--- title: "Meaning & Key Takeaway of: There is some confusion because we only…" description: "\"There is some confusion because we only recently began our marketing. We're in an era were people need to think about business processes and applicatio..." image: "https://sms4smile.com/quotes/i/387/carly-fiorina-1077_application_there-is-some-confusion-because-we-only_350628.jpg" --- # There is some confusion because we only recently began our… ![“There is some confusion because we only recently began our marketing. We're in an era were people need to think about business processes and applications horizontally...We need to think of the enterprise not as an island of stand-alone technology.” quote by Carly Fiorina](https://sms4smile.com/quotes/i/387/carly-fiorina-1077_application_there-is-some-confusion-because-we-only_350628.jpg) [Download](https://sms4smile.com/quotes/i/387/carly-fiorina-1077_application_there-is-some-confusion-because-we-only_350628.jpg) [Open image](https://sms4smile.com/quotes/i/387/carly-fiorina-1077_application_there-is-some-confusion-because-we-only_350628.jpg) > “There is some confusion because we only recently began our marketing. We're in an era were people need to think about business processes and applications horizontally...We need to think of the enterprise not as an island of stand-alone technology.” [Carly Fiorina](https://sms4smile.com/quotes/author/carly-fiorina/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Emphasizes the need for integrated, cross‑functional thinking in modern enterprises rather than isolated solutions. **In simple terms:** Businesses must view processes holistically. Key Takeaway Adopt a unified, enterprise‑wide perspective. Themes integration strategy collaboration Mood strategic forward‑looking Type leadership inspirational When to use this quote - product development - IT planning - process redesign - cross‑department projects Key Concepts systems thinking digital transformation enterprise architecture Questions to Reflect On - How can you break down silos in your organization? - What benefits arise from a horizontal view? A Different Perspective May overlook specialized needs of individual units. ★ ★ ★ ★ ★ No ratings yet [Business](https://sms4smile.com/quotes/about/business/) [Confusion](https://sms4smile.com/quotes/about/confusion/) [Enterprise](https://sms4smile.com/quotes/about/enterprise/) [Eras](https://sms4smile.com/quotes/about/eras/) [Islands](https://sms4smile.com/quotes/about/islands/) [Marketing](https://sms4smile.com/quotes/about/marketing/) [People](https://sms4smile.com/quotes/about/people/) [Process](https://sms4smile.com/quotes/about/process/) [Technology](https://sms4smile.com/quotes/about/technology/) [Thinking](https://sms4smile.com/quotes/about/thinking/) ## Related quotes > [I think that Enterprise was getting better and better, actually, and if it had kept going, I think it would've turned into as good…](https://sms4smile.com/quotes/brent-spiner/i-think-that-enterprise-was-getting-better-and-better-actually-and-if/) [Brent Spiner](https://sms4smile.com/quotes/author/brent-spiner/) > [“Brad began marketing the candidate with ads on Facebook. We shot many of the videos on Dan Scavino’s iPhone. Mr. Trump would just look…](https://sms4smile.com/quotes/corey-r-lewandowski/brad-began-marketing-the-candidate-with-ads-on-facebook-we-shot-many/) [Corey R. Lewandowski](https://sms4smile.com/quotes/author/corey-r-lewandowski/) > [It's not my business to think about the business; it's my business to think about the character. Sure, there have been times in my…](https://sms4smile.com/quotes/lee-pace/it-s-not-my-business-to-think-about-the-business-it-s-my-business-to/) [Lee Pace](https://sms4smile.com/quotes/author/lee-pace/) > [I don't think this business encourages you to be present. 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They walk different paths. Artists create the best outputs when they're having fun. And…](https://sms4smile.com/quotes/g-dragon/i-think-a-business-guy-is-different-from-an-artist-they-walk/) [G-Dragon](https://sms4smile.com/quotes/author/g-dragon/) ## More by Carly Fiorina > [I've never thought in terms of 'men do this' and 'women do that.'](https://sms4smile.com/quotes/carly-fiorina/i-ve-never-thought-in-terms-of-men-do-this-and-women-do-that/) [Carly Fiorina](https://sms4smile.com/quotes/author/carly-fiorina/) > [I'm a pro-life candidate because I believe that science is proving us right every day.](https://sms4smile.com/quotes/carly-fiorina/i-m-a-pro-life-candidate-because-i-believe-that-science-is-proving-us/) [Carly Fiorina](https://sms4smile.com/quotes/author/carly-fiorina/) > [I come from a world where accountability and accomplishments matter, and where titles and rhetoric take a back seat to results.](https://sms4smile.com/quotes/carly-fiorina/i-come-from-a-world-where-accountability-and-accomplishments-matter/) [Carly Fiorina](https://sms4smile.com/quotes/author/carly-fiorina/) > [Human potential is the only limitless resource we have in this world.](https://sms4smile.com/quotes/carly-fiorina/human-potential-is-the-only-limitless-resource-we-have-in-this-world/) [Carly Fiorina](https://sms4smile.com/quotes/author/carly-fiorina/) > [We have been through four and five generations of technology since the PATRIOT Act.](https://sms4smile.com/quotes/carly-fiorina/we-have-been-through-four-and-five-generations-of-technology-since/) [Carly Fiorina](https://sms4smile.com/quotes/author/carly-fiorina/) > [You can find lots of people like you through technology, and women in particular like communities.](https://sms4smile.com/quotes/carly-fiorina/you-can-find-lots-of-people-like-you-through-technology-and-women-in/) [Carly Fiorina](https://sms4smile.com/quotes/author/carly-fiorina/) > [You know, I'm very proud of the large number of Hispanic endorsements that I've received.](https://sms4smile.com/quotes/carly-fiorina/you-know-i-m-very-proud-of-the-large-number-of-hispanic-endorsements/) [Carly Fiorina](https://sms4smile.com/quotes/author/carly-fiorina/) > [Once I dive in, I dive in all the way.](https://sms4smile.com/quotes/carly-fiorina/once-i-dive-in-i-dive-in-all-the-way/) [Carly Fiorina](https://sms4smile.com/quotes/author/carly-fiorina/) > [Some of this is bureaucratic ineptitude and a great deal of this is an administration that doesn't understand the urgency of the situation, and…](https://sms4smile.com/quotes/carly-fiorina/some-of-this-is-bureaucratic-ineptitude-and-a-great-deal-of-this-is/) [Carly Fiorina](https://sms4smile.com/quotes/author/carly-fiorina/) > [We need to ensure that the government agencies that are supposed to be regulating the financial system are actually doing their jobs. We must…](https://sms4smile.com/quotes/carly-fiorina/we-need-to-ensure-that-the-government-agencies-that-are-supposed-to/) [Carly Fiorina](https://sms4smile.com/quotes/author/carly-fiorina/) > [I think Donald Trump taps into an anger that I hear every day. People are angry that a commonsense thing like securing the border…](https://sms4smile.com/quotes/carly-fiorina/i-think-donald-trump-taps-into-an-anger-that-i-hear-every-day-people/) [Carly Fiorina](https://sms4smile.com/quotes/author/carly-fiorina/) > [Like all of you I'm angry. I'm angry at what's happening to our nation. Citizens, it's time to take our country back.](https://sms4smile.com/quotes/carly-fiorina/like-all-of-you-i-m-angry-i-m-angry-at-what-s-happening-to-our-nation/) [Carly Fiorina](https://sms4smile.com/quotes/author/carly-fiorina/) > [What is that hair? 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