--- title: "Meaning & Key Takeaway of: CMOs and other top executives need to be…" description: "\"“CMOs and other top executives need to be SEO advocates within their organizations. Without an understanding of what it takes, the boss will not be abl..." image: "https://sms4smile.com/quotes/i/59f/bruce-clay-88889_seo_cmos-and-other-top-executives-need-to-be_1294036.jpg" --- # CMOs and other top executives need to be SEO advocates… ![“CMOs and other top executives need to be SEO advocates within their organizations. Without an understanding of what it takes, the boss will not be able to make crucial decisions that support a website's organic search success.” quote by Bruce Clay](https://sms4smile.com/quotes/i/59f/bruce-clay-88889_seo_cmos-and-other-top-executives-need-to-be_1294036.jpg) [Download](https://sms4smile.com/quotes/i/59f/bruce-clay-88889_seo_cmos-and-other-top-executives-need-to-be_1294036.jpg) [Open image](https://sms4smile.com/quotes/i/59f/bruce-clay-88889_seo_cmos-and-other-top-executives-need-to-be_1294036.jpg) > ““CMOs and other top executives need to be SEO advocates within their organizations. Without an understanding of what it takes, the boss will not be able to make crucial decisions that support a website's organic search success.”” Bruce Clay ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Executives must understand SEO to make informed decisions that support organic search success. **In simple terms:** Execs need SEO knowledge. Key Takeaway Learn SEO basics for strategic decisions. Themes leadership SEO digital marketing strategy Mood professional pragmatic Type article business When to use this quote - corporate meetings - marketing planning - training sessions Key Concepts search engine optimization executive decision‑making Questions to Reflect On - How can you improve SEO literacy? - What metrics matter most? A Different Perspective SEO knowledge may be limited in some execs. ★ ★ ★ ★ ★ No ratings yet [Executives](https://sms4smile.com/quotes/about/executives/) [Internet](https://sms4smile.com/quotes/about/internet/) [Success](https://sms4smile.com/quotes/about/success/) ## Related quotes > [Executives need to understand the economic benefits of trust dividend, especially when the behavior is real, not artificially or superficially created as PR to…](https://sms4smile.com/quotes/stephen-covey/executives-need-to-understand-the-economic-benefits-of-trust-dividend/) [Stephen Covey](https://sms4smile.com/quotes/author/stephen-covey/) > [Corporate executives need to re-frame their responsibilities to include the interests of all the stakeholders in society at large; not just shareholders, but also…](https://sms4smile.com/quotes/simon-mainwaring/corporate-executives-need-to-re-frame-their-responsibilities-to/) [Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/) > [Business executives need to start by spelling out and communicating their values. Then they need to lead by example. This means getting rid of…](https://sms4smile.com/quotes/vivek-wadhwa/business-executives-need-to-start-by-spelling-out-and-communicating/) [Vivek Wadhwa](https://sms4smile.com/quotes/author/vivek-wadhwa/) > [“Executives need to spend at least 25% of their time with customers, so they stay connected with “what it’s really like out there.”](https://sms4smile.com/quotes/aaron-ross/executives-need-to-spend-at-least-25-of-their-time-with-customers-so/) [Aaron Ross](https://sms4smile.com/quotes/author/aaron-ross/) > [“there was one “meta” ability that emerged: self-awareness. Chief executives need this ability to assess their own strengths and weaknesses, and so surround themselves…](https://sms4smile.com/quotes/daniel-goleman/there-was-one-meta-ability-that-emerged-self-awareness-chief/) [Daniel Goleman](https://sms4smile.com/quotes/author/daniel-goleman/) > [To get promoted, company executives need to be able to see you as one of them.](https://sms4smile.com/quotes/dale-dauten/to-get-promoted-company-executives-need-to-be-able-to-see-you-as-one/) [Dale Dauten](https://sms4smile.com/quotes/author/dale-dauten/) > [“The 111-Minute Executives Guide to SEO course fills a need. Looking at what's available online today, we realized there's not a good SEO training…](https://sms4smile.com/quotes/bruce-clay/the-111-minute-executives-guide-to-seo-course-fills-a-need-looking-at/) Bruce Clay > [If you are trying to grow your qualified search traffic, you have to combine your content marketing with your SEO efforts.](https://sms4smile.com/quotes/neil-patel/if-you-are-trying-to-grow-your-qualified-search-traffic-you-have-to/) [Neil Patel](https://sms4smile.com/quotes/author/neil-patel/) > [“What you post online speaks VOLUME about who you really are. POST with intention. REPOST with caution.”](https://sms4smile.com/quotes/germany-kent/what-you-post-online-speaks-volume-about-who-you-really-are-post-with/) [Germany