--- title: "Meaning & Key Takeaway of: It was really important to try to reach a…" description: "\"It was really important to try to reach a whole new audience so we had a lot of people in who not only had not seen the last film but were not Star Tre..." image: "https://sms4smile.com/quotes/i/577/bryan-burk-26010_audience_it-was-really-important-to-try-to-reach_2382214.jpg" --- # It was really important to try to reach a whole new… ![“It was really important to try to reach a whole new audience so we had a lot of people in who not only had not seen the last film but were not Star Trek fans, or thought of themselves as not being Star Trek fans, or they had seen bits and pieces of Star Trek in the past and it was just not for them.” quote by Bryan Burk](https://sms4smile.com/quotes/i/577/bryan-burk-26010_audience_it-was-really-important-to-try-to-reach_2382214.jpg) [Download](https://sms4smile.com/quotes/i/577/bryan-burk-26010_audience_it-was-really-important-to-try-to-reach_2382214.jpg) [Open image](https://sms4smile.com/quotes/i/577/bryan-burk-26010_audience_it-was-really-important-to-try-to-reach_2382214.jpg) > “It was really important to try to reach a whole new audience so we had a lot of people in who not only had not seen the last film but were not Star Trek fans, or thought of themselves as not being Star Trek fans, or they had seen bits and pieces of Star Trek in the past and it was just not for them.” [Bryan Burk](https://sms4smile.com/quotes/author/bryan-burk/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Expanding a franchise's audience involves targeting non‑fans and re‑engaging lapsed viewers through inclusive marketing. **In simple terms:** Reach new viewers by appealing to those who think they aren't fans. Key Takeaway Broaden appeal beyond core fans. Themes marketing audience expansion media strategy Mood strategic analytical Type marketing business When to use this quote - film releases - TV series launches - product rebranding Key Concepts inclusion brand revitalization fan engagement Questions to Reflect On - What strategies can attract skeptics without diluting brand identity? - How measure success of outreach? A Different Perspective Not all non‑fans will convert; risk of alienating core fans. ★ ★ ★ ★ ★ No ratings yet [Audience](https://sms4smile.com/quotes/about/audience/) [Bits](https://sms4smile.com/quotes/about/bits/) [Bits and pieces](https://sms4smile.com/quotes/about/bits-and-pieces/) [Fans](https://sms4smile.com/quotes/about/fans/) [Fans Thought](https://sms4smile.com/quotes/about/fans-thought-411459/) [Film](https://sms4smile.com/quotes/about/film/) [Important](https://sms4smile.com/quotes/about/important/) [Lasts](https://sms4smile.com/quotes/about/lasts/) [New Audience](https://sms4smile.com/quotes/about/new-audience/) [Past](https://sms4smile.com/quotes/about/past/) [People](https://sms4smile.com/quotes/about/people/) [Pieces](https://sms4smile.com/quotes/about/pieces/) [Star trek](https://sms4smile.com/quotes/about/star-trek/) [Stars](https://sms4smile.com/quotes/about/stars/) [Trek Fans](https://sms4smile.com/quotes/about/trek-fans-1025725/) [Trying](https://sms4smile.com/quotes/about/trying/) [Whole](https://sms4smile.com/quotes/about/whole/) ## Related quotes > [Aren't we all 'Star Trek' fans? That's the show that captured our imaginations after cartoons and everything!](https://sms4smile.com/quotes/tamlyn-tomita/aren-t-we-all-star-trek-fans-that-s-the-show-that-captured-our/) [Tamlyn Tomita](https://sms4smile.com/quotes/author/tamlyn-tomita/) > [Star Trek?” I asked her. “Really?” “What?” she demanded, bending unnaturally black eyebrows together. “There are two kinds of people in the