--- title: "Meaning & Key Takeaway of: When I was building my payments company…" description: "\"When I was building my payments company, Braintree, the online payments experience was awful. So you'd get a cab, and the wifi connectivity wouldn't wo..." image: "https://sms4smile.com/quotes/i/a12/bryan-johnson-5929_beautiful_when-i-was-building-my-payments-company_431001.jpg" --- # When I was building my payments company, Braintree, the… ![“When I was building my payments company, Braintree, the online payments experience was awful. So you'd get a cab, and the wifi connectivity wouldn't work, and it was just awful. And we said: 'OK, let's make this a beautiful experience.'” quote by Bryan Johnson](https://sms4smile.com/quotes/i/a12/bryan-johnson-5929_beautiful_when-i-was-building-my-payments-company_431001.jpg) [Download](https://sms4smile.com/quotes/i/a12/bryan-johnson-5929_beautiful_when-i-was-building-my-payments-company_431001.jpg) [Open image](https://sms4smile.com/quotes/i/a12/bryan-johnson-5929_beautiful_when-i-was-building-my-payments-company_431001.jpg) > “When I was building my payments company, Braintree, the online payments experience was awful. So you'd get a cab, and the wifi connectivity wouldn't work, and it was just awful. And we said: 'OK, let's make this a beautiful experience.'” [Bryan Johnson](https://sms4smile.com/quotes/author/bryan-johnson/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. The quote highlights the frustration with poor online payment experiences and the drive to improve them into a seamless, pleasant process. **In simple terms:** Bad payment UX is painful; we should make it smooth and enjoyable. Key Takeaway Prioritize user experience in product design. Themes user experience technology innovation customer focus Mood determined optimistic Type reflective inspirational When to use this quote - e‑commerce checkout - mobile app payments - subscription services - online ticketing Key Concepts design thinking digital payments UX improvement Questions to Reflect On - How can we balance speed of launch with UX quality? - What metrics best capture payment experience success? A Different Perspective Improving UX can be costly and technically challenging. ★ ★ ★ ★ ★ No ratings yet [Beautiful](https://sms4smile.com/quotes/about/beautiful/) [Braintree Online](https://sms4smile.com/quotes/about/braintree-online-3798840/) [Building](https://sms4smile.com/quotes/about/building/) [Business](https://sms4smile.com/quotes/about/business/) [Experience](https://sms4smile.com/quotes/about/experience/) [Experience Awful](https://sms4smile.com/quotes/about/experience-awful-3668929/) [Online Payment](https://sms4smile.com/quotes/about/online-payment-224686/) [Online Payments](https://sms4smile.com/quotes/about/online-payments-3798841/) [Payments Company](https://sms4smile.com/quotes/about/payments-company-3798842/) [Payments Experience](https://sms4smile.com/quotes/about/payments-experience-3798839/) [Work](https://sms4smile.com/quotes/about/work/) ## Related quotes > [In 2013 I sold my payments company, Braintree Venmo, to PayPal for $800 million, reaching a goal I set when 21.](https://sms4smile.com/quotes/bryan-johnson/in-2013-i-sold-my-payments-company-braintree-venmo-to-paypal-for-800/) [Bryan Johnson](https://sms4smile.com/quotes/author/bryan-johnson/) > [With this sense of the splendour of our experience and of its awful brevity, gathering all we are into one desperate effort to see…](https://sms4smile.com/quotes/walter-pater/with-this-sense-of-the-splendour-of-our-experience-and-of-its-awful/) [Walter Pater](https://sms4smile.com/quotes/author/walter-pater/) > [Online payment will continue to play an ever-growing and significant role in the development of e-commerce as well as the stimulation of consumer demand.](https://sms4smile.com/quotes/lucy-peng/online-payment-will-continue-to-play-an-ever-growing-and-significant/) [Lucy