---
title: "Meaning & Key Takeaway of: CNN is a more diverse brand. It's spread…"
description: "\"CNN is a more diverse brand. It's spread out over more products over there.\" — Brit Hume"
image: "https://sms4smile.com/quotes/i/bfa/brit-hume-13174_brands_cnn-is-a-more-diverse-brand-it-s-spread_1640887.jpg"
---

#  CNN is a more diverse brand. It's spread out over more…

![“CNN is a more diverse brand. It's spread out over more products over there.” quote by Brit Hume](https://sms4smile.com/quotes/i/bfa/brit-hume-13174_brands_cnn-is-a-more-diverse-brand-it-s-spread_1640887.jpg)   [Download](https://sms4smile.com/quotes/i/bfa/brit-hume-13174_brands_cnn-is-a-more-diverse-brand-it-s-spread_1640887.jpg) [Open image](https://sms4smile.com/quotes/i/bfa/brit-hume-13174_brands_cnn-is-a-more-diverse-brand-it-s-spread_1640887.jpg)

> “CNN is a more diverse brand. It's spread out over more products over there.”

[Brit Hume](https://sms4smile.com/quotes/author/brit-hume/)

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

CNN's brand diversification spans multiple products, enhancing its market presence.

**In simple terms:** CNN expands across many products.

Key Takeaway

Leverage brand breadth.

Themes

media branding diversification strategy growth

Mood

analytical neutral

Type

observational strategic

When to use this quote

- media expansion
- cross‑platform content
- advertising campaigns

Key Concepts

marketing media studies business strategy

Questions to Reflect On

- How does product variety affect brand perception?
- What risks accompany broad diversification?

A Different Perspective

Diversification may dilute core identity.

★ ★ ★ ★ ★   No ratings yet

[Brand](https://sms4smile.com/quotes/about/brand/) [Brand Spread](https://sms4smile.com/quotes/about/brand-spread-567187/) [Brands](https://sms4smile.com/quotes/about/brands/) [CNN](https://sms4smile.com/quotes/about/cnn/) [Cnn Diverse](https://sms4smile.com/quotes/about/cnn-diverse-567185/) [Diverse](https://sms4smile.com/quotes/about/diverse/) [Diverse Brand](https://sms4smile.com/quotes/about/diverse-brand-567186/) [Journalism](https://sms4smile.com/quotes/about/journalism/) [Products](https://sms4smile.com/quotes/about/products/) [Spread](https://sms4smile.com/quotes/about/spread/)

## Related quotes

> [We struck an unusual deal. I'll get to leave CNN with my catalog and documentaries. We were able to create a brand at CNN…](https://sms4smile.com/quotes/soledad-o-brien/we-struck-an-unusual-deal-i-ll-get-to-leave-cnn-with-my-catalog-and/)

[Soledad O'Brien](https://sms4smile.com/quotes/author/soledad-o-brien/)

> [CNN, a part of the Time Warner company, lives for news about everything and anyone. In the office, the bosses openly discuss the need…](https://sms4smile.com/quotes/soledad-o-brien/cnn-a-part-of-the-time-warner-company-lives-for-news-about-everything/)

[Soledad O'Brien](https://sms4smile.com/quotes/author/soledad-o-brien/)

> [The month of January, we were number one. Now, this is something we're proud of, because we recognize we're up against a formidable operation…](https://sms4smile.com/quotes/brit-hume/the-month-of-january-we-were-number-one-now-this-is-something-we-re/)

[Brit Hume](https://sms4smile.com/quotes/author/brit-hume/)

> [Television has certain imperatives that CNN had the luxury of ignoring for a long period of time. CNN could take the position that the…](https://sms4smile.com/quotes/brit-hume/television-has-certain-imperatives-that-cnn-had-the-luxury-of/)

[Brit Hume](https://sms4smile.com/quotes/author/brit-hume/)

> [You have to have pace, you have to have high production values, you have to have interesting graphics, and you have to have attractive…](https://sms4smile.com/quotes/brit-hume/you-have-to-have-pace-you-have-to-have-high-production-values-you/)

