--- title: "Meaning & Key Takeaway of: Your company's most valuable asset is how…" description: "\"Your company's most valuable asset is how it is known to customers.\" — Brian Tracy" image: "https://sms4smile.com/quotes/i/54f/brian-tracy-216_assets_your-company-s-most-valuable-asset-is-ho_1698884.jpg" --- # Your company's most valuable asset is how it is known to… ![“Your company's most valuable asset is how it is known to customers.” quote by Brian Tracy](https://sms4smile.com/quotes/i/54f/brian-tracy-216_assets_your-company-s-most-valuable-asset-is-ho_1698884.jpg) [Download](https://sms4smile.com/quotes/i/54f/brian-tracy-216_assets_your-company-s-most-valuable-asset-is-ho_1698884.jpg) [Open image](https://sms4smile.com/quotes/i/54f/brian-tracy-216_assets_your-company-s-most-valuable-asset-is-ho_1698884.jpg) > “Your company's most valuable asset is how it is known to customers.” [Brian Tracy](https://sms4smile.com/quotes/author/brian-tracy/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. A company’s reputation with customers defines its greatest value. **In simple terms:** Customer perception is a key asset. Key Takeaway Invest in brand reputation. Themes marketing reputation value Mood strategic analytical Type business leadership When to use this quote - advertising - customer service - public relations - feedback loops Key Concepts brand equity customer trust perceived value Questions to Reflect On - How can you improve customer perception? - What risks threaten brand trust? A Different Perspective Reputation can be fragile. ★ ★ ★ ★ ★ No ratings yet [Business](https://sms4smile.com/quotes/about/business/) [Company](https://sms4smile.com/quotes/about/company/) [Customer](https://sms4smile.com/quotes/about/customer/) [Educational](https://sms4smile.com/quotes/about/educational/) ## Related quotes > [Your company's most valuable asset is how it is known to its customers.](https://sms4smile.com/quotes/brian-tracy/your-company-s-most-valuable-asset-is-how-it-is-known-to-its-customers/) [Brian Tracy](https://sms4smile.com/quotes/author/brian-tracy/) > [“Go see if your weaknesses are hindering you at your job...Fix them or move to another position. Also, constantly ask yourself, "how can I…](https://sms4smile.com/quotes/noah-kagan/go-see-if-your-weaknesses-are-hindering-you-at-your-job-fix-them-or/) [Noah Kagan](https://sms4smile.com/quotes/author/noah-kagan/) > [People are your most valuable asset. Only people can be made to appreciate in value.](https://sms4smile.com/quotes/stephen-covey/people-are-your-most-valuable-asset-only-people-can-be-made-to/) [Stephen Covey](https://sms4smile.com/quotes/author/stephen-covey/) > [Beauty is . . . a valuable asset if you're poor or haven't any sense.](https://sms4smile.com/quotes/kin-hubbard/beauty-is-a-valuable-asset-if-you-re-poor-or-haven-t-any-sense/) [Kin Hubbard](https://sms4smile.com/quotes/author/kin-hubbard/) > [Time is the most valuable asset you don't own.](https://sms4smile.com/quotes/mark-cuban/time-is-the-most-valuable-asset-you-don-t-own/) [Mark Cuban](https://sms4smile.com/quotes/author/mark-cuban/) > [Praise can be your most valuable asset as long as you don't aim it at yourself.](https://sms4smile.com/quotes/anonymous/praise-can-be-your-most-valuable-asset-as-long-as-you-don-t-aim-it-at/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Beauty is a valuable asset, but it is not the whole cheese.](https://sms4smile.com/quotes/ginger-rogers/beauty-is-a-valuable-asset-but-it-is-not-the-whole-cheese/) [Ginger Rogers](https://sms4smile.com/quotes/author/ginger-rogers/) > [If you do not give 110% in your life, I promise your life will haunt you for the rest of your days. Time is…](https://sms4smile.com/quotes/greg-plitt/if-you-do-not-give-110-in-your-life-i-promise-your-life-will-haunt/) [Greg Plitt](https://sms4smile.com/quotes/author/greg-plitt/) > [If you believe, as I do, that your employees truly are your most valuable asset, you will do whatever you can to help them…](https://sms4smile.com/quotes/harvey-mackay/if-you-believe-as-i-do-that-your-employees-truly-are-your-most/) [Harvey