---
title: "Meaning & Key Takeaway of: every executive and department, in…"
description: "\"“every executive and department, in addition to delivering specific and achievable and timely objectives, would also have to identify a stretch goal—an..."
image: "https://sms4smile.com/quotes/i/7dd/charles-duhigg-1088_goals_every-executive-and-department-in-additi_645066.png"
---

#  every executive and department, in addition to delivering…

![“every executive and department, in addition to delivering specific and achievable and timely objectives, would also have to identify a stretch goal—an aim so ambitious that managers couldn’t describe, at least initially, how they would achieve it. Everyone, Welch said, had to partake in “bullet…” quote by Charles Duhigg](https://sms4smile.com/quotes/i/7dd/charles-duhigg-1088_goals_every-executive-and-department-in-additi_645066.png)   [Download](https://sms4smile.com/quotes/i/7dd/charles-duhigg-1088_goals_every-executive-and-department-in-additi_645066.png) [Open image](https://sms4smile.com/quotes/i/7dd/charles-duhigg-1088_goals_every-executive-and-department-in-additi_645066.png)

> ““every executive and department, in addition to delivering specific and achievable and timely objectives, would also have to identify a stretch goal—an aim so ambitious that managers couldn’t describe, at least initially, how they would achieve it. Everyone, Welch said, had to partake in “bullet train thinking.””

[Charles Duhigg](https://sms4smile.com/quotes/author/charles-duhigg/)

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Managers must set stretch goals that seem impossible at first, encouraging radical thinking and collective effort to achieve them.

**In simple terms:** Set ambitious, unclear goals to spark innovative thinking.

Key Takeaway

Define bold, collaborative objectives.

Themes

innovation goal‑setting teamwork

Mood

motivational strategic

Type

business inspirational

When to use this quote

- product launch
- organizational change
- R&D projects
- market disruption

Key Concepts

bullet train thinking stretch goals strategic vision

Questions to Reflect On

- How can teams stay motivated with vague, ambitious targets?
- What structures support “bullet train thinking”?

A Different Perspective

Stretch goals can demotivate if perceived as unattainable.

★ ★ ★ ★ ★   No ratings yet

[Bullet Train](https://sms4smile.com/quotes/about/bullet-train/) [Goals](https://sms4smile.com/quotes/about/goals/) [Leader](https://sms4smile.com/quotes/about/leader/) [Management](https://sms4smile.com/quotes/about/management/)

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