[Brit Hume](https://sms4smile.com/quotes/author/brit-hume/)

> [ \[Donald\] Trump is going to look into the notion of prosecuting Hillary \[Clinton\]. CNN has a graphic up , "Trump: Some human activity linked… ](https://sms4smile.com/quotes/rush-limbaugh/donald-trump-is-going-to-look-into-the-notion-of-prosecuting-hillary/)

[Rush Limbaugh](https://sms4smile.com/quotes/author/rush-limbaugh/)

> [I remember an interview so terrible with CNN's Jon Klein, I nearly blurted out, 'Forget it, I am a loser!' But I didn't need…](https://sms4smile.com/quotes/mika-brzezinski/i-remember-an-interview-so-terrible-with-cnn-s-jon-klein-i-nearly/)

[Mika Brzezinski](https://sms4smile.com/quotes/author/mika-brzezinski/)

> [CNN is not fake news.](https://sms4smile.com/quotes/jolene-ivey/cnn-is-not-fake-news/)

[Jolene Ivey](https://sms4smile.com/quotes/author/jolene-ivey/)

> [The Gulf War may not have occurred in the actual global space, but it did occur in global time. And this thanks to CNN…](https://sms4smile.com/quotes/paul-virilio/the-gulf-war-may-not-have-occurred-in-the-actual-global-space-but-it/)

[Paul Virilio](https://sms4smile.com/quotes/author/paul-virilio/)

> [ This batch \[emails hacked from a top Hillary Clinton aide\] shows \[Donna\] Brazile gave the \[Hillary\] Clinton campaign advance warning of questions the candidate… ](https://sms4smile.com/quotes/ari-shapiro/this-batch-emails-hacked-from-a-top-hillary-clinton-aide-shows-donna/)

[Ari Shapiro](https://sms4smile.com/quotes/author/ari-shapiro/)

> [When Gingrich attacked CNN's John King for bringing up his alleged proposal of an open marriage to his second wife, Gingrich accused him of…](https://sms4smile.com/quotes/robert-dallek/when-gingrich-attacked-cnn-s-john-king-for-bringing-up-his-alleged/)

[Robert Dallek](https://sms4smile.com/quotes/author/robert-dallek/)

> [I love CNN. I love the Cartoon Network. I mean, I thought these things up.](https://sms4smile.com/quotes/ted-turner/i-love-cnn-i-love-the-cartoon-network-i-mean-i-thought-these-things-up/)

[Ted Turner](https://sms4smile.com/quotes/author/ted-turner/)

> [Everybody who runs CNN is a lot like Jon Stewart, and a lot of people who run all the other networks are a lot…](https://sms4smile.com/quotes/rick-sanchez/everybody-who-runs-cnn-is-a-lot-like-jon-stewart-and-a-lot-of-people/)

[Rick Sanchez](https://sms4smile.com/quotes/author/rick-sanchez/)

> [Yesterday on CNN, Joe Biden said he hasn't made up his mind about whether he'll run for president in 2016. Which raises the question:…](https://sms4smile.com/quotes/jimmy-fallon/yesterday-on-cnn-joe-biden-said-he-hasn-t-made-up-his-mind-about/)

[Jimmy Fallon](https://sms4smile.com/quotes/author/jimmy-fallon/)

> [I did not say BLM leaders called for rioting, as some are accusing me of saying on CNN.](https://sms4smile.com/quotes/michael-caputo/i-did-not-say-blm-leaders-called-for-rioting-as-some-are-accusing-me/)

[Michael Caputo](https://sms4smile.com/quotes/author/michael-caputo/)

## More by Brit Hume

> [People realized that they could come on Fox News Sunday, and they would be well and fairly treated.](https://sms4smile.com/quotes/brit-hume/people-realized-that-they-could-come-on-fox-news-sunday-and-they/)

[Brit Hume](https://sms4smile.com/quotes/author/brit-hume/)

