--- title: "Meaning & Key Takeaway of: The American conception of advertising is…" description: "\"The American conception of advertising is to arouse desires and stimulate wants, to make people dissatisfied with the old and out-of-date and by consta..." image: "https://sms4smile.com/quotes/i/520/bruce-barton-10676_advertising_the-american-conception-of-advertising-i_2421679.jpg" --- # The American conception of advertising is to arouse… ![“The American conception of advertising is to arouse desires and stimulate wants, to make people dissatisfied with the old and out-of-date and by constant iteration to send them out to work harder to get the latest model - whether that model be an icebox or a rug or a new home.” quote by Bruce Barton](https://sms4smile.com/quotes/i/520/bruce-barton-10676_advertising_the-american-conception-of-advertising-i_2421679.jpg) [Download](https://sms4smile.com/quotes/i/520/bruce-barton-10676_advertising_the-american-conception-of-advertising-i_2421679.jpg) [Open image](https://sms4smile.com/quotes/i/520/bruce-barton-10676_advertising_the-american-conception-of-advertising-i_2421679.jpg) > “The American conception of advertising is to arouse desires and stimulate wants, to make people dissatisfied with the old and out-of-date and by constant iteration to send them out to work harder to get the latest model - whether that model be an icebox or a rug or a new home.” [Bruce Barton](https://sms4smile.com/quotes/author/bruce-barton/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Advertising fuels desire, creating dissatisfaction with the old and pushing constant consumption. **In simple terms:** Ads create desire and push new consumption. Key Takeaway Recognize and question manufactured desires. Themes consumerism desire media influence Mood critical thoughtful Type philosophical critical When to use this quote - shopping - media consumption - product development - personal budgeting Key Concepts economics psychology Questions to Reflect On - What needs are truly yours? - How can you balance desire with sustainability? A Different Perspective Overemphasis on consumption can lead to environmental and personal strain. ★ ★ ★ ★ ★ No ratings yet [Advertising](https://sms4smile.com/quotes/about/advertising/) [Conception](https://sms4smile.com/quotes/about/conception/) [Desire](https://sms4smile.com/quotes/about/desire/) [Hard work](https://sms4smile.com/quotes/about/hard-work/) [Home](https://sms4smile.com/quotes/about/home/) [Marketing](https://sms4smile.com/quotes/about/marketing/) [New home](https://sms4smile.com/quotes/about/new-home/) [People](https://sms4smile.com/quotes/about/people/) ## Related quotes > [It was a melancholy secret that reality can arouse desires but never satisfy them.](https://sms4smile.com/quotes/erich-maria-remarque/it-was-a-melancholy-secret-that-reality-can-arouse-desires-but-never/) [Erich Maria Remarque](https://sms4smile.com/quotes/author/erich-maria-remarque/) > [Indeed, men never know how to love. nothing satisfies them. All they know is to dream, to imagine new duties, to look for new…](https://sms4smile.com/quotes/albert-camus/indeed-men-never-know-how-to-love-nothing-satisfies-them-all-they/) [Albert Camus](https://sms4smile.com/quotes/author/albert-camus/) > [Here's kind of my motto - if you're not happy at home, you're not happy anywhere else.](https://sms4smile.com/quotes/angie-harmon/here-s-kind-of-my-motto-if-you-re-not-happy-at-home-you-re-not-happy/) [Angie Harmon](https://sms4smile.com/quotes/author/angie-harmon/) > [You know, you go home and you try on a new mascara, and I guess a male CEO can't do that.](https://sms4smile.com/quotes/andrea-jung/you-know-you-go-home-and-you-try-on-a-new-mascara-and-i-guess-a-male/) [Andrea Jung](https://sms4smile.com/quotes/author/andrea-jung/) > [I am back from a long and stressfull day but I official own a new home. So I'm happy but very tired.](https://sms4smile.com/quotes/anonymous/i-am-back-from-a-long-and-stressfull-day-but-i-official-own-a-new/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Made it to my new home with all 8 pieces of luggage.](https://sms4smile.com/quotes/anonymous/made-it-to-my-new-home-with-all-8-pieces-of-luggage/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [The fans have been amazing at Kingsmeadow, and we've really settled in. 