---
title: "Meaning & Key Takeaway of: Advertisers like shows that viewers like…"
description: "\"Advertisers like shows that viewers like to watch live.\" — Channing Dungey"
image: "https://sms4smile.com/quotes/i/718/channing-dungey-13417_advertisers_advertisers-like-shows-that-viewers-like_767738.jpg"
---

#  Advertisers like shows that viewers like to watch live.

![“Advertisers like shows that viewers like to watch live.” quote by Channing Dungey](https://sms4smile.com/quotes/i/718/channing-dungey-13417_advertisers_advertisers-like-shows-that-viewers-like_767738.jpg)   [Download](https://sms4smile.com/quotes/i/718/channing-dungey-13417_advertisers_advertisers-like-shows-that-viewers-like_767738.jpg) [Open image](https://sms4smile.com/quotes/i/718/channing-dungey-13417_advertisers_advertisers-like-shows-that-viewers-like_767738.jpg)

> “Advertisers like shows that viewers like to watch live.”

[Channing Dungey](https://sms4smile.com/quotes/author/channing-dungey/)

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Live TV draws viewers because advertisers value real-time engagement and audience attention.

**In simple terms:** Live shows attract advertisers.

Key Takeaway

Leverage live formats for higher ad value.

Themes

media advertising live content audience

Mood

analytical strategic

Type

business informational

When to use this quote

- programming decisions
- ad sales strategies
- brand partnerships

Key Concepts

marketing consumer behavior

Questions to Reflect On

- How can we measure live engagement?
- What alternatives exist?

A Different Perspective

Live viewership can be unpredictable.

★ ★ ★ ★ ★   No ratings yet

[Television](https://sms4smile.com/quotes/about/television/) [Viewers](https://sms4smile.com/quotes/about/viewers/)

## Related quotes

> [Advertisers like that because they want you to feel their product isn't normal - this perfume isn't normal, this set of lingerie isn't normal.…](https://sms4smile.com/quotes/cary-cooper/advertisers-like-that-because-they-want-you-to-feel-their-product-isn/)

Cary Cooper

> [There's nothing worse than putting two similar shows back-to-back. Viewers don't want to watch one show and then sit through another half-hour of almost…](https://sms4smile.com/quotes/david-hyde-pierce/there-s-nothing-worse-than-putting-two-similar-shows-back-to-back/)

[David Hyde Pierce](https://sms4smile.com/quotes/author/david-hyde-pierce/)

> [I'm very fortunate in the things I've done and I've worked really hard at them. It's always ultimately up to the viewers whether they…](https://sms4smile.com/quotes/fiona-bruce/i-m-very-fortunate-in-the-things-i-ve-done-and-i-ve-worked-really/)

[Fiona Bruce](https://sms4smile.com/quotes/author/fiona-bruce/)

> [That something extra, I believe, is a certain humanity that comes from upbeat and positive human interest letters and success stories. Advertisers like to…](https://sms4smile.com/quotes/casey-kasem/that-something-extra-i-believe-is-a-certain-humanity-that-comes-from/)

[Casey Kasem](https://sms4smile.com/quotes/author/casey-kasem/)

> [I go on Twitter and I ask my viewers, 'What would you like to see next season in my line?' or 'What are things…](https://sms4smile.com/quotes/bethany-mota/i-go-on-twitter-and-i-ask-my-viewers-what-would-you-like-to-see-next/)

[Bethany Mota](https://sms4smile.com/quotes/author/bethany-mota/)

> [Networks decide who will have a chance to do shows, but it is the viewers who make the final decision of who stays and…](https://sms4smile.com/quotes/bob-barker/networks-decide-who-will-have-a-chance-to-do-shows-but-it-is-the/)

[Bob Barker](https://sms4smile.com/quotes/author/bob-barker/)

