--- title: "Meaning & Key Takeaway of: Automobiles and the automotive industry…" description: "\"Automobiles and the automotive industry are increasingly driven by data and computing. The saying 'What's under the hood' will increasingly refer to co..." image: "https://sms4smile.com/quotes/i/362/brian-krzanich-23252_automobiles_automobiles-and-the-automotive-industry_70112.jpg" --- # Automobiles and the automotive industry are increasingly… ![“Automobiles and the automotive industry are increasingly driven by data and computing. The saying 'What's under the hood' will increasingly refer to computing, not horsepower.” quote by Brian Krzanich](https://sms4smile.com/quotes/i/362/brian-krzanich-23252_automobiles_automobiles-and-the-automotive-industry_70112.jpg) [Download](https://sms4smile.com/quotes/i/362/brian-krzanich-23252_automobiles_automobiles-and-the-automotive-industry_70112.jpg) [Open image](https://sms4smile.com/quotes/i/362/brian-krzanich-23252_automobiles_automobiles-and-the-automotive-industry_70112.jpg) > “Automobiles and the automotive industry are increasingly driven by data and computing. The saying 'What's under the hood' will increasingly refer to computing, not horsepower.” [Brian Krzanich](https://sms4smile.com/quotes/author/brian-krzanich/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. The automotive sector is shifting focus from mechanical power to software and data intelligence, redefining performance metrics. **In simple terms:** Cars now run on code, not just engines. Key Takeaway Tech now powers vehicles. Themes digital transformation industry 4.0 automation data-driven design software-defined vehicles Mood optimistic forward-looking Type observation industry insight When to use this quote - product development meetings - strategic planning sessions - technology roadmaps - innovation workshops Key Concepts computing data analytics vehicle architecture Practical Applications - software integration in cars - data analytics for vehicle performance Questions to Reflect On - How does software change vehicle reliability? - What new skills will automotive engineers need? ★ ★ ★ ★ ★ No ratings yet [Automobiles](https://sms4smile.com/quotes/about/automobiles/) [Automotive](https://sms4smile.com/quotes/about/automotive/) [Automotive Industry](https://sms4smile.com/quotes/about/automotive-industry/) [Computers](https://sms4smile.com/quotes/about/computers/) [Computing](https://sms4smile.com/quotes/about/computing/) [Data](https://sms4smile.com/quotes/about/data/) [Industry](https://sms4smile.com/quotes/about/industry/) ## Related quotes > [In every phase of the automotive industry, certain factors have been more important than all others in relation to the way the automobile has…](https://sms4smile.com/quotes/raymond-loewy/in-every-phase-of-the-automotive-industry-certain-factors-have-been/) [Raymond Loewy](https://sms4smile.com/quotes/author/raymond-loewy/) > [I alienated the automotive industry by saying that cars should be lightweight and compact.](https://sms4smile.com/quotes/raymond-loewy/i-alienated-the-automotive-industry-by-saying-that-cars-should-be/) [Raymond Loewy](https://sms4smile.com/quotes/author/raymond-loewy/) > [The U.S. automotive industry has been selling cars the same way for over 100 years, and there are many laws in place to govern…](https://sms4smile.com/quotes/elon-musk/the-u-s-automotive-industry-has-been-selling-cars-the-same-way-for/) [Elon Musk](https://sms4smile.com/quotes/author/elon-musk/) > [ “\[A Bugatti Veyron is\] quite the most stunning piece of automotive engineering ever created…At a stroke then, the Veyron has rendered everything I’ve ever… ](https://sms4smile.com/quotes/jeremy-clarkson/a-bugatti-veyron-is-quite-the-most-stunning-piece-of-automotive/) [Jeremy Clarkson](https://sms4smile.com/quotes/author/jeremy-clarkson/) > [I'm an equal-opportunity enthusiast for automobiles, but, you know, my New Year's Resolution every year is that I'm gonna take a real automotive class…](https://sms4smile.com/quotes/josh-gates/i-m-an-equal-opportunity-enthusiast-for-automobiles-but-you-know-my/) [Josh Gates](https://sms4smile.com/quotes/author/josh-gates/) > [A lot of our work at Intel was on the automotive side: in the head unit, engine, and brake controllers.](https://sms4smile.com/quotes/brian-krzanich/a-lot-of-our-work-at-intel-was-on-the-automotive-side-in-the-head/) [Brian Krzanich](https://sms4smile.com/quotes/author/brian-krzanich/) > [“My grandfather's short employ at the Ford Motor Company marked the only time any Stephanides has ever worked in the automotive industry. Instead of…](https://sms4smile.com/quotes/jeffrey-eugenides/my-grandfather-s-short-employ-at-the-ford-motor-company-marked-the/) [Jeffrey Eugenides](https://sms4smile.com/quotes/author/jeffrey-eugenides/) > [Mexico has acquired unique experience during its integration into global value chains, especially in the automotive industry.](https://sms4smile.com/quotes/enrique-pena-nieto/mexico-has-acquired-unique-experience-during-its-integration-into/) [Enrique Pena Nieto](https://sms4smile.com/quotes/author/enrique-pena-nieto/) > [Formula E is trying to do something totally different to F1. 