Kent](https://sms4smile.com/quotes/author/germany-kent/) > [Everything you do has to drive content, and the rest takes care of itself.](https://sms4smile.com/quotes/chris-bennett/everything-you-do-has-to-drive-content-and-the-rest-takes-care-of/) Chris Bennett > [People will come to your site because you have good compelling content. You need to hit it from all angles: blog posts, articles, graphs,…](https://sms4smile.com/quotes/chris-bennett/people-will-come-to-your-site-because-you-have-good-compelling/) Chris Bennett > [“Over 58% of Google searches now result in zero clicks to any external website.”](https://sms4smile.com/quotes/tessar-napitupulu/over-58-of-google-searches-now-result-in-zero-clicks-to-any-external/) Tessar Napitupulu > [“The way you want to be treated is a lot like how Google wants to be approached. Play nicely. Mean what you say. Don’t…](https://sms4smile.com/quotes/joel-conner/the-way-you-want-to-be-treated-is-a-lot-like-how-google-wants-to-be/) Joel Conner > [“In the information age, a website can generate such a high income which even a factory cannot generate.”](https://sms4smile.com/quotes/amit-kalantri/in-the-information-age-a-website-can-generate-such-a-high-income/) [Amit Kalantri](https://sms4smile.com/quotes/author/amit-kalantri/) > [“Isabella Di Fabio Web development is a constantly growing field with ever-evolving coding languages ​​and libraries. The basics, however, have long remained the same…](https://sms4smile.com/quotes/isabella-di-fabio/isabella-di-fabio-web-development-is-a-constantly-growing-field-with/) Isabella Di Fabio ## More by Bruce Clay > [“The 111-Minute Executives Guide to SEO course fills a need. Looking at what's available online today, we realized there's not a good SEO training…](https://sms4smile.com/quotes/bruce-clay/the-111-minute-executives-guide-to-seo-course-fills-a-need-looking-at/) Bruce Clay Explore all 2 Bruce Clay quotes ## More Executives quotes > [Stop trying to treat music like it's a tennis shoe, something to be branded. If the music industry wants to save money, they should…](https://sms4smile.com/quotes/jeff-tweedy/stop-trying-to-treat-music-like-it-s-a-tennis-shoe-something-to-be/) [Jeff Tweedy](https://sms4smile.com/quotes/author/jeff-tweedy/) > [“We believe that executives, like everyone else, see what is brought to their attention. The costs associated with IT are brought to their attention…](https://sms4smile.com/quotes/richard-hunter/we-believe-that-executives-like-everyone-else-see-what-is-brought-to/) Richard Hunter > [No executive has ever suffered because his subordinates were strong and effective.](https://sms4smile.com/quotes/peter-drucker/no-executive-has-ever-suffered-because-his-subordinates-were-strong/) [Peter Drucker](https://sms4smile.com/quotes/author/peter-drucker/) > [In most agencies, account executives outnumber the copywriters two to one. If you were a dairy farmer, would you employ twice as many milkers…](https://sms4smile.com/quotes/david-ogilvy/in-most-agencies-account-executives-outnumber-the-copywriters-two-to/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [There are only two options regarding commitment; you’re either in or you’re out.](https://sms4smile.com/quotes/pat-riley/there-are-only-two-options-regarding-commitment-you-re-either-in-or/) [Pat Riley](https://sms4smile.com/quotes/author/pat-riley/) > [Well, executive producer can mean anything in the world of Hollywood, sadly. 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Knowledge is useless to executives until it has been translated into deeds. But before springing into action, the executive…](https://sms4smile.com/quotes/harvard-business-school-press/executives-are-doers-they-execute-knowledge-is-useless-to-executives/) Harvard Business School Press > [ What \[President Donald Trump\] is doing is taking away the executive overreach that President \[Barack\] Obama did which we thought exceeded his powers. ](https://sms4smile.com/quotes/paul-ryan/what-president-donald-trump-is-doing-is-taking-away-the-executive/) [Paul Ryan](https://sms4smile.com/quotes/author/paul-ryan/) > [ \[W\]ar is a question, under our constitution, not of Executive, but of Legislative cognizance. 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Obama isn'€™t the first president to abuse executive power -…](https://sms4smile.com/quotes/david-harsanyi/modern-democrats-aren-t-the-first-political-party-to-abuse-power-far/) [David Harsanyi](https://sms4smile.com/quotes/author/david-harsanyi/) [Browse all 1,093 Executives quotes ](https://sms4smile.com/quotes/about/executives/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "“CMOs and other top executives need to be SEO advocates within their organizations. 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