> [We have a society in which one of the greatest things you can do is a platform to see victim status, and one of…](https://sms4smile.com/quotes/brit-hume/we-have-a-society-in-which-one-of-the-greatest-things-you-can-do-is-a/)

[Brit Hume](https://sms4smile.com/quotes/author/brit-hume/)

> [You have to have pace, you have to have high production values, you have to have interesting graphics, and you have to have attractive…](https://sms4smile.com/quotes/brit-hume/you-have-to-have-pace-you-have-to-have-high-production-values-you/)

[Brit Hume](https://sms4smile.com/quotes/author/brit-hume/)

> [We need more foreign reach; no question about that. And we're working on getting that. We need more people abroad; we need some more…](https://sms4smile.com/quotes/brit-hume/we-need-more-foreign-reach-no-question-about-that-and-we-re-working/)

[Brit Hume](https://sms4smile.com/quotes/author/brit-hume/)

> [We get a ton of email; everybody does now. It gives us a kind of a pulse that you can feel. We hear people…](https://sms4smile.com/quotes/brit-hume/we-get-a-ton-of-email-everybody-does-now-it-gives-us-a-kind-of-a/)

[Brit Hume](https://sms4smile.com/quotes/author/brit-hume/)

> [Television has certain imperatives that CNN had the luxury of ignoring for a long period of time. CNN could take the position that the…](https://sms4smile.com/quotes/brit-hume/television-has-certain-imperatives-that-cnn-had-the-luxury-of/)

[Brit Hume](https://sms4smile.com/quotes/author/brit-hume/)

> [There have been two Geraldo Riveras through his long career. One of them was a reporter who has done some remarkable work. The other…](https://sms4smile.com/quotes/brit-hume/there-have-been-two-geraldo-riveras-through-his-long-career-one-of/)

[Brit Hume](https://sms4smile.com/quotes/author/brit-hume/)

> [Insure the uninsured. Effect of Obamacare to date: Uninsure the insured,](https://sms4smile.com/quotes/brit-hume/insure-the-uninsured-effect-of-obamacare-to-date-uninsure-the-insured/)

[Brit Hume](https://sms4smile.com/quotes/author/brit-hume/)

> [If it comes to be believed that we are simply a propaganda organ of some kind, as a lot of people believe about some…](https://sms4smile.com/quotes/brit-hume/if-it-comes-to-be-believed-that-we-are-simply-a-propaganda-organ-of/)

[Brit Hume](https://sms4smile.com/quotes/author/brit-hume/)

> [When you're five years old, and you're running a business that people did not think there was room for... getting attention is not a…](https://sms4smile.com/quotes/brit-hume/when-you-re-five-years-old-and-you-re-running-a-business-that-people/)

[Brit Hume](https://sms4smile.com/quotes/author/brit-hume/)

> [Some in journalism consider themselves apart from and to some extent above the people they purport to serve.](https://sms4smile.com/quotes/brit-hume/some-in-journalism-consider-themselves-apart-from-and-to-some-extent/)

[Brit Hume](https://sms4smile.com/quotes/author/brit-hume/)

> [If the markets had behaved badly, that would obviously add to people's sense of alarm... but there has been a lot of reassurance coming,…](https://sms4smile.com/quotes/brit-hume/if-the-markets-had-behaved-badly-that-would-obviously-add-to-people-s/)

[Brit Hume](https://sms4smile.com/quotes/author/brit-hume/)

> [I would have to say that in this sort of feminized atmosphere in which we exist today, guys who are masculine and muscular like…](https://sms4smile.com/quotes/brit-hume/i-would-have-to-say-that-in-this-sort-of-feminized-atmosphere-in/)

[Brit Hume](https://sms4smile.com/quotes/author/brit-hume/)

> [I don't think very many people would accuse Paula Zahn of being a conservative.](https://sms4smile.com/quotes/brit-hume/i-don-t-think-very-many-people-would-accuse-paula-zahn-of-being-a/)

[Brit Hume](https://sms4smile.com/quotes/author/brit-hume/)

