--- title: "Meaning & Key Takeaway of: It's not a very high failure rate if you…" description: "\"It's not a very high failure rate if you choose people that you really like the sound of.\" — Bryan Ferry" image: "https://sms4smile.com/quotes/i/dd2/bryan-ferry-10924_failure_it-s-not-a-very-high-failure-rate-if-you_2508916.png" --- # It's not a very high failure rate if you choose people… ![“It's not a very high failure rate if you choose people that you really like the sound of.” quote by Bryan Ferry](https://sms4smile.com/quotes/i/dd2/bryan-ferry-10924_failure_it-s-not-a-very-high-failure-rate-if-you_2508916.png) [Download](https://sms4smile.com/quotes/i/dd2/bryan-ferry-10924_failure_it-s-not-a-very-high-failure-rate-if-you_2508916.png) [Open image](https://sms4smile.com/quotes/i/dd2/bryan-ferry-10924_failure_it-s-not-a-very-high-failure-rate-if-you_2508916.png) > “It's not a very high failure rate if you choose people that you really like the sound of.” [Bryan Ferry](https://sms4smile.com/quotes/author/bryan-ferry/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Choosing people you like reduces perceived failure because expectations align with personal affinity. **In simple terms:** Choosing liked people lowers perceived failure. Key Takeaway Select partners who resonate with you. Themes relationships decision-making expectations Mood reflective pragmatic Type advice philosophical When to use this quote - Choosing a business partner - dating - hiring - collaborating on projects Key Concepts psychology bias selection career personal relationships friendships team building Questions to Reflect On - Do you prioritize affinity over competence? - How does liking someone affect your risk assessment? A Different Perspective Bias can blind you to objective flaws. ★ ★ ★ ★ ★ No ratings yet [Choose People](https://sms4smile.com/quotes/about/choose-people/) [Failure](https://sms4smile.com/quotes/about/failure/) [Failure Rate](https://sms4smile.com/quotes/about/failure-rate-433844/) [Like Sound](https://sms4smile.com/quotes/about/like-sound/) [People](https://sms4smile.com/quotes/about/people/) [People Really](https://sms4smile.com/quotes/about/people-really/) [Rate](https://sms4smile.com/quotes/about/rate/) [Rate Choose](https://sms4smile.com/quotes/about/rate-choose-1137753/) [Sound](https://sms4smile.com/quotes/about/sound/) ## Related quotes > [If you ran a company with a failure rate of 68 percent, how long do you think you would stay in business? My guess…](https://sms4smile.com/quotes/josh-shapiro/if-you-ran-a-company-with-a-failure-rate-of-68-percent-how-long-do/) [Josh Shapiro](https://sms4smile.com/quotes/author/josh-shapiro/) > [“If you want to increase your success rate, double your failure rate. Thomas J. Watson, Former Chairman and CEO of IBM”](https://sms4smile.com/quotes/dan-siroker/if-you-want-to-increase-your-success-rate-double-your-failure-rate-2/) [Dan Siroker](https://sms4smile.com/quotes/author/dan-siroker/) > [There is a 90% failure rate for most shows. It's difficult for any show to write for the next season.](https://sms4smile.com/quotes/matt-passmore/there-is-a-90-failure-rate-for-most-shows-it-s-difficult-for-any-show/) [Matt Passmore](https://sms4smile.com/quotes/author/matt-passmore/) > [The failure rate for gym owners and personal trainers is very high because it is very difficult for them to work on their business…](https://sms4smile.com/quotes/dorian-yates/the-failure-rate-for-gym-owners-and-personal-trainers-is-very-high/) [Dorian Yates](https://sms4smile.com/quotes/author/dorian-yates/) > [If you want to increase your success rate, double your failure rate.](https://sms4smile.com/quotes/anonymous/if-you-want-to-increase-your-success-rate-double-your-failure-rate/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [“If you want to double your success rate, triple your failure rate.”](https://sms4smile.com/quotes/cory-doctorow/if-you-want-to-double-your-success-rate-triple-your-failure-rate/) [Cory Doctorow](https://sms4smile.com/quotes/author/cory-doctorow/) > [To double your successes, you might have to double your failure