--- title: "Meaning & Key Takeaway of: What we miss is how unsustainable that…" description: "\"What we miss is how unsustainable that is. Even bigger is the idea that we as a nation are not made up of businesses, banks, malls, markets, homes or t..." image: "https://sms4smile.com/quotes/i/139/brian-ulrich-103277_assets_what-we-miss-is-how-unsustainable-that-i_1613071.jpg" --- # What we miss is how unsustainable that is. Even bigger is… ![“What we miss is how unsustainable that is. Even bigger is the idea that we as a nation are not made up of businesses, banks, malls, markets, homes or things. Our greatest asset is ourselves: our lives and our people. The real investment should be there.” quote by Brian Ulrich](https://sms4smile.com/quotes/i/139/brian-ulrich-103277_assets_what-we-miss-is-how-unsustainable-that-i_1613071.jpg) [Download](https://sms4smile.com/quotes/i/139/brian-ulrich-103277_assets_what-we-miss-is-how-unsustainable-that-i_1613071.jpg) [Open image](https://sms4smile.com/quotes/i/139/brian-ulrich-103277_assets_what-we-miss-is-how-unsustainable-that-i_1613071.jpg) > “What we miss is how unsustainable that is. Even bigger is the idea that we as a nation are not made up of businesses, banks, malls, markets, homes or things. Our greatest asset is ourselves: our lives and our people. The real investment should be there.” [Brian Ulrich](https://sms4smile.com/quotes/author/brian-ulrich/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. The nation’s greatest asset is its people, not material structures; invest in the population. **In simple terms:** People are the real wealth; invest in them. Key Takeaway Prioritize human capital over assets. Themes Human capital Investment Societal values Sustainability Mood optimistic strategic Type Assets:1 Bigger:0 Business:0 Greatest asset:1 Home:0 Ideas:0 Investing:0 Investment:0 Made:0 Malls:0 Missing:0 Nations:0 Our lives:0 People:1 Real:0 Should:0 Real Investment:0 Bigger Idea:0 Unsustainable Bigger:0 When to use this quote - Government budgeting - Corporate strategy - Education planning Key Concepts Economic development Social policy Community health Questions to Reflect On - How can you invest in people? - What policies support human capital? A Different Perspective Material assets also matter; balance needed. ★ ★ ★ ★ ★ No ratings yet [Assets](https://sms4smile.com/quotes/about/assets/) [Bigger](https://sms4smile.com/quotes/about/bigger/) [Bigger Idea](https://sms4smile.com/quotes/about/bigger-idea-4251410/) [Business](https://sms4smile.com/quotes/about/business/) [Greatest asset](https://sms4smile.com/quotes/about/greatest-asset/) [Home](https://sms4smile.com/quotes/about/home/) [Ideas](https://sms4smile.com/quotes/about/ideas/) [Investing](https://sms4smile.com/quotes/about/investing/) [Investment](https://sms4smile.com/quotes/about/investment/) [Made](https://sms4smile.com/quotes/about/made/) [Malls](https://sms4smile.com/quotes/about/malls/) [Missing](https://sms4smile.com/quotes/about/missing/) [Nations](https://sms4smile.com/quotes/about/nations/) [Our lives](https://sms4smile.com/quotes/about/our-lives/) [People](https://sms4smile.com/quotes/about/people/) [Real](https://sms4smile.com/quotes/about/real/) [Real Investment](https://sms4smile.com/quotes/about/real-investment-984490/) [Should](https://sms4smile.com/quotes/about/should/) [Unsustainable Bigger](https://sms4smile.com/quotes/about/unsustainable-bigger-6152580/) ## Related quotes > [“i don't expect to, but I start crying when I say it. 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And if you do things without knowing how they…](https://sms4smile.com/quotes/sara-blakely/don-t-let-what-you-don-t-know-scare-you-because-it-can-become-your/) [Sara Blakely](https://sms4smile.com/quotes/author/sara-blakely/) > [My speed is my greatest asset.](https://sms4smile.com/quotes/peter-bondra/my-speed-is-my-greatest-asset/) [Peter Bondra](https://sms4smile.com/quotes/author/peter-bondra/) > [The dangerous assumption we unknowingly accept in the American dream is that our greatest asset is our own ability.](https://sms4smile.com/quotes/david-platt/the-dangerous-assumption-we-unknowingly-accept-in-the-american-dream/) [David Platt](https://sms4smile.com/quotes/author/david-platt/) > [...the hard work and poverty of my childhoodturned out to be my greatest asset in later years. Nothing could ever seem too hard after…](https://sms4smile.com/quotes/sue-sanders/the-hard-work-and-poverty-of-my-childhoodturned-out-to-be-my-greatest/) [Sue Sanders](https://sms4smile.com/quotes/author/sue-sanders/) > [Greatest sin of man kind: neglect to use his greatest asset.](https://sms4smile.com/quotes/napoleon-hill/greatest-sin-of-man-kind-neglect-to-use-his-greatest-asset/) [Napoleon Hill](https://sms4smile.com/quotes/author/napoleon-hill/) > [Air power alone does not guarantee America's security, but I believe it best exploits the nation's greatest asset - our technical skill.](https://sms4smile.com/quotes/hoyt-vandenberg/air-power-alone-does-not-guarantee-america-s-security-but-i-believe/) [Hoyt Vandenberg](https://sms4smile.com/quotes/author/hoyt-vandenberg/) > [ In the trade pact you know that was recently agreed to, I said you have to talk about devaluation. 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