--- title: "Meaning & Key Takeaway of: You're either making a market or…" description: "\"You're either making a market or disrupting a market. Entering a market is usually the wrong way to go.\" — Brian Halligan" image: "https://sms4smile.com/quotes/i/91c/brian-halligan-45269_customer_you-re-either-making-a-market-or-disrupt_2071901.png" --- # You're either making a market or disrupting a market… ![“You're either making a market or disrupting a market. Entering a market is usually the wrong way to go.” quote by Brian Halligan](https://sms4smile.com/quotes/i/91c/brian-halligan-45269_customer_you-re-either-making-a-market-or-disrupt_2071901.png) [Download](https://sms4smile.com/quotes/i/91c/brian-halligan-45269_customer_you-re-either-making-a-market-or-disrupt_2071901.png) [Open image](https://sms4smile.com/quotes/i/91c/brian-halligan-45269_customer_you-re-either-making-a-market-or-disrupt_2071901.png) > “You're either making a market or disrupting a market. Entering a market is usually the wrong way to go.” [Brian Halligan](https://sms4smile.com/quotes/author/brian-halligan/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Creating a new market is more sustainable than trying to replace an existing one; disruption should aim to define new value rather than merely compete. **In simple terms:** Build new markets, don’t just fight existing ones. Key Takeaway Focus on innovation that creates fresh demand. Themes innovation competition market strategy Mood strategic analytical Type business motivational When to use this quote - product launch - industry entry - business model pivot Key Concepts disruption value creation entrepreneurship Questions to Reflect On - Can you identify unmet needs that a new market could serve? - How can you differentiate without merely copying competitors? A Different Perspective Disrupting existing markets can still be viable if you offer superior value. ★ ★ ★ ★ ★ No ratings yet [Customer](https://sms4smile.com/quotes/about/customer/) [Inspirational](https://sms4smile.com/quotes/about/inspirational/) [Investing](https://sms4smile.com/quotes/about/investing/) [Love](https://sms4smile.com/quotes/about/love/) [Making A Mark](https://sms4smile.com/quotes/about/making-a-mark/) ## Related quotes > [ One thing I always think about in making a market, and it again is something I have learned from Sam \[Palmisano\] as well, he… ](https://sms4smile.com/quotes/ginni-rometty/one-thing-i-always-think-about-in-making-a-market-and-it-again-is/) [Ginni Rometty](https://sms4smile.com/quotes/author/ginni-rometty/) > [Obamacare is making the market for health care less competitive.](https://sms4smile.com/quotes/scott-gottlieb/obamacare-is-making-the-market-for-health-care-less-competitive/) [Scott Gottlieb](https://sms4smile.com/quotes/author/scott-gottlieb/) > [The Tamil industry has a huge market and already has many talented actors. So, making a mark in Kollywood is not easy. I will…](https://sms4smile.com/quotes/naga-chaitanya/the-tamil-industry-has-a-huge-market-and-already-has-many-talented/) [Naga Chaitanya](https://sms4smile.com/quotes/author/naga-chaitanya/) > [Making a mark becomes more challenging when you are a part of a multi-starrer. But I like that.](https://sms4smile.com/quotes/tamannaah/making-a-mark-becomes-more-challenging-when-you-are-a-part-of-a-multi/) [Tamannaah](https://sms4smile.com/quotes/author/tamannaah/) > [I'm really interested in making a mark on a paper and letting that be cursive shorthand for an idea - that's the origin of…](https://sms4smile.com/quotes/craig-thompson/i-m-really-interested-in-making-a-mark-on-a-paper-and-letting-that-be/) [Craig Thompson](https://sms4smile.com/quotes/author/craig-thompson/) > [“Patriotism comes from the same Latin word as father. Blind patriotism is collective transference. In it the state becomes a parent and we citizens…](https://sms4smile.com/quotes/david-richo/patriotism-comes-from-the-same-latin-word-as-father-blind-patriotism/) [David Richo](https://sms4smile.com/quotes/author/david-richo/) > [I am really happy Villas-Boas is making a mark in England, and it would be fantastic to play under him again one day.](https://sms4smile.com/quotes/hulk/i-am-really-happy-villas-boas-is-making-a-mark-in-england-and-it/) [Hulk](https://sms4smile.com/quotes/author/hulk/) > [I always knew that I will have to find my own way in the industry. My father had told me that making a mark…](https://sms4smile.com/quotes/vicky-kaushal/i-always-knew-that-i-will-have-to-find-my-own-way-in-the-industry-my/) [Vicky