--- title: "Meaning & Key Takeaway of: The purpose of a business is to create…" description: "\"The purpose of a business is to create and keep a customer. All business activities must be focused on this central purpose.\" — Brian Tracy" image: "https://sms4smile.com/quotes/i/0e5/brian-tracy-216_activity_the-purpose-of-a-business-is-to-create-a_1589901.jpg" --- # The purpose of a business is to create and keep a… ![“The purpose of a business is to create and keep a customer. All business activities must be focused on this central purpose.” quote by Brian Tracy](https://sms4smile.com/quotes/i/0e5/brian-tracy-216_activity_the-purpose-of-a-business-is-to-create-a_1589901.jpg) [Download](https://sms4smile.com/quotes/i/0e5/brian-tracy-216_activity_the-purpose-of-a-business-is-to-create-a_1589901.jpg) [Open image](https://sms4smile.com/quotes/i/0e5/brian-tracy-216_activity_the-purpose-of-a-business-is-to-create-a_1589901.jpg) > “The purpose of a business is to create and keep a customer. All business activities must be focused on this central purpose.” [Brian Tracy](https://sms4smile.com/quotes/author/brian-tracy/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. A business exists to attract and retain customers; all actions should serve that goal. **In simple terms:** Customers are the core purpose. Key Takeaway Prioritize customer acquisition and retention. Themes business customer focus strategy marketing Mood strategic focused Type practical inspirational When to use this quote - sales training - product design - customer service Key Concepts Value proposition customer lifecycle Questions to Reflect On - How do you keep customers loyal? - What metrics show retention success? A Different Perspective Overemphasis on acquisition can ignore loyalty. ★ ★ ★ ★ ★ No ratings yet [Business](https://sms4smile.com/quotes/about/business/) [Customer](https://sms4smile.com/quotes/about/customer/) [Focused](https://sms4smile.com/quotes/about/focused/) [Inspirational](https://sms4smile.com/quotes/about/inspirational/) [Love](https://sms4smile.com/quotes/about/love/) [Purpose](https://sms4smile.com/quotes/about/purpose/) ## Related quotes > [The establishment of a clear, central purpose or goal in life is the starting point of all success](https://sms4smile.com/quotes/brian-tracy/the-establishment-of-a-clear-central-purpose-or-goal-in-life-is-the/) [Brian Tracy](https://sms4smile.com/quotes/author/brian-tracy/) > [It's completely legitimate for a company to continue striving for growth and higher profits. But business activities have to be conducted in a sustainable…](https://sms4smile.com/quotes/paul-achleitner/it-s-completely-legitimate-for-a-company-to-continue-striving-for/) [Paul Achleitner](https://sms4smile.com/quotes/author/paul-achleitner/) > [Look at your business and the activities that you undertake. Then, start to think about not just your economic concerns, but about social and…](https://sms4smile.com/quotes/jerry-greenfield/look-at-your-business-and-the-activities-that-you-undertake-then/) [Jerry Greenfield](https://sms4smile.com/quotes/author/jerry-greenfield/) > [Focus very clearly on a few small things. The purpose of a business is to give someone something that they want. Have a product…](https://sms4smile.com/quotes/brian-tracy/focus-very-clearly-on-a-few-small-things-the-purpose-of-a-business-is/) [Brian Tracy](https://sms4smile.com/quotes/author/brian-tracy/) > [The central purpose of all scripture is to fill our souls with faith in God the Father and in His Son, Jesus Christ.](https://sms4smile.com/quotes/d-todd-christofferson/the-central-purpose-of-all-scripture-is-to-fill-our-souls-with-faith/) [D. Todd Christofferson](https://sms4smile.com/quotes/author/d-todd-christofferson/) > [There is no hope of success for the person who does not have a central purpose, or definite goal at which to aim.](https://sms4smile.com/quotes/napoleon-hill/there-is-no-hope-of-success-for-the-person-who-does-not-have-a/) [Napoleon