--- title: "Meaning & Key Takeaway of: And more importantly what we found with…" description: "\"And more importantly what we found with those people is that a lot of them said, \"Hey it's not what I thought it was going to be.\" Which is a great rea..." image: "https://sms4smile.com/quotes/i/0c2/bryan-burk-26010_found_and-more-importantly-what-we-found-with_2299483.jpg" --- # And more importantly what we found with those people is… ![“And more importantly what we found with those people is that a lot of them said, "Hey it's not what I thought it was going to be." Which is a great reaction, particularly if they liked it.” quote by Bryan Burk](https://sms4smile.com/quotes/i/0c2/bryan-burk-26010_found_and-more-importantly-what-we-found-with_2299483.jpg) [Download](https://sms4smile.com/quotes/i/0c2/bryan-burk-26010_found_and-more-importantly-what-we-found-with_2299483.jpg) [Open image](https://sms4smile.com/quotes/i/0c2/bryan-burk-26010_found_and-more-importantly-what-we-found-with_2299483.jpg) > “And more importantly what we found with those people is that a lot of them said, "Hey it's not what I thought it was going to be." Which is a great reaction, particularly if they liked it.” [Bryan Burk](https://sms4smile.com/quotes/author/bryan-burk/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. People often discover that reality differs from expectations, which can be a positive surprise if they enjoy the outcome. **In simple terms:** Expectations may not match reality, but enjoyment can make the difference. Key Takeaway Embrace unexpected outcomes positively. Themes expectations reality surprise enjoyment Mood reflective optimistic Type observational motivational When to use this quote - product testing - customer feedback - first impressions - creative projects Key Concepts cognitive dissonance positive framing Questions to Reflect On - Did the experience exceed or fall short of expectations? - How can you prepare for unexpected outcomes? A Different Perspective If the result is disappointing, the positive reaction may not occur. ★ ★ ★ ★ ★ No ratings yet [Found](https://sms4smile.com/quotes/about/found/) [Great Reaction](https://sms4smile.com/quotes/about/great-reaction-1417894/) [Hey](https://sms4smile.com/quotes/about/hey/) [Ifs](https://sms4smile.com/quotes/about/ifs/) [Importantly People](https://sms4smile.com/quotes/about/importantly-people-2030011/) [People](https://sms4smile.com/quotes/about/people/) [People Lot](https://sms4smile.com/quotes/about/people-lot/) [Reaction](https://sms4smile.com/quotes/about/reaction/) [Reaction Particularly](https://sms4smile.com/quotes/about/reaction-particularly-5432081/) [Reactions](https://sms4smile.com/quotes/about/reactions/) [Said](https://sms4smile.com/quotes/about/said/) ## Related quotes > [Depend upon it; from every condition of distress or evil, there is a great reaction, and the greater the distress or evil, the greater…](https://sms4smile.com/quotes/theodore-dreiser/depend-upon-it-from-every-condition-of-distress-or-evil-there-is-a/) [Theodore Dreiser](https://sms4smile.com/quotes/author/theodore-dreiser/) > [Find people who are competent and really bright, but more importantly, people who care exactly about the same things you care about.](https://sms4smile.com/quotes/steve-jobs/find-people-who-are-competent-and-really-bright-but-more-importantly/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [We started very slow in America. It was small acoustic shows. We played places like Los Angeles, New York and Chicago and everywhere there…](https://sms4smile.com/quotes/emeli-sande/we-started-very-slow-in-america-it-was-small-acoustic-shows-we-played/) [Emeli Sande](https://sms4smile.com/quotes/author/emeli-sande/) > [A crazy action only works if there's a great reaction.](https://sms4smile.com/quotes/brett-gelman/a-crazy-action-only-works-if-there-s-a-great-reaction/) [Brett