripts now.](https://sms4smile.com/quotes/nicolas-roeg/marketing-is-such-a-key-issue-in-fact-the-marketing-department-is/)

[Nicolas Roeg](https://sms4smile.com/quotes/author/nicolas-roeg/)

> [The marketing department is really an important part of getting an animated film to work. If the people running it are used to selling…](https://sms4smile.com/quotes/don-bluth/the-marketing-department-is-really-an-important-part-of-getting-an/)

[Don Bluth](https://sms4smile.com/quotes/author/don-bluth/)

> [Don't blame the marketing department. The buck stops with the chief executive.](https://sms4smile.com/quotes/john-d-rockefeller/don-t-blame-the-marketing-department-the-buck-stops-with-the-chief/)

[John D. Rockefeller](https://sms4smile.com/quotes/author/john-d-rockefeller/)

> [Before any movie of yours gets made, it will be vetted by the studio's marketing department. So, you do have to answer the question:…](https://sms4smile.com/quotes/thomas-lennon/before-any-movie-of-yours-gets-made-it-will-be-vetted-by-the-studio-s/)

[Thomas Lennon](https://sms4smile.com/quotes/author/thomas-lennon/)

> [“The most dramatic change will be the marketing department’s reinvention as a “customer department.” The first order of business is to replace the traditional…](https://sms4smile.com/quotes/harvard-business-school-press/the-most-dramatic-change-will-be-the-marketing-department-s/)

[Harvard Business School Press](https://sms4smile.com/quotes/author/harvard-business-school-press/)

> [The marketing department uses many advanced techniques to match products and buyers in a way that mximizes profits. For example, they give away keychains.](https://sms4smile.com/quotes/scott-adams/the-marketing-department-uses-many-advanced-techniques-to-match/)

[Scott Adams](https://sms4smile.com/quotes/author/scott-adams/)

> [“It’s hard to say this without being judged a cynic, but from a business standpoint, it was kind of incredible how effective the Christian…](https://sms4smile.com/quotes/shayne-silvers/it-s-hard-to-say-this-without-being-judged-a-cynic-but-from-a/)

[Shayne Silvers](https://sms4smile.com/quotes/author/shayne-silvers/)

> [“Marketing is not a department Do you have a marketing department? If not, good. If you do, don’t think these are the only people…](https://sms4smile.com/quotes/jason-fried/marketing-is-not-a-department-do-you-have-a-marketing-department-if/)

[Jason Fried](https://sms4smile.com/quotes/author/jason-fried/)

> [“marketroid n. Member of a company’s marketing department.”](https://sms4smile.com/quotes/steven-pinker/marketroid-n-member-of-a-company-s-marketing-department/)

[Steven Pinker](https://sms4smile.com/quotes/author/steven-pinker/)

> [A movie studio has to answer to a marketing department, and to shareholders, to ensure the broadest audience possible for its product; it tends…](https://sms4smile.com/quotes/mike-flanagan/a-movie-studio-has-to-answer-to-a-marketing-department-and-to/)

[Mike Flanagan](https://sms4smile.com/quotes/author/mike-flanagan/)

> [If I had my brothers I think with just a little bit of the correct marketing, I'd like to be almost exclusively in small…](https://sms4smile.com/quotes/terry-bozzio/if-i-had-my-brothers-i-think-with-just-a-little-bit-of-the-correct/)

[Terry Bozzio](https://sms4smile.com/quotes/author/terry-bozzio/)

> [It's like the query letter problem that I just mentioned, magnified a hundredfold. You might be good at telling a story, but that doesn't…](https://sms4smile.com/quotes/patrick-rothfuss/it-s-like-the-query-letter-problem-that-i-just-mentioned-magnified-a/)

[Patrick Rothfuss](https://sms4smile.com/quotes/author/patrick-rothfuss/)

> [I'm a business first and foremost so whatever my business is, it's separate from my personal. It's like whatever I do business wise, it's…](https://sms4smile.com/quotes/snoop-dogg/i-m-a-business-first-and-foremost-so-whatever-my-business-is-it-s/)

[Snoop Dogg](https://sms4smile.com/quotes/author/snoop-dogg/)

