--- title: "Meaning & Key Takeaway of: In general, an asset should be sold when…" description: "\"In general, an asset should be sold when it has greater value to a buyer. This happens when a buyer has a complimentary business or capability that wou..." image: "https://sms4smile.com/quotes/i/5c9/charles-koch-2666_assets_in-general-an-asset-should-be-sold-when_3202832.jpg" --- # In general, an asset should be sold when it has greater… ![“In general, an asset should be sold when it has greater value to a buyer. This happens when a buyer has a complimentary business or capability that would enable them to do more with that business. Many businesses we have exited were not failures, but had simply reached a point in their life cycle…” quote by Charles Koch](https://sms4smile.com/quotes/i/5c9/charles-koch-2666_assets_in-general-an-asset-should-be-sold-when_3202832.jpg) [Download](https://sms4smile.com/quotes/i/5c9/charles-koch-2666_assets_in-general-an-asset-should-be-sold-when_3202832.jpg) [Open image](https://sms4smile.com/quotes/i/5c9/charles-koch-2666_assets_in-general-an-asset-should-be-sold-when_3202832.jpg) > “In general, an asset should be sold when it has greater value to a buyer. This happens when a buyer has a complimentary business or capability that would enable them to do more with that business. Many businesses we have exited were not failures, but had simply reached a point in their life cycle where they no longer provided a core capability or served as a platform for growth.” [Charles Koch](https://sms4smile.com/quotes/author/charles-koch/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. An asset should be sold when it no longer serves as a core platform for growth and a buyer can extract greater value through synergy. **In simple terms:** Sell when it no longer adds core value. Key Takeaway Identify when assets become non‑strategic. Themes business strategy asset management value creation Mood analytical strategic Type informative thoughtful When to use this quote - mergers - divestitures - strategic planning - investment decisions Key Concepts synergy core competency life‑cycle management Questions to Reflect On - What assets could you divest now? - How do you assess strategic fit? A Different Perspective Timing the sale can be hard due to emotional attachment or market uncertainty. ★ ★ ★ ★ ★ No ratings yet [Business](https://sms4smile.com/quotes/about/business/) [Buyers](https://sms4smile.com/quotes/about/buyers/) [Customer](https://sms4smile.com/quotes/about/customer/) [Cycles](https://sms4smile.com/quotes/about/cycles/) [Growth](https://sms4smile.com/quotes/about/growth/) [Life Cycle](https://sms4smile.com/quotes/about/life-cycle/) [Values](https://sms4smile.com/quotes/about/values/) ## Related quotes > [A life cycle approach to food security will imply attention to the nutritional needs of a human being from conception to cremation. The most…](https://sms4smile.com/quotes/m-s-swaminathan/a-life-cycle-approach-to-food-security-will-imply-attention-to-the/) [M. S. Swaminathan](https://sms4smile.com/quotes/author/m-s-swaminathan/) > [“For we must farm or die. In undertaking farming we undertake a responsibility covering the whole life cycle. 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