--- title: "Meaning & Key Takeaway of: If the ad is bad people get turned off…" description: "\"If the ad is bad people get turned off. That's 125 million potential viewers, so you just killed reach. But there's also a big potential payoff. I thin..." image: "https://sms4smile.com/quotes/i/70a/charlene-li-26527_ads_if-the-ad-is-bad-people-get-turned-off-t_1880640.jpg" --- # If the ad is bad people get turned off. That's 125 million… ![“If the ad is bad people get turned off. That's 125 million potential viewers, so you just killed reach. But there's also a big potential payoff. I think it does pay off because you get a lot of traffic, a lot of free public relations(in media stories). It helps position themselves for the next…” quote by Charlene Li](https://sms4smile.com/quotes/i/70a/charlene-li-26527_ads_if-the-ad-is-bad-people-get-turned-off-t_1880640.jpg) [Download](https://sms4smile.com/quotes/i/70a/charlene-li-26527_ads_if-the-ad-is-bad-people-get-turned-off-t_1880640.jpg) [Open image](https://sms4smile.com/quotes/i/70a/charlene-li-26527_ads_if-the-ad-is-bad-people-get-turned-off-t_1880640.jpg) > “If the ad is bad people get turned off. That's 125 million potential viewers, so you just killed reach. But there's also a big potential payoff. I think it does pay off because you get a lot of traffic, a lot of free public relations(in media stories). It helps position themselves for the next round of financing.” [Charlene Li](https://sms4smile.com/quotes/author/charlene-li/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Bad ads cause audience disengagement, losing massive reach, yet risky ads can generate traffic, PR, and future financing opportunities. **In simple terms:** Bad ads lose viewers; risky ads can pay off. Key Takeaway Balance risk and audience appeal. Themes marketing risk finance Mood analytical strategic Type business marketing When to use this quote - product launch - startup fundraising - brand awareness Key Concepts advertising strategy public relations Questions to Reflect On - When is a risky ad justified? - How to measure ROI of controversial ads? A Different Perspective Risky ads may damage brand reputation. ★ ★ ★ ★ ★ No ratings yet [Ads](https://sms4smile.com/quotes/about/ads/) [Bad people](https://sms4smile.com/quotes/about/bad-people/) [Bigs](https://sms4smile.com/quotes/about/bigs/) [Doe](https://sms4smile.com/quotes/about/doe/) [Financing](https://sms4smile.com/quotes/about/financing/) [Helping](https://sms4smile.com/quotes/about/helping/) [Ifs](https://sms4smile.com/quotes/about/ifs/) [Killed Reach](https://sms4smile.com/quotes/about/killed-reach-2653277/) [Killing](https://sms4smile.com/quotes/about/killing/) [Media](https://sms4smile.com/quotes/about/media/) [Millions](https://sms4smile.com/quotes/about/millions/) [Next](https://sms4smile.com/quotes/about/next/) [Pay](https://sms4smile.com/quotes/about/pay/) [Payoff](https://sms4smile.com/quotes/about/payoff/) [Payoff Think](https://sms4smile.com/quotes/about/payoff-think-2653279/) [People](https://sms4smile.com/quotes/about/people/) [Position](https://sms4smile.com/quotes/about/position/) [Potential Payoff](https://sms4smile.com/quotes/about/potential-payoff-2653276/) [Potential Viewers](https://sms4smile.com/quotes/about/potential-viewers-2653278/) [Public relations](https://sms4smile.com/quotes/about/public-relations/) [Relation](https://sms4smile.com/quotes/about/relation/) [Rounds](https://sms4smile.com/quotes/about/rounds/) [Stories](https://sms4smile.com/quotes/about/stories/) [Thinking](https://sms4smile.com/quotes/about/thinking/) [Traffic](https://sms4smile.com/quotes/about/traffic/) [Turned off](https://sms4smile.com/quotes/about/turned-off/) [Viewers](https://sms4smile.com/quotes/about/viewers/) [Viewers Just](https://sms4smile.com/quotes/about/viewers-just-2653280/) ## Related quotes > [As actors, we try to just do the character justice and try to make the writer's intentions come to life. 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