---
title: "Meaning & Key Takeaway of: What we see is that we actually have…"
description: "\"What we see is that we actually have digital channels through which the customers interact, but we also take the absolute brick channels, which is the ..."
image: "https://sms4smile.com/quotes/i/07c/chanda-kochhar-2727_customers_what-we-see-is-that-we-actually-have-dig_1079283.png"
---

#  What we see is that we actually have digital channels…

![“What we see is that we actually have digital channels through which the customers interact, but we also take the absolute brick channels, which is the branch, and convert that experience into a more digitised experience.” quote by Chanda Kochhar](https://sms4smile.com/quotes/i/07c/chanda-kochhar-2727_customers_what-we-see-is-that-we-actually-have-dig_1079283.png)   [Download](https://sms4smile.com/quotes/i/07c/chanda-kochhar-2727_customers_what-we-see-is-that-we-actually-have-dig_1079283.png) [Open image](https://sms4smile.com/quotes/i/07c/chanda-kochhar-2727_customers_what-we-see-is-that-we-actually-have-dig_1079283.png)

> “What we see is that we actually have digital channels through which the customers interact, but we also take the absolute brick channels, which is the branch, and convert that experience into a more digitised experience.”

[Chanda Kochhar](https://sms4smile.com/quotes/author/chanda-kochhar/)

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Companies must blend physical and digital customer touchpoints, turning traditional brick‑and‑mortar experiences into seamless digital interactions.

**In simple terms:** Integrate offline and online channels for better customer experience.

Key Takeaway

Prioritize omnichannel integration.

Themes

business digital transformation customer experience omnichannel strategy

Mood

strategic forward‑looking analytical

Type

business strategic

When to use this quote

- retail stores
- bank branches
- e‑commerce sites
- customer service centers

Key Concepts

technology channel integration user journey

Questions to Reflect On

- How will you measure success of digital integration?
- What challenges might arise in merging channels?

A Different Perspective

Implementation can be costly and complex for legacy systems.

★ ★ ★ ★ ★   No ratings yet

[Digital](https://sms4smile.com/quotes/about/digital/) [Experience](https://sms4smile.com/quotes/about/experience/) [Technology](https://sms4smile.com/quotes/about/technology/)

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