--- title: "Meaning & Key Takeaway of: Using a slogan from ANT, you have 'to…" description: "\"“Using a slogan from ANT, you have 'to follow the actors themselves', that is try to catch up with their often wild innovations in order to learn from ..." image: "https://sms4smile.com/quotes/i/9be/bruno-latour-21082_ants_using-a-slogan-from-ant-you-have-to-foll_719235.jpg" --- # Using a slogan from ANT, you have 'to follow the actors… ![“Using a slogan from ANT, you have 'to follow the actors themselves', that is try to catch up with their often wild innovations in order to learn from them what the collective existence has become in their hands, which methods they have elaborated to make it fit together, which accounts best define…” quote by Bruno Latour](https://sms4smile.com/quotes/i/9be/bruno-latour-21082_ants_using-a-slogan-from-ant-you-have-to-foll_719235.jpg) [Download](https://sms4smile.com/quotes/i/9be/bruno-latour-21082_ants_using-a-slogan-from-ant-you-have-to-foll_719235.jpg) [Open image](https://sms4smile.com/quotes/i/9be/bruno-latour-21082_ants_using-a-slogan-from-ant-you-have-to-foll_719235.jpg) > ““Using a slogan from ANT, you have 'to follow the actors themselves', that is try to catch up with their often wild innovations in order to learn from them what the collective existence has become in their hands, which methods they have elaborated to make it fit together, which accounts best define the new associations that they have been forced to established.”” [Bruno Latour](https://sms4smile.com/quotes/author/bruno-latour/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. The quote urges observing innovators directly to understand how they reshape society and create new collective realities. **In simple terms:** Watch innovators to see how they reshape society. Key Takeaway Learn by following innovators. Themes innovation society observation collective reality Mood analytical inquisitive Type theoretical observational When to use this quote - business strategy - policy design - academic research - community organizing Key Concepts Actor‑Network Theory social construction technological mediation Questions to Reflect On - How do power structures affect innovation? - What can we learn from failed innovations? A Different Perspective It may overlook structural constraints that limit actors' agency. ★ ★ ★ ★ ★ No ratings yet [Ants](https://sms4smile.com/quotes/about/ants/) [Life](https://sms4smile.com/quotes/about/life/) [Slogan](https://sms4smile.com/quotes/about/slogan/) ## Related quotes > [I follow Elle Fanning's career. I really like to follow actors who are a similar age to me. Just to see what they're up…](https://sms4smile.com/quotes/maisie-williams/i-follow-elle-fanning-s-career-i-really-like-to-follow-actors-who-are/) [Maisie Williams](https://sms4smile.com/quotes/author/maisie-williams/) > [The trouble is, SMers are allowing themselves to be defined by what they are not. We think, "Oh, so many people believe that we're…](https://sms4smile.com/quotes/laura-antoniou/the-trouble-is-smers-are-allowing-themselves-to-be-defined-by-what/) [Laura Antoniou](https://sms4smile.com/quotes/author/laura-antoniou/) > [Millions around the world increasingly see America not as a model of democracy but as relying solely on brute force, cobbling coalitions together under…](https://sms4smile.com/quotes/vladimir-putin/millions-around-the-world-increasingly-see-america-not-as-a-model-of/) [Vladimir Putin](https://sms4smile.com/quotes/author/vladimir-putin/) > [“We’ll Leave the Light on for You! This Motel 6 slogan has been a successful marketing strategy for years because of its warm invitation…](https://sms4smile.com/quotes/susan-c-young/we-ll-leave-the-light-on-for-you-this-motel-6-slogan-has-been-a/) [Susan C. Young](https://sms4smile.com/quotes/author/susan-c-young/) > [Keep England White" is a good slogan.](https://sms4smile.com/quotes/winston-churchill/keep-england-white-is-a-good-slogan/) [Winston Churchill](https://sms4smile.com/quotes/author/winston-churchill/) > [“Stronger! stronger! grow they all, Who for Coca-Cola call. Brighter! brighter! thinkers think, When they Coca-Cola drink. —Coca-Cola advertising slogan, 1896”](https://sms4smile.com/quotes/tom-standage/stronger-stronger-grow-they-all-who-for-coca-cola-call-brighter/) [Tom Standage](https://sms4smile.com/quotes/author/tom-standage/) > [Live free or die is not just a slogan on a license plate. It is the very essence of who we are.](https://sms4smile.com/quotes/chris-sununu/live-free-or-die-is-not-just-a-slogan-on-a-license-plate-it-is-the/) [Chris Sununu](https://sms4smile.com/quotes/author/chris-sununu/) > [Soundbite and slogan, strapline and headline, at every turn we meet hyperbole. The soaring inflation of the English language is more urgently in need…](https://sms4smile.com/quotes/trevor-nunn/soundbite-and-slogan-strapline-and-headline-at-every-turn-we-meet/) [Trevor Nunn](https://sms4smile.com/quotes/author/trevor-nunn/) > [“Don’t be deceived when they tell you things are better now. Even if there’s no poverty to be seen because the poverty’s been hidden.