rate.](https://sms4smile.com/quotes/mahatma-gandhi/to-double-your-successes-you-might-have-to-double-your-failure-rate/) [Mahatma Gandhi](https://sms4smile.com/quotes/author/mahatma-gandhi/) > [If you want to succeed, double your failure rate.](https://sms4smile.com/quotes/anonymous/if-you-want-to-succeed-double-your-failure-rate/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [“Because if you see people as enemies or obstacles or traps, you will be at constant war with them and with yourself. Whereas if…](https://sms4smile.com/quotes/nathan-hill/because-if-you-see-people-as-enemies-or-obstacles-or-traps-you-will/) [Nathan Hill](https://sms4smile.com/quotes/author/nathan-hill/) > [“…We don't get to choose our own hearts. We can't make ourselves want what's good for us or what's good for other people. We…](https://sms4smile.com/quotes/tartt-donna/we-don-t-get-to-choose-our-own-hearts-we-can-t-make-ourselves-want/) [Tartt Donna](https://sms4smile.com/quotes/author/tartt-donna/) > [This is a time where fashion and style go against what I would rather do myself. So I have to pick and choose from…](https://sms4smile.com/quotes/t-i/this-is-a-time-where-fashion-and-style-go-against-what-i-would-rather/) [T.I](https://sms4smile.com/quotes/author/t-i/) > [People don't choose or own cats. Cats choose the people they want to own.](https://sms4smile.com/quotes/warren-eckstein/people-don-t-choose-or-own-cats-cats-choose-the-people-they-want-to/) [Warren Eckstein](https://sms4smile.com/quotes/author/warren-eckstein/) > [“We choose our friends on the basis of, among other things, our conception of ourselves. That's not to say that friendship is narcissistic, it…](https://sms4smile.com/quotes/robert-c-solomon/we-choose-our-friends-on-the-basis-of-among-other-things-our/) [Robert C. Solomon](https://sms4smile.com/quotes/author/robert-c-solomon/) > [“We can assume the best, but we can’t choose how people perceive us. We can, however, choose how those views affect us.”](https://sms4smile.com/quotes/louise-gornall/we-can-assume-the-best-but-we-can-t-choose-how-people-perceive-us-we/) [Louise Gornall](https://sms4smile.com/quotes/author/louise-gornall/) > [A great sorrow, and one that I am only beginning to understand: we don’t get to choose our own hearts. We can’t make ourselves…](https://sms4smile.com/quotes/donna-tartt/a-great-sorrow-and-one-that-i-am-only-beginning-to-understand-we-don/) [Donna Tartt](https://sms4smile.com/quotes/author/donna-tartt/) ## More by Bryan Ferry > [ It's quite funny that, 20 years ago, one would have thought putting out a fragrance would \[negatively\] affect your musical credibility. Now it may… ](https://sms4smile.com/quotes/bryan-ferry/it-s-quite-funny-that-20-years-ago-one-would-have-thought-putting-out/) [Bryan Ferry](https://sms4smile.com/quotes/author/bryan-ferry/) > [Secretly, I wanted to look like Jimi Hendrix, but I could never quite pull it off.](https://sms4smile.com/quotes/bryan-ferry/secretly-i-wanted-to-look-like-jimi-hendrix-but-i-could-never-quite/) [Bryan Ferry](https://sms4smile.com/quotes/author/bryan-ferry/) > [I met John Lennon and he was with his wife in Tokyo. I met him there.](https://sms4smile.com/quotes/bryan-ferry/i-met-john-lennon-and-he-was-with-his-wife-in-tokyo-i-met-him-there/) [Bryan Ferry](https://sms4smile.com/quotes/author/bryan-ferry/) > [I tour a lot, sometimes like a hundred shows a year.](https://sms4smile.com/quotes/bryan-ferry/i-tour-a-lot-sometimes-like-a-hundred-shows-a-year/) [Bryan Ferry](https://sms4smile.com/quotes/author/bryan-ferry/) > [I can never predict what's going to happen.](https://sms4smile.com/quotes/bryan-ferry/i-can-never-predict-what-s-going-to-happen/) [Bryan Ferry](https://sms4smile.com/quotes/author/bryan-ferry/) > [At home I don't really have any drum machines or anything like that, I just have a piano and a cassette machine, an old-fashioned…](https://sms4smile.com/quotes/bryan-ferry/at-home-i-don-t-really-have-any-drum-machines-or-anything-like-that-i/) [Bryan Ferry](https://sms4smile.com/quotes/author/bryan-ferry/) > [Much as I love the northeast, I didn't want to spend my life there. I wanted to experiment. Savour everything