--- title: "Meaning & Key Takeaway of: I've always viewed myself as a brand…" description: "\"I've always viewed myself as a brand. When I started 10 years ago, that was very controversial. 'Marketing' and 'PR' were dirty words for the literary ..." image: "https://sms4smile.com/quotes/i/1c2/camilla-l-ckberg-23751_book_i-ve-always-viewed-myself-as-a-brand-whe_335466.jpg" --- # I've always viewed myself as a brand. When I started 10… ![“I've always viewed myself as a brand. When I started 10 years ago, that was very controversial. 'Marketing' and 'PR' were dirty words for the literary world, but that has changed. Once the book is finished, I want as many people as possible to read it.” quote by Camilla Lackberg](https://sms4smile.com/quotes/i/1c2/camilla-l-ckberg-23751_book_i-ve-always-viewed-myself-as-a-brand-whe_335466.jpg) [Download](https://sms4smile.com/quotes/i/1c2/camilla-l-ckberg-23751_book_i-ve-always-viewed-myself-as-a-brand-whe_335466.jpg) [Open image](https://sms4smile.com/quotes/i/1c2/camilla-l-ckberg-23751_book_i-ve-always-viewed-myself-as-a-brand-whe_335466.jpg) > “I've always viewed myself as a brand. When I started 10 years ago, that was very controversial. 'Marketing' and 'PR' were dirty words for the literary world, but that has changed. Once the book is finished, I want as many people as possible to read it.” [Camilla Lackberg](https://sms4smile.com/quotes/author/camilla-l-ckberg/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Seeing oneself as a brand reframes personal identity into a marketable asset, encouraging strategic self‑presentation and audience growth. **In simple terms:** Treat yourself like a brand to reach more readers. Key Takeaway Cultivate a clear, consistent personal brand. Themes self‑promotion branding authorship marketing audience building Mood ambitious reflective Type inspirational practical When to use this quote - book launch - social media presence - author events - networking - media outreach Key Concepts personal identity strategic communication literary marketing Questions to Reflect On - How does branding affect your creative process? - What boundaries keep authenticity intact? A Different Perspective Branding can feel in or alienating to creative authenticity. ★ ★ ★ ★ ★ No ratings yet [Book](https://sms4smile.com/quotes/about/book/) [Books](https://sms4smile.com/quotes/about/books/) [Controversial](https://sms4smile.com/quotes/about/controversial/) [Dirty words](https://sms4smile.com/quotes/about/dirty-words/) [Marketing](https://sms4smile.com/quotes/about/marketing/) [People](https://sms4smile.com/quotes/about/people/) [World](https://sms4smile.com/quotes/about/world/) ## Related quotes > [“Advertising, Marketing, PR can get more people to buy your book. Only great writing can get more people to love it.”](https://sms4smile.com/quotes/ashok-banker/advertising-marketing-pr-can-get-more-people-to-buy-your-book-only/) Ashok Banker > [I was a stickler. I wanted to learn every nuance to my craft. And that's not just talking about in the ring. It's all…](https://sms4smile.com/quotes/jeff-jarrett/i-was-a-stickler-i-wanted-to-learn-every-nuance-to-my-craft-and-that/) [Jeff Jarrett](https://sms4smile.com/quotes/author/jeff-jarrett/) > [I still have a full-time day job, which is why it took me five years to write An Ear to the Ground, and why…](https://sms4smile.com/quotes/ken-thompson/i-still-have-a-full-time-day-job-which-is-why-it-took-me-five-years/) [Ken Thompson](https://sms4smile.com/quotes/author/ken-thompson/) > [This book is an agglomeration of lean-tos and annexes and there is no knowing how big the next addition will be, or where it…](https://sms4smile.com/quotes/anonymous/this-book-is-an-agglomeration-of-lean-tos-and-annexes-and-there-is-no/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [I always try to stay as quiet as possible about a book until it's finished.](https://sms4smile.com/quotes/kevin-brockmeier/i-always-try-to-stay-as-quiet-as-possible-about-a-book-until-it-s/) [Kevin