…](https://sms4smile.com/quotes/jean-paul-marat/don-t-be-deceived-when-they-tell-you-things-are-better-now-even-if/) [Jean-Paul Marat](https://sms4smile.com/quotes/author/jean-paul-marat/) > [“Write Makes Might!”](https://sms4smile.com/quotes/kevin-james-breaux/write-makes-might/) [Kevin James Breaux](https://sms4smile.com/quotes/author/kevin-james-breaux/) > [Certainly in North Korea, man is always superior to woman. Even the government treats women horribly. What is the slogan? Woman is a flower.](https://sms4smile.com/quotes/lee-hyeon-seo/certainly-in-north-korea-man-is-always-superior-to-woman-even-the/) [Lee Hyeon-seo](https://sms4smile.com/quotes/author/lee-hyeon-seo/) > [“There's a nice campaign slogan for somebody: 'The Public Sucks. F\*ck Hope.”](https://sms4smile.com/quotes/george-carlin/there-s-a-nice-campaign-slogan-for-somebody-the-public-sucks-f-ck-hope/) [George Carlin](https://sms4smile.com/quotes/author/george-carlin/) > [No Regrets. Is a great. if not silly or impossible concept. But I imagine it is a better slogan than say maybe? Manage regrets…](https://sms4smile.com/quotes/pacifiersucker/no-regrets-is-a-great-if-not-silly-or-impossible-concept-but-i/) Pacifiersucker > [So sure, start with a slogan. But don't bother wasting any time on it if you're merely going for catchy. Aim for true instead.](https://sms4smile.com/quotes/seth-godin/so-sure-start-with-a-slogan-but-don-t-bother-wasting-any-time-on-it/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [While the House of Blues slogan has been 'In blues we trust,' its stages are usually filled with more reliable moneymakers - Neil Diamond…](https://sms4smile.com/quotes/bill-dedman/while-the-house-of-blues-slogan-has-been-in-blues-we-trust-its-stages/) [Bill Dedman](https://sms4smile.com/quotes/author/bill-dedman/) ## More by Bruno Latour > [Science does not enter a chaotic society to put order into it anymore, to simplify its composition, and to put an end to controversies.…](https://sms4smile.com/quotes/bruno-latour/science-does-not-enter-a-chaotic-society-to-put-order-into-it-anymore/) [Bruno Latour](https://sms4smile.com/quotes/author/bruno-latour/) > [“There is no control and no all-powerful creator, either – no more ‘God’ than man – but there is care, scruple, cautiousness, attention, contemplation,…](https://sms4smile.com/quotes/bruno-latour/there-is-no-control-and-no-all-powerful-creator-either-no-more-god/) [Bruno Latour](https://sms4smile.com/quotes/author/bruno-latour/) > [“What is an organization actually, even in organization theory, even in the most classical sense in management, if not a serial redescription which starts…](https://sms4smile.com/quotes/bruno-latour/what-is-an-organization-actually-even-in-organization-theory-even-in/) [Bruno Latour](https://sms4smile.com/quotes/author/bruno-latour/) > [Be not the one who debunks but the one who assembles, not the one who lifts the rugs from under the feet of the…](https://sms4smile.com/quotes/bruno-latour/be-not-the-one-who-debunks-but-the-one-who-assembles-not-the-one-who/) [Bruno Latour](https://sms4smile.com/quotes/author/bruno-latour/) > [My interest is that there is a disconnect between the science and the size of the threat that people mention about nature, the planet…](https://sms4smile.com/quotes/bruno-latour/my-interest-is-that-there-is-a-disconnect-between-the-science-and-the/) [Bruno Latour](https://sms4smile.com/quotes/author/bruno-latour/) > [“What has become of critique when someone as eminent as Stanley Fish, the “enemy of promises” as Lindsay Waters calls him, believes he defends…](https://sms4smile.com/quotes/bruno-latour/what-has-become-of-critique-when-someone-as-eminent-as-stanley-fish/) [Bruno Latour](https://sms4smile.com/quotes/author/bruno-latour/) > [We would be better off thinking of nature as a tiger than as a docile and compliant automaton that can never threaten our