--- title: "Meaning & Key Takeaway of: The simplest way to assure sales is to…" description: "\"The simplest way to assure sales is to keep changing the product the market for new things is indefinitely elastic. One of the fundamental purposes of ..." image: "https://sms4smile.com/quotes/i/0b6/charles-kettering-5294_advertising_the-simplest-way-to-assure-sales-is-to-k_1224282.png" --- # The simplest way to assure sales is to keep changing the… ![“The simplest way to assure sales is to keep changing the product the market for new things is indefinitely elastic. One of the fundamental purposes of advertising, styling, and research is to foster a healthy dissatisfaction.” quote by Charles Kettering](https://sms4smile.com/quotes/i/0b6/charles-kettering-5294_advertising_the-simplest-way-to-assure-sales-is-to-k_1224282.png) [Download](https://sms4smile.com/quotes/i/0b6/charles-kettering-5294_advertising_the-simplest-way-to-assure-sales-is-to-k_1224282.png) [Open image](https://sms4smile.com/quotes/i/0b6/charles-kettering-5294_advertising_the-simplest-way-to-assure-sales-is-to-k_1224282.png) > “The simplest way to assure sales is to keep changing the product the market for new things is indefinitely elastic. One of the fundamental purposes of advertising, styling, and research is to foster a healthy dissatisfaction.” [Charles Kettering](https://sms4smile.com/quotes/author/charles-kettering/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. The market constantly seeks novelty, so businesses must continuously innovate to drive sales and maintain consumer desire. **In simple terms:** Keep changing products to meet endless demand. Key Takeaway Innovate constantly. Themes marketing innovation consumer behavior Mood strategic analytical Type marketing business strategic When to use this quote - product launches - brand refresh - market research - advertising campaigns Key Concepts elastic demand product development advertising strategy Questions to Reflect On - How can a company balance novelty with brand consistency? - When does constant change erode customer loyalty? A Different Perspective Innovation may outpace consumer capacity to adopt, leading to fatigue. ★ ★ ★ ★ ★ No ratings yet [Advertising](https://sms4smile.com/quotes/about/advertising/) [Customer](https://sms4smile.com/quotes/about/customer/) [Investing](https://sms4smile.com/quotes/about/investing/) [Marketing](https://sms4smile.com/quotes/about/marketing/) [New things](https://sms4smile.com/quotes/about/new-things/) [Purpose](https://sms4smile.com/quotes/about/purpose/) [Research](https://sms4smile.com/quotes/about/research/) [Science](https://sms4smile.com/quotes/about/science/) ## Related quotes > [OLD: Be No.1 or No.2 in Your Market. 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S. Gilbert](https://sms4smile.com/quotes/author/w-s-gilbert/) > [So Bush certainly wasn't the greatest, and Obama has not done the job. And he's created a lot of disincentive. He's created a lot…](https://sms4smile.com/quotes/donald-trump/so-bush-certainly-wasn-t-the-greatest-and-obama-has-not-done-the-job/) [Donald Trump](https://sms4smile.com/quotes/author/donald-trump/) > [A moment of complete happiness never occurs in the creation of a work of art. The promise of it is felt in the act…](https://sms4smile.com/quotes/lucian-freud/a-moment-of-complete-happiness-never-occurs-in-the-creation-of-a-work/) [Lucian Freud](https://sms4smile.com/quotes/author/lucian-freud/) > [One of the most persistent of all delusions is the conviction that the source of our dissatisfaction lies outside ourselves.](https://sms4smile.com/quotes/b-alan-wallace/one-of-the-most-persistent-of-all-delusions-is-the-conviction-that/) [B. Alan Wallace](https://sms4smile.com/quotes/author/b-alan-wallace/) > [When you look at yourself and feel dissatisfaction about any part of you, you will continue to attract feelings of dissatisfaction, because the law…](https://sms4smile.com/quotes/rhonda-byrne/when-you-look-at-yourself-and-feel-dissatisfaction-about-any-part-of/) [Rhonda Byrne](https://sms4smile.com/quotes/author/rhonda-byrne/) > [“In my view, dissatisfaction is implicit in the fabric of consumerism.”](https://sms4smile.com/quotes/dave-bruno/in-my-view-dissatisfaction-is-implicit-in-the-fabric-of-consumerism/) [Dave Bruno](https://sms4smile.com/quotes/author/dave-bruno/) > [“Murray said, 'I don't trust anybody's nostalgia but my own. Nostalgia is a product of dissatisfaction and rage. It´s a settling of grievances between…](https://sms4smile.com/quotes/don-delillo/murray-said-i-don-t-trust-anybody-s-nostalgia-but-my-own-nostalgia-is/) [Don DeLillo](https://sms4smile.com/quotes/author/don-delillo/) > [You develop an instant global consciousness, a people orientation, an intense dissatisfaction with the state of the world, and a compulsion to do something…](https://sms4smile.com/quotes/edgar-mitchell/you-develop-an-instant-global-consciousness-a-people-orientation-an/) [Edgar Mitchell](https://sms4smile.com/quotes/author/edgar-mitchell/) > [I have noticed that there is no dissatisfaction like that of the rich. Feed a man, clothe