--- title: "Meaning & Key Takeaway of: Requirements for a Roadmap Relaunch…" description: "\"“Requirements for a Roadmap Relaunch ​​​​​​​​​​​​​​​As we outlined in the preface, the product people we’ve talked to are looking for certain things fr..." image: "https://sms4smile.com/quotes/i/28d/c-todd-lombardo-74439_product-development_requirements-for-a-roadmap-relaunch-as-w_2290875.jpg" --- # Requirements for a Roadmap Relaunch ​​​​​​​​​​​​​​​As we… ![“Requirements for a Roadmap Relaunch ​​​​​​​​​​​​​​​As we outlined in the preface, the product people we’ve talked to are looking for certain things from a roadmap. A product roadmap should: Put the organization’s plans in a strategic context Focus on delivering value to customers and the…” quote by C. Todd Lombardo](https://sms4smile.com/quotes/i/28d/c-todd-lombardo-74439_product-development_requirements-for-a-roadmap-relaunch-as-w_2290875.jpg) [Download](https://sms4smile.com/quotes/i/28d/c-todd-lombardo-74439_product-development_requirements-for-a-roadmap-relaunch-as-w_2290875.jpg) [Open image](https://sms4smile.com/quotes/i/28d/c-todd-lombardo-74439_product-development_requirements-for-a-roadmap-relaunch-as-w_2290875.jpg) > ““Requirements for a Roadmap Relaunch ​​​​​​​​​​​​​​​As we outlined in the preface, the product people we’ve talked to are looking for certain things from a roadmap. A product roadmap should: Put the organization’s plans in a strategic context Focus on delivering value to customers and the organization Embrace learning as part of a successful product development process Rally the organization around a single set of priorities Get customers excited about the product’s direction ​​​​​​​​​​​​​At the same time, a product roadmap should not: Make promises product teams aren’t confident they will deliver on Require a wasteful process of up-front design and estimation Be conflated with a project plan or a release plan (we cannot stress this enough)”” C. Todd Lombardo ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. A roadmap must align strategy, deliver value, foster learning, unify priorities, and inspire customers, while avoiding overpromising, excessive upfront design, and confusion with project plans. **In simple terms:** Roadmaps guide strategy, value, learning, unity, and excitement, without overpromising or detailed plans. Key Takeaway Focus on strategic alignment and value, avoid rigid promises. Themes strategy value learning alignment communication Mood inspirational pragmatic Type guidance strategic When to use this quote - product launch planning - stakeholder meetings - team alignment - customer communication Key Concepts product management strategic planning customer engagement Questions to Reflect On - How do you keep a roadmap flexible? - What metrics ensure it delivers value? A Different Perspective Roadmaps can become outdated quickly if not regularly reviewed. ★ ★ ★ ★ ★ No ratings yet [Product development](https://sms4smile.com/quotes/about/product-development/) [Strategy](https://sms4smile.com/quotes/about/strategy/) ## Related quotes > [“Your product roadmap should slot right in between your company vision and your more detailed development, release, and operational plans.”](https://sms4smile.com/quotes/c-todd-lombardo/your-product-roadmap-should-slot-right-in-between-your-company-vision/) C. Todd Lombardo > [“The product strategy describes how the long-term goal is attained; it includes the product’s value proposition, market, key features, and business goals. The product…](https://sms4smile.com/quotes/roman-pichler/the-product-strategy-describes-how-the-long-term-goal-is-attained-it/) Roman Pichler > [“Product development has become a faster, more flexible process, where radically better products don’t stand on the shoulders of giants, but on the shoulders…](https://sms4smile.com/quotes/eric-schmidt/product-development-has-become-a-faster-more-flexible-process-where/) [Eric Schmidt](https://sms4smile.com/quotes/author/eric-schmidt/) > [Before I became the president of AT&T's consumer division, I was running strategy and our internet services, so I was the president of one…](https://sms4smile.com/quotes/dan-schulman/before-i-became-the-president-of-at-t-s-consumer-division-i-was/) [Dan Schulman](https://sms4smile.com/quotes/author/dan-schulman/) > [In our product development cycle, we ask and listen to our customer about what she wants.](https://sms4smile.com/quotes/emily-weiss/in-our-product-development-cycle-we-ask-and-listen-to-our-customer/) [Emily Weiss](https://sms4smile.com/quotes/author/emily-weiss/) > [“Chapter 4 concludes by pointing out that an additional incentive can drive individual user-innovators to innovate rather than buy: they may value the process…](https://sms4smile.com/quotes/eric-von-hippel/chapter-4-concludes-by-pointing-out-that-an-additional-incentive-can/) [Eric von Hippel](https://sms4smile.com/quotes/author/eric-von-hippel/) > [“They could see the economic attractiveness of being able to strip out the burgeoning brand-related costs from manufacturer brands and make a very good…](https://sms4smile.com/quotes/greg-thain/they-could-see-the-economic-attractiveness-of-being-able-to-strip-out/) [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) > [Slow parents understand that childrearing should not be a cross between a competitive sport and product-development. It is not a project; it's a journey.