--- title: "Meaning & Key Takeaway of: No one in Hollywood really knows what a…" description: "\"No one in Hollywood really knows what a good idea is before a movie hits the screens. We only know if it's a good idea after it's done.\" — Brian Grazer" image: "https://sms4smile.com/quotes/i/40b/brian-grazer-10816_done_no-one-in-hollywood-really-knows-what-a_1472997.jpg" --- # No one in Hollywood really knows what a good idea is… ![“No one in Hollywood really knows what a good idea is before a movie hits the screens. We only know if it's a good idea after it's done.” quote by Brian Grazer](https://sms4smile.com/quotes/i/40b/brian-grazer-10816_done_no-one-in-hollywood-really-knows-what-a_1472997.jpg) [Download](https://sms4smile.com/quotes/i/40b/brian-grazer-10816_done_no-one-in-hollywood-really-knows-what-a_1472997.jpg) [Open image](https://sms4smile.com/quotes/i/40b/brian-grazer-10816_done_no-one-in-hollywood-really-knows-what-a_1472997.jpg) > “No one in Hollywood really knows what a good idea is before a movie hits the screens. We only know if it's a good idea after it's done.” [Brian Grazer](https://sms4smile.com/quotes/author/brian-grazer/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Ideas are only judged as good after they are realized and seen by audiences. **In simple terms:** We can’t know an idea’s value until it’s finished. Key Takeaway Evaluate ideas after execution. Themes uncertainty creativity evaluation Mood reflective pragmatic Type business creative When to use this quote - movie production - startup product launch - software development - research projects Key Concepts creative process post hoc assessment risk management Questions to Reflect On - Should we trust intuition or data when assessing ideas? - How can we improve early idea evaluation? A Different Perspective Early judgment can stifle innovation. ★ ★ ★ ★ ★ No ratings yet [Film](https://sms4smile.com/quotes/about/film/) [Hollywood](https://sms4smile.com/quotes/about/hollywood/) [Movie](https://sms4smile.com/quotes/about/movie/) ## Related quotes > [I've found that Hollywood's a really honest business. They don't pull any punches. They tell you exactly what you want-I want the fake breasts…](https://sms4smile.com/quotes/val-kilmer/i-ve-found-that-hollywood-s-a-really-honest-business-they-don-t-pull/) [Val Kilmer](https://sms4smile.com/quotes/author/val-kilmer/) > [People don't believe this, but Hollywood really is a meritocracy.](https://sms4smile.com/quotes/rashida-jones/people-don-t-believe-this-but-hollywood-really-is-a-meritocracy/) [Rashida Jones](https://sms4smile.com/quotes/author/rashida-jones/) > [I love the idea of a movie hero in a thriller who is able to get ahead by just his brilliance, and not with…](https://sms4smile.com/quotes/danny-strong/i-love-the-idea-of-a-movie-hero-in-a-thriller-who-is-able-to-get/) [Danny Strong](https://sms4smile.com/quotes/author/danny-strong/) > [They're trying to beat out this movie, the Ring, which is a similar idea. Our movie is about a website you visit and die…](https://sms4smile.com/quotes/stephen-dorff/they-re-trying-to-beat-out-this-movie-the-ring-which-is-a-similar/) [Stephen Dorff](https://sms4smile.com/quotes/author/stephen-dorff/) > [Creating is really what I like to do. The best thing in the world is to have an idea in the back of your…](https://sms4smile.com/quotes/ice-cube/creating-is-really-what-i-like-to-do-the-best-thing-in-the-world-is/) [Ice Cube](https://sms4smile.com/quotes/author/ice-cube/) > [“In the end, if you do it right, people come out of the theater and say, “A movie about talking toys—what a clever idea!”