--- title: "Meaning & Key Takeaway of: I think the critical thing is the product…" description: "\"I think the critical thing is the product or service that you're trying to raise money for. And probably the best description of that, people should sa..." image: "https://sms4smile.com/quotes/i/33d/brian-tracy-216_critical_i-think-the-critical-thing-is-the-produc_3077030.jpg" --- # I think the critical thing is the product or service that… ![“I think the critical thing is the product or service that you're trying to raise money for. And probably the best description of that, people should say when they hear, "This is what I want to do. This is what I want to bring to the market." They should say, "Gee! That's a great idea" or "Gee! Why…” quote by Brian Tracy](https://sms4smile.com/quotes/i/33d/brian-tracy-216_critical_i-think-the-critical-thing-is-the-produc_3077030.jpg) [Download](https://sms4smile.com/quotes/i/33d/brian-tracy-216_critical_i-think-the-critical-thing-is-the-produc_3077030.jpg) [Open image](https://sms4smile.com/quotes/i/33d/brian-tracy-216_critical_i-think-the-critical-thing-is-the-produc_3077030.jpg) > “I think the critical thing is the product or service that you're trying to raise money for. And probably the best description of that, people should say when they hear, "This is what I want to do. This is what I want to bring to the market." They should say, "Gee! That's a great idea" or "Gee! Why hasn't somebody else thought of that before? Well, that's an incredible idea!" In other words, the more a person is delighted, or astonished, or happy with your product, or service, or idea, the more happy they are to put up money for it.” [Brian Tracy](https://sms4smile.com/quotes/author/brian-tracy/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Success depends on how compelling the product or service appears to investors, evoking delight and astonishment. **In simple terms:** A great idea excites people to invest. Key Takeaway Make your idea irresistible. Themes entrepreneurship marketing investment psychology innovation Mood enthusiastic confident persuasive Type motivational sales When to use this quote - pitch meetings - startup fundraising - product launches - investor demos - crowdfunding campaigns Key Concepts value proposition emotional appeal market fit Questions to Reflect On - What makes your product truly unique? - How can you amplify the wow factor? A Different Perspective If the idea lacks novelty, enthusiasm may be low. ★ ★ ★ ★ ★ No ratings yet [Customer](https://sms4smile.com/quotes/about/customer/) [Great idea](https://sms4smile.com/quotes/about/great-idea/) [Ideas](https://sms4smile.com/quotes/about/ideas/) [Money](https://sms4smile.com/quotes/about/money/) [People](https://sms4smile.com/quotes/about/people/) [Thinking](https://sms4smile.com/quotes/about/thinking/) ## Related quotes > [I'm always running around trying to raise money to make the films. Fortunately, I've been able to do that, but if I can't, at…](https://sms4smile.com/quotes/rob-reiner/i-m-always-running-around-trying-to-raise-money-to-make-the-films/) [Rob Reiner](https://sms4smile.com/quotes/author/rob-reiner/) > [I look back on my life and it’s 95% running around trying to raise money to make movies and 5% actually making them. It’s…](https://sms4smile.com/quotes/orson-welles/i-look-back-on-my-life-and-it-s-95-running-around-trying-to-raise/) [Orson Welles](https://sms4smile.com/quotes/author/orson-welles/) > [I probably wouldn't have done as many as I did in one year, which I did when I was trying to raise money.](https://sms4smile.com/quotes/john-sayles/i-probably-wouldn-t-have-done-as-many-as-i-did-in-one-year-which-i/) [John Sayles](https://sms4smile.com/quotes/author/john-sayles/) > [I told myself the next time I had a good idea, I would bring it to market.](https://sms4smile.com/quotes/joy-mangano/i-told-myself-the-next-time-i-had-a-good-idea-i-would-bring-it-to/) [Joy Mangano](https://sms4smile.com/quotes/author/joy-mangano/) > [“I had no idea words could have so much power and beauty.”](https://sms4smile.com/quotes/michelle-cohen-corasanti/i-had-no-idea-words-could-have-so-much-power-and-beauty/) [Michelle Cohen Corasanti](https://sms4smile.com/quotes/author/michelle-cohen-corasanti/) > [Clothe an idea in words and it loses its freedom of movement.](https://sms4smile.com/quotes/egon-friedell/clothe-an-idea-in-words-and-it-loses-its-freedom-of-movement/) [Egon Friedell](https://sms4smile.com/quotes/author/egon-friedell/) > [“You really have to