Mackay](https://sms4smile.com/quotes/author/harvey-mackay/) > [A trust-in the sense of a valuable asset placed in the care of someone to whom it does not ultimately belong-captures, more or less,…](https://sms4smile.com/quotes/eula-biss/a-trust-in-the-sense-of-a-valuable-asset-placed-in-the-care-of/) [Eula Biss](https://sms4smile.com/quotes/author/eula-biss/) > [If you're going to invest a valuable asset (like time), go ahead and make it productive. Use a postit or two, or some index…](https://sms4smile.com/quotes/seth-godin/if-you-re-going-to-invest-a-valuable-asset-like-time-go-ahead-and/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [Time is our most valuable asset, yet we tend to waste it, kill it and spend it rather than invest it.](https://sms4smile.com/quotes/jim-rohn/time-is-our-most-valuable-asset-yet-we-tend-to-waste-it-kill-it-and/) [Jim Rohn](https://sms4smile.com/quotes/author/jim-rohn/) > [Your workforce is your most valuable asset. The knowledge and skills they have represent the fuel that drives the engine of business - and…](https://sms4smile.com/quotes/harvey-mackay/your-workforce-is-your-most-valuable-asset-the-knowledge-and-skills/) [Harvey Mackay](https://sms4smile.com/quotes/author/harvey-mackay/) > [Commit yourself to lifelong learning. The most valuable asset youll ever have is your mind and what you put into it.](https://sms4smile.com/quotes/brian-tracy/commit-yourself-to-lifelong-learning-the-most-valuable-asset-youll/) [Brian Tracy](https://sms4smile.com/quotes/author/brian-tracy/) > [Commit yourself to lifelong learning. The most valuable asset you'll ever have is your mind and what you put into it.](https://sms4smile.com/quotes/brian-tracy/commit-yourself-to-lifelong-learning-the-most-valuable-asset-you-ll/) [Brian Tracy](https://sms4smile.com/quotes/author/brian-tracy/) ## More by Brian Tracy > [I always say there are two things to be successful. The first is decide exactly what you want - set your goals - and…](https://sms4smile.com/quotes/brian-tracy/i-always-say-there-are-two-things-to-be-successful-the-first-is/) [Brian Tracy](https://sms4smile.com/quotes/author/brian-tracy/) > [According to the best research, less than 3% of Americans have written goals, and less than 1% review and rewrite their goals on a daily basis.](https://sms4smile.com/quotes/brian-tracy/according-to-the-best-research-less-than-3-of-americans-have-written/) [Brian Tracy](https://sms4smile.com/quotes/author/brian-tracy/) > [“Rumi says: ‘die before you die’. It means live each moment fully. Then, when the moment dies, there is no pain or regret because…](https://sms4smile.com/quotes/brian-tracy/rumi-says-die-before-you-die-it-means-live-each-moment-fully-then/) [Brian Tracy](https://sms4smile.com/quotes/author/brian-tracy/) > [One of the most important rules for success is this: Every great success is the result of hundreds and thousands of small efforts and…](https://sms4smile.com/quotes/brian-tracy/one-of-the-most-important-rules-for-success-is-this-every-great/) [Brian Tracy](https://sms4smile.com/quotes/author/brian-tracy/) > [Almost any decision is better than no decision at all.](https://sms4smile.com/quotes/brian-tracy/almost-any-decision-is-better-than-no-decision-at-all/) [Brian Tracy](https://sms4smile.com/quotes/author/brian-tracy/) > [Spend unbroken chunks of time with the most important people in your life.](https://sms4smile.com/quotes/brian-tracy/spend-unbroken-chunks-of-time-with-the-most-important-people-in-your/) [Brian Tracy](https://sms4smile.com/quotes/author/brian-tracy/) > [The effective leader recognizes that she is more dependent on her people than they are on her. Walk softly.](https://sms4smile.com/quotes/brian-tracy/the-effective-leader-recognizes-that-she-is-more-dependent-on-her/) [Brian Tracy](https://sms4smile.com/quotes/author/brian-tracy/) > [Develop a mentor at each stage of your career - someone who will give you guidance and advice.](https://sms4smile.com/quotes/brian-tracy/develop-a-mentor-at-each-stage-of-your-career-someone-who-will-give/) [Brian