--- title: "Meaning & Key Takeaway of: make that list, it has to be desirable…" description: "\"“make that list, it has to be desirable almost universally.” Meanwhile,”\" — Brian Merchant" image: "https://sms4smile.com/quotes/i/646/brian-merchant-27657_desirable_make-that-list-it-has-to-be-desirable-al_3102908.jpg" --- # make that list, it has to be desirable almost… ![“make that list, it has to be desirable almost universally.” Meanwhile,” quote by Brian Merchant](https://sms4smile.com/quotes/i/646/brian-merchant-27657_desirable_make-that-list-it-has-to-be-desirable-al_3102908.jpg) [Download](https://sms4smile.com/quotes/i/646/brian-merchant-27657_desirable_make-that-list-it-has-to-be-desirable-al_3102908.jpg) [Open image](https://sms4smile.com/quotes/i/646/brian-merchant-27657_desirable_make-that-list-it-has-to-be-desirable-al_3102908.jpg) > ““make that list, it has to be desirable almost universally.” Meanwhile,”” [Brian Merchant](https://sms4smile.com/quotes/author/brian-merchant/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Desire should guide choices, aiming for universally appealing goals that motivate broadly. **In simple terms:** Choose goals that feel desirable to most people. Key Takeaway Seek broadly appealing objectives. Themes decision motivation universality Mood analytical pragmatic Type strategic inspirational When to use this quote - product design - team objectives - personal aspirations - marketing strategies Key Concepts behavioral economics goal setting Questions to Reflect On - How can you balance universal appeal with personal relevance? - What compromises arise when aiming for broad desirability? A Different Perspective Universal desirability may be unrealistic for niche goals. ★ ★ ★ ★ ★ No ratings yet [Desirable](https://sms4smile.com/quotes/about/desirable/) [Desirable Universally](https://sms4smile.com/quotes/about/desirable-universally-5385603/) [List Desirable](https://sms4smile.com/quotes/about/list-desirable-5385602/) [Make List](https://sms4smile.com/quotes/about/make-list-275261/) [Universally](https://sms4smile.com/quotes/about/universally/) ## Related quotes > [The problem often is that aspiring brands wish to be universally loved. Unfortunately, universal love is neither achievable nor desirable. Instead, great brands are…](https://sms4smile.com/quotes/nirmalya-kumar/the-problem-often-is-that-aspiring-brands-wish-to-be-universally/) [Nirmalya Kumar](https://sms4smile.com/quotes/author/nirmalya-kumar/) > [The year 2100 will see eugenics universally established. In past ages, the law governing the survival of the fittest roughly weeded out the less…](https://sms4smile.com/quotes/nikola-tesla/the-year-2100-will-see-eugenics-universally-established-in-past-ages/) [Nikola Tesla](https://sms4smile.com/quotes/author/nikola-tesla/) > [“Make a list of all the varieties of aliens you can come up with. (And if it's less than 3,000, then THE PEARS ARE…](https://sms4smile.com/quotes/scott-westerfeld/make-a-list-of-all-the-varieties-of-aliens-you-can-come-up-with-and/) [Scott Westerfeld](https://sms4smile.com/quotes/author/scott-westerfeld/) > [Make a list of what is really important to you. Embody it.](https://sms4smile.com/quotes/jon-kabat-zinn/make-a-list-of-what-is-really-important-to-you-embody-it/) [Jon Kabat-Zinn](https://sms4smile.com/quotes/author/jon-kabat-zinn/) > [“Any other impossible feats you'd like us to accomplish?" The barest smile flickered over Kaz's lips, "I'll make you a list.”](https://sms4smile.com/quotes/leigh-bardugo/any-other-impossible-feats-you-d-like-us-to-accomplish-the-barest/) [Leigh Bardugo](https://sms4smile.com/quotes/author/leigh-bardugo/) > [“When you’re becoming overwhelmed, just make a list. Make a list and do one thing at a time.”](https://sms4smile.com/quotes/michael-palmer/when-you-re-becoming-overwhelmed-just-make-a-list-make-a-list-and-do/) [Michael Palmer](https://sms4smile.com/quotes/author/michael-palmer/) > [The day it comes out, there's already things that you start to go, 'Oh, I should have done that a little differently.' You start…](https://sms4smile.com/quotes/howie-day/the-day-it-comes-out-there-s-already-things-that-you-start-to-go-oh-i/) [Howie Day](https://sms4smile.com/quotes/author/howie-day/) > [When you make a to-do list, you should also make a to-not-do list. 