…](https://sms4smile.com/quotes/ed-catmull/in-the-end-if-you-do-it-right-people-come-out-of-the-theater-and-say/) [Ed Catmull](https://sms4smile.com/quotes/author/ed-catmull/) > [ \[Liv Corfixen\] very much part of my life in that she's everything in my life and we found a way to use each other… ](https://sms4smile.com/quotes/nicolas-winding-refn/liv-corfixen-very-much-part-of-my-life-in-that-she-s-everything-in-my/) [Nicolas Winding Refn](https://sms4smile.com/quotes/author/nicolas-winding-refn/) > [ Harry \[Shearer\] and I had an idea to do a movie about rock 'n' roll from the roadies' perspective, from backstage. Then Meat Loaf… ](https://sms4smile.com/quotes/rob-reiner/harry-shearer-and-i-had-an-idea-to-do-a-movie-about-rock-n-roll-from/) [Rob Reiner](https://sms4smile.com/quotes/author/rob-reiner/) > [There are some filmmakers like the Coen brothers that are very precise. They make shooting boards, they do it shot by shot, and they…](https://sms4smile.com/quotes/pablo-larrain/there-are-some-filmmakers-like-the-coen-brothers-that-are-very/) [Pablo Larrain](https://sms4smile.com/quotes/author/pablo-larrain/) > [I don't think it's a mistake to put every great idea into the first movie, because I've always said there won't be a second…](https://sms4smile.com/quotes/kevin-feige/i-don-t-think-it-s-a-mistake-to-put-every-great-idea-into-the-first/) [Kevin Feige](https://sms4smile.com/quotes/author/kevin-feige/) > [Now the idea in the movie world is to make things the same. And in the TV world, the idea is to do something…](https://sms4smile.com/quotes/billy-bob-thornton/now-the-idea-in-the-movie-world-is-to-make-things-the-same-and-in-the/) [Billy Bob Thornton](https://sms4smile.com/quotes/author/billy-bob-thornton/) > [I have an idea for a movie called 'The Walken Dead' which is about a town where, instead of zombies, everyone becomes Chris Walken.](https://sms4smile.com/quotes/robin-williams/i-have-an-idea-for-a-movie-called-the-walken-dead-which-is-about-a/) [Robin Williams](https://sms4smile.com/quotes/author/robin-williams/) > [It is the idea that it's a movie in a movie. So I did it.](https://sms4smile.com/quotes/penelope-spheeris/it-is-the-idea-that-it-s-a-movie-in-a-movie-so-i-did-it/) [Penelope Spheeris](https://sms4smile.com/quotes/author/penelope-spheeris/) > [I couldn't do any of my other characters, you know? But I could have done the lady. Church Lady's Malibu Beach party is an…](https://sms4smile.com/quotes/dana-carvey/i-couldn-t-do-any-of-my-other-characters-you-know-but-i-could-have/) [Dana Carvey](https://sms4smile.com/quotes/author/dana-carvey/) > [Frank called me one day and said, 'I have an idea for a movie, why don't you come over and I'll tell you?' So…](https://sms4smile.com/quotes/james-stewart/frank-called-me-one-day-and-said-i-have-an-idea-for-a-movie-why-don-t/) [James Stewart](https://sms4smile.com/quotes/author/james-stewart/) ## More by Brian Grazer > [I started in TV movies and then had success in my move to features with 'Night Shift' and 'Splash'.](https://sms4smile.com/quotes/brian-grazer/i-started-in-tv-movies-and-then-had-success-in-my-move-to-features/) [Brian Grazer](https://sms4smile.com/quotes/author/brian-grazer/) > [I've been in, like, kids' clubs... I've been in the Boom Boom Room in New York, and the kids are going, 'Oh my God,…](https://sms4smile.com/quotes/brian-grazer/i-ve-been-in-like-kids-clubs-i-ve-been-in-the-boom-boom-room-in-new/) [Brian Grazer](https://sms4smile.com/quotes/author/brian-grazer/) > [The Porsche was just a vehicle to get to another place. I used it to change people's perceptions of me. I had grown up…](https://sms4smile.com/quotes/brian-grazer/the-porsche-was-just-a-vehicle-to-get-to-another-place-i-used-it-to/) [Brian Grazer](https://sms4smile.com/quotes/author/brian-grazer/) > [You