Tracy](https://sms4smile.com/quotes/author/brian-tracy/) > [I believe each person has far more intelligence than they have ever used.](https://sms4smile.com/quotes/brian-tracy/i-believe-each-person-has-far-more-intelligence-than-they-have-ever/) [Brian Tracy](https://sms4smile.com/quotes/author/brian-tracy/) > [Our mind is the most valuable possession that we have. The quality of our lives is, and will be, a reflection of how well…](https://sms4smile.com/quotes/brian-tracy/our-mind-is-the-most-valuable-possession-that-we-have-the-quality-of/) [Brian Tracy](https://sms4smile.com/quotes/author/brian-tracy/) > [Intense, burning desire is the motivational force that enables you to overcome any obstacle and achieve almost any goal](https://sms4smile.com/quotes/brian-tracy/intense-burning-desire-is-the-motivational-force-that-enables-you-to/) [Brian Tracy](https://sms4smile.com/quotes/author/brian-tracy/) > [Any system or blueprint for success is better than none at all. Think on paper.](https://sms4smile.com/quotes/brian-tracy/any-system-or-blueprint-for-success-is-better-than-none-at-all-think/) [Brian Tracy](https://sms4smile.com/quotes/author/brian-tracy/) > [Being true to yourself means living in truth with each person in your life. It means refusing to say or do something that you…](https://sms4smile.com/quotes/brian-tracy/being-true-to-yourself-means-living-in-truth-with-each-person-in-your/) [Brian Tracy](https://sms4smile.com/quotes/author/brian-tracy/) > [The happiest people in the world are those who feel absolutely terrific about themselves, and this is the natural outgrowth of accepting total responsibility…](https://sms4smile.com/quotes/brian-tracy/the-happiest-people-in-the-world-are-those-who-feel-absolutely/) [Brian Tracy](https://sms4smile.com/quotes/author/brian-tracy/) > [The value of a promise is the cost to you of keeping your word.](https://sms4smile.com/quotes/brian-tracy/the-value-of-a-promise-is-the-cost-to-you-of-keeping-your-word/) [Brian Tracy](https://sms4smile.com/quotes/author/brian-tracy/) [Explore all 882 Brian Tracy quotes ](https://sms4smile.com/quotes/author/brian-tracy/) ## More Assets quotes > [A great smile is a wonderful asset, but a good heart is pure gold.](https://sms4smile.com/quotes/dolly-parton/a-great-smile-is-a-wonderful-asset-but-a-good-heart-is-pure-gold/) [Dolly Parton](https://sms4smile.com/quotes/author/dolly-parton/) > [Most people put money in their piggy bank. I buy a goose that lays golden eggs over and over again. That's what an asset…](https://sms4smile.com/quotes/robert-kiyosaki/most-people-put-money-in-their-piggy-bank-i-buy-a-goose-that-lays/) [Robert Kiyosaki](https://sms4smile.com/quotes/author/robert-kiyosaki/) > [Groupon has some interesting assets.](https://sms4smile.com/quotes/matt-cohler/groupon-has-some-interesting-assets/) [Matt Cohler](https://sms4smile.com/quotes/author/matt-cohler/) > [Developing expertise or assets that are not easily copied is essential; otherwise you're just a middleman.](https://sms4smile.com/quotes/seth-godin/developing-expertise-or-assets-that-are-not-easily-copied-is/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [Well I think they broke the mould when they made me and being humble is one of my great assets.](https://sms4smile.com/quotes/larry-hagman/well-i-think-they-broke-the-mould-when-they-made-me-and-being-humble/) [Larry Hagman](https://sms4smile.com/quotes/author/larry-hagman/) > [3 people get stranded on a remote Island A Banker, a Daily Mail reader & an Asylum seeker All they have to eat is…](https://sms4smile.com/quotes/christopher-brookmyre/3-people-get-stranded-on-a-remote-island-a-banker-a-daily-mail-reader/) [Christopher Brookmyre](https://sms4smile.com/quotes/author/christopher-brookmyre/) > [Why doesn't the United States take over the monarchy and unite with England? England does have important assets. Naturally the longer you wait, the…](https://sms4smile.com/quotes/w-h-auden/why-doesn-t-the-united-states-take-over-the-monarchy-and-unite-with/) [W. H. Auden](https://sms4smile.com/quotes/author/w-h-auden/) > [You