universe, Molly,”…](https://sms4smile.com/quotes/jim-butcher/star-trek-i-asked-her-really-what-she-demanded-bending-unnaturally/) [Jim Butcher](https://sms4smile.com/quotes/author/jim-butcher/) > [What's impressed me about 'Star Trek' fans is how many generations they span and how many nations they represent. They are all over the…](https://sms4smile.com/quotes/john-cho/what-s-impressed-me-about-star-trek-fans-is-how-many-generations-they/) [John Cho](https://sms4smile.com/quotes/author/john-cho/) > [I had a stereotype in my mind of what a 'Star Trek' fans is, but I couldn't have been more wrong.](https://sms4smile.com/quotes/john-cho/i-had-a-stereotype-in-my-mind-of-what-a-star-trek-fans-is-but-i/) [John Cho](https://sms4smile.com/quotes/author/john-cho/) > [Spock is a huge mythical character that even people who aren't 'Star Trek' fans like.](https://sms4smile.com/quotes/mary-wiseman/spock-is-a-huge-mythical-character-that-even-people-who-aren-t-star/) [Mary Wiseman](https://sms4smile.com/quotes/author/mary-wiseman/) > [I get called Harold the most. I think maybe 'Harold & Kumar' fans don't know my name, and 'Star Trek' fans do know my…](https://sms4smile.com/quotes/john-cho/i-get-called-harold-the-most-i-think-maybe-harold-kumar-fans-don-t/) [John Cho](https://sms4smile.com/quotes/author/john-cho/) > [I can still remember the time when some City fans thought it would be a good idea if I bought the club. I don't…](https://sms4smile.com/quotes/ricky-hatton/i-can-still-remember-the-time-when-some-city-fans-thought-it-would-be/) [Ricky Hatton](https://sms4smile.com/quotes/author/ricky-hatton/) > [Would I go back to Napoli? It'd be wonderful even to just know those fans had thought of me. I left unfinished business there.](https://sms4smile.com/quotes/fabio-quagliarella/would-i-go-back-to-napoli-it-d-be-wonderful-even-to-just-know-those/) [Fabio Quagliarella](https://sms4smile.com/quotes/author/fabio-quagliarella/) > [When I realized I could use Facebook as a way to communicate directly with my fans, I thought it would be a great idea.](https://sms4smile.com/quotes/betty-white/when-i-realized-i-could-use-facebook-as-a-way-to-communicate-directly/) [Betty White](https://sms4smile.com/quotes/author/betty-white/) > [Maybe for every 100 fans who thought about saying something nasty to singer Justin Bieber this month, maybe 200 did.](https://sms4smile.com/quotes/justine-bateman/maybe-for-every-100-fans-who-thought-about-saying-something-nasty-to/) [Justine Bateman](https://sms4smile.com/quotes/author/justine-bateman/) > [Movies aren't normally, necessarily viewed by a community of fans, and we thought if we could take the energy we see at our live…](https://sms4smile.com/quotes/sal-vulcano/movies-aren-t-normally-necessarily-viewed-by-a-community-of-fans-and/) [Sal Vulcano](https://sms4smile.com/quotes/author/sal-vulcano/) > [It'd be nice if fans thought I was the sexiest Lois Lane.](https://sms4smile.com/quotes/erica-durance/it-d-be-nice-if-fans-thought-i-was-the-sexiest-lois-lane/) [Erica Durance](https://sms4smile.com/quotes/author/erica-durance/) > [I loved the banter with the fans and the thought I was giving something back to the people who support me. But then you…](https://sms4smile.com/quotes/micah-richards/i-loved-the-banter-with-the-fans-and-the-thought-i-was-giving/) [Micah Richards](https://sms4smile.com/quotes/author/micah-richards/) > [You can't really prepare yourself for being greeted by a dozen Klingons drinking blood wine. So, it can be a bit off-putting coming in…](https://sms4smile.com/quotes/jeri-ryan/you-can-t-really-prepare-yourself-for-being-greeted-by-a-dozen/) [Jeri Ryan](https://sms4smile.com/quotes/author/jeri-ryan/) > [I don't think it's hubris for me to say I'm a Trek fan. So, I don't