Hill](https://sms4smile.com/quotes/author/napoleon-hill/) > [The central purpose of the Work that Reconnects is to help people uncover and experience their innate connections with each other and with the…](https://sms4smile.com/quotes/joanna-macy/the-central-purpose-of-the-work-that-reconnects-is-to-help-people/) [Joanna Macy](https://sms4smile.com/quotes/author/joanna-macy/) > [Every proposal I'm making, every idea I'm advancing has a single, central purpose: to revive a failing economy and give working Americans the help…](https://sms4smile.com/quotes/dick-gephardt/every-proposal-i-m-making-every-idea-i-m-advancing-has-a-single/) [Dick Gephardt](https://sms4smile.com/quotes/author/dick-gephardt/) > [Productive work is the central purpose of a rational man's life, the central value that integrates and determines the hierarchy of all his other…](https://sms4smile.com/quotes/ayn-rand/productive-work-is-the-central-purpose-of-a-rational-man-s-life-the/) [Ayn Rand](https://sms4smile.com/quotes/author/ayn-rand/) > [Because its purpose is to create a customer, the business enterprise has two - and only these two — basic functions: marketing and innovation.…](https://sms4smile.com/quotes/peter-drucker/because-its-purpose-is-to-create-a-customer-the-business-enterprise/) [Peter Drucker](https://sms4smile.com/quotes/author/peter-drucker/) > [Contact with the customer is what business is all about.](https://sms4smile.com/quotes/jay-leno/contact-with-the-customer-is-what-business-is-all-about/) [Jay Leno](https://sms4smile.com/quotes/author/jay-leno/) > [Because its purpose is to create a customer, the business has two and only two functions: Marketing and Innovation. Marketing and Innovation produce results.…](https://sms4smile.com/quotes/peter-drucker/because-its-purpose-is-to-create-a-customer-the-business-has-two-and/) [Peter Drucker](https://sms4smile.com/quotes/author/peter-drucker/) > [Always do what is best for your customer...if the business doesn't agree...start looking for a new place to provide excellent customer service.](https://sms4smile.com/quotes/anonymous/always-do-what-is-best-for-your-customer-if-the-business-doesn-t/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Look after the customer and the business will take care of itself](https://sms4smile.com/quotes/ray-kroc/look-after-the-customer-and-the-business-will-take-care-of-itself/) [Ray Kroc](https://sms4smile.com/quotes/author/ray-kroc/) > [“Instead of thinking of service as a cost, consider it an opportunity to earn your customer’s business all over again.”](https://sms4smile.com/quotes/oscar-auliq-ice/instead-of-thinking-of-service-as-a-cost-consider-it-an-opportunity/) [Oscar Auliq-Ice](https://sms4smile.com/quotes/author/oscar-auliq-ice/) ## More by Brian Tracy > [I always say there are two things to be successful. 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It means refusing to say or do something that you…](https://sms4smile.com/quotes/brian-tracy/being-true-to-yourself-means-living-in-truth-with-each-person-in-your/) [Brian Tracy](https://sms4smile.com/quotes/author/brian-tracy/) > [The happiest people in the world are those who feel absolutely terrific about themselves, and this is the natural outgrowth of accepting total responsibility…](https://sms4smile.com/quotes/brian-tracy/the-happiest-people-in-the-world-are-those-who-feel-absolutely/) [Brian Tracy](https://sms4smile.com/quotes/author/brian-tracy/) > [The value of a promise is the cost to you of keeping your word.](https://sms4smile.com/quotes/brian-tracy/the-value-of-a-promise-is-the-cost-to-you-of-keeping-your-word/) [Brian Tracy](https://sms4smile.com/quotes/author/brian-tracy/) [Explore all 882 Brian Tracy quotes ](https://sms4smile.com/quotes/author/brian-tracy/) ## More Activity quotes > [Where I grew up, learning was a collective activity. 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