get the idea that the words have a positive,”](https://sms4smile.com/quotes/lee-vickers/you-really-have-to-get-the-idea-that-the-words-have-a-positive/) [Lee Vickers](https://sms4smile.com/quotes/author/lee-vickers/) > [I don't think there is such a thing as an idea without words, because your language is your thought.](https://sms4smile.com/quotes/katherine-dunn/i-don-t-think-there-is-such-a-thing-as-an-idea-without-words-because/) [Katherine Dunn](https://sms4smile.com/quotes/author/katherine-dunn/) > [“should these tales ever become public, whether you have not given us a page of talk for every single idea which two words might…](https://sms4smile.com/quotes/walter-scott/should-these-tales-ever-become-public-whether-you-have-not-given-us-a/) [Walter Scott](https://sms4smile.com/quotes/author/walter-scott/) > [“What an idea--that with a few words you could catch another person in a little grammatical clutch, arrange the objects of the world such…](https://sms4smile.com/quotes/rebecca-lee/what-an-idea-that-with-a-few-words-you-could-catch-another-person-in/) [Rebecca Lee](https://sms4smile.com/quotes/author/rebecca-lee/) > [The idea of words and photos was something that appealed to me.](https://sms4smile.com/quotes/robert-barry/the-idea-of-words-and-photos-was-something-that-appealed-to-me/) [Robert Barry](https://sms4smile.com/quotes/author/robert-barry/) > [We're trying to raise good humans, and some days, we're better at it than others. You don't always get treats.](https://sms4smile.com/quotes/katie-holmes/we-re-trying-to-raise-good-humans-and-some-days-we-re-better-at-it/) [Katie Holmes](https://sms4smile.com/quotes/author/katie-holmes/) > [There's something in life that's a curtain, and I keep trying to raise it.](https://sms4smile.com/quotes/maxine-hong-kingston/there-s-something-in-life-that-s-a-curtain-and-i-keep-trying-to-raise/) [Maxine Hong Kingston](https://sms4smile.com/quotes/author/maxine-hong-kingston/) > [I should say, the one thing you run into is, if you're trying to raise a round you have to decide, well, how much…](https://sms4smile.com/quotes/david-plotz/i-should-say-the-one-thing-you-run-into-is-if-you-re-trying-to-raise/) [David Plotz](https://sms4smile.com/quotes/author/david-plotz/) > [It's one of those things where eventually in your career, it kind of switches from being the young up-and-comer to someone who has had…](https://sms4smile.com/quotes/madison-keys/it-s-one-of-those-things-where-eventually-in-your-career-it-kind-of/) [Madison Keys](https://sms4smile.com/quotes/author/madison-keys/) ## More by Brian Tracy > [I always say there are two things to be successful. The first is decide exactly what you want - set your goals - and…](https://sms4smile.com/quotes/brian-tracy/i-always-say-there-are-two-things-to-be-successful-the-first-is/) [Brian Tracy](https://sms4smile.com/quotes/author/brian-tracy/) > [According to the best research, less than 3% of Americans have written goals, and less than 1% review and rewrite their goals on a daily basis.](https://sms4smile.com/quotes/brian-tracy/according-to-the-best-research-less-than-3-of-americans-have-written/) [Brian Tracy](https://sms4smile.com/quotes/author/brian-tracy/) > [“Rumi says: ‘die before you die’. It means live each moment fully. Then, when the moment dies, there is no pain or regret because…](https://sms4smile.com/quotes/brian-tracy/rumi-says-die-before-you-die-it-means-live-each-moment-fully-then/) [Brian Tracy](https://sms4smile.com/quotes/author/brian-tracy/) > [One of the most important rules for success is this: Every great success is the result of hundreds and thousands of small efforts and…](https://sms4smile.com/quotes/brian-tracy/one-of-the-most-important-rules-for-success-is-this-every-great/) [Brian Tracy](https://sms4smile.com/quotes/author/brian-tracy/) > [Almost any decision is better than no decision at all.](https://sms4smile.com/quotes/brian-tracy/almost-any-decision-is-better-than-no-decision-at-all/) [Brian Tracy](https://sms4smile.com/quotes/author/brian-tracy/) > [Spend unbroken chunks of time with the most important people in your life.](https://sms4smile.com/quotes/brian-tracy/spend-unbroken-chunks-of-time-with-the-most-important-people-in-your/) [Brian Tracy](https://sms4smile.com/quotes/author/brian-tracy/) > [The effective leader recognizes that she is more dependent on her people than they are on her. Walk softly.](https://sms4smile.com/quotes/brian-tracy/the-effective-leader-recognizes-that-she-is-more-dependent-on-her/) [Brian