Kaushal](https://sms4smile.com/quotes/author/vicky-kaushal/) > [“If you disagree with something, it's easier to say 'you suck' than to figure out and explain exactly what you disagree with. You're also…](https://sms4smile.com/quotes/paul-graham/if-you-disagree-with-something-it-s-easier-to-say-you-suck-than-to/) [Paul Graham](https://sms4smile.com/quotes/author/paul-graham/) > [I am not influenced by anyone. I am my own person when it comes to acting and I would like to mark my niche…](https://sms4smile.com/quotes/harshvardhan-kapoor/i-am-not-influenced-by-anyone-i-am-my-own-person-when-it-comes-to/) [Harshvardhan Kapoor](https://sms4smile.com/quotes/author/harshvardhan-kapoor/) ## More by Brian Halligan > [People shop and learn in a whole new way compared to just a few years ago, so marketers need to adapt or risk extinction.](https://sms4smile.com/quotes/brian-halligan/people-shop-and-learn-in-a-whole-new-way-compared-to-just-a-few-years/) [Brian Halligan](https://sms4smile.com/quotes/author/brian-halligan/) > [Just because you are the loudest, doesn't make you right.](https://sms4smile.com/quotes/brian-halligan/just-because-you-are-the-loudest-doesn-t-make-you-right/) [Brian Halligan](https://sms4smile.com/quotes/author/brian-halligan/) > [You can’t out-spend the giants, but you can out-think, out-teach, and out-help them.](https://sms4smile.com/quotes/brian-halligan/you-can-t-out-spend-the-giants-but-you-can-out-think-out-teach-and/) [Brian Halligan](https://sms4smile.com/quotes/author/brian-halligan/) > [HubSpot's CRM and Sidekick are perfect for companies that want to transform how they attract, engage, and delight prospects, customers and leads and want…](https://sms4smile.com/quotes/brian-halligan/hubspot-s-crm-and-sidekick-are-perfect-for-companies-that-want-to/) [Brian Halligan](https://sms4smile.com/quotes/author/brian-halligan/) > [“Nothing is more powerful than an idea whose time has come. —Victor Hugo”](https://sms4smile.com/quotes/brian-halligan/nothing-is-more-powerful-than-an-idea-whose-time-has-come-victor-hugo/) [Brian Halligan](https://sms4smile.com/quotes/author/brian-halligan/) > [I started my career as a sales guy in the nineties, when the funnel was controlled by the sales rep, who had all the…](https://sms4smile.com/quotes/brian-halligan/i-started-my-career-as-a-sales-guy-in-the-nineties-when-the-funnel/) [Brian Halligan](https://sms4smile.com/quotes/author/brian-halligan/) > [You can increase conversion rates and return on investment (ROI) by several times by making PPC landing pages extremely relevant.](https://sms4smile.com/quotes/brian-halligan/you-can-increase-conversion-rates-and-return-on-investment-roi-by/) [Brian Halligan](https://sms4smile.com/quotes/author/brian-halligan/) > [Innovation: Imagine the future and fill in the gaps.](https://sms4smile.com/quotes/brian-halligan/innovation-imagine-the-future-and-fill-in-the-gaps/) [Brian Halligan](https://sms4smile.com/quotes/author/brian-halligan/) [Explore all 9 Brian Halligan quotes ](https://sms4smile.com/quotes/author/brian-halligan/) ## More Customer quotes > [“Start a business, not a startup”](https://sms4smile.com/quotes/anonymous/start-a-business-not-a-startup/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Amongst the financial Twitterati, the term 'muppets' has come to describe any client used and abused by some financial predator. I've adopted the term…](https://sms4smile.com/quotes/barry-ritholtz/amongst-the-financial-twitterati-the-term-muppets-has-come-to/) [Barry Ritholtz](https://sms4smile.com/quotes/author/barry-ritholtz/) > [Many early-stage entrepreneurs make one simple mistake: Describing this 'big picture' in vague concepts and words.](https://sms4smile.com/quotes/sunil-nagaraj/many-early-stage-entrepreneurs-make-one-simple-mistake-describing/) [Sunil Nagaraj](https://sms4smile.com/quotes/author/sunil-nagaraj/) > [The purpose of this book is to supply, in the form suitable for laymen, guidance in the adoption and execution of an investment policy.](https://sms4smile.com/quotes/benjamin-graham/the-purpose-of-this-book-is-to-supply-in-the-form-suitable-for-laymen/) [Benjamin Graham](https://sms4smile.com/quotes/author/benjamin-graham/) > [Don't think OF the market. Think AS the market.](https://sms4smile.com/quotes/michael-fishman/don-t-think-of-the-market-think-as-the-market/) Michael Fishman > [If Wall Street crashes, does Main Street follow? Not necessarily.](https://sms4smile.com/quotes/ben-bernanke/if-wall-street-crashes-does-main-street-follow-not-necessarily/) [Ben