…](https://sms4smile.com/quotes/carl-honor/slow-parents-understand-that-childrearing-should-not-be-a-cross/) [Carl Honore](https://sms4smile.com/quotes/author/carl-honor/) > [“Many products are too hard to understand without a demo. If a picture is worth a thousand words, a demonstration is probably worth a…](https://sms4smile.com/quotes/steven-gary-blank/many-products-are-too-hard-to-understand-without-a-demo-if-a-picture/) [Steven Gary Blank](https://sms4smile.com/quotes/author/steven-gary-blank/) > [“In my Toyota interviews, when I asked what distinguishes the Toyota Way from other management approaches, the most common first response was genchi gembutsu—whether…](https://sms4smile.com/quotes/eric-ries/in-my-toyota-interviews-when-i-asked-what-distinguishes-the-toyota/) [Eric Ries](https://sms4smile.com/quotes/author/eric-ries/) > [“Plan-driven development works well if you are applying it to problems that are well defined, predictable, and unlikely to undergo any significant change. The…](https://sms4smile.com/quotes/kenneth-s-rubin/plan-driven-development-works-well-if-you-are-applying-it-to-problems/) [Kenneth S. Rubin](https://sms4smile.com/quotes/author/kenneth-s-rubin/) > [“you must remove the walls between your sales and marketing organization and product development.”](https://sms4smile.com/quotes/sean-ellis/you-must-remove-the-walls-between-your-sales-and-marketing/) [Sean Ellis](https://sms4smile.com/quotes/author/sean-ellis/) > [Fact is, the work place to a great extent is "where we live." We need star accountants. Boffo saleswomen. Over-the-top creatives in marketing and…](https://sms4smile.com/quotes/tom-peters/fact-is-the-work-place-to-a-great-extent-is-where-we-live-we-need/) [Tom Peters](https://sms4smile.com/quotes/author/tom-peters/) > [“Therefore, alpha and beta testing are Product Development functions that belong to engineering. They are about validating the product technically, not the market.”](https://sms4smile.com/quotes/steven-gary-blank/therefore-alpha-and-beta-testing-are-product-development-functions/) [Steven Gary Blank](https://sms4smile.com/quotes/author/steven-gary-blank/) > [Because Techstars is an intensely productive three-month program in which product development and iteration are primary goals, we're constantly looking to streamline our program…](https://sms4smile.com/quotes/david-cohen/because-techstars-is-an-intensely-productive-three-month-program-in/) [David Cohen](https://sms4smile.com/quotes/author/david-cohen/) ## More by C. Todd Lombardo > [“as marketing, sales, finance, and support. The roadmap is a critical — and frequently missed — opportunity to articulate why you are doing this…](https://sms4smile.com/quotes/c-todd-lombardo/as-marketing-sales-finance-and-support-the-roadmap-is-a-critical-and/) C. Todd Lombardo > [“Your product roadmap should slot right in between your company vision and your more detailed development, release, and operational plans.”](https://sms4smile.com/quotes/c-todd-lombardo/your-product-roadmap-should-slot-right-in-between-your-company-vision/) C. Todd Lombardo Explore all 3 C. Todd Lombardo quotes ## More Product development quotes > [Because Techstars is an intensely productive three-month program in which product development and iteration are primary goals, we're constantly looking to streamline our program…](https://sms4smile.com/quotes/david-cohen/because-techstars-is-an-intensely-productive-three-month-program-in/) [David Cohen](https://sms4smile.com/quotes/author/david-cohen/) > [“Therefore, alpha and beta testing are Product Development functions that belong to engineering. They are about validating the product technically, not the market.”](https://sms4smile.com/quotes/steven-gary-blank/therefore-alpha-and-beta-testing-are-product-development-functions/) [Steven Gary Blank](https://sms4smile.com/quotes/author/steven-gary-blank/) > [Fact is, the work place to a great extent is "where we live." We need star accountants. Boffo saleswomen. 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