you can while you're…](https://sms4smile.com/quotes/bryan-ferry/much-as-i-love-the-northeast-i-didn-t-want-to-spend-my-life-there-i/) [Bryan Ferry](https://sms4smile.com/quotes/author/bryan-ferry/) > [While it's a great indulgence, it's also very interesting to have three bass players on the same track.](https://sms4smile.com/quotes/bryan-ferry/while-it-s-a-great-indulgence-it-s-also-very-interesting-to-have/) [Bryan Ferry](https://sms4smile.com/quotes/author/bryan-ferry/) > [Women! I have no idea. I don't know anything about women at all. They're a complete mystery to me.](https://sms4smile.com/quotes/bryan-ferry/women-i-have-no-idea-i-don-t-know-anything-about-women-at-all-they-re/) [Bryan Ferry](https://sms4smile.com/quotes/author/bryan-ferry/) > [Performing was terrifying.](https://sms4smile.com/quotes/bryan-ferry/performing-was-terrifying/) [Bryan Ferry](https://sms4smile.com/quotes/author/bryan-ferry/) > [Sometimes you're quite fortunate, being on the stage, getting to meet people like Salvador Dali.](https://sms4smile.com/quotes/bryan-ferry/sometimes-you-re-quite-fortunate-being-on-the-stage-getting-to-meet/) [Bryan Ferry](https://sms4smile.com/quotes/author/bryan-ferry/) > [When I stopped touring in the early '80s for a few years, it was a mistake looking back. I lost touch with my audience…](https://sms4smile.com/quotes/bryan-ferry/when-i-stopped-touring-in-the-early-80s-for-a-few-years-it-was-a/) [Bryan Ferry](https://sms4smile.com/quotes/author/bryan-ferry/) > [I'd love to follow the Tour de France one day. It's a really exciting spectacle. I've only seen it once as it was coming…](https://sms4smile.com/quotes/bryan-ferry/i-d-love-to-follow-the-tour-de-france-one-day-it-s-a-really-exciting/) [Bryan Ferry](https://sms4smile.com/quotes/author/bryan-ferry/) > [But I do like to have peace and quiet for a good hour.](https://sms4smile.com/quotes/bryan-ferry/but-i-do-like-to-have-peace-and-quiet-for-a-good-hour/) [Bryan Ferry](https://sms4smile.com/quotes/author/bryan-ferry/) > [When I was at college - that was the first time I tried singing. I played in a band, and people seemed to like…](https://sms4smile.com/quotes/bryan-ferry/when-i-was-at-college-that-was-the-first-time-i-tried-singing-i/) [Bryan Ferry](https://sms4smile.com/quotes/author/bryan-ferry/) [Explore all 62 Bryan Ferry quotes ](https://sms4smile.com/quotes/author/bryan-ferry/) ## More Failure quotes > [When you do things they're absolutely right at that time for you and it can always teach you something about yourself. You can take…](https://sms4smile.com/quotes/kym-marsh/when-you-do-things-they-re-absolutely-right-at-that-time-for-you-and/) [Kym Marsh](https://sms4smile.com/quotes/author/kym-marsh/) > [Failures happen. You can't cry over them. You just take it in your stride because you know that you have done your best... Sometimes,…](https://sms4smile.com/quotes/divya-dutta/failures-happen-you-can-t-cry-over-them-you-just-take-it-in-your/) [Divya Dutta](https://sms4smile.com/quotes/author/divya-dutta/) > [No one is completely unhappy at the failure of his best friend.](https://sms4smile.com/quotes/groucho-marx/no-one-is-completely-unhappy-at-the-failure-of-his-best-friend/) [Groucho Marx](https://sms4smile.com/quotes/author/groucho-marx/) > [“Rhiannon's Law #28: If you're going to fuck up, be sure to fuck up good and proper. Nothing makes failure acceptable, so you might…](https://sms4smile.com/quotes/anonymous/rhiannon-s-law-28-if-you-re-going-to-fuck-up-be-sure-to-fuck-up-good/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Failure is a part of life and you have to learn to deal with it. Failure is something that is part of life's cycle…](https://sms4smile.com/quotes/colin-powell/failure-is-a-part-of-life-and-you-have-to-learn-to-deal-with-it/) [Colin Powell](https://sms4smile.com/quotes/author/colin-powell/) > [If my child had prejudice in his head, I'd be ashamed. I would see it as my failure as a parent.](https://sms4smile.com/quotes/salman-rushdie/if-my-child-had-prejudice-in-his-head-i-d-be-ashamed-i-would-see-it/) [Salman Rushdie](https://sms4smile.com/quotes/author/salman-rushdie/) > [First