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Is there anyone in…](https://sms4smile.com/quotes/joanna-coles/make-a-list-of-all-the-people-in-your-life-and-rate-them-in-terms-of/) [Joanna Coles](https://sms4smile.com/quotes/author/joanna-coles/) > [“The Ego Rip Step 1: Make a list of all your short comings. Step 2: Grasp list firmly in both hands. Step 3: Rip…](https://sms4smile.com/quotes/jim-davis/the-ego-rip-step-1-make-a-list-of-all-your-short-comings-step-2-grasp/) [Jim Davis](https://sms4smile.com/quotes/author/jim-davis/) > [Make a list. Score your dates. Market yourself wisely. Find your needle.](https://sms4smile.com/quotes/amy-webb/make-a-list-score-your-dates-market-yourself-wisely-find-your-needle/) [Amy Webb](https://sms4smile.com/quotes/author/amy-webb/) > [In all planing you make a list and you set priorities.](https://sms4smile.com/quotes/alan-lakein/in-all-planing-you-make-a-list-and-you-set-priorities/) [Alan Lakein](https://sms4smile.com/quotes/author/alan-lakein/) > [If you feel like you want to die, it's time to sit down and make a list of all the things you haven't done…](https://sms4smile.com/quotes/deacon-jones/if-you-feel-like-you-want-to-die-it-s-time-to-sit-down-and-make-a/) [Deacon Jones](https://sms4smile.com/quotes/author/deacon-jones/) ## More by Brian Merchant > [“Originally, Siri was more colorful—it dropped f-bombs, teased users more aggressively, had more of a bombastic personality.”](https://sms4smile.com/quotes/brian-merchant/originally-siri-was-more-colorful-it-dropped-f-bombs-teased-users/) [Brian Merchant](https://sms4smile.com/quotes/author/brian-merchant/) > [“No. Not Shang hi. Hang zoo.” Smog”](https://sms4smile.com/quotes/brian-merchant/no-not-shang-hi-hang-zoo-smog/) [Brian Merchant](https://sms4smile.com/quotes/author/brian-merchant/) > [“The iPhone is not only the bestselling mobile phone but also the bestselling music player, the bestselling camera, the bestselling video screen and the…](https://sms4smile.com/quotes/brian-merchant/the-iphone-is-not-only-the-bestselling-mobile-phone-but-also-the/) [Brian Merchant](https://sms4smile.com/quotes/author/brian-merchant/) > [“Jobs would soon pit the iPod team against a Mac software team to refine and produce a product that was more specifically phone-like. The…](https://sms4smile.com/quotes/brian-merchant/jobs-would-soon-pit-the-ipod-team-against-a-mac-software-team-to/) [Brian Merchant](https://sms4smile.com/quotes/author/brian-merchant/) > [“If we made the iPhone a millimeter thicker,” says Tony Fadell, the head of hardware for the first iPhone, “we could make it last…](https://sms4smile.com/quotes/brian-merchant/if-we-made-the-iphone-a-millimeter-thicker-says-tony-fadell-the-head/) [Brian Merchant](https://sms4smile.com/quotes/author/brian-merchant/) > [“There wasn’t really time to kick your feet back on the desk and say, ‘This is going to be really fucking awesome one day.’…](https://sms4smile.com/quotes/brian-merchant/there-wasn-t-really-time-to-kick-your-feet-back-on-the-desk-and-say/) [Brian Merchant](https://sms4smile.com/quotes/author/brian-merchant/) > [“Wireless technology remained the province of the state through most the 1950s, with one emerging exception: wealthy business folk. Top-tier mobile devices might seem…](https://sms4smile.com/quotes/brian-merchant/wireless-technology-remained-the-province-of-the-state-through-most/) [Brian Merchant](https://sms4smile.com/quotes/author/brian-merchant/) > [“Where are. You from?” “California.”](https://sms4smile.com/quotes/brian-merchant/where-are-you-from-california/) [Brian Merchant](https://sms4smile.com/quotes/author/brian-merchant/) > [“When I asked the iPhone’s architects what they thought its first must-use function was, Google Maps was probably the most frequent answer. And