Peng](https://sms4smile.com/quotes/author/lucy-peng/) > [“What Is a Verified Stripe Account? Why Buying One Might Be a Smart Move for Your Business Setting up online payments can be time-consuming—especially…](https://sms4smile.com/quotes/best-practices-stripe-onboarding-documents-and-red-flags/what-is-a-verified-stripe-account-why-buying-one-might-be-a-smart/) [Best Practices Stripe Onboarding: Documents and Red Flags](https://sms4smile.com/quotes/author/best-practices-stripe-onboarding-documents-and-red-flags/) ## More by Bryan Johnson > [The quicker we can make radically improving our brains the single highest priority of the human race, the more effective we will be to…](https://sms4smile.com/quotes/bryan-johnson/the-quicker-we-can-make-radically-improving-our-brains-the-single/) [Bryan Johnson](https://sms4smile.com/quotes/author/bryan-johnson/) > [I burn inside with an ambition that feels out of place in the early 21st century.](https://sms4smile.com/quotes/bryan-johnson/i-burn-inside-with-an-ambition-that-feels-out-of-place-in-the-early/) [Bryan Johnson](https://sms4smile.com/quotes/author/bryan-johnson/) > [The discovery that we can program our existence and author our own lives has radically altered my life - transforming my identity, aspirations, and…](https://sms4smile.com/quotes/bryan-johnson/the-discovery-that-we-can-program-our-existence-and-author-our-own/) [Bryan Johnson](https://sms4smile.com/quotes/author/bryan-johnson/) > [When humans can measure something, the first thing that always happens: an ecosystem of ideas and, eventually, industry springs up around it.](https://sms4smile.com/quotes/bryan-johnson/when-humans-can-measure-something-the-first-thing-that-always-happens/) [Bryan Johnson](https://sms4smile.com/quotes/author/bryan-johnson/) > [As much as I admire the greats of industry and technology, as a founder-CEO who built a company on the three pillars of culture,…](https://sms4smile.com/quotes/bryan-johnson/as-much-as-i-admire-the-greats-of-industry-and-technology-as-a/) [Bryan Johnson](https://sms4smile.com/quotes/author/bryan-johnson/) > [I'm not a biohacker. I'm not an optimization person. I'm an explorer, about the future of being human.](https://sms4smile.com/quotes/bryan-johnson/i-m-not-a-biohacker-i-m-not-an-optimization-person-i-m-an-explorer/) [Bryan Johnson](https://sms4smile.com/quotes/author/bryan-johnson/) > [When we consider the future of the human species, we can do better than relying upon the least evolved, amygdalar, reptilian parts of our…](https://sms4smile.com/quotes/bryan-johnson/when-we-consider-the-future-of-the-human-species-we-can-do-better/) [Bryan Johnson](https://sms4smile.com/quotes/author/bryan-johnson/) > [One way to go about revolution is not trying to change the system within, but trying to build a new system.](https://sms4smile.com/quotes/bryan-johnson/one-way-to-go-about-revolution-is-not-trying-to-change-the-system/) [Bryan Johnson](https://sms4smile.com/quotes/author/bryan-johnson/) > [I am insatiably curious and love surrounding myself with people with whom I can ask questions for hours.](https://sms4smile.com/quotes/bryan-johnson/i-am-insatiably-curious-and-love-surrounding-myself-with-people-with/) [Bryan Johnson](https://sms4smile.com/quotes/author/bryan-johnson/) > [Being ruthlessly honest is risky, awkward, and uncomfortable - for nearly all of us. There's really no getting around it.](https://sms4smile.com/quotes/bryan-johnson/being-ruthlessly-honest-is-risky-awkward-and-uncomfortable-for-nearly/) [Bryan Johnson](https://sms4smile.com/quotes/author/bryan-johnson/) > [For political leaders, the tools of creation are powerful institutions, memorable words, enduring symbols, and perhaps most importantly, their own mythologized personas. Personas serve…](https://sms4smile.com/quotes/bryan-johnson/for-political-leaders-the-tools-of-creation-are-powerful-institutions/) [Bryan Johnson](https://sms4smile.com/quotes/author/bryan-johnson/) > [At