Brockmeier](https://sms4smile.com/quotes/author/kevin-brockmeier/) > [If you invent two or three people and turn them loose in your manuscript, something is bound to happen to them -- you can't…](https://sms4smile.com/quotes/mark-twain/if-you-invent-two-or-three-people-and-turn-them-loose-in-your/) [Mark Twain](https://sms4smile.com/quotes/author/mark-twain/) > [When I'm writing a book, I prefer not to speak about it, because only when the book is finished can I try to understand…](https://sms4smile.com/quotes/italo-calvino/when-i-m-writing-a-book-i-prefer-not-to-speak-about-it-because-only/) [Italo Calvino](https://sms4smile.com/quotes/author/italo-calvino/) > [A classic is a book that has never finished saying what it has to say.](https://sms4smile.com/quotes/italo-calvino/a-classic-is-a-book-that-has-never-finished-saying-what-it-has-to-say/) [Italo Calvino](https://sms4smile.com/quotes/author/italo-calvino/) > [“So you killed him with what now?" "I tried that Dr. Phil book at first"..."And I finished it off with the toilet seat. Just…](https://sms4smile.com/quotes/jesse-petersen/so-you-killed-him-with-what-now-i-tried-that-dr-phil-book-at-first/) [Jesse Petersen](https://sms4smile.com/quotes/author/jesse-petersen/) > [A book is never finished; it's abandoned.](https://sms4smile.com/quotes/gene-fowler/a-book-is-never-finished-it-s-abandoned/) [Gene Fowler](https://sms4smile.com/quotes/author/gene-fowler/) > [... you should wait until the book is finished before making a judgment on its content. By the time you have gone through twenty…](https://sms4smile.com/quotes/walter-mosley/you-should-wait-until-the-book-is-finished-before-making-a-judgment/) [Walter Mosley](https://sms4smile.com/quotes/author/walter-mosley/) > [“A book is never, ever finished. You simply get to a point where you and your editor are reasonably happy with how it is…](https://sms4smile.com/quotes/kimberly-pauley/a-book-is-never-ever-finished-you-simply-get-to-a-point-where-you-and/) [Kimberly Pauley](https://sms4smile.com/quotes/author/kimberly-pauley/) > [I knew a book of mine was finished when I was in intensive care.](https://sms4smile.com/quotes/kate-braverman/i-knew-a-book-of-mine-was-finished-when-i-was-in-intensive-care/) [Kate Braverman](https://sms4smile.com/quotes/author/kate-braverman/) > [I never really know the title of a book until it's finished.](https://sms4smile.com/quotes/mary-wesley/i-never-really-know-the-title-of-a-book-until-it-s-finished/) [Mary Wesley](https://sms4smile.com/quotes/author/mary-wesley/) > [Were I to await perfection, my book would never be finished](https://sms4smile.com/quotes/anonymous/were-i-to-await-perfection-my-book-would-never-be-finished/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) ## More by Camilla Lackberg > [“«Maledetti i vestiti eleganti! A chi sarà venuta in mente un’idiozia come quella di andare in giro con un cappio al collo quando ci…](https://sms4smile.com/quotes/camilla-l-ckberg/maledetti-i-vestiti-eleganti-a-chi-sar-venuta-in-mente-un-idiozia/) [Camilla Läckberg](https://sms4smile.com/quotes/author/camilla-l-ckberg/) > [Scandinavian crime fiction has become a great success all across the world and rightfully so. Sjowall and Wahloo ushered in a whole generation of…](https://sms4smile.com/quotes/camilla-l-ckberg/scandinavian-crime-fiction-has-become-a-great-success-all-across-the/) [Camilla Lackberg](https://sms4smile.com/quotes/author/camilla-l-ckberg/) > [People in Sweden talk a lot about the weather - how much we hate it. But Finns get more depressed.](https://sms4smile.com/quotes/camilla-l-ckberg/people-in-sweden-talk-a-lot-about-the-weather-how-much-we-hate-it-but/) [Camilla Lackberg](https://sms4smile.com/quotes/author/camilla-l-ckberg/) > [One of the things I'm really good at is procrastinating.](https://sms4smile.com/quotes/camilla-l-ckberg/one-of-the-things-i-m-really-good-at-is-procrastinating/) [Camilla Lackberg](https://sms4smile.com/quotes/author/camilla-l-ckberg/) > [“Porque quien no ama, tampoco se arriesga a