treat Trek fans as somebody who's separate than…](https://sms4smile.com/quotes/damon-lindelof/i-don-t-think-it-s-hubris-for-me-to-say-i-m-a-trek-fan-so-i-don-t/) [Damon Lindelof](https://sms4smile.com/quotes/author/damon-lindelof/) ## More by Bryan Burk > [So that's one of the reasons why we took time between the last one and this one, was to make sure that we could…](https://sms4smile.com/quotes/bryan-burk/so-that-s-one-of-the-reasons-why-we-took-time-between-the-last-one/) [Bryan Burk](https://sms4smile.com/quotes/author/bryan-burk/) > [Screening is an invaluable part of the process, obviously, having test screening and you definitely learn something.](https://sms4smile.com/quotes/bryan-burk/screening-is-an-invaluable-part-of-the-process-obviously-having-test/) [Bryan Burk](https://sms4smile.com/quotes/author/bryan-burk/) > [You know, things come up and we have those conversations. I feel that they're all in a kind of similar state, which is that…](https://sms4smile.com/quotes/bryan-burk/you-know-things-come-up-and-we-have-those-conversations-i-feel-that/) [Bryan Burk](https://sms4smile.com/quotes/author/bryan-burk/) > [Is it inevitable after a successful film that they're going to ask for another one? Yes. Do we want to rush and do it…](https://sms4smile.com/quotes/bryan-burk/is-it-inevitable-after-a-successful-film-that-they-re-going-to-ask/) [Bryan Burk](https://sms4smile.com/quotes/author/bryan-burk/) > [There is just this need to feed the beast of movie, or TV, or whatever it may be and you don't want to do…](https://sms4smile.com/quotes/bryan-burk/there-is-just-this-need-to-feed-the-beast-of-movie-or-tv-or-whatever/) [Bryan Burk](https://sms4smile.com/quotes/author/bryan-burk/) > [You may change your destination, you may have a hundred stops along the way, there's a hundred different possibilities, but usually when you get…](https://sms4smile.com/quotes/bryan-burk/you-may-change-your-destination-you-may-have-a-hundred-stops-along/) [Bryan Burk](https://sms4smile.com/quotes/author/bryan-burk/) > [Well, truth be told it was the hope on the last one, it's always the hope. It's just you don't just wasn't to do…](https://sms4smile.com/quotes/bryan-burk/well-truth-be-told-it-was-the-hope-on-the-last-one-it-s-always-the/) [Bryan Burk](https://sms4smile.com/quotes/author/bryan-burk/) > [It's a combination, I think they want to know - it's for every show, which is I think networks want to know that you…](https://sms4smile.com/quotes/bryan-burk/it-s-a-combination-i-think-they-want-to-know-it-s-for-every-show/) [Bryan Burk](https://sms4smile.com/quotes/author/bryan-burk/) > [Then we started looking at story and what was making sense and what wasn't making sense, emotionally and thematically the intention that we had…](https://sms4smile.com/quotes/bryan-burk/then-we-started-looking-at-story-and-what-was-making-sense-and-what/) [Bryan Burk](https://sms4smile.com/quotes/author/bryan-burk/) > [And then simultaneously I don't think they're asking you to necessarily write in stone that this is what you're going to do or what…](https://sms4smile.com/quotes/bryan-burk/and-then-simultaneously-i-don-t-think-they-re-asking-you-to/) [Bryan Burk](https://sms4smile.com/quotes/author/bryan-burk/) > [There's an overlap of people we've used from previous films and we also like to obviously bring in new people so we get a…](https://sms4smile.com/quotes/bryan-burk/there-s-an-overlap-of-people-we-ve-used-from-previous-films-and-we/) [Bryan Burk](https://sms4smile.com/quotes/author/bryan-burk/) > [It's interesting because the way J.J. cuts - we're very close with our editors as well, so it's kind of the first cut and…](https://sms4smile.com/quotes/bryan-burk/it-s-interesting-because-the-way-j-j-cuts-we-re-very-close-with-our/) [Bryan