OS Fund, we don't invest in particular problems. Instead of trying to solve energy or climate change or the spread of disease, we…](https://sms4smile.com/quotes/bryan-johnson/at-os-fund-we-don-t-invest-in-particular-problems-instead-of-trying/) [Bryan Johnson](https://sms4smile.com/quotes/author/bryan-johnson/) > [The mind-bending fact that a common shrub is more advanced than the latest MacBook Pro is overlooked by almost everyone. We fail to see…](https://sms4smile.com/quotes/bryan-johnson/the-mind-bending-fact-that-a-common-shrub-is-more-advanced-than-the/) [Bryan Johnson](https://sms4smile.com/quotes/author/bryan-johnson/) > [The body's organs and biological processes begin accumulating aging damage at different ages and speeds. The older you get, the faster aging damage accumulates,…](https://sms4smile.com/quotes/bryan-johnson/the-body-s-organs-and-biological-processes-begin-accumulating-aging/) [Bryan Johnson](https://sms4smile.com/quotes/author/bryan-johnson/) > [Personally, I have always thought that anything that would help us all live longer, healthier lives is a good technology. But what I consider…](https://sms4smile.com/quotes/bryan-johnson/personally-i-have-always-thought-that-anything-that-would-help-us-all/) [Bryan Johnson](https://sms4smile.com/quotes/author/bryan-johnson/) [Explore all 100 Bryan Johnson quotes ](https://sms4smile.com/quotes/author/bryan-johnson/) ## More Beautiful quotes > [I received a beautiful welcome to the world of music. 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The more perfect the appetite, the sweeter the food. The more musical…](https://sms4smile.com/quotes/richard-baxter/the-more-perfect-the-sight-is-the-more-delightful-the-beautiful/) [Richard Baxter](https://sms4smile.com/quotes/author/richard-baxter/) > [Call her beautiful a million times and she won't believe you. Call her ugly once, and she will never forget it.](https://sms4smile.com/quotes/tumblr/call-her-beautiful-a-million-times-and-she-won-t-believe-you-call-her/) [Tumblr](https://sms4smile.com/quotes/author/tumblr/) > [You will never know just how beautiful you are to me.](https://sms4smile.com/quotes/anonymous/you-will-never-know-just-how-beautiful-you-are-to-me/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [You felt a deep sorrow, the kind of melancholy you feel when you're in a beautiful place and the sun is going down](https://sms4smile.com/quotes/thrity-umrigar/you-felt-a-deep-sorrow-the-kind-of-melancholy-you-feel-when-you-re-in/) [Thrity Umrigar](https://sms4smile.com/quotes/author/thrity-umrigar/) > [ Teaching might even be the greatest of the arts since the medium is the human mind and spirit. My three \[great teachers\] did not… ](https://sms4smile.com/quotes/john-steinbeck/teaching-might-even-be-the-greatest-of-the-arts-since-the-medium-is/) [John Steinbeck](https://sms4smile.com/quotes/author/john-steinbeck/) > [You're beautiful, cute, pretty, gorgeous, and fuck.. I ran out of words.](https://sms4smile.com/quotes/raghib-clitso/you-re-beautiful-cute-pretty-gorgeous-and-fuck-i-ran-out-of-words/) [Raghib Clitso](https://sms4smile.com/quotes/author/raghib-clitso/) > [Growing up in Iceland, it was very beautiful, very safe, but quite isolated. 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And it gives us beautiful poetry that gives voice to our human…](https://sms4smile.com/quotes/jennifer-rothschild/god-s-word-does-provide-life-lessons-to-teach-us-how-to-live-and-it/) [Jennifer Rothschild](https://sms4smile.com/quotes/author/jennifer-rothschild/) [Browse all 17,976 Beautiful quotes ](https://sms4smile.com/quotes/about/beautiful/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "When I was building my payments company, Braintree, the online payments experience was awful. So you'd get a cab, and the wifi connectivity wouldn't work, and it was just awful. 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