him, put him in a good house,…](https://sms4smile.com/quotes/john-steinbeck/i-have-noticed-that-there-is-no-dissatisfaction-like-that-of-the-rich/) [John Steinbeck](https://sms4smile.com/quotes/author/john-steinbeck/) ## More by Charles Kettering > [Research is an organized method of trying to find out what you are going to do after you cannot do what you are doing…](https://sms4smile.com/quotes/charles-kettering/research-is-an-organized-method-of-trying-to-find-out-what-you-are/) [Charles Kettering](https://sms4smile.com/quotes/author/charles-kettering/) > [The sure ways to create new ventures of discovery are to keep an open mind.](https://sms4smile.com/quotes/charles-kettering/the-sure-ways-to-create-new-ventures-of-discovery-are-to-keep-an-open/) [Charles Kettering](https://sms4smile.com/quotes/author/charles-kettering/) > [If a fellow wants to be nobody in the business world, let him neglect sending the mailman to somebody on his behalf.](https://sms4smile.com/quotes/charles-kettering/if-a-fellow-wants-to-be-nobody-in-the-business-world-let-him-neglect/) [Charles Kettering](https://sms4smile.com/quotes/author/charles-kettering/) > [Every time you tear a leaf off a calendar, you present a new place for new ideas and progress.](https://sms4smile.com/quotes/charles-kettering/every-time-you-tear-a-leaf-off-a-calendar-you-present-a-new-place-for/) [Charles Kettering](https://sms4smile.com/quotes/author/charles-kettering/) > [Great steps in human progress are made by things that don't work the way philosophy thought they should. If things always worked the way…](https://sms4smile.com/quotes/charles-kettering/great-steps-in-human-progress-are-made-by-things-that-don-t-work-the/) [Charles Kettering](https://sms4smile.com/quotes/author/charles-kettering/) > [Education is man's going forward from cocksure ignorance to thoughtful uncertainty.Where there is an open mind there will always be a frontier.](https://sms4smile.com/quotes/charles-kettering/education-is-man-s-going-forward-from-cocksure-ignorance-to/) [Charles Kettering](https://sms4smile.com/quotes/author/charles-kettering/) > [you must take the problem as it is, and let it be what it wants to be.](https://sms4smile.com/quotes/charles-kettering/you-must-take-the-problem-as-it-is-and-let-it-be-what-it-wants-to-be/) [Charles Kettering](https://sms4smile.com/quotes/author/charles-kettering/) > [It is man's destiny to ponder on the riddle of existence and, as a byproduct of his wonderment, to create a new life on…](https://sms4smile.com/quotes/charles-kettering/it-is-man-s-destiny-to-ponder-on-the-riddle-of-existence-and-as-a/) [Charles Kettering](https://sms4smile.com/quotes/author/charles-kettering/) > [We must look forward to the future as that is where most of us will be spending the rest of our lives.](https://sms4smile.com/quotes/charles-kettering/we-must-look-forward-to-the-future-as-that-is-where-most-of-us-will/) [Charles Kettering](https://sms4smile.com/quotes/author/charles-kettering/) > [There is a great difference between knowing and understanding: you can know a lot about something and not really understand it.](https://sms4smile.com/quotes/charles-kettering/there-is-a-great-difference-between-knowing-and-understanding-you-can/) [Charles Kettering](https://sms4smile.com/quotes/author/charles-kettering/) > [If I want to stop a research program I can always do it by getting a few experts to sit in on the subject,…](https://sms4smile.com/quotes/charles-kettering/if-i-want-to-stop-a-research-program-i-can-always-do-it-by-getting-a/) [Charles Kettering](https://sms4smile.com/quotes/author/charles-kettering/) > [There will always be a frontier where there is an open mind and a willing hand.](https://sms4smile.com/quotes/charles-kettering/there-will-always-be-a-frontier-where-there-is-an-open-mind-and-a/) [Charles Kettering](https://sms4smile.com/quotes/author/charles-kettering/) > [Obsolescence is a factor which says that the new thing I bring you is worth more than the unused value of the old thing.](https://sms4smile.com/quotes/charles-kettering/obsolescence-is-a-factor-which-says-that-the-new-thing-i-bring-you-is/) [Charles Kettering](https://sms4smile.com/quotes/author/charles-kettering/) > [Nothing ever built arose to touch the skies unless some man dreamed that it should, some man believed that it could, and some man…](https://sms4smile.com/quotes/charles-kettering/nothing-ever-built-arose-to-touch-the-skies-unless-some-man-dreamed/) [Charles Kettering](https://sms4smile.com/quotes/author/charles-kettering/) > [What I believe is that, by proper effort, we make the future almost anything we want to make it.](https://sms4smile.com/quotes/charles-kettering/what-i-believe-is-that-by-proper-effort-we-make-the-future-almost/) [Charles Kettering](https://sms4smile.com/quotes/author/charles-kettering/) [Explore all 102 Charles Kettering quotes ](https://sms4smile.com/quotes/author/charles-kettering/) ## More Advertising quotes > [I saw this anti-drug commercial that showed a kid smoking pot in his dad's room with his friend. 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