> [You can make an argument that Bill O'Reilly is a conservative or a Republican. Bill's kind of unpredictable. Somebody might say that he would…](https://sms4smile.com/quotes/brit-hume/you-can-make-an-argument-that-bill-o-reilly-is-a-conservative-or-a/)

[Brit Hume](https://sms4smile.com/quotes/author/brit-hume/)

[Explore all 51 Brit Hume quotes ](https://sms4smile.com/quotes/author/brit-hume/)

## More Brand quotes

> [What I love about Nivea is they're all about authenticity. The brand isn't pretending to be anything it isn't.](https://sms4smile.com/quotes/tessa-virtue/what-i-love-about-nivea-is-they-re-all-about-authenticity-the-brand/)

[Tessa Virtue](https://sms4smile.com/quotes/author/tessa-virtue/)

> [I have an office full of product from brands trying to be in videos and an inbox full of songs from artists, but at…](https://sms4smile.com/quotes/adam-kluger/i-have-an-office-full-of-product-from-brands-trying-to-be-in-videos/)

[Adam Kluger](https://sms4smile.com/quotes/author/adam-kluger/)

> [I'm drawn to the funny brand of comedy.](https://sms4smile.com/quotes/kaitlin-olson/i-m-drawn-to-the-funny-brand-of-comedy/)

[Kaitlin Olson](https://sms4smile.com/quotes/author/kaitlin-olson/)

> [Mahindra's brand strategy is about niches across areas of mobility.](https://sms4smile.com/quotes/anand-mahindra/mahindra-s-brand-strategy-is-about-niches-across-areas-of-mobility/)

[Anand Mahindra](https://sms4smile.com/quotes/author/anand-mahindra/)

> [I think the most important lesson isn't necessarily to try and write a different book every time, or to try and brand yourself and…](https://sms4smile.com/quotes/chris-bohjalian/i-think-the-most-important-lesson-isn-t-necessarily-to-try-and-write/)

[Chris Bohjalian](https://sms4smile.com/quotes/author/chris-bohjalian/)

> [In a fast-paced world, today's popular brand could be tomorrow's trivia question.](https://sms4smile.com/quotes/d-wayne-calloway/in-a-fast-paced-world-today-s-popular-brand-could-be-tomorrow-s/)

[D. Wayne Calloway](https://sms4smile.com/quotes/author/d-wayne-calloway/)

> [I've knocked out any number of Democrats using ads associating them with the brand toxicity of Reid, Pelosi, and Obama, and before that Ted…](https://sms4smile.com/quotes/rick-wilson/i-ve-knocked-out-any-number-of-democrats-using-ads-associating-them/)

[Rick Wilson](https://sms4smile.com/quotes/author/rick-wilson/)

> [I've got the hottest brand in the world.](https://sms4smile.com/quotes/donald-trump/i-ve-got-the-hottest-brand-in-the-world/)

[Donald Trump](https://sms4smile.com/quotes/author/donald-trump/)

> [I am an emotional and fragile person. I observe life, I am perceptive and can read a person's body language. I have a strong…](https://sms4smile.com/quotes/madhur-bhandarkar/i-am-an-emotional-and-fragile-person-i-observe-life-i-am-perceptive/)

[Madhur Bhandarkar](https://sms4smile.com/quotes/author/madhur-bhandarkar/)

> [Unfortunately, being a brand is really important nowadays.](https://sms4smile.com/quotes/rita-ora/unfortunately-being-a-brand-is-really-important-nowadays/)

[Rita Ora](https://sms4smile.com/quotes/author/rita-ora/)

> [I want Off-White to be a graphics-based brand.](https://sms4smile.com/quotes/virgil-abloh/i-want-off-white-to-be-a-graphics-based-brand/)

[Virgil Abloh](https://sms4smile.com/quotes/author/virgil-abloh/)

> [“Your names and your photos give you a unique identity. Make and maintain a good name in the hearts of people. Paint good photos…](https://sms4smile.com/quotes/israelmore-ayivor/your-names-and-your-photos-give-you-a-unique-identity-make-and/)