> [I'm not chasing reality shows. Viewers want to see me and producers want me on their shows.](https://sms4smile.com/quotes/rakhi-sawant/i-m-not-chasing-reality-shows-viewers-want-to-see-me-and-producers/)

[Rakhi Sawant](https://sms4smile.com/quotes/author/rakhi-sawant/)

> [Awards are like a pat of appreciation from the jury and viewers. It is almost like them saying, 'So, you have done well; we…](https://sms4smile.com/quotes/parvathy/awards-are-like-a-pat-of-appreciation-from-the-jury-and-viewers-it-is/)

[Parvathy](https://sms4smile.com/quotes/author/parvathy/)

> [The copy of an ad is merely a punning gag to distract the critical faculties while the image of the product goes to work…](https://sms4smile.com/quotes/marshall-mcluhan/the-copy-of-an-ad-is-merely-a-punning-gag-to-distract-the-critical/)

[Marshall McLuhan](https://sms4smile.com/quotes/author/marshall-mcluhan/)

> [I like shows that are surprising and not predictable. That have deep, rich characters that are fully formed.](https://sms4smile.com/quotes/david-nevins/i-like-shows-that-are-surprising-and-not-predictable-that-have-deep/)

[David Nevins](https://sms4smile.com/quotes/author/david-nevins/)

> [I like shows that are ensemble-based, that explore the humanity of every character.](https://sms4smile.com/quotes/tracie-thoms/i-like-shows-that-are-ensemble-based-that-explore-the-humanity-of/)

[Tracie Thoms](https://sms4smile.com/quotes/author/tracie-thoms/)

> [I like shows that have some level of intelligence to them. When it's not as predictable, when you don't know what's coming at you.](https://sms4smile.com/quotes/mehmet-oz/i-like-shows-that-have-some-level-of-intelligence-to-them-when-it-s/)

[Mehmet Oz](https://sms4smile.com/quotes/author/mehmet-oz/)

> [I don't own a radio. I listen to everything through apps or on my iPhone. And then I download the shows I like. Shows…](https://sms4smile.com/quotes/ira-glass/i-don-t-own-a-radio-i-listen-to-everything-through-apps-or-on-my/)

[Ira Glass](https://sms4smile.com/quotes/author/ira-glass/)

> [I like shows for atmosphere. I don't know, I think a plot-driven show is so boring and masc4masc and gross.](https://sms4smile.com/quotes/hari-nef/i-like-shows-for-atmosphere-i-don-t-know-i-think-a-plot-driven-show/)

[Hari Nef](https://sms4smile.com/quotes/author/hari-nef/)

> [I tour a lot, sometimes like a hundred shows a year.](https://sms4smile.com/quotes/bryan-ferry/i-tour-a-lot-sometimes-like-a-hundred-shows-a-year/)

[Bryan Ferry](https://sms4smile.com/quotes/author/bryan-ferry/)

## More by Channing Dungey

> [With our dramas, we have a lot of shows that feature very well-to-do, well-educated people who are driving very nice cars and living in…](https://sms4smile.com/quotes/channing-dungey/with-our-dramas-we-have-a-lot-of-shows-that-feature-very-well-to-do/)

[Channing Dungey](https://sms4smile.com/quotes/author/channing-dungey/)

> [Stories let you be the hero, the doctor, the lawyer, the gladiator. They let you go on a journey.](https://sms4smile.com/quotes/channing-dungey/stories-let-you-be-the-hero-the-doctor-the-lawyer-the-gladiator-they/)

[Channing Dungey](https://sms4smile.com/quotes/author/channing-dungey/)

> [The issue of work/life balance is a real one, and yet I still find myself frustrated if I feel like I'm giving some aspect…](https://sms4smile.com/quotes/channing-dungey/the-issue-of-work-life-balance-is-a-real-one-and-yet-i-still-find/)

[Channing Dungey](https://sms4smile.com/quotes/author/channing-dungey/)

