--- title: "Meaning & Key Takeaway of: Do your own market research; ask your…" description: "\"Do your own market research; ask your last ten customers exactly why they bought from you.\" — Brian Tracy" image: "https://sms4smile.com/quotes/i/67a/brian-tracy-216_asks_do-your-own-market-research-ask-your-las_46553.jpg" --- # Do your own market research; ask your last ten customers… ![“Do your own market research; ask your last ten customers exactly why they bought from you.” quote by Brian Tracy](https://sms4smile.com/quotes/i/67a/brian-tracy-216_asks_do-your-own-market-research-ask-your-las_46553.jpg) [Download](https://sms4smile.com/quotes/i/67a/brian-tracy-216_asks_do-your-own-market-research-ask-your-las_46553.jpg) [Open image](https://sms4smile.com/quotes/i/67a/brian-tracy-216_asks_do-your-own-market-research-ask-your-las_46553.jpg) > “Do your own market research; ask your last ten customers exactly why they bought from you.” [Brian Tracy](https://sms4smile.com/quotes/author/brian-tracy/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Encourages direct feedback from recent buyers to uncover the true motivations behind their purchase decisions. **In simple terms:** Use recent customers to learn why they chose you. Key Takeaway Feedback reveals real purchase drivers. Themes customer insight market research feedback loops decision drivers sales strategy Mood curious analytical Type advice business When to use this quote - launching a new product - improving a sales pitch - identifying target market - refining marketing messaging - evaluating product fit Key Concepts customer motivation purchase reasoning data-driven insight Practical Applications - inform product development - optimize marketing campaigns Questions to Reflect On - What hidden factors might customers be unaware of? - How can you act on this feedback without bias? ★ ★ ★ ★ ★ No ratings yet [Customer](https://sms4smile.com/quotes/about/customer/) [Investing](https://sms4smile.com/quotes/about/investing/) [Market research](https://sms4smile.com/quotes/about/market-research/) [Research](https://sms4smile.com/quotes/about/research/) ## Related quotes > [The first step to success in any business is to ask your customers what they want.](https://sms4smile.com/quotes/kevin-stirtz/the-first-step-to-success-in-any-business-is-to-ask-your-customers/) [Kevin Stirtz](https://sms4smile.com/quotes/author/kevin-stirtz/) > [“The questions of the students are often the source of new research. They often ask profound questions that I’ve thought about at times and…](https://sms4smile.com/quotes/richard-feyman/the-questions-of-the-students-are-often-the-source-of-new-research/) Richard Feyman > [Don't ask your customers what they want. This rule is based on the view that they probably don't know. You have to fully understand…](https://sms4smile.com/quotes/michael-j-silverstein/don-t-ask-your-customers-what-they-want-this-rule-is-based-on-the/) [Michael J. Silverstein](https://sms4smile.com/quotes/author/michael-j-silverstein/) > [You can't just ask customers what they want and then try to give that to them. 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And suddenly forever seems like too short a time.](https://sms4smile.com/quotes/brian-andreas/there-is-nothing-more-i-ask-of-this-life-than-this-moment-exactly-so/) [Brian Andreas](https://sms4smile.com/quotes/author/brian-andreas/) > [Success will come when the societal attitude changes and not a single woman in America asks herself the question 'What did I do?'.](https://sms4smile.com/quotes/joe-biden/success-will-come-when-the-societal-attitude-changes-and-not-a-single/) [Joe Biden](https://sms4smile.com/quotes/author/joe-biden/) > [The most fundamental question we can ever ask ourselves is whether or not the universe we live in is friendly or hostile.](https://sms4smile.com/quotes/albert-einstein/the-most-fundamental-question-we-can-ever-ask-ourselves-is-whether-or/) [Albert Einstein](https://sms4smile.com/quotes/author/albert-einstein/) > [The rich people are apparently leaving America. They're giving up their citizenship. These great lovers of America who made their money in this country-when…](https://sms4smile.com/quotes/bernie-sanders/the-rich-people-are-apparently-leaving-america-they-re-giving-up/) [Bernie Sanders](https://sms4smile.com/quotes/author/bernie-sanders/) > [There is a way to be a woman, ask for what we deserve and be able to negotiate.](https://sms4smile.com/quotes/tracee-ellis-ross/there-is-a-way-to-be-a-woman-ask-for-what-we-deserve-and-be-able-to/) [Tracee Ellis Ross](https://sms4smile.com/quotes/author/tracee-ellis-ross/) > [For someone to ask 'Who did you play for' and to be able to answer a single name 'Liverpool' that would be brilliant...I don't…](https://sms4smile.com/quotes/jamie-carragher/for-someone-to-ask-who-did-you-play-for-and-to-be-able-to-answer-a/) [Jamie Carragher](https://sms4smile.com/quotes/author/jamie-carragher/) > [I have no hesitation in saying that although the American woman never leaves her domestic sphere and is in some respects very dependent within…](https://sms4smile.com/quotes/alexis-de-tocqueville/i-have-no-hesitation-in-saying-that-although-the-american-woman-never/) [Alexis de Tocqueville](https://sms4smile.com/quotes/author/alexis-de-tocqueville/) > [Ask God for temp'rance. That's th' appliance only Which your disease requires.](https://sms4smile.com/quotes/william-shakespeare/ask-god-for-temp-rance-that-s-th-appliance-only-which-your-disease/) [William Shakespeare](https://sms4smile.com/quotes/author/william-shakespeare/) > [I don't know how to say it exactly. Only...I want to die as myself. Does that make any sense?' he asks. I shake my…](https://sms4smile.com/quotes/suzanne-collins/i-don-t-know-how-to-say-it-exactly-only-i-want-to-die-as-myself-does/) [Suzanne Collins](https://sms4smile.com/quotes/author/suzanne-collins/) > [Physicist Isador Isaac Rabi, who won a Nobel Prize for inventing a technique that permitted scientists to probe the structure of atoms and molecules…](https://sms4smile.com/quotes/richard-saul-wurman/physicist-isador-isaac-rabi-who-won-a-nobel-prize-for-inventing-a/) [Richard Saul Wurman](https://sms4smile.com/quotes/author/richard-saul-wurman/) Browse all 7,138 Asks quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Do your own market research; ask your last ten customers exactly why they bought from you.", "creator": { "@type": "Person", "name": "Brian Tracy" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/brian-tracy/do-your-own-market-research-ask-your-last-ten-customers-exactly-why/", "about": { "@type": "Thing", "name": "Asks" }, "@id": "https://sms4smile.com/quotes/brian-tracy/do-your-own-market-research-ask-your-last-ten-customers-exactly-why/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/67a/brian-tracy-216_asks_do-your-own-market-research-ask-your-las_46553.jpg", "contentUrl": "https://sms4smile.com/quotes/i/67a/brian-tracy-216_asks_do-your-own-market-research-ask-your-las_46553.jpg", "url": "https://sms4smile.com/quotes/i/67a/brian-tracy-216_asks_do-your-own-market-research-ask-your-las_46553.jpg", "width": 1080, "height": 1080, "caption": "“Do your own market research; ask your last ten customers exactly why they bought from you.” — Brian Tracy", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Brian Tracy", "item": "https://sms4smile.com/quotes/author/brian-tracy/" }, { "@type": "ListItem", "position": 4, "name": "Do your own market research; ask...", "item": "https://sms4smile.com/quotes/brian-tracy/do-your-own-market-research-ask-your-last-ten-customers-exactly-why/" } ], "@id": "https://sms4smile.com/quotes/brian-tracy/do-your-own-market-research-ask-your-last-ten-customers-exactly-why/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```