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The automotive industry is at a turning point with environmental and economic…](https://sms4smile.com/quotes/charles-pelly/ultimately-auto-designers-need-to-overcome-market-challenges-with/) [Charles Pelly](https://sms4smile.com/quotes/author/charles-pelly/) > [For me, the '60s in the automotive industry was awesome. The cars are heavy, huge, rolling works of art.](https://sms4smile.com/quotes/apolo-ohno/for-me-the-60s-in-the-automotive-industry-was-awesome-the-cars-are/) [Apolo Ohno](https://sms4smile.com/quotes/author/apolo-ohno/) > [As I have often said, acceptance of the idea of shared mobility is going to be one of the major disruptive trends in the…](https://sms4smile.com/quotes/anand-mahindra/as-i-have-often-said-acceptance-of-the-idea-of-shared-mobility-is/) [Anand Mahindra](https://sms4smile.com/quotes/author/anand-mahindra/) ## More by Brian Krzanich > [Intel has a very complete process that I go through any time I want to sell that ensures I have no insider information.](https://sms4smile.com/quotes/brian-krzanich/intel-has-a-very-complete-process-that-i-go-through-any-time-i-want/) [Brian Krzanich](https://sms4smile.com/quotes/author/brian-krzanich/) > [I'm a strong believer in Intel's stock. That's a large amount of my net worth, and I'm passionate about Intel's future.](https://sms4smile.com/quotes/brian-krzanich/i-m-a-strong-believer-in-intel-s-stock-that-s-a-large-amount-of-my/) [Brian Krzanich](https://sms4smile.com/quotes/author/brian-krzanich/) > [I've always been a car guy.](https://sms4smile.com/quotes/brian-krzanich/i-ve-always-been-a-car-guy/) [Brian Krzanich](https://sms4smile.com/quotes/author/brian-krzanich/) > [All of these technologies that we are putting together... our memory technology, our CPU, our graphics architecture, our GPUs - all that is being…](https://sms4smile.com/quotes/brian-krzanich/all-of-these-technologies-that-we-are-putting-together-our-memory/) [Brian Krzanich](https://sms4smile.com/quotes/author/brian-krzanich/) > [Promoting American manufacturing should not be a political issue.](https://sms4smile.com/quotes/brian-krzanich/promoting-american-manufacturing-should-not-be-a-political-issue/) [Brian Krzanich](https://sms4smile.com/quotes/author/brian-krzanich/) > [I'm a firm believer that autonomous driving is coming.](https://sms4smile.com/quotes/brian-krzanich/i-m-a-firm-believer-that-autonomous-driving-is-coming/) [Brian Krzanich](https://sms4smile.com/quotes/author/brian-krzanich/) > [The thing that was great about San Jose State was, I got connected with some very good professors.](https://sms4smile.com/quotes/brian-krzanich/the-thing-that-was-great-about-san-jose-state-was-i-got-connected/) [Brian Krzanich](https://sms4smile.com/quotes/author/brian-krzanich/) > [Security is job number one for Intel and our industry.](https://sms4smile.com/quotes/brian-krzanich/security-is-job-number-one-for-intel-and-our-industry/) [Brian Krzanich](https://sms4smile.com/quotes/author/brian-krzanich/) > [The difficult bosses - the ones that have been hard for me to work for - have been the ones where I never knew…](https://sms4smile.com/quotes/brian-krzanich/the-difficult-bosses-the-ones-that-have-been-hard-for-me-to-work-for/) [Brian Krzanich](https://sms4smile.com/quotes/author/brian-krzanich/) > [I am not a politician. 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After some liquid courage,…](https://sms4smile.com/quotes/dmitry-dyatlov/i-met-a-girl-named-shelby-once-or-twice-for-some-reason-the-image-of/) [Dmitry Dyatlov](https://sms4smile.com/quotes/author/dmitry-dyatlov/) > [As homeowners see the value of their homes decline, they become more likely to delay purchases of the big items - like automobiles, electronics…](https://sms4smile.com/quotes/charles-duhigg/as-homeowners-see-the-value-of-their-homes-decline-they-become-more/) [Charles Duhigg](https://sms4smile.com/quotes/author/charles-duhigg/) > [“I've driving a Lincoln since long before anybody paid me to drive one.”](https://sms4smile.com/quotes/matthew-mcconaughey/i-ve-driving-a-lincoln-since-long-before-anybody-paid-me-to-drive-one/) [Matthew McConaughey](https://sms4smile.com/quotes/author/matthew-mcconaughey/) > [The largest issue with search is that we learned about it when the web was young, when the universe was 'complete' - the entire…](https://sms4smile.com/quotes/john-battelle/the-largest-issue-with-search-is-that-we-learned-about-it-when-the/) [John Battelle](https://sms4smile.com/quotes/author/john-battelle/) > [“Lured by smooth roads onto a new turnpike, he read with surprise the rules he was handed, don't stop, don't turn around, pay when…](https://sms4smile.com/quotes/douglas-woolf/lured-by-smooth-roads-onto-a-new-turnpike-he-read-with-surprise-the/) [Douglas Woolf](https://sms4smile.com/quotes/author/douglas-woolf/) > [I'm an equal-opportunity enthusiast for automobiles, but, you know, my New Year's Resolution every year is that I'm gonna take a real automotive class…](https://sms4smile.com/quotes/josh-gates/i-m-an-equal-opportunity-enthusiast-for-automobiles-but-you-know-my/) [Josh Gates](https://sms4smile.com/quotes/author/josh-gates/) > [“We are all exceptional cases. 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