> [There was a point I felt like everyone was heading in that direction of 'How can we be darker than 'Breaking Bad?'](https://sms4smile.com/quotes/channing-dungey/there-was-a-point-i-felt-like-everyone-was-heading-in-that-direction/)

[Channing Dungey](https://sms4smile.com/quotes/author/channing-dungey/)

> [We are extremely proud of our 'ABC funny' brand. We think that we have a very distinctive brand of family comedies.](https://sms4smile.com/quotes/channing-dungey/we-are-extremely-proud-of-our-abc-funny-brand-we-think-that-we-have-a/)

[Channing Dungey](https://sms4smile.com/quotes/author/channing-dungey/)

> ['Ten Days in the Valley' has everything: It's a thriller, it's a taut, exciting love story, and it has the kind of character our…](https://sms4smile.com/quotes/channing-dungey/ten-days-in-the-valley-has-everything-it-s-a-thriller-it-s-a-taut/)

[Channing Dungey](https://sms4smile.com/quotes/author/channing-dungey/)

> [I am a fan of the Marvel shows. I think some of what they're doing and the work on Netflix is fantastic.](https://sms4smile.com/quotes/channing-dungey/i-am-a-fan-of-the-marvel-shows-i-think-some-of-what-they-re-doing-and/)

[Channing Dungey](https://sms4smile.com/quotes/author/channing-dungey/)

> [I love to read, and TV seemed more like a good book, with these incredible series unfolding like chapters in a novel.](https://sms4smile.com/quotes/channing-dungey/i-love-to-read-and-tv-seemed-more-like-a-good-book-with-these/)

[Channing Dungey](https://sms4smile.com/quotes/author/channing-dungey/)

> [We're very clear on 'black-ish' about how many opinions are voiced by Dre Johnson.](https://sms4smile.com/quotes/channing-dungey/we-re-very-clear-on-black-ish-about-how-many-opinions-are-voiced-by/)

[Channing Dungey](https://sms4smile.com/quotes/author/channing-dungey/)

> [We're going to continue to focus on family comedies because that is something that our audience really comes to ABC for. But at the…](https://sms4smile.com/quotes/channing-dungey/we-re-going-to-continue-to-focus-on-family-comedies-because-that-is/)

[Channing Dungey](https://sms4smile.com/quotes/author/channing-dungey/)

> [I want ABC to be a fantastic home for creative, talented people with unique points of view and personal stories to tell and for…](https://sms4smile.com/quotes/channing-dungey/i-want-abc-to-be-a-fantastic-home-for-creative-talented-people-with/)

[Channing Dungey](https://sms4smile.com/quotes/author/channing-dungey/)

> [We have a collective responsibility to do everything we can to make sure that everyone feels that the workplace is a safe and equal…](https://sms4smile.com/quotes/channing-dungey/we-have-a-collective-responsibility-to-do-everything-we-can-to-make/)

[Channing Dungey](https://sms4smile.com/quotes/author/channing-dungey/)

> [We all know that there are different scripted programs out there, and we're all facing the same challenges in terms of ratings and everything…](https://sms4smile.com/quotes/channing-dungey/we-all-know-that-there-are-different-scripted-programs-out-there-and/)

[Channing Dungey](https://sms4smile.com/quotes/author/channing-dungey/)

> [I would say I'm cautiously optimistic.](https://sms4smile.com/quotes/channing-dungey/i-would-say-i-m-cautiously-optimistic/)

[Channing Dungey](https://sms4smile.com/quotes/author/channing-dungey/)

> [One of my personal theories of 'The Mayor' is that I feel like the show arrived on the scene at a time when people…](https://sms4smile.com/quotes/channing-dungey/one-of-my-personal-theories-of-the-mayor-is-that-i-feel-like-the-show/)

[Channing Dungey](https://sms4smile.com/quotes/author/channing-dungey/)

[Explore all 50 Channing Dungey quotes ](https://sms4smile.com/quotes/author/channing-dungey/)