## More by Charles Stross

> [We are Bay Aryans from Berkeley: prepare to be reengineered in an attractive range of color schemes for your safety and comfort!](https://sms4smile.com/quotes/charles-stross/we-are-bay-aryans-from-berkeley-prepare-to-be-reengineered-in-an/)

[Charles Stross](https://sms4smile.com/quotes/author/charles-stross/)

> [“Shut up. Stand up. Put this on. That’s right . . . if you were the kind of man who found it easy to do that kind…](https://sms4smile.com/quotes/charles-stross/shut-up-stand-up-put-this-on-that-s-right-if-you-were-the-kind-of-man/)

[Charles Stross](https://sms4smile.com/quotes/author/charles-stross/)

> [Generating ideas isn't some mystical talent that you have to be born with: it's a skill you can develop.](https://sms4smile.com/quotes/charles-stross/generating-ideas-isn-t-some-mystical-talent-that-you-have-to-be-born/)

[Charles Stross](https://sms4smile.com/quotes/author/charles-stross/)

> [Any replacement to the current copyright position (life plus 70 years) needs to have an answer lined up for this, and similar, messy edge cases.](https://sms4smile.com/quotes/charles-stross/any-replacement-to-the-current-copyright-position-life-plus-70-years/)

[Charles Stross](https://sms4smile.com/quotes/author/charles-stross/)

> [Time is a corrosive fluid, dissolving motivation, destroying novelty, and leaching the joy from life.](https://sms4smile.com/quotes/charles-stross/time-is-a-corrosive-fluid-dissolving-motivation-destroying-novelty/)

[Charles Stross](https://sms4smile.com/quotes/author/charles-stross/)

> [“- Toma un puro, Sherlock. - Lo siento; sólo echo humo cuando me enchufan a la red eléctrica.”](https://sms4smile.com/quotes/charles-stross/toma-un-puro-sherlock-lo-siento-s-lo-echo-humo-cuando-me-enchufan-a/)

[Charles Stross](https://sms4smile.com/quotes/author/charles-stross/)

> [I have no policy, for or against: only a personal style. Which is to say, I use them when I think it's appropriate to;…](https://sms4smile.com/quotes/charles-stross/i-have-no-policy-for-or-against-only-a-personal-style-which-is-to-say/)

[Charles Stross](https://sms4smile.com/quotes/author/charles-stross/)

> [“To boldly go where no uploaded metahuman colony has gone before”](https://sms4smile.com/quotes/charles-stross/to-boldly-go-where-no-uploaded-metahuman-colony-has-gone-before/)

[Charles Stross](https://sms4smile.com/quotes/author/charles-stross/)

> [I was raised thinking that moral and ethical standards are universals that apply equally to everyone. And these values aren't easily compatible with the…](https://sms4smile.com/quotes/charles-stross/i-was-raised-thinking-that-moral-and-ethical-standards-are-universals/)

[Charles Stross](https://sms4smile.com/quotes/author/charles-stross/)

> [I don't like Amazon (wearing my author hat, not my customer hat).](https://sms4smile.com/quotes/charles-stross/i-don-t-like-amazon-wearing-my-author-hat-not-my-customer-hat/)

[Charles Stross](https://sms4smile.com/quotes/author/charles-stross/)

> [“Some say the Internet is for porn but you know that in truth the Internet is for spam.”](https://sms4smile.com/quotes/charles-stross/some-say-the-internet-is-for-porn-but-you-know-that-in-truth-the/)

[Charles Stross](https://sms4smile.com/quotes/author/charles-stross/)

> [If I forget, then it might as well never have happened. Memory is liberty.](https://sms4smile.com/quotes/charles-stross/if-i-forget-then-it-might-as-well-never-have-happened-memory-is/)

[Charles Stross](https://sms4smile.com/quotes/author/charles-stross/)

> [“If he wakes the ancient sleeping horrors I am going to have to brief the private secretary and the Joint Intelligence Oversight Committee so…](https://sms4smile.com/quotes/charles-stross/if-he-wakes-the-ancient-sleeping-horrors-i-am-going-to-have-to-brief/)