survival.](https://sms4smile.com/quotes/bruno-latour/we-would-be-better-off-thinking-of-nature-as-a-tiger-than-as-a-docile/) [Bruno Latour](https://sms4smile.com/quotes/author/bruno-latour/) > [“Machines are the concealed wishes of actants which have tamed forces so effectively that they no longer look like forces”](https://sms4smile.com/quotes/bruno-latour/machines-are-the-concealed-wishes-of-actants-which-have-tamed-forces/) [Bruno Latour](https://sms4smile.com/quotes/author/bruno-latour/) > [I have sought to offer humanists a detailed analysis of a technology sufficiently magnificent and spiritual to convince them that the machines by which…](https://sms4smile.com/quotes/bruno-latour/i-have-sought-to-offer-humanists-a-detailed-analysis-of-a-technology/) [Bruno Latour](https://sms4smile.com/quotes/author/bruno-latour/) > [Change the instruments and you will change the entire social theory that goes with them](https://sms4smile.com/quotes/bruno-latour/change-the-instruments-and-you-will-change-the-entire-social-theory/) [Bruno Latour](https://sms4smile.com/quotes/author/bruno-latour/) > [India is a reservoir of alternative interpretations of what the global is, and these ways of viewing the world need to be exposed.](https://sms4smile.com/quotes/bruno-latour/india-is-a-reservoir-of-alternative-interpretations-of-what-the/) [Bruno Latour](https://sms4smile.com/quotes/author/bruno-latour/) > [“And here I want to interject and say that Heidegger is an absolute occasionalist and has no theory of time despite “time” being included…](https://sms4smile.com/quotes/bruno-latour/and-here-i-want-to-interject-and-say-that-heidegger-is-an-absolute/) [Bruno Latour](https://sms4smile.com/quotes/author/bruno-latour/) > [My kingdom for a more embodied body](https://sms4smile.com/quotes/bruno-latour/my-kingdom-for-a-more-embodied-body/) [Bruno Latour](https://sms4smile.com/quotes/author/bruno-latour/) > [If one looks at the works of Newton to Einstein, they were never scientists in the way modernity understands the term.](https://sms4smile.com/quotes/bruno-latour/if-one-looks-at-the-works-of-newton-to-einstein-they-were-never/) [Bruno Latour](https://sms4smile.com/quotes/author/bruno-latour/) > [“In the letters section, a Scot reminds his readers of the ‘Glorious Alliance’ between France and Mary Queen of Scots, which explains why Scotland…](https://sms4smile.com/quotes/bruno-latour/in-the-letters-section-a-scot-reminds-his-readers-of-the-glorious/) [Bruno Latour](https://sms4smile.com/quotes/author/bruno-latour/) [Explore all 30 Bruno Latour quotes ](https://sms4smile.com/quotes/author/bruno-latour/) ## More Ants quotes > [Some people are like ants. Give them a warm day and a piece of ground and they start digging. There the similarity ends. Ants…](https://sms4smile.com/quotes/hal-borland/some-people-are-like-ants-give-them-a-warm-day-and-a-piece-of-ground/) [Hal Borland](https://sms4smile.com/quotes/author/hal-borland/) > [Great God of the Ants, thou hast granted victory to thy servants. I appoint thee honorary Colonel.](https://sms4smile.com/quotes/karel-capek/great-god-of-the-ants-thou-hast-granted-victory-to-thy-servants-i/) [Karel Capek](https://sms4smile.com/quotes/author/karel-capek/) > [Pray look upon the plants and birds, the ants, spiders, and bees, and you will see them all exerting their nature, and busy in…](https://sms4smile.com/quotes/marcus-aurelius/pray-look-upon-the-plants-and-birds-the-ants-spiders-and-bees-and-you/) [Marcus Aurelius](https://sms4smile.com/quotes/author/marcus-aurelius/) > [People are like ants: Just a few of them give all the orders. And most of them spend their lives getting squashed.](https://sms4smile.com/quotes/lauren-oliver/people-are-like-ants-just-a-few-of-them-give-all-the-orders-and-most/) [Lauren Oliver](https://sms4smile.com/quotes/author/lauren-oliver/) > [“Some people are ants by nature; they have to work, even when it’s useless. Few people have a talent for constructive laziness.”](https://sms4smile.com/quotes/robert-a-heinlein/some-people-are-ants-by-nature-they-have-to-work-even-when-it-s/) [Robert A. Heinlein](https://sms4smile.com/quotes/author/robert-a-heinlein/) > [There's a good case to be made that having fun is a key evolutionary advantage right next to opposable thumbs in terms of importance.