--- title: "Meaning & Key Takeaway of: Nobody's profitable at this moment…" description: "\"Nobody's profitable at this moment, because recession is on; advertising dollars are down, and expenses are way up. So that kind of belies the situatio..." image: "https://sms4smile.com/quotes/i/9af/brit-hume-13174_advertising_nobody-s-profitable-at-this-moment-becau_2712983.jpg" --- # Nobody's profitable at this moment, because recession is… ![“Nobody's profitable at this moment, because recession is on; advertising dollars are down, and expenses are way up. So that kind of belies the situation that you would expect, because the ratings are way up everywhere.” quote by Brit Hume](https://sms4smile.com/quotes/i/9af/brit-hume-13174_advertising_nobody-s-profitable-at-this-moment-becau_2712983.jpg) [Download](https://sms4smile.com/quotes/i/9af/brit-hume-13174_advertising_nobody-s-profitable-at-this-moment-becau_2712983.jpg) [Open image](https://sms4smile.com/quotes/i/9af/brit-hume-13174_advertising_nobody-s-profitable-at-this-moment-becau_2712983.jpg) > “Nobody's profitable at this moment, because recession is on; advertising dollars are down, and expenses are way up. So that kind of belies the situation that you would expect, because the ratings are way up everywhere.” [Brit Hume](https://sms4smile.com/quotes/author/brit-hume/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Economic downturns can boost audience ratings despite lower ad revenue and higher costs. **In simple terms:** Recessions raise viewership while cutting profits. Key Takeaway Focus on audience growth, not just immediate profit. Themes economics media recession advertising ratings Mood cautious analytical Type observational strategic When to use this quote - TV networks - advertising agencies - budget planning - content creation Key Concepts Market cycles consumer behavior media strategy Questions to Reflect On - How can media companies sustain profits in a recession? - What strategies convert higher ratings into revenue? A Different Perspective Higher ratings may not translate to profitability without cost control. ★ ★ ★ ★ ★ No ratings yet [Advertising](https://sms4smile.com/quotes/about/advertising/) [Belies Situation](https://sms4smile.com/quotes/about/belies-situation-2822757/) [Dollars](https://sms4smile.com/quotes/about/dollars/) [Down and](https://sms4smile.com/quotes/about/down-and/) [Expenses](https://sms4smile.com/quotes/about/expenses/) [Faith](https://sms4smile.com/quotes/about/faith/) [Kind](https://sms4smile.com/quotes/about/kind/) [Moment Recession](https://sms4smile.com/quotes/about/moment-recession-2822756/) [Moments](https://sms4smile.com/quotes/about/moments/) [Profitable](https://sms4smile.com/quotes/about/profitable/) [Rating](https://sms4smile.com/quotes/about/rating/) [Recession](https://sms4smile.com/quotes/about/recession/) [Recession Advertising](https://sms4smile.com/quotes/about/recession-advertising-2822755/) [Situation](https://sms4smile.com/quotes/about/situation/) [Time](https://sms4smile.com/quotes/about/time/) [Way](https://sms4smile.com/quotes/about/way/) ## Related quotes > [“Recession, advertising slow-downs, media spin-offs, procurement department investigations, client globalization initiatives, fee-based remuneration schemes and holding company ownership added significant complexity to ad agency…](https://sms4smile.com/quotes/michael-farmer/recession-advertising-slow-downs-media-spin-offs-procurement/) [Michael Farmer](https://sms4smile.com/quotes/author/michael-farmer/) > [It was a recession when I graduated, but I was so unequipped to have a job anyway, I don't think it would have mattered…](https://sms4smile.com/quotes/jeffrey-eugenides/it-was-a-recession-when-i-graduated-but-i-was-so-unequipped-to-have-a/) [Jeffrey Eugenides](https://sms4smile.com/quotes/author/jeffrey-eugenides/) > [So I think the winners in recession are the people who produce new technology that does things better, which people really want.](https://sms4smile.com/quotes/james-dyson/so-i-think-the-winners-in-recession-are-the-people-who-produce-new/) [James Dyson](https://sms4smile.com/quotes/author/james-dyson/) > [The job numbers are positive. We've had more jobs created now than were lost during the recession. We're seeing that the creation, we're seeing…](https://sms4smile.com/quotes/stephen-harper/the-job-numbers-are-positive-we-ve-had-more-jobs-created-now-than/) [Stephen Harper](https://sms4smile.com/quotes/author/stephen-harper/) > [There are always, of course, job losses of a cyclical nature in a recession.](https://sms4smile.com/quotes/tim-bishop/there-are-always-of-course-job-losses-of-a-cyclical-nature-in-a/) [Tim Bishop](https://sms4smile.com/quotes/author/tim-bishop/) > [A recession is when your neighbour has to tighten his belt. A depression is when you have to tighten your own belt. And a…](https://sms4smile.com/quotes/tommy-douglas/a-recession-is-when-your-neighbour-has-to-tighten-his-belt-a/) [Tommy Douglas](https://sms4smile.com/quotes/author/tommy-douglas/) > [I realized that the artists who managed to fight through this recession have a better shot at longevity than most. The recession was a…](https://sms4smile.com/quotes/mark-edward/i-realized-that-the-artists-who-managed-to-fight-through-this/) [Mark Edward](https://sms4smile.com/quotes/author/mark-edward/) > [“The recession, which started in 2007, is ongoing. The underlying fundamental causes of the meltdown have not been addressed. Banks are still not lending.