Tracy](https://sms4smile.com/quotes/author/brian-tracy/) > [Develop a mentor at each stage of your career - someone who will give you guidance and advice.](https://sms4smile.com/quotes/brian-tracy/develop-a-mentor-at-each-stage-of-your-career-someone-who-will-give/) [Brian Tracy](https://sms4smile.com/quotes/author/brian-tracy/) > [I believe each person has far more intelligence than they have ever used.](https://sms4smile.com/quotes/brian-tracy/i-believe-each-person-has-far-more-intelligence-than-they-have-ever/) [Brian Tracy](https://sms4smile.com/quotes/author/brian-tracy/) > [Our mind is the most valuable possession that we have. The quality of our lives is, and will be, a reflection of how well…](https://sms4smile.com/quotes/brian-tracy/our-mind-is-the-most-valuable-possession-that-we-have-the-quality-of/) [Brian Tracy](https://sms4smile.com/quotes/author/brian-tracy/) > [Intense, burning desire is the motivational force that enables you to overcome any obstacle and achieve almost any goal](https://sms4smile.com/quotes/brian-tracy/intense-burning-desire-is-the-motivational-force-that-enables-you-to/) [Brian Tracy](https://sms4smile.com/quotes/author/brian-tracy/) > [Any system or blueprint for success is better than none at all. Think on paper.](https://sms4smile.com/quotes/brian-tracy/any-system-or-blueprint-for-success-is-better-than-none-at-all-think/) [Brian Tracy](https://sms4smile.com/quotes/author/brian-tracy/) > [Being true to yourself means living in truth with each person in your life. It means refusing to say or do something that you…](https://sms4smile.com/quotes/brian-tracy/being-true-to-yourself-means-living-in-truth-with-each-person-in-your/) [Brian Tracy](https://sms4smile.com/quotes/author/brian-tracy/) > [The happiest people in the world are those who feel absolutely terrific about themselves, and this is the natural outgrowth of accepting total responsibility…](https://sms4smile.com/quotes/brian-tracy/the-happiest-people-in-the-world-are-those-who-feel-absolutely/) [Brian Tracy](https://sms4smile.com/quotes/author/brian-tracy/) > [The value of a promise is the cost to you of keeping your word.](https://sms4smile.com/quotes/brian-tracy/the-value-of-a-promise-is-the-cost-to-you-of-keeping-your-word/) [Brian Tracy](https://sms4smile.com/quotes/author/brian-tracy/) [Explore all 882 Brian Tracy quotes ](https://sms4smile.com/quotes/author/brian-tracy/) ## More Critical quotes > [People will pay a price for putting political obstruction over progress in a time that is so critical and urgent.](https://sms4smile.com/quotes/tim-kaine/people-will-pay-a-price-for-putting-political-obstruction-over/) [Tim Kaine](https://sms4smile.com/quotes/author/tim-kaine/) > [Our critical day is not the very day of our death; but the whole course of our life.](https://sms4smile.com/quotes/john-donne/our-critical-day-is-not-the-very-day-of-our-death-but-the-whole/) [John Donne](https://sms4smile.com/quotes/author/john-donne/) > [It's pointless to be critical of your stuff once it's done. I don't spend a lot of time agonising over it. It's of no…](https://sms4smile.com/quotes/paul-simon/it-s-pointless-to-be-critical-of-your-stuff-once-it-s-done-i-don-t/) [Paul Simon](https://sms4smile.com/quotes/author/paul-simon/) > [Majority decisions tend to be made without engaging the systematic thought and critical thinking skills of the individuals in the group. Given the force…](https://sms4smile.com/quotes/anonymous/majority-decisions-tend-to-be-made-without-engaging-the-systematic/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Without a vision there is no possibility of creating something larger than what al-ready exists. An entrepreneur has to be able to bring something…](https://sms4smile.com/quotes/tony-robbins/without-a-vision-there-is-no-possibility-of-creating-something-larger/) [Tony Robbins](https://sms4smile.com/quotes/author/tony-robbins/) > [We must always refill and ensure there is a critical mass of leaders and activists committed to nonviolence and racial and economic justice who…](https://sms4smile.com/quotes/marian-wright-edelman/we-must-always-refill-and-ensure-there-is-a-critical-mass-of-leaders/) [Marian Wright Edelman](https://sms4smile.com/quotes/author/marian-wright-edelman/) > [But whether you stay or go, the critical decision you can make is to stop letting your partner distort the lens of your life,…](https://sms4smile.com/quotes/lundy-bancroft/but-whether-you-stay-or-go-the-critical-decision-you-can-make-is-to/) [Lundy