## More Advertisers quotes

> [Whether you are buying a car or casting a ballot, choosing a job or planning a family, follow your moral compass. Don't let others…](https://sms4smile.com/quotes/denis-hayes/whether-you-are-buying-a-car-or-casting-a-ballot-choosing-a-job-or/)

[Denis Hayes](https://sms4smile.com/quotes/author/denis-hayes/)

> [The consumption of alcohol is increasing among youth. Targeting young audiences, advertisers portray beer and wine as joyful, socially desirable, and harmless. Producers are…](https://sms4smile.com/quotes/dallin-h-oaks/the-consumption-of-alcohol-is-increasing-among-youth-targeting-young/)

[Dallin H. Oaks](https://sms4smile.com/quotes/author/dallin-h-oaks/)

> [Advertisers now have a highly targeted opportunity for aligning their brands alongside the entertainment experience people are enjoying on YouTube.](https://sms4smile.com/quotes/chad-hurley/advertisers-now-have-a-highly-targeted-opportunity-for-aligning-their/)

[Chad Hurley](https://sms4smile.com/quotes/author/chad-hurley/)

> [In the old days, advertisers ventured on their own opinions. The few guess right, the many wrong. Those were the time of advertising disaster](https://sms4smile.com/quotes/claude-c-hopkins/in-the-old-days-advertisers-ventured-on-their-own-opinions-the-few/)

[Claude C. Hopkins](https://sms4smile.com/quotes/author/claude-c-hopkins/)

> [There are all kinds of people who continue to be largely ignored by advertisers, whose lives largely go unseen. They deserve their moment.](https://sms4smile.com/quotes/roxane-gay/there-are-all-kinds-of-people-who-continue-to-be-largely-ignored-by/)

[Roxane Gay](https://sms4smile.com/quotes/author/roxane-gay/)

> [As you start to see more respected advertisers coming in and looking at esports, you're going to find that there's a lot of interest.](https://sms4smile.com/quotes/michael-morhaime/as-you-start-to-see-more-respected-advertisers-coming-in-and-looking/)

[Michael Morhaime](https://sms4smile.com/quotes/author/michael-morhaime/)

> [People are looking for original content in many different places, as are advertisers. This takes us into a whole new ballgame.](https://sms4smile.com/quotes/jeff-zucker/people-are-looking-for-original-content-in-many-different-places-as/)

[Jeff Zucker](https://sms4smile.com/quotes/author/jeff-zucker/)

> [The next time you see John Stossel or Glenn Beck or Rush Limbaugh or Sean Hannity, these flat-Earthers, these corporate toadies, lying to you,…](https://sms4smile.com/quotes/robert-f-kennedy-jr/the-next-time-you-see-john-stossel-or-glenn-beck-or-rush-limbaugh-or/)

[Robert F. Kennedy, Jr](https://sms4smile.com/quotes/author/robert-f-kennedy-jr/)

> [Denunciations of the manipulativeness of advertisers can unfortunately all too easily be turned on their heads into denunciations of the gullibility of consumers. Both…](https://sms4smile.com/quotes/j-m-coetzee-2/denunciations-of-the-manipulativeness-of-advertisers-can/)

[J. M. Coetzee](https://sms4smile.com/quotes/author/j-m-coetzee-2/)

> [“Robbed of a rapt audience, advertisers know that influencing how you spend what to do while depends on having some control over how you…](https://sms4smile.com/quotes/greg-carlson/robbed-of-a-rapt-audience-advertisers-know-that-influencing-how-you/)

[Greg Carlson](https://sms4smile.com/quotes/author/greg-carlson/)

> [So the first things that you see when you look up something on Google could be dependent on the amount of advertising or something…](https://sms4smile.com/quotes/noam-chomsky/so-the-first-things-that-you-see-when-you-look-up-something-on-google/)

[Noam Chomsky](https://sms4smile.com/quotes/author/noam-chomsky/)