perder.”](https://sms4smile.com/quotes/camilla-l-ckberg/porque-quien-no-ama-tampoco-se-arriesga-a-perder/) [Camilla Läckberg](https://sms4smile.com/quotes/author/camilla-l-ckberg/) > [Swedish taxes are high, and we don't get as much as we used to for them. And our schools aren't so good.](https://sms4smile.com/quotes/camilla-l-ckberg/swedish-taxes-are-high-and-we-don-t-get-as-much-as-we-used-to-for/) [Camilla Lackberg](https://sms4smile.com/quotes/author/camilla-l-ckberg/) > [Northern Sweden holds a special kind of magic. It's cold, lonely, and the people are tough and silent, or so the stereotype says. This…](https://sms4smile.com/quotes/camilla-l-ckberg/northern-sweden-holds-a-special-kind-of-magic-it-s-cold-lonely-and/) [Camilla Lackberg](https://sms4smile.com/quotes/author/camilla-l-ckberg/) > [“One is expected to show a bit of eccentricity to be interesting. Otherwise one is simply a sad old crone, and no one wants…](https://sms4smile.com/quotes/camilla-l-ckberg/one-is-expected-to-show-a-bit-of-eccentricity-to-be-interesting/) [Camilla Läckberg](https://sms4smile.com/quotes/author/camilla-l-ckberg/) > [If I can hit No. 1 on the 'New York Times' best-seller list, I'm thinking of having the entire list tattooed on my body…](https://sms4smile.com/quotes/camilla-l-ckberg/if-i-can-hit-no-1-on-the-new-york-times-best-seller-list-i-m-thinking/) [Camilla Lackberg](https://sms4smile.com/quotes/author/camilla-l-ckberg/) > [In Sweden, we've moved away from the notion that mothers have some magical, special bond with children.](https://sms4smile.com/quotes/camilla-l-ckberg/in-sweden-we-ve-moved-away-from-the-notion-that-mothers-have-some/) [Camilla Lackberg](https://sms4smile.com/quotes/author/camilla-l-ckberg/) > [“Per said reluctantly. Being the grandson of Frans Ringholm afforded him a special status within the group, and in a weak moment he had”](https://sms4smile.com/quotes/camilla-l-ckberg/per-said-reluctantly-being-the-grandson-of-frans-ringholm-afforded/) [Camilla Läckberg](https://sms4smile.com/quotes/author/camilla-l-ckberg/) > [Don't ever get old. With each year that passes, the old Viking idea of jumping off a cliff to one's death looks better and…](https://sms4smile.com/quotes/camilla-l-ckberg/don-t-ever-get-old-with-each-year-that-passes-the-old-viking-idea-of/) [Camilla Lackberg](https://sms4smile.com/quotes/author/camilla-l-ckberg/) > [I do listen to Abba. And a lot of '80s and '90s pop music.](https://sms4smile.com/quotes/camilla-l-ckberg/i-do-listen-to-abba-and-a-lot-of-80s-and-90s-pop-music/) [Camilla Lackberg](https://sms4smile.com/quotes/author/camilla-l-ckberg/) > [Crime stories are our version of sitting round a camp fire and telling tales. We enjoy being scared under safe circumstances. That's why there's…](https://sms4smile.com/quotes/camilla-l-ckberg/crime-stories-are-our-version-of-sitting-round-a-camp-fire-and/) [Camilla Lackberg](https://sms4smile.com/quotes/author/camilla-l-ckberg/) > [The pace of Swedish crime fiction is slower - Stieg Larsson's the exception. And I think we use the environment more.](https://sms4smile.com/quotes/camilla-l-ckberg/the-pace-of-swedish-crime-fiction-is-slower-stieg-larsson-s-the/) [Camilla Lackberg](https://sms4smile.com/quotes/author/camilla-l-ckberg/) [Explore all 19 Camilla Lackberg quotes ](https://sms4smile.com/quotes/author/camilla-l-ckberg/) ## More Book quotes > [I think a new world will arise out of the religious mists when we approach our Bible with the idea that it is not…](https://sms4smile.com/quotes/aiden-wilson-tozer/i-think-a-new-world-will-arise-out-of-the-religious-mists-when-we/) [Aiden Wilson Tozer](https://sms4smile.com/quotes/author/aiden-wilson-tozer/) > [If I had a dollar for every time I couldn’t sleep, I could buy a billion locks and finally read a book in peace.](https://sms4smile.com/quotes/aesop-rock/if-i-had-a-dollar-for-every-time-i-couldn-t-sleep-i-could-buy-a/) [Aesop Rock](https://sms4smile.com/quotes/author/aesop-rock/) > [Young men, especially in America, write to me and ask me to recommend “a course of reading.” Distrust a course of