…](https://sms4smile.com/quotes/ziad-k-abdelnour/the-recession-which-started-in-2007-is-ongoing-the-underlying/) [Ziad K. Abdelnour](https://sms4smile.com/quotes/author/ziad-k-abdelnour/) > [We've been in a recession, by any common sense definition, because if you look at the American public, they've got 20 billion - 20…](https://sms4smile.com/quotes/warren-buffett/we-ve-been-in-a-recession-by-any-common-sense-definition-because-if/) [Warren Buffett](https://sms4smile.com/quotes/author/warren-buffett/) > [With the recession, people are having to choose between their cable and their internet connection. And think about it.](https://sms4smile.com/quotes/rosario-dawson/with-the-recession-people-are-having-to-choose-between-their-cable/) [Rosario Dawson](https://sms4smile.com/quotes/author/rosario-dawson/) > [We must not let the panicky Wall Street wheeler-dealers and the Trump-hating establishment state media talk us into a recession. We must keep the…](https://sms4smile.com/quotes/steve-hilton/we-must-not-let-the-panicky-wall-street-wheeler-dealers-and-the-trump/) [Steve Hilton](https://sms4smile.com/quotes/author/steve-hilton/) > [“Suckers think that you cure greed with money, addiction with substances, expert problems with experts, banking with bankers, economics with economists, and debt crises…](https://sms4smile.com/quotes/nassim-nicholas-taleb/suckers-think-that-you-cure-greed-with-money-addiction-with/) [Nassim Nicholas Taleb](https://sms4smile.com/quotes/author/nassim-nicholas-taleb/) > [The Federal Reserve is not currently forecasting a recession.](https://sms4smile.com/quotes/ben-bernanke/the-federal-reserve-is-not-currently-forecasting-a-recession/) [Ben Bernanke](https://sms4smile.com/quotes/author/ben-bernanke/) > [At times of recession, running a budget deficit is highly desirable. Once the economy begins to recover, you have to balance the budget. But…](https://sms4smile.com/quotes/george-soros/at-times-of-recession-running-a-budget-deficit-is-highly-desirable/) [George Soros](https://sms4smile.com/quotes/author/george-soros/) > [A government can't cut its way out of a recession any more than you can dig yourself out of a hole.](https://sms4smile.com/quotes/caroline-lucas/a-government-can-t-cut-its-way-out-of-a-recession-any-more-than-you/) [Caroline Lucas](https://sms4smile.com/quotes/author/caroline-lucas/) ## More by Brit Hume > [People realized that they could come on Fox News Sunday, and they would be well and fairly treated.](https://sms4smile.com/quotes/brit-hume/people-realized-that-they-could-come-on-fox-news-sunday-and-they/) [Brit Hume](https://sms4smile.com/quotes/author/brit-hume/) > [We have a society in which one of the greatest things you can do is a platform to see victim status, and one of…](https://sms4smile.com/quotes/brit-hume/we-have-a-society-in-which-one-of-the-greatest-things-you-can-do-is-a/) [Brit Hume](https://sms4smile.com/quotes/author/brit-hume/) > [You have to have pace, you have to have high production values, you have to have interesting graphics, and you have to have attractive…](https://sms4smile.com/quotes/brit-hume/you-have-to-have-pace-you-have-to-have-high-production-values-you/) [Brit Hume](https://sms4smile.com/quotes/author/brit-hume/) > [We need more foreign reach; no question about that. 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The other…](https://sms4smile.com/quotes/brit-hume/there-have-been-two-geraldo-riveras-through-his-long-career-one-of/) [Brit Hume](https://sms4smile.com/quotes/author/brit-hume/) > [Insure the uninsured. Effect of Obamacare to date: Uninsure the insured,](https://sms4smile.com/quotes/brit-hume/insure-the-uninsured-effect-of-obamacare-to-date-uninsure-the-insured/) [Brit Hume](https://sms4smile.com/quotes/author/brit-hume/) > [If it comes to be believed that we are simply a propaganda organ of some kind, as a lot of people believe about some…](https://sms4smile.com/quotes/brit-hume/if-it-comes-to-be-believed-that-we-are-simply-a-propaganda-organ-of/) [Brit Hume](https://sms4smile.com/quotes/author/brit-hume/) > [When you're five years old, and you're running a business that people did not think there was room for... getting attention is not a…](https://sms4smile.com/quotes/brit-hume/when-you-re-five-years-old-and-you-re-running-a-business-that-people/) [Brit Hume](https://sms4smile.com/quotes/author/brit-hume/) > [Some in journalism consider themselves apart from and to some extent above the people they purport to serve.](https://sms4smile.com/quotes/brit-hume/some-in-journalism-consider-themselves-apart-from-and-to-some-extent/) [Brit Hume](https://sms4smile.com/quotes/author/brit-hume/) > [If the markets had behaved badly, that would obviously add to people's sense of alarm... but there has been a lot of reassurance coming,…](https://sms4smile.com/quotes/brit-hume/if-the-markets-had-behaved-badly-that-would-obviously-add-to-people-s/) [Brit Hume](https://sms4smile.com/quotes/author/brit-hume/) > [I would have to say that in this sort of feminized atmosphere in which we exist today, guys who are masculine and muscular like…](https://sms4smile.com/quotes/brit-hume/i-would-have-to-say-that-in-this-sort-of-feminized-atmosphere-in/) [Brit Hume](https://sms4smile.com/quotes/author/brit-hume/) > [I don't think very many people would accuse Paula Zahn of being a conservative.](https://sms4smile.com/quotes/brit-hume/i-don-t-think-very-many-people-would-accuse-paula-zahn-of-being-a/) [Brit Hume](https://sms4smile.com/quotes/author/brit-hume/) > [You can make an argument that Bill O'Reilly is a conservative or a Republican. 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