should not do everything in your power to make reviewers cranky before - right before they see your movie.](https://sms4smile.com/quotes/brian-grazer/you-should-not-do-everything-in-your-power-to-make-reviewers-cranky/) [Brian Grazer](https://sms4smile.com/quotes/author/brian-grazer/) > ["No" is just a moment in time.](https://sms4smile.com/quotes/brian-grazer/no-is-just-a-moment-in-time/) [Brian Grazer](https://sms4smile.com/quotes/author/brian-grazer/) > [I wanted other people who have curiosity to understand they can kick it up a notch and it's a superpower.](https://sms4smile.com/quotes/brian-grazer/i-wanted-other-people-who-have-curiosity-to-understand-they-can-kick/) [Brian Grazer](https://sms4smile.com/quotes/author/brian-grazer/) > [I worked for a couple of screamers in my early days in Hollywood. I don't like being screamed at, and I am not myself…](https://sms4smile.com/quotes/brian-grazer/i-worked-for-a-couple-of-screamers-in-my-early-days-in-hollywood-i/) [Brian Grazer](https://sms4smile.com/quotes/author/brian-grazer/) > [“More than intelligence or persistence or connections, curiosity has allowed me to live the life I wanted. Curiosity”](https://sms4smile.com/quotes/brian-grazer/more-than-intelligence-or-persistence-or-connections-curiosity-has/) [Brian Grazer](https://sms4smile.com/quotes/author/brian-grazer/) > [I like challenges; I like excitement. I like entering different worlds and trying to succeed - not excel, but succeed.](https://sms4smile.com/quotes/brian-grazer/i-like-challenges-i-like-excitement-i-like-entering-different-worlds/) [Brian Grazer](https://sms4smile.com/quotes/author/brian-grazer/) > [By having a little bit of knowledge about many different things, it enables me to talk to people about a subject that they would…](https://sms4smile.com/quotes/brian-grazer/by-having-a-little-bit-of-knowledge-about-many-different-things-it/) [Brian Grazer](https://sms4smile.com/quotes/author/brian-grazer/) > [The physical effort of reading drains some of the pleasure I might take from whatever I'm reading.](https://sms4smile.com/quotes/brian-grazer/the-physical-effort-of-reading-drains-some-of-the-pleasure-i-might/) [Brian Grazer](https://sms4smile.com/quotes/author/brian-grazer/) > [I like learning stuff. The more information you can get about a person or a subject, the more you can pour into a potential…](https://sms4smile.com/quotes/brian-grazer/i-like-learning-stuff-the-more-information-you-can-get-about-a-person/) [Brian Grazer](https://sms4smile.com/quotes/author/brian-grazer/) > [I believe in disrupting my comfort zone.](https://sms4smile.com/quotes/brian-grazer/i-believe-in-disrupting-my-comfort-zone/) [Brian Grazer](https://sms4smile.com/quotes/author/brian-grazer/) > [Technology has brought us further than man could ever imagine, and it makes all information available. But it might not do the same exact…](https://sms4smile.com/quotes/brian-grazer/technology-has-brought-us-further-than-man-could-ever-imagine-and-it/) [Brian Grazer](https://sms4smile.com/quotes/author/brian-grazer/) > [ We're interested in complex characters and he's a complex character, \[J. Edgar\] Hoover. I like these types of dramas. I've made a few of… ](https://sms4smile.com/quotes/brian-grazer/we-re-interested-in-complex-characters-and-he-s-a-complex-character-j/) [Brian Grazer](https://sms4smile.com/quotes/author/brian-grazer/) [Explore all 63 Brian Grazer quotes ](https://sms4smile.com/quotes/author/brian-grazer/) ## More Done quotes > [Entertainment is a sacred pursuit when done well. When done well, it raises the quality of human life.](https://sms4smile.com/quotes/michael-chabon/entertainment-is-a-sacred-pursuit-when-done-well-when-done-well-it/) [Michael