it…](https://sms4smile.com/quotes/brian-merchant/when-i-asked-the-iphone-s-architects-what-they-thought-its-first-must/) [Brian Merchant](https://sms4smile.com/quotes/author/brian-merchant/) > [“Steve Jobs strode onstage at Macworld wearing his trademark black turtleneck, blue jeans, and white”](https://sms4smile.com/quotes/brian-merchant/steve-jobs-strode-onstage-at-macworld-wearing-his-trademark-black/) [Brian Merchant](https://sms4smile.com/quotes/author/brian-merchant/) > [“There was a problem, however: his battery kept catching fire. “There were some flammability issues,” Whittingham says. “We had several fires, mostly”](https://sms4smile.com/quotes/brian-merchant/there-was-a-problem-however-his-battery-kept-catching-fire-there-were/) [Brian Merchant](https://sms4smile.com/quotes/author/brian-merchant/) > [“The first calls from an Apple phone were not, it turns out, made on the sleek touchscreen interface of the future but on a…](https://sms4smile.com/quotes/brian-merchant/the-first-calls-from-an-apple-phone-were-not-it-turns-out-made-on-the/) [Brian Merchant](https://sms4smile.com/quotes/author/brian-merchant/) > [“So, according to Michaud’s calculations, producing a single iPhone requires mining 34 kilos of ore, 100 liters of water, and 20.5 grams of cyanide,…](https://sms4smile.com/quotes/brian-merchant/so-according-to-michaud-s-calculations-producing-a-single-iphone/) [Brian Merchant](https://sms4smile.com/quotes/author/brian-merchant/) > [“Twitter, and Facebook—platforms that reorganized how we communicate,”](https://sms4smile.com/quotes/brian-merchant/twitter-and-facebook-platforms-that-reorganized-how-we-communicate/) [Brian Merchant](https://sms4smile.com/quotes/author/brian-merchant/) > [“Most of these phones are likely headed to Taogao, the Chinese eBay, or eBay, the American eBay.”](https://sms4smile.com/quotes/brian-merchant/most-of-these-phones-are-likely-headed-to-taogao-the-chinese-ebay-or/) [Brian Merchant](https://sms4smile.com/quotes/author/brian-merchant/) [Explore all 20 Brian Merchant quotes ](https://sms4smile.com/quotes/author/brian-merchant/) ## More Desirable quotes > [At times of recession, running a budget deficit is highly desirable. Once the economy begins to recover, you have to balance the budget. But…](https://sms4smile.com/quotes/george-soros/at-times-of-recession-running-a-budget-deficit-is-highly-desirable/) [George Soros](https://sms4smile.com/quotes/author/george-soros/) > [I'm happy to be considered desirable. I love it!](https://sms4smile.com/quotes/susan-sarandon/i-m-happy-to-be-considered-desirable-i-love-it/) [Susan Sarandon](https://sms4smile.com/quotes/author/susan-sarandon/) > [It was both necessary and desirable for us to be so strong at sea that no Sea Power could attack us without risk, so…](https://sms4smile.com/quotes/bernhard-von-bulow/it-was-both-necessary-and-desirable-for-us-to-be-so-strong-at-sea/) [Bernhard von Bulow](https://sms4smile.com/quotes/author/bernhard-von-bulow/) > [Things to be done offer themselves, I suppose, because they are in themselves desirable; not because it is desirable to have something to do.](https://sms4smile.com/quotes/anthony-trollope/things-to-be-done-offer-themselves-i-suppose-because-they-are-in/) [Anthony Trollope](https://sms4smile.com/quotes/author/anthony-trollope/) > [The goal in raising one's child is to enable him, first, to discover who he wants to be, and then to become a person…](https://sms4smile.com/quotes/bruno-bettelheim/the-goal-in-raising-one-s-child-is-to-enable-him-first-to-discover/) [Bruno Bettelheim](https://sms4smile.com/quotes/author/bruno-bettelheim/) > [“The great thing about facts is that you don't have to ponder whether they're desirable or not.”](https://sms4smile.com/quotes/jo-nesb/the-great-thing-about-facts-is-that-you-don-t-have-to-ponder-whether/) [Jo Nesbø](https://sms4smile.com/quotes/author/jo-nesb/) > [What seems so necessary today may not even be desirable tomorrow.](https://sms4smile.com/quotes/martin-luther-king-jr/what-seems-so-necessary-today-may-not-even-be-desirable-tomorrow/) [Martin