[Israelmore Ayivor](https://sms4smile.com/quotes/author/israelmore-ayivor/)

> [My brand is a demography-breaker. It speaks to all homemakers and women from all walks of life and all across society.](https://sms4smile.com/quotes/sandra-lee/my-brand-is-a-demography-breaker-it-speaks-to-all-homemakers-and/)

[Sandra Lee](https://sms4smile.com/quotes/author/sandra-lee/)

> [Topshop is the only brand I've ever collaborated with on a fashion collection.](https://sms4smile.com/quotes/kate-moss/topshop-is-the-only-brand-i-ve-ever-collaborated-with-on-a-fashion/)

[Kate Moss](https://sms4smile.com/quotes/author/kate-moss/)

> [My friends and I have always loved the Neutrogena brand and their ability to help inspire confidence. So when I found out I was…](https://sms4smile.com/quotes/miranda-cosgrove/my-friends-and-i-have-always-loved-the-neutrogena-brand-and-their/)

[Miranda Cosgrove](https://sms4smile.com/quotes/author/miranda-cosgrove/)

[Browse all 763 Brand quotes ](https://sms4smile.com/quotes/about/brand/)

```json
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Quotation",
            "text": "CNN is a more diverse brand. It's spread out over more products over there.",
            "creator": {
                "@type": "Person",
                "name": "Brit Hume"
            },
            "isPartOf": {
                "@id": "https://sms4smile.com/quotes/#website"
            },
            "url": "https://sms4smile.com/quotes/brit-hume/cnn-is-a-more-diverse-brand-it-s-spread-out-over-more-products-over/",
            "about": {
                "@type": "Thing",
                "name": "Brand"
            },
            "@id": "https://sms4smile.com/quotes/brit-hume/cnn-is-a-more-diverse-brand-it-s-spread-out-over-more-products-over/#quotation",
            "image": {
                "@type": "ImageObject",
                "@id": "https://sms4smile.com/quotes/i/bfa/brit-hume-13174_brands_cnn-is-a-more-diverse-brand-it-s-spread_1640887.jpg",
                "contentUrl": "https://sms4smile.com/quotes/i/bfa/brit-hume-13174_brands_cnn-is-a-more-diverse-brand-it-s-spread_1640887.jpg",
                "url": "https://sms4smile.com/quotes/i/bfa/brit-hume-13174_brands_cnn-is-a-more-diverse-brand-it-s-spread_1640887.jpg",
                "width": 1080,
                "height": 1080,
                "caption": "“CNN is a more diverse brand. It's spread out over more products over there.” — Brit Hume",
                "creditText": "SMS4Smile Quotes",
                "creator": {
                    "@id": "https://sms4smile.com/quotes/#organization"
                }
            }
        },
        {
            "@type": "BreadcrumbList",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://sms4smile.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Quotes",
                    "item": "https://sms4smile.com/quotes/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Brit Hume",
                    "item": "https://sms4smile.com/quotes/author/brit-hume/"
                },
                {
                    "@type": "ListItem",
                    "position": 4,
                    "name": "CNN is a more diverse brand....",
                    "item": "https://sms4smile.com/quotes/brit-hume/cnn-is-a-more-diverse-brand-it-s-spread-out-over-more-products-over/"
                }
            ],
            "@id": "https://sms4smile.com/quotes/brit-hume/cnn-is-a-more-diverse-brand-it-s-spread-out-over-more-products-over/#breadcrumb"
        },
        {
            "@type": "WebSite",
            "@id": "https://sms4smile.com/quotes/#website",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "publisher": {
                "@id": "https://sms4smile.com/quotes/#organization"
            }
        },
        {
            "@type": "Organization",
            "@id": "https://sms4smile.com/quotes/#organization",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "logo": {
                "@type": "ImageObject",
                "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png",
                "width": 512,
                "height": 512
            }
        }
    ]
}
```