Bancroft](https://sms4smile.com/quotes/author/lundy-bancroft/) > [As a businessperson, I dont have the power to change the government. That is in the hands of the political leaders. However, as a…](https://sms4smile.com/quotes/tadashi-yanai/as-a-businessperson-i-dont-have-the-power-to-change-the-government/) [Tadashi Yanai](https://sms4smile.com/quotes/author/tadashi-yanai/) > [It has never been more critical that a leader step forward to accelerate our understanding of cancer - and champion the effort to finally…](https://sms4smile.com/quotes/victor-j-dzau/it-has-never-been-more-critical-that-a-leader-step-forward-to/) Victor J. Dzau > [Pleasure is by no means an infallible critical guide, but it is the least fallible.](https://sms4smile.com/quotes/w-h-auden/pleasure-is-by-no-means-an-infallible-critical-guide-but-it-is-the/) [W. H. Auden](https://sms4smile.com/quotes/author/w-h-auden/) > [There is no royal path to good writing; and such paths as exist do not lead through neat critical gardens, various as they are,…](https://sms4smile.com/quotes/jessamyn-west/there-is-no-royal-path-to-good-writing-and-such-paths-as-exist-do-not/) [Jessamyn West](https://sms4smile.com/quotes/author/jessamyn-west/) > [You know, children philosophize more than adults - and they are critical of adults.](https://sms4smile.com/quotes/nassim-nicholas-taleb/you-know-children-philosophize-more-than-adults-and-they-are-critical/) [Nassim Nicholas Taleb](https://sms4smile.com/quotes/author/nassim-nicholas-taleb/) > [The critical question about regret is whether experience led to growth and new learning. Some people seem to keep on making the same mistakes,…](https://sms4smile.com/quotes/mary-catherine-bateson/the-critical-question-about-regret-is-whether-experience-led-to/) [Mary Catherine Bateson](https://sms4smile.com/quotes/author/mary-catherine-bateson/) > [Obama did organize a great large number of people and many enthusiastic people, what's called in the press 'Obama's Army.' But the army is…](https://sms4smile.com/quotes/noam-chomsky/obama-did-organize-a-great-large-number-of-people-and-many/) [Noam Chomsky](https://sms4smile.com/quotes/author/noam-chomsky/) > [Too often we forget that social and political movements don't happen overnight. They don't bring change immediately - you have to build a critical…](https://sms4smile.com/quotes/edward-snowden/too-often-we-forget-that-social-and-political-movements-don-t-happen/) [Edward Snowden](https://sms4smile.com/quotes/author/edward-snowden/) Browse all 2,389 Critical quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "I think the critical thing is the product or service that you're trying to raise money for. And probably the best description of that, people should say when they hear, \"This is what I want to do. This is what I want to bring to the market.\" They should say, \"Gee! That's a great idea\" or \"Gee! Why hasn't somebody else thought of that before? Well, that's an incredible idea!\" In other words, the more a person is delighted, or astonished, or happy with your product, or service, or idea, the more happy they are to put up money for it.", "creator": { "@type": "Person", "name": "Brian Tracy" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/brian-tracy/i-think-the-critical-thing-is-the-product-or-service-that-you-re/", "about": { "@type": "Thing", "name": "Critical" }, "@id": "https://sms4smile.com/quotes/brian-tracy/i-think-the-critical-thing-is-the-product-or-service-that-you-re/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/33d/brian-tracy-216_critical_i-think-the-critical-thing-is-the-produc_3077030.jpg", "contentUrl": "https://sms4smile.com/quotes/i/33d/brian-tracy-216_critical_i-think-the-critical-thing-is-the-produc_3077030.jpg", "url": "https://sms4smile.com/quotes/i/33d/brian-tracy-216_critical_i-think-the-critical-thing-is-the-produc_3077030.jpg", "width": 1080, "height": 1080, "caption": "“I think the critical thing is the product or service that you're trying to raise money for. And probably the…” — Brian Tracy", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Brian Tracy", "item": "https://sms4smile.com/quotes/author/brian-tracy/" }, { "@type": "ListItem", "position": 4, "name": "I think the critical thing is...", "item": "https://sms4smile.com/quotes/brian-tracy/i-think-the-critical-thing-is-the-product-or-service-that-you-re/" } ], "@id": "https://sms4smile.com/quotes/brian-tracy/i-think-the-critical-thing-is-the-product-or-service-that-you-re/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```