Bernanke](https://sms4smile.com/quotes/author/ben-bernanke/) > [The exact details of how you practice value investing will vary investor to investor, but the fundamental principle of scouring the world, looking for…](https://sms4smile.com/quotes/whitney-tilson/the-exact-details-of-how-you-practice-value-investing-will-vary/) [Whitney Tilson](https://sms4smile.com/quotes/author/whitney-tilson/) > [The best way to hold customers is to constantly figure out how to give them more for less.](https://sms4smile.com/quotes/philip-kotler/the-best-way-to-hold-customers-is-to-constantly-figure-out-how-to/) [Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/) > [Perhaps the most important reason to be skeptical of government inflation numbers is that the government, like a fox campaigning to guard a hen…](https://sms4smile.com/quotes/peter-schiff/perhaps-the-most-important-reason-to-be-skeptical-of-government/) [Peter Schiff](https://sms4smile.com/quotes/author/peter-schiff/) > [When the dollar collapses, it's not doing it in a vacuum. If the dollar loses value, it's doing so relative to some other currency.…](https://sms4smile.com/quotes/peter-schiff/when-the-dollar-collapses-it-s-not-doing-it-in-a-vacuum-if-the-dollar/) [Peter Schiff](https://sms4smile.com/quotes/author/peter-schiff/) > [Corporations invest in sophisticated CRM, or Customer Relationship Management, programs to effectively oversee their relationship with their customers at every point during the buying…](https://sms4smile.com/quotes/marc-ostrofsky/corporations-invest-in-sophisticated-crm-or-customer-relationship/) [Marc Ostrofsky](https://sms4smile.com/quotes/author/marc-ostrofsky/) > [I believe confusion is good. Worldwide market leaders gain when there is confusion in the market.](https://sms4smile.com/quotes/subhash-chandra/i-believe-confusion-is-good-worldwide-market-leaders-gain-when-there/) [Subhash Chandra](https://sms4smile.com/quotes/author/subhash-chandra/) > [Damn inflation, full speed ahead,' Greenspan has said in both action and word. I think an investor should believe him and invest accordingly.](https://sms4smile.com/quotes/bill-gross/damn-inflation-full-speed-ahead-greenspan-has-said-in-both-action-and/) [Bill Gross](https://sms4smile.com/quotes/author/bill-gross/) > [“When companies get big, they devote most of their care and feeding to the business that got them big. This is as it should…](https://sms4smile.com/quotes/eric-schmidt/when-companies-get-big-they-devote-most-of-their-care-and-feeding-to/) [Eric Schmidt](https://sms4smile.com/quotes/author/eric-schmidt/) > [“Salesmanship is usually the art of making it the prospect’s problem, the salesperson’s need or desire to earn money.”](https://sms4smile.com/quotes/mokokoma-mokhonoana/salesmanship-is-usually-the-art-of-making-it-the-prospect-s-problem/) [Mokokoma Mokhonoana](https://sms4smile.com/quotes/author/mokokoma-mokhonoana/) [Browse all 9,257 Customer quotes ](https://sms4smile.com/quotes/about/customer/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "You're either making a market or disrupting a market. Entering a market is usually the wrong way to go.", "creator": { "@type": "Person", "name": "Brian Halligan" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/brian-halligan/you-re-either-making-a-market-or-disrupting-a-market-entering-a/", "about": { "@type": "Thing", "name": "Customer" }, "@id": "https://sms4smile.com/quotes/brian-halligan/you-re-either-making-a-market-or-disrupting-a-market-entering-a/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/91c/brian-halligan-45269_customer_you-re-either-making-a-market-or-disrupt_2071901.png", "contentUrl": "https://sms4smile.com/quotes/i/91c/brian-halligan-45269_customer_you-re-either-making-a-market-or-disrupt_2071901.png", "url": "https://sms4smile.com/quotes/i/91c/brian-halligan-45269_customer_you-re-either-making-a-market-or-disrupt_2071901.png", "width": 1080, "height": 1080, "caption": "“You're either making a market or disrupting a market. Entering a market is usually the wrong way to go.” — Brian Halligan", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Brian Halligan", "item": "https://sms4smile.com/quotes/author/brian-halligan/" }, { "@type": "ListItem", "position": 4, "name": "You're either making a market or...", "item": "https://sms4smile.com/quotes/brian-halligan/you-re-either-making-a-market-or-disrupting-a-market-entering-a/" } ], "@id": "https://sms4smile.com/quotes/brian-halligan/you-re-either-making-a-market-or-disrupting-a-market-entering-a/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```