action was a mistake. What about the second? third? fourth and fifth?...Mehn you are bad...](https://sms4smile.com/quotes/anonymous/first-action-was-a-mistake-what-about-the-second-third-fourth-and/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [God's love never fail :)](https://sms4smile.com/quotes/anonymous/god-s-love-never-fail/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Don’t you just hate nights like that, when you think over every mistake you’ve made, every hurt you’ve received, every bit of meanness you’ve…](https://sms4smile.com/quotes/charlaine-harris/don-t-you-just-hate-nights-like-that-when-you-think-over-every/) [Charlaine Harris](https://sms4smile.com/quotes/author/charlaine-harris/) > [“Our failure to understand another being's inner reality doesn't make that reality any less real, or any less valuable to that being. (p.255)”](https://sms4smile.com/quotes/kathryn-schulz/our-failure-to-understand-another-being-s-inner-reality-doesn-t-make/) [Kathryn Schulz](https://sms4smile.com/quotes/author/kathryn-schulz/) > [I hope that the Palestinians don't make the mistake of unleashing a new intifada. They've tried it twice before, and the consequences were bad…](https://sms4smile.com/quotes/tom-segev/i-hope-that-the-palestinians-don-t-make-the-mistake-of-unleashing-a/) [Tom Segev](https://sms4smile.com/quotes/author/tom-segev/) > [Don't take too much comfort in the fact that you're successful today because tomorrow could bring failure. There's no surety in life.](https://sms4smile.com/quotes/michael-savage/don-t-take-too-much-comfort-in-the-fact-that-you-re-successful-today/) [Michael Savage](https://sms4smile.com/quotes/author/michael-savage/) > [“It took me years to learn to sit at my desk for more than two minutes at a time, to put up with the…](https://sms4smile.com/quotes/erica-jong/it-took-me-years-to-learn-to-sit-at-my-desk-for-more-than-two-minutes/) [Erica Jong](https://sms4smile.com/quotes/author/erica-jong/) > [failure in the theater is more public, more brilliant, more unreal than in any other field.](https://sms4smile.com/quotes/lillian-hellman/failure-in-the-theater-is-more-public-more-brilliant-more-unreal-than/) [Lillian Hellman](https://sms4smile.com/quotes/author/lillian-hellman/) > [As we are coming to the end of the year, I want you to forget about the past, the failure, the negative thoughts or…](https://sms4smile.com/quotes/anonymous/as-we-are-coming-to-the-end-of-the-year-i-want-you-to-forget-about/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) [Browse all 27,498 Failure quotes ](https://sms4smile.com/quotes/about/failure/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "It's not a very high failure rate if you choose people that you really like the sound of.", "creator": { "@type": "Person", "name": "Bryan Ferry" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/bryan-ferry/it-s-not-a-very-high-failure-rate-if-you-choose-people-that-you/", "about": { "@type": "Thing", "name": "Failure" }, "@id": "https://sms4smile.com/quotes/bryan-ferry/it-s-not-a-very-high-failure-rate-if-you-choose-people-that-you/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/dd2/bryan-ferry-10924_failure_it-s-not-a-very-high-failure-rate-if-you_2508916.png", "contentUrl": "https://sms4smile.com/quotes/i/dd2/bryan-ferry-10924_failure_it-s-not-a-very-high-failure-rate-if-you_2508916.png", "url": "https://sms4smile.com/quotes/i/dd2/bryan-ferry-10924_failure_it-s-not-a-very-high-failure-rate-if-you_2508916.png", "width": 1080, "height": 1080, "caption": "“It's not a very high failure rate if you choose people that you really like the sound of.” — Bryan Ferry", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Bryan Ferry", "item": "https://sms4smile.com/quotes/author/bryan-ferry/" }, { "@type": "ListItem", "position": 4, "name": "It's not a very high failure...", "item": "https://sms4smile.com/quotes/bryan-ferry/it-s-not-a-very-high-failure-rate-if-you-choose-people-that-you/" } ], "@id": "https://sms4smile.com/quotes/bryan-ferry/it-s-not-a-very-high-failure-rate-if-you-choose-people-that-you/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```