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Kennedy](https://sms4smile.com/quotes/author/john-f-kennedy/) > [Those who visit foreign nations, but who associate only with their own countrymen, change their climate, but not their customs 'caelum non animum mutant':…](https://sms4smile.com/quotes/charles-caleb-colton/those-who-visit-foreign-nations-but-who-associate-only-with-their-own/) [Charles Caleb Colton](https://sms4smile.com/quotes/author/charles-caleb-colton/) > [“Yes, Stevie Kosgrov makes my new home a living hell.”](https://sms4smile.com/quotes/james-patterson/yes-stevie-kosgrov-makes-my-new-home-a-living-hell/) [James Patterson](https://sms4smile.com/quotes/author/james-patterson/) ## More by Bruce Barton > [My program is to leave the fools to nature. She has diseases with which to deal with them.](https://sms4smile.com/quotes/bruce-barton/my-program-is-to-leave-the-fools-to-nature-she-has-diseases-with/) [Bruce Barton](https://sms4smile.com/quotes/author/bruce-barton/) > [The Bible rose to the place it now occupies because it deserved to rise to that place, and not because God sent anybody with…](https://sms4smile.com/quotes/bruce-barton/the-bible-rose-to-the-place-it-now-occupies-because-it-deserved-to/) [Bruce Barton](https://sms4smile.com/quotes/author/bruce-barton/) > [What a curious phenomenon it is that you can get men to die for the liberty of the world who will not make the…](https://sms4smile.com/quotes/bruce-barton/what-a-curious-phenomenon-it-is-that-you-can-get-men-to-die-for-the/) [Bruce Barton](https://sms4smile.com/quotes/author/bruce-barton/) > [Christ would be a national advertiser today, I am sure, as He was a great advertiser in His own day. He thought of His…](https://sms4smile.com/quotes/bruce-barton/christ-would-be-a-national-advertiser-today-i-am-sure-as-he-was-a/) [Bruce Barton](https://sms4smile.com/quotes/author/bruce-barton/) > [Surely no one will consider us lacking in reverence if we say that every one of the "principles of modern salesmanship" on which business…](https://sms4smile.com/quotes/bruce-barton/surely-no-one-will-consider-us-lacking-in-reverence-if-we-say-that/) [Bruce Barton](https://sms4smile.com/quotes/author/bruce-barton/) > [Nothing splendid has ever been achieved except by those who dared believe that something inside of them was superior to circumstances](https://sms4smile.com/quotes/bruce-barton/nothing-splendid-has-ever-been-achieved-except-by-those-who-dared/) [Bruce Barton](https://sms4smile.com/quotes/author/bruce-barton/) > [It takes a real storm in the average persons life to make him realize how much worrying he has done over the squalls.](https://sms4smile.com/quotes/bruce-barton/it-takes-a-real-storm-in-the-average-persons-life-to-make-him-realize/) [Bruce Barton](https://sms4smile.com/quotes/author/bruce-barton/) > [Get money - but stop once in a while to figure what it is costing you to get it. 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The smart thing is to join them.](https://sms4smile.com/quotes/bruce-barton/talkers-have-always-ruled-they-will-continue-to-rule-the-smart-thing/) [Bruce Barton](https://sms4smile.com/quotes/author/bruce-barton/) > [We pay just as dearly for our triumphs as we do for our defeats. Go ahead and fail. 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But the devil keeps advertising, Father. The devil does a lot of commercials.](https://sms4smile.com/quotes/william-peter-blatty/god-never-talks-but-the-devil-keeps-advertising-father-the-devil-does/) [William Peter Blatty](https://sms4smile.com/quotes/author/william-peter-blatty/) > [I like Valentine's Day. The trouble is the florists and the candy-makers and the card people are all advertising so much, you don't dare…](https://sms4smile.com/quotes/andy-rooney/i-like-valentine-s-day-the-trouble-is-the-florists-and-the-candy/) [Andy Rooney](https://sms4smile.com/quotes/author/andy-rooney/) > [I happened to be spotted by a modeling agent who offered me a part-time job at 16. 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