[Charles Stross](https://sms4smile.com/quotes/author/charles-stross/)

> [“Crawling eldritch horrors don’t get planning permission unless they’re Trump’s hairpiece.)”](https://sms4smile.com/quotes/charles-stross/crawling-eldritch-horrors-don-t-get-planning-permission-unless-they/)

[Charles Stross](https://sms4smile.com/quotes/author/charles-stross/)

> [“A historian who works for a bank: That’s not the most likely background for someone who capers around the cosmos having adventures, is it?”](https://sms4smile.com/quotes/charles-stross/a-historian-who-works-for-a-bank-that-s-not-the-most-likely/)

[Charles Stross](https://sms4smile.com/quotes/author/charles-stross/)

[Explore all 331 Charles Stross quotes ](https://sms4smile.com/quotes/author/charles-stross/)

## More Customer quotes

> [“Start a business, not a startup”](https://sms4smile.com/quotes/anonymous/start-a-business-not-a-startup/)

[Anonymous](https://sms4smile.com/quotes/author/anonymous/)

> [Amongst the financial Twitterati, the term 'muppets' has come to describe any client used and abused by some financial predator. I've adopted the term…](https://sms4smile.com/quotes/barry-ritholtz/amongst-the-financial-twitterati-the-term-muppets-has-come-to/)

[Barry Ritholtz](https://sms4smile.com/quotes/author/barry-ritholtz/)

> [Many early-stage entrepreneurs make one simple mistake: Describing this 'big picture' in vague concepts and words.](https://sms4smile.com/quotes/sunil-nagaraj/many-early-stage-entrepreneurs-make-one-simple-mistake-describing/)

[Sunil Nagaraj](https://sms4smile.com/quotes/author/sunil-nagaraj/)

> [The purpose of this book is to supply, in the form suitable for laymen, guidance in the adoption and execution of an investment policy.](https://sms4smile.com/quotes/benjamin-graham/the-purpose-of-this-book-is-to-supply-in-the-form-suitable-for-laymen/)

[Benjamin Graham](https://sms4smile.com/quotes/author/benjamin-graham/)

> [Don't think OF the market. Think AS the market.](https://sms4smile.com/quotes/michael-fishman/don-t-think-of-the-market-think-as-the-market/)

[Michael Fishman](https://sms4smile.com/quotes/author/michael-fishman/)

> [If Wall Street crashes, does Main Street follow? Not necessarily.](https://sms4smile.com/quotes/ben-bernanke/if-wall-street-crashes-does-main-street-follow-not-necessarily/)

[Ben Bernanke](https://sms4smile.com/quotes/author/ben-bernanke/)

> [The exact details of how you practice value investing will vary investor to investor, but the fundamental principle of scouring the world, looking for…](https://sms4smile.com/quotes/whitney-tilson/the-exact-details-of-how-you-practice-value-investing-will-vary/)

[Whitney Tilson](https://sms4smile.com/quotes/author/whitney-tilson/)

> [The best way to hold customers is to constantly figure out how to give them more for less.](https://sms4smile.com/quotes/philip-kotler/the-best-way-to-hold-customers-is-to-constantly-figure-out-how-to/)

[Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/)

> [Perhaps the most important reason to be skeptical of government inflation numbers is that the government, like a fox campaigning to guard a hen…](https://sms4smile.com/quotes/peter-schiff/perhaps-the-most-important-reason-to-be-skeptical-of-government/)

[Peter Schiff](https://sms4smile.com/quotes/author/peter-schiff/)

> [When the dollar collapses, it's not doing it in a vacuum. If the dollar loses value, it's doing so relative to some other currency.…](https://sms4smile.com/quotes/peter-schiff/when-the-dollar-collapses-it-s-not-doing-it-in-a-vacuum-if-the-dollar/)

[Peter Schiff](https://sms4smile.com/quotes/author/peter-schiff/)

> [Corporations invest in sophisticated CRM, or Customer Relationship Management, programs to effectively oversee their relationship with their customers at every point during the buying…](https://sms4smile.com/quotes/marc-ostrofsky/corporations-invest-in-sophisticated-crm-or-customer-relationship/)