Burk](https://sms4smile.com/quotes/author/bryan-burk/) > [Yeah, we definitely have screenings; we just don't have screenings out on the street. We bring in - it starts internally, so its people…](https://sms4smile.com/quotes/bryan-burk/yeah-we-definitely-have-screenings-we-just-don-t-have-screenings-out/) [Bryan Burk](https://sms4smile.com/quotes/author/bryan-burk/) > [And more importantly what we found with those people is that a lot of them said, "Hey it's not what I thought it was…](https://sms4smile.com/quotes/bryan-burk/and-more-importantly-what-we-found-with-those-people-is-that-a-lot-of/) [Bryan Burk](https://sms4smile.com/quotes/author/bryan-burk/) > [Well consciously what we were doing when making the film was, we really wanted to make sure it was a film about - in…](https://sms4smile.com/quotes/bryan-burk/well-consciously-what-we-were-doing-when-making-the-film-was-we/) [Bryan Burk](https://sms4smile.com/quotes/author/bryan-burk/) [Explore all 22 Bryan Burk quotes ](https://sms4smile.com/quotes/author/bryan-burk/) ## More Audience quotes > [If the audience likes your work, if they like you, they don't think whether you are married or have children or not. I made…](https://sms4smile.com/quotes/dimple-kapadia/if-the-audience-likes-your-work-if-they-like-you-they-don-t-think/) [Dimple Kapadia](https://sms4smile.com/quotes/author/dimple-kapadia/) > [It's those moments, those odd moments that you look for and sometimes by creating this kind of loose atmosphere you find those little moments…](https://sms4smile.com/quotes/barry-levinson/it-s-those-moments-those-odd-moments-that-you-look-for-and-sometimes/) [Barry Levinson](https://sms4smile.com/quotes/author/barry-levinson/) > [I can skate beautifully. While performing on ice I always try to please the audience and to win as well. Being artistic is very…](https://sms4smile.com/quotes/evgeni-plushenko/i-can-skate-beautifully-while-performing-on-ice-i-always-try-to/) [Evgeni Plushenko](https://sms4smile.com/quotes/author/evgeni-plushenko/) > [One of the best moments of any Liars show is hearing the crowd squawk 'We're doomed! We're doomed!' on cue during 'We Fenced Other…](https://sms4smile.com/quotes/rob-sheffield/one-of-the-best-moments-of-any-liars-show-is-hearing-the-crowd-squawk/) [Rob Sheffield](https://sms4smile.com/quotes/author/rob-sheffield/) > [It's the adrenaline rush you only get from being in front of an audience. It's addictive.](https://sms4smile.com/quotes/raphael-saadiq/it-s-the-adrenaline-rush-you-only-get-from-being-in-front-of-an/) [Raphael Saadiq](https://sms4smile.com/quotes/author/raphael-saadiq/) > [If I had to speak in front of a Korean audience, I would be hard pressed to sound other than a little girl.](https://sms4smile.com/quotes/an-na/if-i-had-to-speak-in-front-of-a-korean-audience-i-would-be-hard/) [An Na](https://sms4smile.com/quotes/author/an-na/) > [The liveness of theater, and the excitement of experiencing it alongside an audience, is something you can't get at home. That makes the theater…](https://sms4smile.com/quotes/nick-blaemire/the-liveness-of-theater-and-the-excitement-of-experiencing-it/) [Nick Blaemire](https://sms4smile.com/quotes/author/nick-blaemire/) > [One of the things that touches me most when I play for an audience is that although we may be unable to communicate in…](https://sms4smile.com/quotes/stephen-hough/one-of-the-things-that-touches-me-most-when-i-play-for-an-audience-is/) [Stephen Hough](https://sms4smile.com/quotes/author/stephen-hough/) > [I have to feel the audience. I enjoy that feeling of community.](https://sms4smile.com/quotes/dave-gahan/i-have-to-feel-the-audience-i-enjoy-that-feeling-of-community/) [Dave