Gelman](https://sms4smile.com/quotes/author/brett-gelman/) > [“I turn and gaze at him midway. Chin up Steele, I chide myself. “Oh... by the way, I’m wearing your underwear.” I gave him…](https://sms4smile.com/quotes/e-l-james/i-turn-and-gaze-at-him-midway-chin-up-steele-i-chide-myself-oh-by-the/) [E.L. James](https://sms4smile.com/quotes/author/e-l-james/) > [When I came out for the 25th anniversary of Raw, I got a great reaction, and it made me feel very good, but as…](https://sms4smile.com/quotes/eric-bischoff/when-i-came-out-for-the-25th-anniversary-of-raw-i-got-a-great/) [Eric Bischoff](https://sms4smile.com/quotes/author/eric-bischoff/) > [Depend on it, that from every condition of distress or evil there is a great reaction, and the greater the evil or distress, the…](https://sms4smile.com/quotes/theodore-dreiser/depend-on-it-that-from-every-condition-of-distress-or-evil-there-is-a/) [Theodore Dreiser](https://sms4smile.com/quotes/author/theodore-dreiser/) > [I never, like, once I got to the WWE and then, I kind of started to realize that we have something special with that…](https://sms4smile.com/quotes/the-undertaker/i-never-like-once-i-got-to-the-wwe-and-then-i-kind-of-started-to/) [The Undertaker](https://sms4smile.com/quotes/author/the-undertaker/) > [A lot of people have a lot to say when you're doing well and when you're not doing so well.](https://sms4smile.com/quotes/reece-james/a-lot-of-people-have-a-lot-to-say-when-you-re-doing-well-and-when-you/) [Reece James](https://sms4smile.com/quotes/author/reece-james/) > [We, as black people, we have a lot of crooks.](https://sms4smile.com/quotes/charles-barkley/we-as-black-people-we-have-a-lot-of-crooks/) [Charles Barkley](https://sms4smile.com/quotes/author/charles-barkley/) > [There are a lot of people who do a lot of things to be outrageous with fashion, hair or makeup.](https://sms4smile.com/quotes/daphne-guinness/there-are-a-lot-of-people-who-do-a-lot-of-things-to-be-outrageous/) [Daphne Guinness](https://sms4smile.com/quotes/author/daphne-guinness/) > [People have a lot on their plate so either leave them a smile or leave them alone.](https://sms4smile.com/quotes/keith-penney/people-have-a-lot-on-their-plate-so-either-leave-them-a-smile-or/) [Keith Penney](https://sms4smile.com/quotes/author/keith-penney/) > [Many, many people have done a lot more sexual experimentation than I have.](https://sms4smile.com/quotes/erica-jong/many-many-people-have-done-a-lot-more-sexual-experimentation-than-i/) [Erica Jong](https://sms4smile.com/quotes/author/erica-jong/) > [There's a lot of people with a lot more problems than me.](https://sms4smile.com/quotes/dillon-danis/there-s-a-lot-of-people-with-a-lot-more-problems-than-me/) [Dillon Danis](https://sms4smile.com/quotes/author/dillon-danis/) > [“So it is that in our world hopes are thwarted at every turn and the people's lot is always pain.”](https://sms4smile.com/quotes/royall-tyler/so-it-is-that-in-our-world-hopes-are-thwarted-at-every-turn-and-the/) [Royall Tyler](https://sms4smile.com/quotes/author/royall-tyler/) ## More by Bryan Burk > [So that's one of the reasons why we took time between the last one and this one, was to make sure that we could…](https://sms4smile.com/quotes/bryan-burk/so-that-s-one-of-the-reasons-why-we-took-time-between-the-last-one/) [Bryan Burk](https://sms4smile.com/quotes/author/bryan-burk/) > [Screening is an invaluable part of the process, obviously, having test screening and you definitely learn something.](https://sms4smile.com/quotes/bryan-burk/screening-is-an-invaluable-part-of-the-process-obviously-having-test/) [Bryan Burk](https://sms4smile.com/quotes/author/bryan-burk/) > [You know, things come up and we have those conversations. I feel that they're all in a kind of similar state, which is that…](https://sms4smile.com/quotes/bryan-burk/you-know-things-come-up-and-we-have-those-conversations-i-feel-that/) [Bryan