[Marc Ostrofsky](https://sms4smile.com/quotes/author/marc-ostrofsky/)

> [I believe confusion is good. Worldwide market leaders gain when there is confusion in the market.](https://sms4smile.com/quotes/subhash-chandra/i-believe-confusion-is-good-worldwide-market-leaders-gain-when-there/)

[Subhash Chandra](https://sms4smile.com/quotes/author/subhash-chandra/)

> [Damn inflation, full speed ahead,' Greenspan has said in both action and word. I think an investor should believe him and invest accordingly.](https://sms4smile.com/quotes/bill-gross/damn-inflation-full-speed-ahead-greenspan-has-said-in-both-action-and/)

[Bill Gross](https://sms4smile.com/quotes/author/bill-gross/)

> [“When companies get big, they devote most of their care and feeding to the business that got them big. This is as it should…](https://sms4smile.com/quotes/eric-schmidt/when-companies-get-big-they-devote-most-of-their-care-and-feeding-to/)

[Eric Schmidt](https://sms4smile.com/quotes/author/eric-schmidt/)

> [“Salesmanship is usually the art of making it the prospect’s problem, the salesperson’s need or desire to earn money.”](https://sms4smile.com/quotes/mokokoma-mokhonoana/salesmanship-is-usually-the-art-of-making-it-the-prospect-s-problem/)

[Mokokoma Mokhonoana](https://sms4smile.com/quotes/author/mokokoma-mokhonoana/)

[Browse all 9,257 Customer quotes ](https://sms4smile.com/quotes/about/customer/)

```json
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Quotation",
            "text": "“demonstrating the importance of being Ernst as the marketing department put it.”",
            "creator": {
                "@type": "Person",
                "name": "Charles Stross"
            },
            "isPartOf": {
                "@id": "https://sms4smile.com/quotes/#website"
            },
            "url": "https://sms4smile.com/quotes/charles-stross/demonstrating-the-importance-of-being-ernst-as-the-marketing/",
            "about": {
                "@type": "Thing",
                "name": "Customer"
            },
            "@id": "https://sms4smile.com/quotes/charles-stross/demonstrating-the-importance-of-being-ernst-as-the-marketing/#quotation",
            "image": {
                "@type": "ImageObject",
                "@id": "https://sms4smile.com/quotes/i/8d9/charles-stross-896_customer_demonstrating-the-importance-of-being-er_1452242.png",
                "contentUrl": "https://sms4smile.com/quotes/i/8d9/charles-stross-896_customer_demonstrating-the-importance-of-being-er_1452242.png",
                "url": "https://sms4smile.com/quotes/i/8d9/charles-stross-896_customer_demonstrating-the-importance-of-being-er_1452242.png",
                "width": 1080,
                "height": 1080,
                "caption": "“demonstrating the importance of being Ernst as the marketing department put it.” — Charles Stross",
                "creditText": "SMS4Smile Quotes",
                "creator": {
                    "@id": "https://sms4smile.com/quotes/#organization"
                }
            }
        },
        {
            "@type": "BreadcrumbList",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://sms4smile.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Quotes",
                    "item": "https://sms4smile.com/quotes/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Charles Stross",
                    "item": "https://sms4smile.com/quotes/author/charles-stross/"
                },
                {
                    "@type": "ListItem",
                    "position": 4,
                    "name": "“demonstrating the importance of being Ernst...",
                    "item": "https://sms4smile.com/quotes/charles-stross/demonstrating-the-importance-of-being-ernst-as-the-marketing/"
                }
            ],
            "@id": "https://sms4smile.com/quotes/charles-stross/demonstrating-the-importance-of-being-ernst-as-the-marketing/#breadcrumb"
        },
        {
            "@type": "WebSite",
            "@id": "https://sms4smile.com/quotes/#website",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "publisher": {
                "@id": "https://sms4smile.com/quotes/#organization"
            }
        },
        {
            "@type": "Organization",
            "@id": "https://sms4smile.com/quotes/#organization",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "logo": {
                "@type": "ImageObject",
                "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png",
                "width": 512,
                "height": 512
            }
        }
    ]
}
```