Chabon](https://sms4smile.com/quotes/author/michael-chabon/) > [Usually male directors have to use foul language to get the job done. But I never came down to that level as being a…](https://sms4smile.com/quotes/divya-khosla-kumar/usually-male-directors-have-to-use-foul-language-to-get-the-job-done/) [Divya Khosla Kumar](https://sms4smile.com/quotes/author/divya-khosla-kumar/) > [You'll seldom experience regret for anything that you've done. It is what you haven't done that will torment you. The message, therefore, is clear.…](https://sms4smile.com/quotes/anonymous/you-ll-seldom-experience-regret-for-anything-that-you-ve-done-it-is/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Forcing modern speakers of English to not - whoops, not to split an infinitive because it isn't done in Latin makes about as much…](https://sms4smile.com/quotes/steven-pinker/forcing-modern-speakers-of-english-to-not-whoops-not-to-split-an/) [Steven Pinker](https://sms4smile.com/quotes/author/steven-pinker/) > [When you step out and do a song in a musical, the easier thing to do is make it funny. But when those transitions…](https://sms4smile.com/quotes/kelli-o-hara/when-you-step-out-and-do-a-song-in-a-musical-the-easier-thing-to-do/) [Kelli O'Hara](https://sms4smile.com/quotes/author/kelli-o-hara/) > [Against his own will, almost, Will felt himself understanding; he would have done anything, he thought, told any lie, taken any risk, to make…](https://sms4smile.com/quotes/cassandra-clare/against-his-own-will-almost-will-felt-himself-understanding-he-would/) [Cassandra Clare](https://sms4smile.com/quotes/author/cassandra-clare/) > [Failures happen. You can't cry over them. You just take it in your stride because you know that you have done your best... Sometimes,…](https://sms4smile.com/quotes/divya-dutta/failures-happen-you-can-t-cry-over-them-you-just-take-it-in-your/) [Divya Dutta](https://sms4smile.com/quotes/author/divya-dutta/) > [If the members of parliament no longer consider themselves mandatories of the taxpayers but deputies of those receiving salaries, wages, subsidies, doles, and other…](https://sms4smile.com/quotes/ludwig-von-mises/if-the-members-of-parliament-no-longer-consider-themselves/) [Ludwig von Mises](https://sms4smile.com/quotes/author/ludwig-von-mises/) > [I'm a business first and foremost so whatever my business is, it's separate from my personal. It's like whatever I do business wise, it's…](https://sms4smile.com/quotes/snoop-dogg/i-m-a-business-first-and-foremost-so-whatever-my-business-is-it-s/) [Snoop Dogg](https://sms4smile.com/quotes/author/snoop-dogg/) > [It's like the query letter problem that I just mentioned, magnified a hundredfold. You might be good at telling a story, but that doesn't…](https://sms4smile.com/quotes/patrick-rothfuss/it-s-like-the-query-letter-problem-that-i-just-mentioned-magnified-a/) [Patrick Rothfuss](https://sms4smile.com/quotes/author/patrick-rothfuss/) > [I've used the Phoenix Centrifuge to replicate what the body's going to go through on the flight up. I've also done some gravity tests…](https://sms4smile.com/quotes/richard-branson/i-ve-used-the-phoenix-centrifuge-to-replicate-what-the-body-s-going/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [I always watch my matches back 100 times afterwards because that's how I improve. This is something I've always done, even in NXT.](https://sms4smile.com/quotes/mandy-rose/i-always-watch-my-matches-back-100-times-afterwards-because-that-s/) [Mandy Rose](https://sms4smile.com/quotes/author/mandy-rose/) > [In the future, I would like to do more films with contemporary themes. 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