…](https://sms4smile.com/quotes/raph-koster/there-s-a-good-case-to-be-made-that-having-fun-is-a-key-evolutionary/) [Raph Koster](https://sms4smile.com/quotes/author/raph-koster/) > [“THE FIGHTERS ARE TINY. INSECTS, REALLY. BUT ANTS CAN SLAY AN ELEPHANT, IF THERE ARE ENOUGH OF THEM. ESPECIALLY ANTS ARMED WITH HIGH-YIELD EXPLOSIVES…](https://sms4smile.com/quotes/amie-kaufman/the-fighters-are-tiny-insects-really-but-ants-can-slay-an-elephant-if/) [Amie Kaufman](https://sms4smile.com/quotes/author/amie-kaufman/) > [We know of no behavior in ants or any other social insects that can be construed as play.](https://sms4smile.com/quotes/bert-holldobler/we-know-of-no-behavior-in-ants-or-any-other-social-insects-that-can/) [Bert Holldobler](https://sms4smile.com/quotes/author/bert-holldobler/) > [Oh, ants, my sisters, good old honeydew-seekers! From close up you are sticky and shiny and gristly; and your nymphs have parasitic red mites…](https://sms4smile.com/quotes/william-t-vollmann/oh-ants-my-sisters-good-old-honeydew-seekers-from-close-up-you-are/) [William T. Vollmann](https://sms4smile.com/quotes/author/william-t-vollmann/) > [Albert and I would spend hours and hours looking at them. Cleo had this big magnifying glass on his desk, and we'd find centipedes…](https://sms4smile.com/quotes/fannie-flagg/albert-and-i-would-spend-hours-and-hours-looking-at-them-cleo-had/) [Fannie Flagg](https://sms4smile.com/quotes/author/fannie-flagg/) > [When someone criticizes or disagrees with you, a small ant of hatred and antagonism is born in your heart. If you do not squash…](https://sms4smile.com/quotes/rumi/when-someone-criticizes-or-disagrees-with-you-a-small-ant-of-hatred/) [Rumi](https://sms4smile.com/quotes/author/rumi/) > [“Lies are like ants; there's never just one.”](https://sms4smile.com/quotes/julia-ash/lies-are-like-ants-there-s-never-just-one/) Julia Ash > [There's a scientific hypothesis that every person's name is a primary suggestive command that contains the entire script of their life in highly concentrated…](https://sms4smile.com/quotes/victor-pelevin/there-s-a-scientific-hypothesis-that-every-person-s-name-is-a-primary/) [Victor Pelevin](https://sms4smile.com/quotes/author/victor-pelevin/) > [When I was little, I would burn ants with a magnifying glass. But now that I'm older, I'm more of a cat guy.](https://sms4smile.com/quotes/anthony-jeselnik/when-i-was-little-i-would-burn-ants-with-a-magnifying-glass-but-now/) [Anthony Jeselnik](https://sms4smile.com/quotes/author/anthony-jeselnik/) > [If ants were the size of humans, they would be able to run twice as fast as a Lamborghini.](https://sms4smile.com/quotes/anonymous/if-ants-were-the-size-of-humans-they-would-be-able-to-run-twice-as/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) [Browse all 499 Ants quotes ](https://sms4smile.com/quotes/about/ants/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "“Using a slogan from ANT, you have 'to follow the actors themselves', that is try to catch up with their often wild innovations in order to learn from them what the collective existence has become in their hands, which methods they have elaborated to make it fit together, which accounts best define the new associations that they have been forced to established.”", "creator": { "@type": "Person", "name": "Bruno Latour" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/bruno-latour/using-a-slogan-from-ant-you-have-to-follow-the-actors-themselves-that/", "about": { "@type": "Thing", "name": "Ants" }, "@id": "https://sms4smile.com/quotes/bruno-latour/using-a-slogan-from-ant-you-have-to-follow-the-actors-themselves-that/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/9be/bruno-latour-21082_ants_using-a-slogan-from-ant-you-have-to-foll_719235.jpg", "contentUrl": "https://sms4smile.com/quotes/i/9be/bruno-latour-21082_ants_using-a-slogan-from-ant-you-have-to-foll_719235.jpg", "url": "https://sms4smile.com/quotes/i/9be/bruno-latour-21082_ants_using-a-slogan-from-ant-you-have-to-foll_719235.jpg", "width": 1080, "height": 1080, "caption": "“Using a slogan from ANT, you have 'to follow the actors themselves', that is try to catch up with their…” — Bruno Latour", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Bruno Latour", "item": "https://sms4smile.com/quotes/author/bruno-latour/" }, { "@type": "ListItem", "position": 4, "name": "“Using a slogan from ANT, you...", "item": "https://sms4smile.com/quotes/bruno-latour/using-a-slogan-from-ant-you-have-to-follow-the-actors-themselves-that/" } ], "@id": "https://sms4smile.com/quotes/bruno-latour/using-a-slogan-from-ant-you-have-to-follow-the-actors-themselves-that/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```