Gahan](https://sms4smile.com/quotes/author/dave-gahan/) > [When you lived it for years and years and years and seen different characters just get pummeled and squashed because 'I said so,' it…](https://sms4smile.com/quotes/arn-anderson/when-you-lived-it-for-years-and-years-and-years-and-seen-different/) [Arn Anderson](https://sms4smile.com/quotes/author/arn-anderson/) > [“During the first few minutes of your presentation, your job is to assure the audience members that you are not going to waste their…](https://sms4smile.com/quotes/dale-ludwig-and-greg-owen-boger/during-the-first-few-minutes-of-your-presentation-your-job-is-to/) [Dale Ludwig and Greg Owen-Boger](https://sms4smile.com/quotes/author/dale-ludwig-and-greg-owen-boger/) > [Donald Trump is a different ball of wax. I've been trying to say for I don't know how many months now that the traditional…](https://sms4smile.com/quotes/rush-limbaugh/donald-trump-is-a-different-ball-of-wax-i-ve-been-trying-to-say-for-i/) [Rush Limbaugh](https://sms4smile.com/quotes/author/rush-limbaugh/) > [I don't think about who the audience is for my books.](https://sms4smile.com/quotes/j-k-rowling-2/i-don-t-think-about-who-the-audience-is-for-my-books/) [J. K. Rowling](https://sms4smile.com/quotes/author/j-k-rowling-2/) > [I feel I have been playing all primary characters. And if your character forms a connect with the audience, it doesn't matter if you…](https://sms4smile.com/quotes/angad-bedi/i-feel-i-have-been-playing-all-primary-characters-and-if-your/) [Angad Bedi](https://sms4smile.com/quotes/author/angad-bedi/) > [When I was playing piano, it was like, 'I'm going to write a song using all the white keys.' My music director, who knew…](https://sms4smile.com/quotes/john-tesh/when-i-was-playing-piano-it-was-like-i-m-going-to-write-a-song-using/) [John Tesh](https://sms4smile.com/quotes/author/john-tesh/) [Browse all 9,118 Audience quotes ](https://sms4smile.com/quotes/about/audience/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "It was really important to try to reach a whole new audience so we had a lot of people in who not only had not seen the last film but were not Star Trek fans, or thought of themselves as not being Star Trek fans, or they had seen bits and pieces of Star Trek in the past and it was just not for them.", "creator": { "@type": "Person", "name": "Bryan Burk" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/bryan-burk/it-was-really-important-to-try-to-reach-a-whole-new-audience-so-we/", "about": { "@type": "Thing", "name": "Audience" }, "@id": "https://sms4smile.com/quotes/bryan-burk/it-was-really-important-to-try-to-reach-a-whole-new-audience-so-we/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/577/bryan-burk-26010_audience_it-was-really-important-to-try-to-reach_2382214.jpg", "contentUrl": "https://sms4smile.com/quotes/i/577/bryan-burk-26010_audience_it-was-really-important-to-try-to-reach_2382214.jpg", "url": "https://sms4smile.com/quotes/i/577/bryan-burk-26010_audience_it-was-really-important-to-try-to-reach_2382214.jpg", "width": 1080, "height": 1080, "caption": "“It was really important to try to reach a whole new audience so we had a lot of people in who not only had…” — Bryan Burk", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Bryan Burk", "item": "https://sms4smile.com/quotes/author/bryan-burk/" }, { "@type": "ListItem", "position": 4, "name": "It was really important to try...", "item": "https://sms4smile.com/quotes/bryan-burk/it-was-really-important-to-try-to-reach-a-whole-new-audience-so-we/" } ], "@id": "https://sms4smile.com/quotes/bryan-burk/it-was-really-important-to-try-to-reach-a-whole-new-audience-so-we/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```