Luther King, Jr](https://sms4smile.com/quotes/author/martin-luther-king-jr/) > [I don't just live to work because I don't think that's healthy or desirable.](https://sms4smile.com/quotes/harris-dickinson/i-don-t-just-live-to-work-because-i-don-t-think-that-s-healthy-or/) [Harris Dickinson](https://sms4smile.com/quotes/author/harris-dickinson/) > [Common sense is both more rare and more desirable in leaders than mere intelligence.](https://sms4smile.com/quotes/voltaire/common-sense-is-both-more-rare-and-more-desirable-in-leaders-than/) [Voltaire](https://sms4smile.com/quotes/author/voltaire/) > [When the desirable jobs are spending other people's money, reporting on spending other people's money and lobbying to spend other people's money then you…](https://sms4smile.com/quotes/tim-worstall/when-the-desirable-jobs-are-spending-other-people-s-money-reporting/) [Tim Worstall](https://sms4smile.com/quotes/author/tim-worstall/) > [Social and cultural change, however desirable, should not be effected by the engines of national power. Let us, through persuasion and education, seek to…](https://sms4smile.com/quotes/barry-goldwater/social-and-cultural-change-however-desirable-should-not-be-effected/) [Barry Goldwater](https://sms4smile.com/quotes/author/barry-goldwater/) > [To me the function of politics is to make possible the desirable.](https://sms4smile.com/quotes/indira-gandhi/to-me-the-function-of-politics-is-to-make-possible-the-desirable/) [Indira Gandhi](https://sms4smile.com/quotes/author/indira-gandhi/) > [It is the common calamity of old age to lose whatever might have rendered it desirable.](https://sms4smile.com/quotes/edward-gibbon/it-is-the-common-calamity-of-old-age-to-lose-whatever-might-have/) [Edward Gibbon](https://sms4smile.com/quotes/author/edward-gibbon/) > [Desire itself is movement Not in itself desirable; Love is itself unmoving, Only the cause and end of movement, Timeless, and undesiring Except in…](https://sms4smile.com/quotes/t-s-eliot/desire-itself-is-movement-not-in-itself-desirable-love-is-itself/) [T. S. Eliot](https://sms4smile.com/quotes/author/t-s-eliot/) > [Rhythm is born in all of us. To be a desirable dancing partner, you don't have to do all the intricate fancy steps that…](https://sms4smile.com/quotes/ginger-rogers/rhythm-is-born-in-all-of-us-to-be-a-desirable-dancing-partner-you-don/) [Ginger Rogers](https://sms4smile.com/quotes/author/ginger-rogers/) [Browse all 509 Desirable quotes ](https://sms4smile.com/quotes/about/desirable/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "“make that list, it has to be desirable almost universally.” Meanwhile,”", "creator": { "@type": "Person", "name": "Brian Merchant" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/brian-merchant/make-that-list-it-has-to-be-desirable-almost-universally-meanwhile/", "about": { "@type": "Thing", "name": "Desirable" }, "@id": "https://sms4smile.com/quotes/brian-merchant/make-that-list-it-has-to-be-desirable-almost-universally-meanwhile/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/646/brian-merchant-27657_desirable_make-that-list-it-has-to-be-desirable-al_3102908.jpg", "contentUrl": "https://sms4smile.com/quotes/i/646/brian-merchant-27657_desirable_make-that-list-it-has-to-be-desirable-al_3102908.jpg", "url": "https://sms4smile.com/quotes/i/646/brian-merchant-27657_desirable_make-that-list-it-has-to-be-desirable-al_3102908.jpg", "width": 1080, "height": 1080, "caption": "“make that list, it has to be desirable almost universally.” Meanwhile,” — Brian Merchant", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Brian Merchant", "item": "https://sms4smile.com/quotes/author/brian-merchant/" }, { "@type": "ListItem", "position": 4, "name": "“make that list, it has to...", "item": "https://sms4smile.com/quotes/brian-merchant/make-that-list-it-has-to-be-desirable-almost-universally-meanwhile/" } ], "@id": "https://sms4smile.com/quotes/brian-merchant/make-that-list-it-has-to-be-desirable-almost-universally-meanwhile/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```