have great assets if you're a dual-threat, but you still have to throw from the pocket and do all those types of things.](https://sms4smile.com/quotes/marcus-mariota/you-have-great-assets-if-you-re-a-dual-threat-but-you-still-have-to/) [Marcus Mariota](https://sms4smile.com/quotes/author/marcus-mariota/) > [Regulations for international accounting and funding will have to be examined to identify policies that inadvertently discourage institutional investors from putting their resources into…](https://sms4smile.com/quotes/jose-angel-gurria/regulations-for-international-accounting-and-funding-will-have-to-be/) [Jose Angel Gurria](https://sms4smile.com/quotes/author/jose-angel-gurria/) > [I think Kwame will be an asset to the Lakers.](https://sms4smile.com/quotes/kareem-abdul-jabbar/i-think-kwame-will-be-an-asset-to-the-lakers/) [Kareem Abdul-Jabbar](https://sms4smile.com/quotes/author/kareem-abdul-jabbar/) > [ \[When I die\], I will decidedly not be regretting missed opportunities for a good time. My regrets will be more along the lines of… ](https://sms4smile.com/quotes/anthony-bourdain/when-i-die-i-will-decidedly-not-be-regretting-missed-opportunities/) [Anthony Bourdain](https://sms4smile.com/quotes/author/anthony-bourdain/) > [Sourav's greatest asset is his ability to communicate. He is a naturally very confident person. He encourages his team, is a great motivator and…](https://sms4smile.com/quotes/ravi-shastri/sourav-s-greatest-asset-is-his-ability-to-communicate-he-is-a/) [Ravi Shastri](https://sms4smile.com/quotes/author/ravi-shastri/) > [When you consider the sheer magnitude of investable equities to choose from in the world's emerging markets, you realize that finding one that looks…](https://sms4smile.com/quotes/mark-mobius/when-you-consider-the-sheer-magnitude-of-investable-equities-to/) [Mark Mobius](https://sms4smile.com/quotes/author/mark-mobius/) > [I was impressed for the ten thousandth time by the fact that literature illuminates life only for those to whom books are a necessity.…](https://sms4smile.com/quotes/anthony-powell/i-was-impressed-for-the-ten-thousandth-time-by-the-fact-that/) [Anthony Powell](https://sms4smile.com/quotes/author/anthony-powell/) > [If God was the owner, I was the manager. I needed to adopt a steward's mentality toward the assets He had entrusted - not…](https://sms4smile.com/quotes/randy-alcorn/if-god-was-the-owner-i-was-the-manager-i-needed-to-adopt-a-steward-s/) [Randy Alcorn](https://sms4smile.com/quotes/author/randy-alcorn/) Browse all 957 Assets quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Your company's most valuable asset is how it is known to customers.", "creator": { "@type": "Person", "name": "Brian Tracy" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/brian-tracy/your-company-s-most-valuable-asset-is-how-it-is-known-to-customers/", "about": { "@type": "Thing", "name": "Assets" }, "@id": "https://sms4smile.com/quotes/brian-tracy/your-company-s-most-valuable-asset-is-how-it-is-known-to-customers/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/54f/brian-tracy-216_assets_your-company-s-most-valuable-asset-is-ho_1698884.jpg", "contentUrl": "https://sms4smile.com/quotes/i/54f/brian-tracy-216_assets_your-company-s-most-valuable-asset-is-ho_1698884.jpg", "url": "https://sms4smile.com/quotes/i/54f/brian-tracy-216_assets_your-company-s-most-valuable-asset-is-ho_1698884.jpg", "width": 1080, "height": 1080, "caption": "“Your company's most valuable asset is how it is known to customers.” — Brian Tracy", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Brian Tracy", "item": "https://sms4smile.com/quotes/author/brian-tracy/" }, { "@type": "ListItem", "position": 4, "name": "Your company's most valuable asset is...", "item": "https://sms4smile.com/quotes/brian-tracy/your-company-s-most-valuable-asset-is-how-it-is-known-to-customers/" } ], "@id": "https://sms4smile.com/quotes/brian-tracy/your-company-s-most-valuable-asset-is-how-it-is-known-to-customers/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```