reading! People who…](https://sms4smile.com/quotes/andrew-lang/young-men-especially-in-america-write-to-me-and-ask-me-to-recommend-a/) [Andrew Lang](https://sms4smile.com/quotes/author/andrew-lang/) > [The Rosary is the book of the blind.](https://sms4smile.com/quotes/fulton-j-sheen/the-rosary-is-the-book-of-the-blind/) [Fulton J. Sheen](https://sms4smile.com/quotes/author/fulton-j-sheen/) > [I have many who keep me going, I am very fortunate in this sense. There is nothing like a child who knows more about…](https://sms4smile.com/quotes/floyd-cooper/i-have-many-who-keep-me-going-i-am-very-fortunate-in-this-sense-there/) [Floyd Cooper](https://sms4smile.com/quotes/author/floyd-cooper/) > [I think books in which people are really happy and things are going well are probably the most challenging novels there are to write,…](https://sms4smile.com/quotes/anna-quindlen/i-think-books-in-which-people-are-really-happy-and-things-are-going/) [Anna Quindlen](https://sms4smile.com/quotes/author/anna-quindlen/) > [It's like the query letter problem that I just mentioned, magnified a hundredfold. You might be good at telling a story, but that doesn't…](https://sms4smile.com/quotes/patrick-rothfuss/it-s-like-the-query-letter-problem-that-i-just-mentioned-magnified-a/) [Patrick Rothfuss](https://sms4smile.com/quotes/author/patrick-rothfuss/) > [I don't think I have made as much of my life as I should have. I should have written more books.](https://sms4smile.com/quotes/arthur-m-schlesinger-jr/i-don-t-think-i-have-made-as-much-of-my-life-as-i-should-have-i/) [Arthur M. Schlesinger, Jr](https://sms4smile.com/quotes/author/arthur-m-schlesinger-jr/) > [Some books are not read in the right way because they have skipped a stage of opinion, assume a crystallization of information in society…](https://sms4smile.com/quotes/doris-lessing/some-books-are-not-read-in-the-right-way-because-they-have-skipped-a/) [Doris Lessing](https://sms4smile.com/quotes/author/doris-lessing/) > [“People talk about books that write themselves, and it's a lie. Books don't write themselves. It takes thought and research and a backache and…](https://sms4smile.com/quotes/neil-gaiman/people-talk-about-books-that-write-themselves-and-it-s-a-lie-books/) [Neil Gaiman](https://sms4smile.com/quotes/author/neil-gaiman/) > [There are great books in this world and great worlds in books.](https://sms4smile.com/quotes/anne-bronte/there-are-great-books-in-this-world-and-great-worlds-in-books/) [Anne Bronte](https://sms4smile.com/quotes/author/anne-bronte/) > [The purpose of this book is to supply, in the form suitable for laymen, guidance in the adoption and execution of an investment policy.](https://sms4smile.com/quotes/benjamin-graham/the-purpose-of-this-book-is-to-supply-in-the-form-suitable-for-laymen/) [Benjamin Graham](https://sms4smile.com/quotes/author/benjamin-graham/) > [But I think that of all the literature that I studied, the book that did more than any other to fire my enthusiasm was…](https://sms4smile.com/quotes/kwame-nkrumah/but-i-think-that-of-all-the-literature-that-i-studied-the-book-that/) [Kwame Nkrumah](https://sms4smile.com/quotes/author/kwame-nkrumah/) > [It's amazing to see things that are suggested in the book fully developed and so brilliantly realized through the artistry of the designers.](https://sms4smile.com/quotes/suzanne-collins/it-s-amazing-to-see-things-that-are-suggested-in-the-book-fully/) [Suzanne Collins](https://sms4smile.com/quotes/author/suzanne-collins/) > [“But I’ve developed a great reputation for wisdom by ordering more books than I ever had time to read, and reading more books, by…](https://sms4smile.com/quotes/marilynne-robinson/but-i-ve-developed-a-great-reputation-for-wisdom-by-ordering-more/) [Marilynne Robinson](https://sms4smile.com/quotes/author/marilynne-robinson/) [Browse all 29,378 Book quotes ](https://sms4smile.com/quotes/about/book/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "I've always viewed myself as a brand. 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