Burk](https://sms4smile.com/quotes/author/bryan-burk/) > [Is it inevitable after a successful film that they're going to ask for another one? Yes. Do we want to rush and do it…](https://sms4smile.com/quotes/bryan-burk/is-it-inevitable-after-a-successful-film-that-they-re-going-to-ask/) [Bryan Burk](https://sms4smile.com/quotes/author/bryan-burk/) > [There is just this need to feed the beast of movie, or TV, or whatever it may be and you don't want to do…](https://sms4smile.com/quotes/bryan-burk/there-is-just-this-need-to-feed-the-beast-of-movie-or-tv-or-whatever/) [Bryan Burk](https://sms4smile.com/quotes/author/bryan-burk/) > [You may change your destination, you may have a hundred stops along the way, there's a hundred different possibilities, but usually when you get…](https://sms4smile.com/quotes/bryan-burk/you-may-change-your-destination-you-may-have-a-hundred-stops-along/) [Bryan Burk](https://sms4smile.com/quotes/author/bryan-burk/) > [Well, truth be told it was the hope on the last one, it's always the hope. 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We bring in - it starts internally, so its people…](https://sms4smile.com/quotes/bryan-burk/yeah-we-definitely-have-screenings-we-just-don-t-have-screenings-out/) [Bryan Burk](https://sms4smile.com/quotes/author/bryan-burk/) > [Well consciously what we were doing when making the film was, we really wanted to make sure it was a film about - in…](https://sms4smile.com/quotes/bryan-burk/well-consciously-what-we-were-doing-when-making-the-film-was-we/) [Bryan Burk](https://sms4smile.com/quotes/author/bryan-burk/) > [It was really important to try to reach a whole new audience so we had a lot of people in who not only had…](https://sms4smile.com/quotes/bryan-burk/it-was-really-important-to-try-to-reach-a-whole-new-audience-so-we/) [Bryan Burk](https://sms4smile.com/quotes/author/bryan-burk/) [Explore all 22 Bryan Burk quotes ](https://sms4smile.com/quotes/author/bryan-burk/) ## More Found quotes > [I never believed in trying to do anything. Whatever I set out to do I found I had already accomplished.](https://sms4smile.com/quotes/johann-wolfgang-von-goethe/i-never-believed-in-trying-to-do-anything-whatever-i-set-out-to-do-i/) [Johann Wolfgang von Goethe](https://sms4smile.com/quotes/author/johann-wolfgang-von-goethe/) > [I love being in Malibu. It's so cool there, and the water is just, it's nice and, and I love the beach. 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My work requires it - but I myself have no need or…](https://sms4smile.com/quotes/marsden-hartley/it-is-the-incongruous-thing-in-my-entire-life-this-isolation-my-work/) [Marsden Hartley](https://sms4smile.com/quotes/author/marsden-hartley/) > [It is the interest of the commercial world that wealth should be found everywhere.](https://sms4smile.com/quotes/edmund-burke/it-is-the-interest-of-the-commercial-world-that-wealth-should-be/) [Edmund Burke](https://sms4smile.com/quotes/author/edmund-burke/) > [This brings me back to the image of Kafka standing before a fish in the Berlin aquarium, a fish on which his gaze fell…](https://sms4smile.com/quotes/jonathan-safran-foer/this-brings-me-back-to-the-image-of-kafka-standing-before-a-fish-in/) [Jonathan Safran Foer](https://sms4smile.com/quotes/author/jonathan-safran-foer/) > [Real breakthroughs are not found because you want to develop some new technology, but because you are curious and want to find out how…](https://sms4smile.com/quotes/anton-zeilinger/real-breakthroughs-are-not-found-because-you-want-to-develop-some-new/) [Anton Zeilinger](https://sms4smile.com/quotes/author/anton-zeilinger/) > [Like a child exploring the attic of an old house on a rainy day, discovering a trunk full of treasure and then calling all…](https://sms4smile.com/quotes/eugene-h-peterson/like-a-child-exploring-the-attic-of-an-old-house-on-a-rainy-day/) [Eugene H. 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