> [Experience has taught me that advertisers get the best results when they pay their agency a flat fee. It is unrealistic to expect your…](https://sms4smile.com/quotes/david-ogilvy/experience-has-taught-me-that-advertisers-get-the-best-results-when/)

[David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/)

> [Commercial television has lowered the general standard of TV in an endeavour to get millions and masses of people to watch the advertising. But…](https://sms4smile.com/quotes/alfred-robens-baron-robens-of-woldingham/commercial-television-has-lowered-the-general-standard-of-tv-in-an/)

Alfred Robens, Baron Robens of Woldingham

> [Let's face it, we're skunk drunk and it's because of money. It's almost like we all need to enter Betty Ford Clinic 2.0 together.…](https://sms4smile.com/quotes/steve-rubel/let-s-face-it-we-re-skunk-drunk-and-it-s-because-of-money-it-s-almost/)

[Steve Rubel](https://sms4smile.com/quotes/author/steve-rubel/)

> [I don't think the advertisers have any real idea of their power not only to reflect but to mold society.](https://sms4smile.com/quotes/marya-mannes/i-don-t-think-the-advertisers-have-any-real-idea-of-their-power-not/)

[Marya Mannes](https://sms4smile.com/quotes/author/marya-mannes/)

Browse all 108 Advertisers quotes

```json
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Quotation",
            "text": "Advertisers like shows that viewers like to watch live.",
            "creator": {
                "@type": "Person",
                "name": "Channing Dungey"
            },
            "isPartOf": {
                "@id": "https://sms4smile.com/quotes/#website"
            },
            "url": "https://sms4smile.com/quotes/channing-dungey/advertisers-like-shows-that-viewers-like-to-watch-live/",
            "about": {
                "@type": "Thing",
                "name": "Advertisers"
            },
            "@id": "https://sms4smile.com/quotes/channing-dungey/advertisers-like-shows-that-viewers-like-to-watch-live/#quotation",
            "image": {
                "@type": "ImageObject",
                "@id": "https://sms4smile.com/quotes/i/718/channing-dungey-13417_advertisers_advertisers-like-shows-that-viewers-like_767738.jpg",
                "contentUrl": "https://sms4smile.com/quotes/i/718/channing-dungey-13417_advertisers_advertisers-like-shows-that-viewers-like_767738.jpg",
                "url": "https://sms4smile.com/quotes/i/718/channing-dungey-13417_advertisers_advertisers-like-shows-that-viewers-like_767738.jpg",
                "width": 1080,
                "height": 1080,
                "caption": "“Advertisers like shows that viewers like to watch live.” — Channing Dungey",
                "creditText": "SMS4Smile Quotes",
                "creator": {
                    "@id": "https://sms4smile.com/quotes/#organization"
                }
            }
        },
        {
            "@type": "BreadcrumbList",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://sms4smile.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Quotes",
                    "item": "https://sms4smile.com/quotes/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Channing Dungey",
                    "item": "https://sms4smile.com/quotes/author/channing-dungey/"
                },
                {
                    "@type": "ListItem",
                    "position": 4,
                    "name": "Advertisers like shows that viewers like...",
                    "item": "https://sms4smile.com/quotes/channing-dungey/advertisers-like-shows-that-viewers-like-to-watch-live/"
                }
            ],
            "@id": "https://sms4smile.com/quotes/channing-dungey/advertisers-like-shows-that-viewers-like-to-watch-live/#breadcrumb"
        },
        {
            "@type": "WebSite",
            "@id": "https://sms4smile.com/quotes/#website",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "publisher": {
                "@id": "https://sms4smile.com/quotes/#organization"
            }
        },
        {
            "@type": "Organization",
            "@id": "https://sms4smile.com/quotes/#organization",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "logo": {
                "@type": "ImageObject",
                "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png",
                "width": 512,
                "height": 512
            }
        }
    ]
}
```
